The Isle of Man’s Data Asset Foundations legislation has received Royal Assent, bringing into law what the government and partners describe as the world’s first statutory framework for recognising and managing governed data assets.

With Royal Assent granted, the programme moves into implementation. Digital Isle of Man said the next phase includes developing a Data Asset Register, drafting supporting regulations, and building the operational systems needed to run the framework.

A central element is a statutory Data Asset Register intended to record, classify and oversee recognised data assets. Digital Isle of Man said consultation on the register and registrar model has already taken place and industry feedback is being used to shape regulations and operational guidance.

Tim Johnston MHK, Minister for Enterprise, said:

‘Receiving Royal Assent marks a proud and historic moment for the Isle of Man and reflects years of dedicated work to develop a concept that did not previously exist anywhere in the world and bring it fully into law.

‘As the first jurisdiction in the world to fully establish a framework of this kind, the Isle of Man is demonstrating what becomes possible when innovation, collaboration and regulatory agility come together with clear long-term ambition.’

Aga Strandskov, Head of Data Strategy at Digital Isle of Man, said:

‘Many organisations already recognise data as a major business asset but have lacked the legal certainty needed to use it with confidence. That’s exactly what this new legislation enables.

‘The focus now turns to building the wider ecosystem, operational capability and practical implementation needed to support the next phase of the programme. The Register, supporting regulations and operational infrastructure are all active workstreams already progressing at pace.

‘For businesses, this creates real commercial opportunities that have previously been difficult to support within existing legal and operational models, from governed AI training datasets and trusted cross-organisational collaboration through to new approaches around data-sharing, financing and value creation.’

John Bottega, President at EDM Association, said:

‘Globally, organisations are increasingly looking for clearer structures around how valuable data can be governed, shared and used responsibly.

‘The Isle of Man taking this step reflects a growing shift towards more mature and scalable approaches to trusted data governance that support both innovation and accountability.’

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Xtremepush has launched XpertOS, an AI platform positioned as an “operating system” for CRM teams in iGaming and other regulated industries. The company said the product is available immediately for existing Xtremepush customers, with integrations and scaling available for new partners.

Xtremepush said XpertOS is built around a compliance-first architecture and a visual “Control Room” showing approval gates and interaction logging for auditability. The platform is structured as a three-tier offering: “Xpert Assistant” for ideation and strategy planning; “Xpert Flows” to operationalise CRM execution with human-in-the-loop governance and integrations including Jira and Slack; and “Xpert Crews”, which the company described as goal-driven simulated agent teams that draft and iterate campaigns across functions such as compliance and copywriting.

“ This is the end of today’s CRM as we know it,” said Tommy Kearns, CEO and co-founder at Xtremepush. “XpertOS is the sector’s first, fully functioning agentic operating system and marks a shift as fundamental as any we’ve seen in the space for a couple of decades.

“Thanks to the governance layer built into its core, we firmly believe this will replace the traditional, step-by-step, and manual platforms currently used in martech with existing teams doing the judgement, while the AI does the work. What will be ubiquitous as a work process in 18 months is here now.

“XpertOS automation replaces the slowly evolving campaign execution of old, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers the human-in-the-loop and supercharges personalisation, as well as engagement and retention metrics.”

Xtremepush listed three core outcomes for XpertOS: “Find” (locating commercially valuable players), “Govern” (checking campaigns for compliance before they go live), and “Scale” (running “10x more campaigns” without additional headcount). The company said CEO & Co-Founder Tommy Kearns and Adam Palmerini, Senior Director of Product & Enablement, will host a live webinar titled “XpertOS Live!” on 3rd June, 2026.

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