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The adventure begins: Veloce Racing ready for action as Extreme E sparks into life in Saudi Arabia

- London-based squad ready to go wheel-to-wheel with some of the biggest names in global motorsport
- Inaugural Extreme E season set to kick off with Desert X Prix this weekend
- ‘None of us quite know how things are going to play out’, says Jamie Chadwick
- Stéphane Sarrazin predicts ‘really special’ week both on and off-course
Veloce Racing will embark upon its greatest adventure to-date this weekend (3/4 April), as the time has finally come to get the inaugural Extreme E season underway in the spectacular setting of AlUla, Saudi Arabia.
Having begun life as a sports management agency before transitioning into a hugely successful esports franchise, Veloce is the first organisation in history to bridge the gap between virtual and real-world motorsport in that order, with Veloce Racing launching in September, 2019.
It has been a long road from that moment to the point where the team now finds itself – ready to contest the maiden Extreme E race, the eagerly-anticipated Desert X Prix in Saudi Arabia. The conditions will be harsh and unforgiving, while the sporting format will be unlike anything our drivers, or indeed the rest of the paddock have experienced before.
As a sport for purpose, Extreme E exists to shine a spotlight on the effects of climate change and human interference in some of the most remote environments on the planet, with the objective of encouraging the watching world to take a stand and adopt steps to drive genuine change.
With that in mind, ahead of every race weekend, a Legacy Programme will aim to give something back to the local community, in which Veloce Racing drivers Jamie Chadwick and Stéphane Sarrazin will both play a leading role – before climbing into the cockpit of the team’s 400kW (550bhp) ODYSSEY-21 E-SUV for the competitive action. The pair will take it in turns in each race to tame this beast, which is capable of reaching 100km/h from a standing start in just 4.5 seconds and tackling gradients of up to 130 per cent.
Inaugural W Series Champion Chadwick is eager to hit the ground running on her competitive off-road debut. The 22-year-old Williams F1 Development Driver has partaken in an intensive pre-season training programme to get up-to-speed with an entirely new motorsport discipline and a challenge unlike any other she has previously faced.
Experienced French racer Sarrazin, meanwhile, brings with him the benefit of 28 years of experience across myriad racing disciplines – including Le Mans, Formula 1, Formula E and the FIA World Rally Championship – and track surfaces, making the 45-year-old perfectly-placed to venture into unknown territory in the desert.
The action will begin with the qualifying rounds from 09h30 local time (BST +2) on Saturday, 3 April, with the semi-finals and final taking place from 09h30 local time the following day.
With no spectators permitted on-site – in-keeping with Extreme E’s environmental ethos and commitment to minimise its carbon footprint – the racing will be broadcast all around the world on a variety of networks, including ITV, the BBC iPlayer and Red Button application, Sky Sports and BT Sport in the UK, plus the championship’s official website.
Following the Saudi Arabian curtain-raiser, the 2021 Extreme E season will travel to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and finally Tierra Del Fuego, Argentina (11-12 December).
Jamie Chadwick, Driver, Veloce Racing, commented:
“I’m just so excited to start racing in AlUla. This is massively different to anything I’ve done before, but I’ve trained harder than ever and spent a lot of time trying to understand the unique challenges this series will throw at us.
“It gives me a lot of confidence that I’ll be alongside someone as experienced as Stéphane going into an innovative championship like Extreme E with such unprecedented rules and sporting formats.
“I’m hopeful of a strong result straight out-of-the-blocks, but I certainly don’t underestimate the level of competition in the field. I think ultimately, it’s going to come down to who can adapt the quickest and learn how the series works from the word ‘go’ – none of us quite know how things are going to play out!”
Stéphane Sarrazin, Driver, Veloce Racing, said:
“What a journey it has been to get to this stage! I think the team are all in really good shape ahead of the first event. We have all done our best to prepare and given the current circumstances around the world, it’s been an amazing effort to get everything organised for this race.
“Jamie and I are both ready for the challenge and excited to go racing! There are so many big motorsport names involved that it’s going to be an extraordinary spectacle – particularly against such a breathtaking backdrop.
“It’s also going to be a really great experience to involve ourselves in the Extreme E Legacy Programmes and leave a lasting positive impact at each of the race locations. That is something that will be really special.”
Ian Davies, Team Manager, Veloce Racing, added:
“Finally, it’s race week! We’ve waited a long time to say that in Extreme E, but now it’s here and the whole Veloce Racing team are so eager to get started, including myself!
“Jamie and Stéphane make a great partnership. Between them, they have a huge amount of experience and raw talent, so I’m very confident that we will be in the mix in such a high-calibre and star-studded field.
“AlUla is going to pose its own challenges, logistically and of course when it gets down to the racing. It’s certainly going to be very different to what anyone in Extreme E has done previously, and being such a leap into the unknown, I think everybody has an opportunity to bag a result here so it will be fascinating to watch.”
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.
BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.
Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.
“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.
The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.
California Gambling Control Commission
California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.
Problem Gambling & Public Health Takes the Stage
The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.
Tribal Revenue Distribution Approved
The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.
Cardroom Licensing: Approvals and Extensions
Among key licensing matters:
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500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.
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Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.
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Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.
Key Employee Licensing Actions
The Commission approved several initial and renewal key employee licenses. Notably:
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Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.
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Kevin Lee and George Rahme received 120-day extensions for renewal processing.
Third-Party Proposition Player Services Under Scrutiny
The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.
Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.
Gaming Resource Suppliers & Tribal Approvals
Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:
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HCAL, LLC
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JCM Global
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Konami Gaming, Inc.
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PDS Gaming, LLC
Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.
Notable Withdrawals and Denials
In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.
A Broader Look Ahead
With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.
The post California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives appeared first on Gaming and Gambling Industry in the Americas.
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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
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