Latest News

UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

Baltics

HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth

Published

42 minutes ago

May 21, 2026

Wladimir P.

hipther-baltics-&-nordics:-tallinn-2026-agenda-unites-digital-governance,-ai,-fintech-&-regulated-growth

HIPTHER has officially revealed the Agenda for HIPTHER Baltics & Nordics: Tallinn 2026, taking place on 2 June at Hilton Tallinn Park, bringing together regulators, operators, fintech builders, founders, compliance leaders, legal experts, AI practitioners, and startup innovators for the grand finale of the HIPTHER Baltics 2026 series.

Tallinn is not just another conference destination for HIPTHER — it is home base. The city where the #hipthers story evolves, and the natural setting for a conference built around digital governance, startup ecosystems, operational resilience, and the future of regulated innovation.

The newly released program features:

16 sessions across one focused day
2 parallel stages
3 practical HIPTHER Academy workshops
40+ speakers & experts from across the Baltics, Nordics, and wider European ecosystem

One Agenda. Multiple Industries. Real Operational Conversations.

Tallinn 2026 brings together discussions that typically happen in separate rooms: AML supervision, fintech scaling, AI implementation, digital identity infrastructure, crypto payments, operational risk, behavioural science, startup growth, and commercial strategy.

Across the Compliance & Operations Lab and the TechXperience Stage, attendees will explore topics including:

AML supervision, financial intelligence & market trust
Operator-supplier partnerships under mature regulation
Digital identity infrastructure & eIDAS 2.0
AI-powered operations & compliance automation
Player acquisition after the easy-growth era
Stablecoins, Travel Rule & trusted payment infrastructure
Governance, board accountability & operational risk
VC, alternative finance & cross-border startup scaling
Agentic AI and production-ready AI workflows for regulated sectors

The agenda also includes a focused Finland regulatory update alongside keynote sessions examining CRM strategy under tightening Nordic regulation, behavioural science in regulated environments, and the realities of operational AI adoption beyond the hype cycle.

HIPTHER Academy Expands the Practical Layer

Tallinn 2026 continues the expansion of HIPTHER Academy with practical workshops designed for professionals operating inside fast-changing regulated industries.

This year’s Tallinn workshops focus on:

Digital body language & executive communication
Production-ready AI agents for regulated industries
Agentic AI workflows and orchestration systems

More Than a Conference Floor

HIPTHER Baltics & Nordics: Tallinn 2026 also brings back the curated social experiences that have become part of the HIPTHER DNA.

Welcome Drinks – Olympic Park Casino
1 June · 18:00–22:30

Meet & greet in the relaxed and luxurious atmosphere of the new flagship Olympic Park Casino – located at Hilton Tallinn Park hotel.

Nordic Flow: Morning Reset & Networking
2 June · 07:15–08:45

A gentle yoga and breathwork session inspired by the calm, grounded energy of the Baltics and Nordics. Designed for the conference guests and busy professionals, this session will help participants release tension, reconnect with the body, and start the day with balance, energy, and presence. No previous yoga experience is needed.

HIPTHER Baltic & Nordics Gaming Awards + Karaoke @ Fort Bar
Sponsored by Amusnet
2 June · 20:00 – Late Night

Recognising Excellence Across the Baltics & Nordics and connecting in a celebratory atmosphere. Because some of the best conversations happen long after the panels end.

A Baltic-Nordic Industry Room Built for Decision-Makers

HIPTHER Baltics & Nordics: Tallinn 2026 closes the 2026 Baltic series by bringing together the people shaping regulated growth across gaming, fintech, AI, compliance, payments, cybersecurity, and startup innovation — all inside one highly focused, boutique environment built for real conversations instead of expo chaos.

Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented: “Tallinn has always represented something unique for us. Not only because HIPTHER OÜ proudly calls Estonia home, but because the Baltic-Nordic region continues to prove that practical innovation, digital governance, and entrepreneurial resilience can coexist without unnecessary complexity.

With Tallinn 2026, we wanted to build more than another conference agenda. We wanted to create a room where operators, regulators, founders, compliance leaders, fintech innovators, and AI practitioners can have honest operational conversations about what comes next.

The future of regulated industries will not be shaped in isolated verticals. It will be shaped through collaboration between technology, compliance, governance, finance, and human decision-making. That is exactly why Tallinn felt like the natural grand finale for our Baltic series.

And frankly, there is no better city in Europe to host these conversations than Tallinn.”

As HIPTHER returns home to Tallinn, the final stop of the series promises a high-level gathering designed around substance, operational insight, and the future of the Baltic-Nordic innovation economy.

HIPTHER Baltics & Nordics: Tallinn 2026
2 June 2026
Hilton Tallinn Park

More information & registration:

https://hipther.com/events/tallinn/

The post HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Belatra

Belatra Games Teams Up with SlotCatalog to Expand Reach

Published

2 hours ago

May 21, 2026

Wladimir P.

belatra-games-teams-up-with-slotcatalog-to-expand-reach

Belatra, a prominent innovator in online slot development, has unveiled a strategic collaboration with SlotCatalog, a leading independent slot database and content discovery platform trusted across the industry.

This partnership emphasizes transparent communication with players by presenting Belatra’s entire game portfolio, including its strengths and areas where improvements can be made. The initiative aims to foster trust in the Belatra brand, showcase its diverse collection of titles, and keep players updated on new releases. SlotCatalog serves as a key platform for players to build confidence in game studios and their offerings, making it an ideal ally for Belatra in reaching and engaging its audience effectively.

Founded in 2016, SlotCatalog has rapidly established itself as a reliable resource for players, operators, and development studios. The platform provides comprehensive game data, impartial reviews, and timely industry updates, making it a central hub for slot-related insights.

Kateryna Goi, Chief Marketing Officer at Belatra, emphasized the alignment between the two organizations: SlotCatalog’s data highlights the trust players place in its platform. In turn, the platform delivers transparency and honest content for its audience—precisely what we, as a studio, are seeking. We’re confident in the quality of our games and excited about directly engaging with players. With exciting new launches planned for the summer and autumn seasons, we are eager to share them through this partnership.

Daria Kushnir, Chief Marketing Officer at SlotCatalog, highlighted the value of collaboration: “Success in this industry is fueled by goal-driven partnerships rather than mere transactions. Together with Belatra, we aim to connect the right players with the right games more quickly. This synergy between their rich game portfolio and our audience intelligence offers an excellent foundation for consistent growth and results over time.”

The post Belatra Games Teams Up with SlotCatalog to Expand Reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aviator Studio

Aviator Studio Achieves Major Legal Victory in São Paulo

Published

2 hours ago

May 21, 2026

Wladimir P.

aviator-studio-achieves-major-legal-victory-in-sao-paulo

Brazilian courts persist in denying SPRIBE’s injunction efforts as Aviator Studio achieves another two-instance triumph in São Paulo.

Aviator Studio achieved another legal triumph in Brazil as São Paulo courts denied further injunction requests submitted by SPRIBE in cases directly involving Aviator Studio.

Significantly, the recent decisions relate to the direct legal contention between Aviator Studio and SPRIBE, distinct from the previously mentioned cases involving Foggo Entertainment and Betnacional.

After securing consecutive wins in Brazil related to Foggo Entertainment, Aviator Studio has now announced that courts in São Paulo have also ruled in its favor at both judicial levels of the case.

In every instance, the courts denied the immediate actions requested by SPRIBE. Consequently, Aviator Studio and its associates can maintain their operations while the wider AVIATOR trademark conflict advances through the evidential stage.

The rulings contribute to an escalating number of courtroom defeats for SPRIBE in Brazil and further bolster Aviator Studio’s legal stance in the related proceedings linked to the AVIATOR dispute, as associated cases progress in various jurisdictions.

Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”

The post Aviator Studio Achieves Major Legal Victory in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.