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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal
UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.
Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.
Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!
Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.
As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.
Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the
OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”
In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:
“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”
Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!
“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”
OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).
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Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Revolver Gaming is delighted to announce the appointment of Simon Hammon as its new Board Advisor.
With an illustrious career in the gaming and iGaming sectors, Simon brings an exceptional depth of expertise to support Revolver Gaming’s growth ambitions in the online gaming sector.
Simon Hammon is a seasoned leader in the gaming industry, having previously served as CEO of Relax Gaming, where he played a pivotal role in driving the company’s growth and cementing its position as a leading content aggregator and developer. Prior to his tenure at Relax Gaming, Simon held the role of Chief Product Officer (CPO) at NetEnt, where he oversaw the development of an award-winning portfolio of games and spearheaded major innovations in the sector.
“We are thrilled to welcome Simon to the Revolver Gaming team,” said Ryan Lazarus, CEO at Revolver Gaming. “His extensive experience at the helm of industry-leading organisations like Relax Gaming and NetEnt makes him uniquely qualified to help us strengthen our position in the iGaming landscape. Simon’s insights and strategic vision will be invaluable as we continue to push the boundaries of game design and expand our global presence.”
As Board Advisor, Simon Hammon will work closely with Revolver Gaming’s leadership team to refine the company’s strategic direction and expend its position in the fast-evolving iGaming industry. Under Simon’s guidance, Revolver Gaming aims to broaden its market reach, enhance its product portfolio and delivery service, and solidify its collaborations with operators across the globe.
“Revolver Gaming has established a strong foundation for growth and is a hidden gem on the verge of breaking through to the next level,” said Simon Hammon. “The company has a well-earned reputation for creating innovative and highly engaging games, and I’m thrilled to join at such an exciting tipping point. The talent and vision within Revolver Gaming are exceptional, and I look forward to helping the team realise its ambitions and achieve its full potential.”
The post Revolver Gaming Welcomes Simon Hammon as Board Advisor appeared first on European Gaming Industry News.
Innovative indie developer invites players to stack up towering wins in an all-new cyber punk-themed slot released via the SwinttStudios partnership programme
Get ready to hit the neon streets of a space age city in Babel Builder Accumulator – the new cyber punk-themed slot from up-and-coming software provider, Samurai Studio, where scaling towering megastructures can lead to colossal wins of up to 8,082x the bet.
The third Samurai Studio game to be released via the pioneering SwinttStudios programme, Babel Builder Accumulator is a five-reel, 20-payline slot set in a gritty, urban landscape. Featuring a pulse-racing, techno-inspired soundtrack and high-tech cast of androids and augmented humans as its symbols, the game really does an outstanding job of conveying a dystopian future.
Of course, this rampant advancement of technology is not without its perks – and Babel Builder Accumulator boasts a couple of standout features to help players stay ahead of the game. First of all, on any given spin Mirror Reels can trigger to turn two or more columns into identical copies of each other, significantly boosting the odds of landing multiple matching payout combinations.
Secondly, landing three or more scatter symbols in any position will activate the Accumulator Bonus. Whenever this happens, players will be granted three free re-spins with an initial in-game multiplier of 1x, 3x or 5x depending on the number of triggering scatters. With the reels now only displaying prize symbols worth between 1x and 50x the selected bet, whenever players land a prize, not only will the re-spin counter reset, but they’ll also fill one section of the progress metre.
Once six sections have been completed, a random multiplier of 1x, 3x or 5x will be added to the accumulator total – which can reach a maximum of 30x – with this process repeating until no new prizes arrive and the re-spin counter hits zero. In this manner, the feature can be prolonged indefinitely for truly epic wins, and players can also enter the bonus directly for an additional bet.
David Mann, Chief Executive Officer at Swintt, said: “We’ve already been treated to some incredible releases from Samurai Studio – and Babel Builder Accumulator might be the best yet!
“Featuring an eye-catching cyber punk aesthetic, atmospheric soundtrack and an incomparable Accumulator Bonus where players can scale their way to maximum wins of 8,082x their bet, the game really does have all the makings of a modern slot and we’re delighted to be able to use our existing network of casino partners to help Samurai Studio reach new audiences worldwide.”
The post Samurai Studio shoots for the stars in Babel Builder Accumulator appeared first on European Gaming Industry News.
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