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German market for mobile games grows by 23 per cent

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Whether a quick round of a puzzle game, an interactive quiz against players around the world or even strategic team games in a league structure: game apps are appealing to more and more people. The easy accessibility and growing variety of titles is resulting in a steady increase in the number of players, and sales revenue is showing considerable growth every year. The market for game apps posted strong growth again in 2020. In Germany, within a single year, the sales revenue for games designed for smartphones and tablets increased by 23 per cent to roughly 2.3 billion euros. This represented a continuation of the impressive growth exhibited in the market for game apps in the previous years: sales revenue grew by 22 per cent in 2019, and by a remarkable 31 per cent the year before. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company App Annie. The year 2020 saw the continuation of another positive trend from the previous years: the market growth is directly attributable to in-app purchases. Sales revenue from such purchases grew by 24 per cent to about 2.3 billion euros. Free-to-play games, especially, relied on in-game purchases. These are titles that can be downloaded and played free of charge. Players can opt to spend money for additional content, such as personalising their own avatar in a game. Free-to-play games are particularly successful on smartphones and tablets. The market segment for game apps available for purchase, in contrast, declined again. In 2020, sales revenue for such titles dropped by 15 per cent down to roughly 11 million euros. Another trend also continued in 2020: the average age of smartphone game players increased by 1.4 years within a single year, from 37.4 to 38.8 – representing a clear increase in average age. At 52 per cent, just over half of these mobile games players are women.

‘Mobile games are becoming increasingly popular in Germany. Not only did the rising number of players contribute to this renewed strong market growth, but also the growing variety of titles. While app stores, in their early years, primarily featured casual games for playing from time to time, they have since exhibited an increase in the number of more complex games available. If we take a look at Asia, we see the direction one of the developments is taking: mobile games are increasingly being played competitively – in leagues and in tournaments – thus becoming a category of esports,’ says Felix Falk, Managing Director of game.

German games market: major surge in sales revenue in 2020

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The German games market recorded a considerable surge in sales revenue in the Covid-19 year 2020. Computer and video games and the related hardware generated a combined sales revenue of about 8.5 billion euros, as already reported by game. This is an increase of 32 per cent compared to the previous year. Games consoles, gaming PCs and peripherals accounted for roughly 3.2 billion euros in sales revenue. This is an increase of 26 per cent compared to 2019. The submarket for computer and video games saw even stronger growth, with revenues of 5.2 billion euros achieved through game purchases, in-game and in-app purchases, subscriptions and charges for online services. As a result, this part of the market managed to grow by 36 per cent compared to the previous year.

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

game – the German Games Industry Association

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We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

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A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

The post Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association appeared first on European Gaming Industry News.

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Nolimit City Announces Partnership with win2day

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Nolimit City, the award-winning slot provider, has announced a strategic partnership with win2day, the online gaming arm of Austrian Lotteries. Through Evolution’s in-house One Stop Shop platform, Nolimit City has officially launched its captivating game offering in Austria for the very first time.

win2day, holding the exclusive license to run electronic lotteries in Austria has long been an established player in the market, offering a comprehensive selection of games and sports betting on a single website and now hosts a selection of Nolimit City’s trailblazing titles.

Austrian gaming enthusiasts can now immerse themselves in the cutting-edge online slots crafted by Nolimit City, including the highly acclaimed Fire in the Hole xBomb. This announcement follows closely the news of Nolimit City’s recent expansion into South Africa.

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Malcolm Mizzi, Commercial Director at Nolimit City, said: “After a sensational start to the year, we are thrilled to keep the momentum going with this fantastic news. Collaborating with a renowned brand like win2day underscores our dedication to expanding into new markets and only fuels our ambition to become the very best!”

Georg Wawer, Managing Director of win2day, said: “As the only licensed online gaming provider in Austria, we strive towards continuously expanding our game portfolio while also maintaining the highest quality standards. Nolimit City is the perfect fit for that. We are looking forward to a long and fruitful partnership.”

The post Nolimit City Announces Partnership with win2day appeared first on European Gaming Industry News.

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