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Scientific Games To Explore The 2021 Trends That Matter Most For Operators At EMEA Summit + Virtual Experience

Published

5 years ago

March 9, 2021

Reading Time: 2 minutes

Scientific Games Corporation is set to delve into the latest trends and developments that will shape the future of the casino and sports betting industry at its upcoming EMEA Summit + Virtual Experience.

The virtual event, which is exclusively for the Company’s customers, takes place between 17-18 March and will deliver insight, analysis and ideas for operators to navigate their way through today’s challenging marketplace and drive their recovery plans.

An extensive schedule of panel discussions over the two-day period will cover a wide range of subjects. A Game Designer Panel will share details of its upcoming slots, including 88 Fortunes^® – Lucky Gong. The Tables panel will specifically focus on key products that will increase profitability including the Quartz^® Terminals and Table Progressives. The Systems panel will go through the innovation path which will continue to include new products that will optimize operations and create a better player experience.

An extensive schedule of panel discussions over the two-day period will share insights from Company thought leaders on games, systems and technology:

The Company’s game designers will share details of upcoming slot releases, including 88 Fortunes – Lucky Gong, Ultra Hot Mega Link and Lobster Bay Kraken Unleashed.
A panel on table games will specifically focus on key products that will increase profitability, including the Quartz Terminals and Table Progressives.
Technology experts from the Systems team will offer insight on innovations, which include new products that will optimize operations and create a better player experience.
iGaming experts will share how the Company’s ‘open” network and technology developments deliver new immersive iGaming experiences for players.
Sport Betting experts will provide insight into the technology solutions that power the industry’s biggest sportsbooks and sporting events across the globe.

Delegates will have access to a virtual booth where they can experience 360-degree demos of all the latest products from Scientific Games’ ever-expanding offerings.

Matt Wilson, the CEO of Scientific Games’ Gaming business unit, said: “We’re excited to welcome all partners from across the EMEA region to the latest installment of our virtual summit series, which promises to offer an event experience like no other.

“In these difficult and uncertain times, it’s incredibly important to remain connected with one another and remain informed of the latest trends. We remain committed to helping our customers drive their recovery and with several new product developments to unveil and industry topics to analyze, we’re looking forward to the Summit and engaging with both new and existing customers.”

The virtual Summit is the latest example of Scientific Games utilizing digital platforms to connect with customers in new and innovative ways. Previous virtual events hosted by Scientific Games have effectively sparked engaging discussions on relevant industry topics and resulted in new installations that support customers in operating safely and effectively during the pandemic.

Con Nikitas, National Gaming Manager at ALH Group, said: “Attending the SG Summit + Virtual Experience was a great way for me to hear about upcoming products and to engage with the product experts in real time on the live panel sessions. Overall, the experience was delivered in a highly professional way and I was impressed. I liked that I could see videos and also download product details.”

To find out more about the Summit and register your interest, please visit https://events.scientificgames.com/emea/

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

4 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

4 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

9 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.