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Gaming operators losing up to 30% of customers during onboarding journey new report from HooYu reveals
Operators losing thousands of customers every month thanks to slow and awkward customer onboarding journeys
Leading digital KYC onboarding provider HooYu today released survey results showing that up to 30% of customers are abandoning sign-up processes with gaming operators.
The report examines the onboarding problems faced by gaming operators in the UK and abroad. In the UK, abandonment is lower at 14% but doubles to 30% for non-UK onboarding journeys. The report also examines differences in funnel performance between small, medium and large operators and examines how long it takes operators to perform KYC.
Customer onboarding and KYC is a significant point of loss for every operator. Having enticed customers to the top of the funnel with advertising and bonus offers and affiliate programs to get them through the door, if the industry is failing to convert traffic to customers, then marketing spend, and potential revenue is being lost.
The HooYu report contains insight from operators that shares why and at what stage drop-off occurs. Isolating and solving the reason for customer drop-off could see drastic improvements to the KYC journey and result in tens of thousands more successful sign-ups.
David Pope, Marketing Director at HooYu, said: “This research highlights the damage being done across the sector when operators don’t refine their KYC processes. For a few relatively low effort changes, operators could be winning thousands more customers with a smooth onboarding journey UI and UX that customers find easier to complete so they can successfully deposit and get that bet on in time.”
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3 Oaks Gaming
3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten
Significant deal expands distributor’s presence in various global regions.
3 Oaks Gaming, a renowned provider of iGaming content, has teamed up with Interwetten in an agreement that expands its wide range of games to a larger audience worldwide.
The partnership allows Interwetten to offer 3 Oaks Gaming’s renowned collection of slot games, featuring popular titles like 3 Super Coin Volcanoes, 3 Pots of Egypt, and Magic Clovers, across various regions globally, enhancing visibility in important MGA markets.
For more than 30 years, Interwetten has been a leader in sports betting and casino entertainment, recognized as one of the top operator brands in the worldwide industry.
Recognized for its creativity and dedication to excellence, 3 Oaks Gaming’s vibrant portfolio coincides with Interwetten’s emphasis on providing top-tier content to its users. This collaboration signifies a crucial milestone in the distributor’s continuous worldwide expansion plan, guaranteeing that more players than ever can enjoy its engaging iGaming experiences.
Emilia Kazberuk, Sales Manager at 3 Oaks Gaming, said: “Partnering with Interwetten is a major move for us. The size and scale of their operations will provide us with a significant boost in taking our content into new regions and audiences.
“We’re looking forward to integrating our premium portfolio with such a respected and long-standing operator, and very hopeful our high-quality, feature-rich titles will be appealing to their vast player base.”
Mario Bilic, Casino Director at Interwetten, added: “We are delighted to welcome 3 Oaks Gaming’s exciting portfolio to our platform. Their reputation for delivering engaging, innovative slot content matches our commitment to offering best‑in‑class entertainment to our players.
“This partnership enhances the depth of our casino offering, and we are confident their games will be well‑received across our markets.”
The post 3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jeff Letlat COO at SpinOro
SpinOro joins forces with Spinomenal
Spinomenal, a top iGaming content provider, has formed a partnership with SpinOro to offer its wide range of games to players in the UK. SpinOro, emerging from Anakatech, is a thriving provider of online casino solutions with over a decade of experience.
Via its dynamic aggregation platform, SpinOro allows operators to effortlessly access a diverse selection of cross-platform games, whether as an independent suite or incorporated with third-party offerings from top-tier providers.
Spinomenal‘s games have been officially introduced on SpinOro’s prominent UK brands, including Winomania, 7Bet, Betnero, and LuckyMate, with additional brands set to follow.
Yossi Shayovits, Head of Business Development for Spinomenal commented: “SpinOro has earned an excellent reputation for providing access to the best cross-platform games, proven to enhance player activity and increase retention. Our titles are recognised across the industry for delivering exactly that, and we’re excited to bring even more amazing experiences to UK players.”
Jeff Letlat, COO at SpinOro added: “We are thrilled to welcome Spinomenal to our aggregation platform where they sit proudly alongside the best providers in iGaming. We’re highly confident that Spinomenal’s rich selection of titles will be a big hit with players.”
The post SpinOro joins forces with Spinomenal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akis Palianastasis
Sportradar Expands its Partnership with SkillOnNet
Sportradar has expanded its marketing partnership with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.
Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.
“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance,” said Nikolaus Beier, SVP Product, Marketing Services, Sportradar.
“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship,” said Akis Palianastasis, Digital Director, SkillOnNet.
The post Sportradar Expands its Partnership with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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