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Maxim and Carousel Group Partner to Launch MaximBet

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Iconic International Media Brand and Licensed Gaming Operator Join Forces to Establish New Challenger Brand in the Multi-Billion-Dollar U.S. Gambling Industry

Carousel Group Announces $50M Series A Investment

Carousel Group, a rapidly-growing privately-held licensed sports betting and casino operator is pleased to announce today a global strategic partnership with renowned media brand, Maxim.

MaximBet will be made up of a market-leading sports betting and casino website at MaximBet.com, and tailor-made native iOS and Android apps that will allow users to bet on sports and casino in the United States and around the world. The new venture will leverage Maxim’s integrated network of print, digital, social and experiential platforms to engage the loyal Maxim community and sports bettors alike.

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Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand,” said Daniel Graetzer, CEO of Carousel Group. “Our mutual objective to provide premiere entertainment and VIP experiences to the same customer demographic makes Maxim the perfect partner for Carousel and we can’t wait to launch MaximBet later this year for fans.”

In conjunction with its strategic partnership with Maxim, Carousel Group is also delighted to announce the closing of its Series A investment round with $50M funding from xSigma Entertainment Limited. xSigma is a wholly owned subsidiary of Nasdaq listed ZKIN International Group, a diversified and innovative, tech-forward company that is pleased to act as a capital partner to MaximBet. Funds will be used to drive growth into additional US States and for marketing purposes.

Carousel Group entered the U.S. gaming market as a sports betting operator in late 2020, and it rapidly secured market access deals in New Jersey, Colorado, Indiana, and Iowa. Carousel boasts scalable and self-managed infrastructure that includes proprietary technology as well as in-house trading and risk management teams.

“We are always looking to provide the Maxim audience with new, rich and engaging experiences, and are incredibly excited to be entering the sports betting and iGaming space with our partners, Carousel Group,” says Maxim SVP Susan Kilkenny. “Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.”

MaximBet intends to capture a significant share of the U.S. online gambling market, which is projected to be an annual $10 billion industry by 2025 and nearly $60 billion by maturity.

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Rivalry to Report First Quarter 2024 Results on May 30

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Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Gen Z, today announced details of its planned release of first quarter 2024 financial results.

The Company expects to file its Q1 2024 results the morning of Thursday, May 30, 2024 prior to the commencement of TSXV trading. Management plans to host an investor conference call that same day at 10:00 am EDT to discuss the results.

Conference Call Details
Timing: Thursday, May 30, 2024 at 10:00 am EDT
Dial-in: 1-800-717-1738 (toll free) or (+1) 289-514-5100 (local or international calls)
Webcast: A live webcast can be accessed from the Events section of the Company’s website at rivalrycorp.com
A replay of the webcast will be archived on the Company’s website for one year.

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Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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