Latest News
Scientific Games To Explore The 2021 Trends That Matter Most For Operators At EMEA Summit + Virtual Experience
Scientific Games Corporation is set to delve into the latest trends and developments that will shape the future of the casino and sports betting industry at its upcoming EMEA Summit + Virtual Experience.
The virtual event, which is exclusively for the Company’s customers, takes place between 17-18 March and will deliver insight, analysis and ideas for operators to navigate their way through today’s challenging marketplace and drive their recovery plans.
An extensive schedule of panel discussions over the two-day period will cover a wide range of subjects. A Game Designer Panel will share details of its upcoming slots, including 88 Fortunes® – Lucky Gong. The Tables panel will specifically focus on key products that will increase profitability including the Quartz® Terminals and Table Progressives. The Systems panel will go through the innovation path which will continue to include new products that will optimize operations and create a better player experience.
An extensive schedule of panel discussions over the two-day period will share insights from Company thought leaders on games, systems and technology:
- The Company’s game designers will share details of upcoming slot releases, including 88 Fortunes – Lucky Gong, Ultra Hot Mega Link and Lobster Bay Kraken Unleashed
. - A panel on table games will specifically focus on key products that will increase profitability, including the Quartz Terminals and Table Progressives.
- Technology experts from the Systems team will offer insight on innovations, which include new products that will optimize operations and create a better player experience.
- iGaming experts will share how the Company’s ‘open” network and technology developments deliver new immersive iGaming experiences for players.
- Sport Betting experts will provide insight into the technology solutions that power the industry’s biggest sportsbooks and sporting events across the globe.
Delegates will have access to a virtual booth where they can experience 360-degree demos of all the latest products from Scientific Games’ ever-expanding offerings.
Matt Wilson, the CEO of Scientific Games’ Gaming business unit, said: “We’re excited to welcome all partners from across the EMEA region to the latest installment of our virtual summit series, which promises to offer an event experience like no other.
“In these difficult and uncertain times, it’s incredibly important to remain connected with one another and remain informed of the latest trends. We remain committed to helping our customers drive their recovery and with several new product developments to unveil and industry topics to analyze, we’re looking forward to the Summit and engaging with both new and existing customers.”
The virtual Summit is the latest example of Scientific Games utilizing digital platforms to connect with customers in new and innovative ways. Previous virtual events hosted by Scientific Games have effectively sparked engaging discussions on relevant industry topics and resulted in new installations that support customers in operating safely and effectively during the pandemic.
Con Nikitas, National Gaming Manager at ALH Group, said: “Attending the SG Summit + Virtual Experience was a great way for me to hear about upcoming products and to engage with the product experts in real time on the live panel sessions. Overall, the experience was delivered in a highly professional way and I was impressed. I liked that I could see videos and also download product details.”
To find out more about the Summit and register your interest, please visit https://events.scientificgames.com/emea/
All ® notices signify marks registered in the United States. © 2021 Scientific Games Corporation. All Rights Reserved.
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brand campaigns
Stake releases hot air balloon football match stunt at 10,000ft
Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.
The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.
The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.
The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Game Aggregation
Infingame says tournaments and missions drive retention on sweepstakes platforms
Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.
According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”
Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.
“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”
Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.
The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
SolutionsHub marks 10 years and plans more overseas offices
Isle of Man-based regulatory and licensing consultancy says it has opened in Ireland and will announce further locations.
SolutionsHub has marked its 10-year anniversary, highlighting international expansion plans from its Isle of Man base. Founder Lee Hills set up the regulatory and licensing consultancy on 23 June 2016, the day of the Brexit referendum.
The company said it has grown from a one-person operation into what it describes as “the largest regulatory and licensing consultancy on the Isle of Man,” supported by a team that includes former regulators, government officials and compliance specialists. SolutionsHub said it now supports “hundreds of businesses and organisations” across gaming, fintech and other regulated sectors, and has received “more than 55 industry awards, including three EGR awards.”
SolutionsHub said its international footprint has increased, with an office established in Ireland and further overseas offices set to be announced as part of its next stage of development. The company also said it is broadening its work into adjacent regulated industries as regulation and operational complexity evolve globally.
Hills said: “I did not begin with a detailed ten-year plan. I knew the type of business I wanted to create and the standards I wanted it to represent, but what SolutionsHub has become has been built by the people who joined the business and contributed their own knowledge, experience and commitment.
“We have never pursued growth simply for the sake of becoming bigger. We have focused on being consistent, investing in people with genuine regulatory and operational experience and making sure that growth does not come at the expense of the quality of our work.
“That has been a collective effort throughout the past ten years. Every person who has worked with us, supported the business or trusted us to advise them has played a part in reaching this point.
“The opportunity now is to take the same approach into new markets, strengthen our international presence and continue building the expertise our clients will need as regulation becomes increasingly complex.”
SolutionsHub COO Nick Wright added: “When I joined SolutionsHub, it was still a very young business, but the ambition and the standards behind it were already clear,” Wright said.
“What has followed has been a genuine team effort. We have brought together people with significant regulatory, operational and industry experience, and each of them has contributed to the business SolutionsHub is today.
“The company is larger, the team has grown and we now work across more markets, but the underlying principles have remained the same. We want to do the work properly, give clients practical support and build relationships that last.
“Reaching ten years gives us an opportunity to recognise everything the team has achieved together, while also looking ahead to what we can build next.”
The post SolutionsHub marks 10 years and plans more overseas offices appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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