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TransUnion to Enter $119 Billion U.S. Gambling Market

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TransUnion announced today its entrance into the U.S. gaming market through its operating subsidiary, TransUnion Gaming Services LLC, with the intention of providing identity, fraud and marketing solutions to operators across several states. TransUnion will build upon its 12-year history in this industry, most notably in the United Kingdom, to expand its footprint to the $119 billion* U.S. gambling market. Subject to all applicable regulatory approvals, TransUnion Gaming Services will support online sports betting, daily fantasy sports, as well as operators and casinos.

TransUnion Gaming Services will help operators throughout the entire player journey, from acquisition to onboarding and verification while providing their players a friction-right experience. Its solutions will address industry fraud, such as bonus abuse, while protecting player accounts and offering reduced login friction.

Such solutions will be provided through TruValidate, TransUnion’s flagship identity proofing, risk-based authentication and fraud analytics solution suite. TruValidate unites personal and digital data into one of the most comprehensive data identity platforms in the world.

“TransUnion will bring its long international history in the gaming markets to the U.S., where we will leverage our expertise to provide great experiences to both players and businesses,” said Steve Chaouki, President of U.S. Markets at TransUnion. “As trusted stewards of data, consumer privacy and experience quality are always top of mind. We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”

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European Gaming Congress 2024 (Warsaw, Poland)

As competition increases in the gaming industry, TransUnion Gaming Services also will offer its digital marketing solutions to help operators understand, resolve and optimize their initiatives to better reach players. These digital marketing solutions leverage artificial intelligence (AI) and machine learning to provide data-driven insights, allowing operators to connect insights throughout the audience development and activation process.

“We have plans to rapidly grow our business in the U.S., leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” said Glen Goldstein, TransUnion’s Diversified Markets EVP and President of TransUnion Gaming Services. “Ultimately, our entrance into the U.S. market will afford more trustworthy relationships between operators and their players.”

While TransUnion has been at the forefront of gaming solutions in the U.K. market, helping operators protect players through better data and actionable insights while promoting responsible gaming, it now seeks to capitalize upon that success through TransUnion Gaming Services in the U.S. In the U.K., TransUnion has serviced 84 million transactions for top gaming brands related to identity verification, fraud and responsible gaming.

TransUnion Gaming Services is in the process of applying for multiple state licenses to work with U.S. operators to offer them scale and reduce their third-party costs.

For more information about TransUnion’s gaming business, please click here.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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