Central Europe
BIG Clan partners with Streamcoi to monetise and grow its live streaming business
Berlin International Gaming, based in Germany, is one of the leading esports teams in the world. In addition to their successes in esports, they nurture streamers. Their network consists of 25 streamers – both professional players who stream during breaks from official matches, and content creators focused on live streaming. Sponsorship livestreaming campaigns are an integral part of BIG’s partnerships. Especially in times without offline events, streams are a crucial place where their fans gather and the organisation can fulfil sponsorship commitments.
To automate streamer management and monetise live streaming more effectively, BIG has entered into a partnership with Streamcoi, streamer management platform. Using one dashboard, the platform facilitates the display of innovative animated campaigns and messages on the screen on multiple streams simultaneously. It also measures accurate statistics for individual streamers as well as the whole network to use the full potential of a livestreaming network. One of the aims of the partnership is also to alleviate the workload of professional players. With Streamcoi, after a quick one-time setup, the streamer does not have to do anything – everything is taken care of by the managers.
“Live streaming is an increasingly important part of our brand and advertising strategy. We see the high value for our partners and BIG as a brand. It is therefore only logical that we expand our streaming activities even more in the future. Streamcoi enables us to track all channels and effectively manage campaigns. The broadcasting of effective advertising concepts, e.g., via interactive animations, is greatly facilitated. This allows us to create reports much faster and more transparently and optimize the results with our streamers and
partners. Streamcoi has become an integral part of our daily work routine.” – Daniel Finkler, CEO at BIG
“Working with BIG is a true partnership where we not only create a product for them but together with them. Through feedback and the implementation of BIG’s innovative campaigns, Streamcoi can change the face of live streaming in many organisations around the world. With a strong relationship with esports, we create campaigns that are appreciated by viewers, partners and most importantly streamers. – Jakub Janaszek, Brand Manager at Streamcoi
How BIG automated 7 sponsor campaigns across 25 streams
Although Streamcoi is currently used by dozens of teams, agencies and tournament organisers, BIG was one of the first users on the platform. Over the past year, they have promoted their merchandise and executed campaigns for SkinBaron, Backforce, OMEN, Betway, Volvic, FaceIT while collecting accurate reports for each partner and generating hundreds of thousands of impressions and clicks for each. One example of innovative partner placement while bringing value to fans is the ongoing campaign for language learning platform Babbel. A moving animation interacts with the audience by asking them questions, while at the same time fans can receive discount codes in a chat message.
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Central Europe
SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
Central Europe
25 years of ZEAL: A quarter century of online lottery in Germany
- From living room start-up to online market leader
- Ambitious growth targets and innovative product ideas
ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business.
“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”
From start-up to international group
ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.
“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”
Continuing to grow in the core business, developing new business areas
Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.
The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.
Central Europe
NOVOMATIC once again honored with the “Business Superbrands Austria Award”
The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.
The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”
András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”
The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.
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