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SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.

Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.

For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.

Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”

Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”

Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”

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