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Xace to open new EU HQ in Malta, expanding payment services across the EU
Account and payment services provider will use new Malta head office to drive further growth across Europe.
Xace, the fast-growing account and payment services provider to businesses in the gambling sector, has announced plans for a brand-new Malta headquarters as it looks to continue its rapid expansion across Europe over the coming months.
The new head office will be used to manage the solutions offered to Malta-based businesses and personnel in the gaming industry, while also facilitating greater business development in key European markets.
Due to open in the summer, the office will also be home to Xace Europe, a subsidiary of Xace that will manage operations across the EU and provide greater access to its products and services for companies based in the region.
Xace has enjoyed rapid growth since launching a little under a year ago and especially among gambling businesses that struggle to acquire traditional high street bank accounts. The company already counts some of the industry’s biggest names among its customers.
It currently provides EUR and GBP business and personal accounts, each with virtual debit cards, throughout Europe. With European expansion a key focus for 2021, Xace saw Malta as the ideal location to open its new European headquarters.
David Hodkinson, CEO of Xace, said: “This is a very exciting development for Xace which comes such a short time after our initial launch. In just seven months we have scaled to one of the leading account providers in the gaming industry and with no signs of growth slowing down.
“Increasing our account offering in Malta was a no-brainer as it is the hub of the global gaming industry and where we absolutely need our European business to be based.”
Annie Osborne, CCO at Xace, said: “This is a milestone moment for us as we build on the tremendous growth Xace has enjoyed to date, making our products and services available to more gaming companies across Europe than ever before from our new Malta HQ.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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