Canada
Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM
- New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations
Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove’s acquisition and integration of Axonite’s realtime event streaming platform. Optimove’s realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today’s agile business users. Unlike other solutions on the market that allow for the creation of customer attributes solely based on either realtime or batch data, Optimove allows brands to combine the sophisticated modeling and rich context that stems from batch processing of historical data, with the speed and relevancy of realtime data to create powerful customer segments. This, in addition to realtime or batch only scenarios.
With Optimove, brands can now scale their CRM Marketing, leveraging historical and predictive data to answer the question of “who is their customer,” while using realtime data to answer, “what are they doing right now.” As such, Optimove becomes the first solution to truly allow organizations to understand their customers behavior in order to provide superior personalized customer experiences across channels, at unmatched scale.
“Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers’ past, present, and future, so their communications are always relevant,” said Shai Frank, VP of Product at Optimove. “By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers’ value.”
This combination of capabilities unlocks powerful use cases such as:
· Aligning CRM and Compliance efforts – Gaming operators can create segments with predictive responsible gaming attributes such as “predicted player risk level,” and a “Monthly Loss Limit” attribute that combines each day’s closing balance with the realtime results of players’ activity. Optimove can then immediately migrate players who approach their self-set limits and are at risk of developing unhealthy behaviors from promotional campaigns, towards messages that focus on fomenting healthy behaviors.
· Eliminating the risk of broken CRM journeys – Ecommerce brands can combine customer lifecycle attributes such as “churned,” and predicted ones such as the “probability to reactivate”, with a “Days Since Last Order” attribute that updates with each new purchase. Optimove can then automatically remove customers who purchased today from a daily campaign targeting churned customers with a high predicted probability to reactivate.
· Orchestrating the optimal customer treatment – Retail brands can bring together customer attributes such as “favorite category”, with predicted attributes such as “risk of churn”, and a “total order amount” attribute that consolidates the last known balance from batch processes with the realtime purchase. Optimove can then autonomously determine the next-best-offer for each customer from a pool of available options for risk of churn customers, based on the combination of the above attributes.
“In today’s world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value,” said Pini Yakuel, CEO and Founder of Optimove. “Optimove’s unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys.”
Using Optimove, organizations can power their realtime segmentation by leveraging data streamed via Segment.com, Kafka Streams, customer support systems such as Zendesk, eCommerce platforms such as Shopify, iGaming platforms such as SBTech, server-side events, and API, in addition to Optimove’s web and mobile SDKs.
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Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.
The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.
“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.
“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.
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Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.
Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.
Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.
Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.
In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.
The full 2026 board is as follows:
- Salim Adatia, Gaming Laboratories International, LLC
- Bruce Caughill, Rush Street Interactive
- Peter Czegeldy, Aird & Berlis LLP
- Neil Erlick, Nuvei
- Kurt Gissane, Aristocrat
- Charmaine Hogan, Playtech
- Dale Hooper, FanDuel
- Chuck Keeling, Great Canadian Entertainment
- Mike Maodus, Blake, Cassels & Graydon LLP
- Terry McInally, Gateway Entertainment
- Niaz Nejad, Non-Member Director
- Derek Ramm, Kinectify
- Lindsay Slader, GeoComply
- Richard Taylor, Niagara Casinos
- Shane Thompson, Konami
- Scott Vanderwel, PointsBet Canada (Chair)
- Scott Woodgate, BetMGM
We are also pleased to welcome three past chairs as Emeritus members of the board:
- Ilkim Hincer, IC360
- Carrie Kormos, CK Consulting Inc
- Bob Parente, Light & Wonder
“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”
Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”
Source: canadiangaming.ca
The post CGA Announces Leadership Evolution and 2026 Board of Directors appeared first on Americas iGaming & Sports Betting News.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
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