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Gaming operators losing up to 30% of customers during onboarding journey new report from HooYu reveals
Operators losing thousands of customers every month thanks to slow and awkward customer onboarding journeys
Leading digital KYC onboarding provider HooYu today released survey results showing that up to 30% of customers are abandoning sign-up processes with gaming operators.
The report examines the onboarding problems faced by gaming operators in the UK and abroad. In the UK, abandonment is lower at 14% but doubles to 30% for non-UK onboarding journeys. The report also examines differences in funnel performance between small, medium and large operators and examines how long it takes operators to perform KYC.
Customer onboarding and KYC is a significant point of loss for every operator. Having enticed customers to the top of the funnel with advertising and bonus offers and affiliate programs to get them through the door, if the industry is failing to convert traffic to customers, then marketing spend, and potential revenue is being lost.
The HooYu report contains insight from operators that shares why and at what stage drop-off occurs. Isolating and solving the reason for customer drop-off could see drastic improvements to the KYC journey and result in tens of thousands more successful sign-ups.
David Pope, Marketing Director at HooYu, said: “This research highlights the damage being done across the sector when operators don’t refine their KYC processes. For a few relatively low effort changes, operators could be winning thousands more customers with a smooth onboarding journey UI and UX that customers find easier to complete so they can successfully deposit and get that bet on in time.”
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AI-Powered Compliance and Player Support
DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.
The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.
Comprehensive Features and Capabilities
- DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
- Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
- Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
- Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
- Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
- Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
- Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.
Advantages of Operations
The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.
The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brook Bakery
MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY
Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.
To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.
Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.
“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.
“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”
Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.
The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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