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PrizePicks Expands into Alabama, Strengthening Gaming Operator’s Foothold in the South

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PrizePicks, the largest independently owned Daily Fantasy Sports (DFS) operator, announced its licensing and expansion into the state of Alabama, marking the 31st jurisdiction in which the most mainstream DFS game on the market is available and allowing PrizePicks to serve more than 60% of the U.S. population, including Top 10 markets like Georgia, Florida, Texas and California.

That footprint is in stark contrast to the 25% of the U.S. population and 15 states which have legalized and implemented online sports betting to date. PrizePicks is also the only DFS operator which offers DFS prop action on college athletes, something fans of the University of Alabama can experience this week as the SEC regular season and tournament champion Crimson Tide open the NCAA men’s basketball tournament as the East Region’s second seed against Iona. New PrizePicks customers can take advantage of an attractive first-time depositor offer of a 100% instant deposit match.

“We consider our headquarters in Atlanta and our in-depth knowledge of the Southern United States to be part of our competitive advantage,” said PrizePicks CEO Adam Wexler. “Our brand is uniquely positioned to be a major player in the most populous region of the country as it moves towards full betting legalization in the coming years and expanding into Alabama is a big part of that.”

As a fantasy operator, PrizePicks is able to offer college sports fans action on both college football and college basketball, which rank as the Nos. 3 and 4 markets, respectively, on PrizePicks. With the South home to dominant college conferences like the SEC and ACC, the popularity of these sports on PrizePicks fits seamlessly with the company’s geographic footprint and strategy.

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In the coming year, PrizePicks plans to pursue licensing in Tennessee, Louisiana and Mississippi, the only states from the region lacking from the company’s existing Southern footprint. The Southern United States accounts for 38% and more than 120 million total residents. By comparison the West, the next biggest region, accounts for approximately 75 million residents.

PrizePicks has also established partnerships with a wide variety of professional brands and athletes rooted in the South. These include Major League Baseball’s Atlanta Braves – Alabama has long been considered part of “Braves Country” – and Miami Marlins to former Falcons star Michael Vick and Braves legend Andruw Jones as well as Atlanta’s biggest esports franchise, Ghost Gaming.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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