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FNATIC SELECT SPORTFIVE TO SECURE THE ESPORTS FRANCHISE’S NEXT MAIN JERSEY SPONSOR

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SPORTFIVE has been appointed as the exclusive agency of esports franchise Fnatic for securing of their main Front-of-Jersey partnership, which is available to the market for the first time in three years. Via this partnership, Fnatic will leverage SPORTFIVE’s international sales capabilities and experience to connect with brands across the world, thus finding the ideal main jersey sponsor for the franchise from a story-telling, brand-fit and commercial point of view. A new partner will gain access to the tremendous value of connecting and engaging with Fnatic’s 20 million followers across all platforms.

Fnatic is one of the largest and most prolific esports franchises in the world. Founded in 2004 and headquartered in London, Fnatic is active in the gaming titles League of Legends, Dota 2, PUBG Mobile, Counter-Strike: Global Offensive, Fortnite, FIFA and Rainbow Six Siege. Fnatic and SPORTFIVE have already successfully collaborated over the past 18 months developing and facilitating new partnerships with VPN brand HMA, online payment provider Klarna, and a global multi-year deal with Chinese electronics giant Hisense. Both parties will now work together to market one of the premium assets in esports, with its extensive range of rights, content opportunities and unique experiences across all seven Fnatic’s teams.

For the benefit of Fnatic, this partnership is also fueld by SPORTFIVE’s fast accelerating esports power and network, e.g. with the establishment of a global esports unit in August 2020 within the framework of the global sport business agency and the SPORTFIVE’s recent acquisition of esports consulting and activation agency build a rocket.

Glen Calvert, Fnatic COO, comments: ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners. Fnatic has an unrivaled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”

Lee Goldwater, Senior Vice President Sales SPORTFIVE, adds: “Fnatic are one of the most forward thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market. The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity. Our Fnatic relationship is built on the success of consistently delivering new partners for its teams by unlocking the scale and reach of our global sales network, and shaping creative and pioneering esports partnerships capable of delivering huge value for both parties. We look forward to continuing to build on this.”

Paul Mönnekes, Director Global Esports SPORTFIVE, says: “Our clients at SPORTFIVE rely on us to bring them the most premium, sought-after and innovative partnership opportunities available in the sport and media landscape – this appointment delivers on exactly that. Fnatic offers something that very few organizations can deliver, a truly global esports, media and entertainment platform for brands to build a meaningful, integrated and credible connection to the increasingly difficult to reach millennials and gen-z audience. We couldn’t be prouder to be partnered with Fnatic and delivering this opportunity to current and future clients and our commitment to be the most respected and trusted esports agency in the world”

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Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director

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NODWIN Gaming, a leading esports and youth entertainment company, announced the appointment of Manish Agarwal to its Board as a Non-Executive Director. An executive who played a key role in scaling and taking public India’s only listed gaming company, Manish brings deep experience in public market readiness, governance and institutional growth as NODWIN accelerates preparations for a potential public listing. Notably, he has been associated with NODWIN since its early days leading Nazara Technology’s investment into the company, bringing a long-term perspective on the company’s evolution, strategy and category leadership.

Manish is a successful entrepreneur and ecosystem builder, currently Co-founder of KGeN (Kratos Gamer Network) – a verified human distribution network organizing micro-communities across the Global South to power engagement, commerce. KGeN is backed by leading global investors including Accel and Prosus, with its most recent private round valuing the company at approximately $500 million.

He is also the Founder of Humyn Labs, which works with frontier technology companies to transform signals from real-world communities into structured human intelligence systems for AI.

As a Non-Executive Director, Manish will work closely with the Board and leadership team to strengthen governance, strategic oversigh, and long-term value creation as the company scales across markets and builds institutional depth aligned with public market expectations.

Manish Agarwal, Co-Founder of KGeN & Humyn Labs, said: “Having seen NODWIN’s journey from its early stages to becoming a leading force in youth culture and gaming, it’s been exciting to watch its evolution. As the company now prepares for its next phase, including its path towards public markets, I look forward to contributing to building a globally relevant and institutionally strong platform.”

Akshat Rathee, Managing Director and Co-Founder of NODWIN Gaming, said: “Manish has been a long-time partner in NODWIN’s journey, from leading Nazara Technologies’ investment into the company to now joining our Board at a crucial inflection point. He is the leader who took Nazara public and created immense shareholder value, and brings that same mindset as we prepare for our own public market journey. Manish brings a rare combination of entrepreneurial vision and public market experience that is incredibly valuable at this stage of our journey. We are confident his strategic guidance will play an important role as we advance our pre-IPO round and continue creating long-term value for our stakeholders. We are delighted to welcome him to the Board at this important stage.”

NODWIN Gaming has been steadily expanding its footprint across gaming, creator ecosystems and youth culture, building a diversified platform spanning content, commerce and experiences. The company continues to invest in strengthening its institutional capabilities, governance frameworks and global presence as it prepares for its next chapter.

This appointment is part of a broader set of strategic moves by NODWIN Gaming as it prepares for its next phase of growth. Earlier this month, the company brought back Sidharth Kedia to lead strategy, capital planning and M&A, reinforcing its focus on disciplined growth and shareholder value creation.

Alongside bringing Arnd Benninghoff onto the Board and kicking off a $100 million pre-IPO fundraise, these moves reflect a deliberate effort to strengthen leadership, governance and strategic depth as NODWIN moves closer to the public markets. After posting a strong INR 524 Cr in FY25, the result of a consistent 50%+ CAGR since 2018, the company has already eclipsed that milestone. In the first three quarters of FY26 alone, revenue reached INR 530.3 Cr while maintaining EBITDA-positive operations, signaling a record-breaking year ahead.

The post Manish Agarwal Joins NODWIN Gaming Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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NODWIN Gaming partners Runestone on integrity and real-time data for esports events

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Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.

NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.

NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.

The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.

Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”

Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”

The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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G2 names Skin.Club official skin partner for its CS2 team

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Skin.Club branding will appear on G2 jerseys, social channels and content series, with in-person activations planned.

G2 has partnered with Skin.Club as the official skin partner for its Counter-Strike 2 (CS2) team, with the deal spanning team jerseys, content and live experiences.

Under the agreement, Skin.Club will feature on G2’s CS2 team jersey as an official partner. The partnership also includes logo placement across G2’s social channels and integration within content series throughout the year, plus a “series of in-person activations,” according to the companies.

“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”

“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”

Financial terms and the partnership duration were not disclosed.

The post G2 names Skin.Club official skin partner for its CS2 team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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