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Canada

TransUnion to Enter $119 Billion U.S. Gambling Market

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TransUnion announced today its entrance into the U.S. gaming market through its operating subsidiary, TransUnion Gaming Services LLC, with the intention of providing identity, fraud and marketing solutions to operators across several states. TransUnion will build upon its 12-year history in this industry, most notably in the United Kingdom, to expand its footprint to the $119 billion* U.S. gambling market. Subject to all applicable regulatory approvals, TransUnion Gaming Services will support online sports betting, daily fantasy sports, as well as operators and casinos.

TransUnion Gaming Services will help operators throughout the entire player journey, from acquisition to onboarding and verification while providing their players a friction-right experience. Its solutions will address industry fraud, such as bonus abuse, while protecting player accounts and offering reduced login friction.

Such solutions will be provided through TruValidate, TransUnion’s flagship identity proofing, risk-based authentication and fraud analytics solution suite. TruValidate unites personal and digital data into one of the most comprehensive data identity platforms in the world.

“TransUnion will bring its long international history in the gaming markets to the U.S., where we will leverage our expertise to provide great experiences to both players and businesses,” said Steve Chaouki, President of U.S. Markets at TransUnion. “As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”

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As competition increases in the gaming industry, TransUnion Gaming Services also will offer its digital marketing solutions to help operators understand, resolve and optimize their initiatives to better reach players. These digital marketing solutions leverage artificial intelligence (AI) and machine learning to provide data-driven insights, allowing operators to connect insights throughout the audience development and activation process.

“We have plans to rapidly grow our business in the U.S., leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” said Glen Goldstein, TransUnion’s Diversified Markets EVP and President of TransUnion Gaming Services. “Ultimately, our entrance into the U.S. market will afford more trustworthy relationships between operators and their players.”

While TransUnion has been at the forefront of gaming solutions in the U.K. market, helping operators protect players through better data and actionable insights while promoting responsible gaming, it now seeks to capitalize upon that success through TransUnion Gaming Services in the U.S. In the U.K., TransUnion has serviced 84 million transactions for top gaming brands related to identity verification, fraud and responsible gaming.

TransUnion Gaming Services is in the process of applying for multiple state licenses to work with U.S. operators to offer them scale and reduce their third-party costs.

For more information about TransUnion’s gaming business, please click here.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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