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The adventure begins: Veloce Racing ready for action as Extreme E sparks into life in Saudi Arabia
- London-based squad ready to go wheel-to-wheel with some of the biggest names in global motorsport
- Inaugural Extreme E season set to kick off with Desert X Prix this weekend
- ‘None of us quite know how things are going to play out’, says Jamie Chadwick
- Stéphane Sarrazin predicts ‘really special’ week both on and off-course
Veloce Racing will embark upon its greatest adventure to-date this weekend (3/4 April), as the time has finally come to get the inaugural Extreme E season underway in the spectacular setting of AlUla, Saudi Arabia.
Having begun life as a sports management agency before transitioning into a hugely successful esports franchise, Veloce is the first organisation in history to bridge the gap between virtual and real-world motorsport in that order, with Veloce Racing launching in September, 2019.
It has been a long road from that moment to the point where the team now finds itself – ready to contest the maiden Extreme E race, the eagerly-anticipated Desert X Prix in Saudi Arabia. The conditions will be harsh and unforgiving, while the sporting format will be unlike anything our drivers, or indeed the rest of the paddock have experienced before.
As a sport for purpose, Extreme E exists to shine a spotlight on the effects of climate change and human interference in some of the most remote environments on the planet, with the objective of encouraging the watching world to take a stand and adopt steps to drive genuine change.
With that in mind, ahead of every race weekend, a Legacy Programme will aim to give something back to the local community, in which Veloce Racing drivers Jamie Chadwick and Stéphane Sarrazin will both play a leading role – before climbing into the cockpit of the team’s 400kW (550bhp) ODYSSEY-21 E-SUV for the competitive action. The pair will take it in turns in each race to tame this beast, which is capable of reaching 100km/h from a standing start in just 4.5 seconds and tackling gradients of up to 130 per cent.
Inaugural W Series Champion Chadwick is eager to hit the ground running on her competitive off-road debut. The 22-year-old Williams F1 Development Driver has partaken in an intensive pre-season training programme to get up-to-speed with an entirely new motorsport discipline and a challenge unlike any other she has previously faced.
Experienced French racer Sarrazin, meanwhile, brings with him the benefit of 28 years of experience across myriad racing disciplines – including Le Mans, Formula 1, Formula E and the FIA World Rally Championship – and track surfaces, making the 45-year-old perfectly-placed to venture into unknown territory in the desert.
The action will begin with the qualifying rounds from 09h30 local time (BST +2) on Saturday, 3 April, with the semi-finals and final taking place from 09h30 local time the following day.
With no spectators permitted on-site – in-keeping with Extreme E’s environmental ethos and commitment to minimise its carbon footprint – the racing will be broadcast all around the world on a variety of networks, including ITV, the BBC iPlayer and Red Button application, Sky Sports and BT Sport in the UK, plus the championship’s official website.
Following the Saudi Arabian curtain-raiser, the 2021 Extreme E season will travel to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and finally Tierra Del Fuego, Argentina (11-12 December).
Jamie Chadwick, Driver, Veloce Racing, commented:
“I’m just so excited to start racing in AlUla. This is massively different to anything I’ve done before, but I’ve trained harder than ever and spent a lot of time trying to understand the unique challenges this series will throw at us.
“It gives me a lot of confidence that I’ll be alongside someone as experienced as Stéphane going into an innovative championship like Extreme E with such unprecedented rules and sporting formats.
“I’m hopeful of a strong result straight out-of-the-blocks, but I certainly don’t underestimate the level of competition in the field. I think ultimately, it’s going to come down to who can adapt the quickest and learn how the series works from the word ‘go’ – none of us quite know how things are going to play out!”
Stéphane Sarrazin, Driver, Veloce Racing, said:
“What a journey it has been to get to this stage! I think the team are all in really good shape ahead of the first event. We have all done our best to prepare and given the current circumstances around the world, it’s been an amazing effort to get everything organised for this race.
“Jamie and I are both ready for the challenge and excited to go racing! There are so many big motorsport names involved that it’s going to be an extraordinary spectacle – particularly against such a breathtaking backdrop.
“It’s also going to be a really great experience to involve ourselves in the Extreme E Legacy Programmes and leave a lasting positive impact at each of the race locations. That is something that will be really special.”
Ian Davies, Team Manager, Veloce Racing, added:
“Finally, it’s race week! We’ve waited a long time to say that in Extreme E, but now it’s here and the whole Veloce Racing team are so eager to get started, including myself!
“Jamie and Stéphane make a great partnership. Between them, they have a huge amount of experience and raw talent, so I’m very confident that we will be in the mix in such a high-calibre and star-studded field.
“AlUla is going to pose its own challenges, logistically and of course when it gets down to the racing. It’s certainly going to be very different to what anyone in Extreme E has done previously, and being such a leap into the unknown, I think everybody has an opportunity to bag a result here so it will be fascinating to watch.”
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AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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