Latest News
UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal
UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.
Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.
Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!
Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.
As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.
Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the
OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”
In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:
“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”
Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!
“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”
OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).
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PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK
Pragmatic Play has introduced Free Bet Blackjack, a fresh take on the classic table game designed to give players more strategic flexibility and greater reward potential. The new release allows players to Double Down and Split at no additional cost, delivering a more dynamic and engaging live casino experience.
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Free Bet Blackjack adds a new strategic layer by enabling players to:
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Double Down for free on totals of 9, 10, and 11
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The game also includes the Push on 22 rule, meaning active bets are returned if the dealer busts on 22 (except when facing a winning blackjack). Additional features include:
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Popular side bets such as Perfect Pairs and 21+3
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Up to seven seats per round
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Free Bet Blackjack joins Pragmatic Play’s extensive live casino lineup, which features hundreds of tables and customizable environments powered by Smart Studio technology. The new title complements established games such as Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack, further expanding the provider’s live blackjack portfolio.
Irina Cornides, Chief Operating Officer at Pragmatic Play, noted that the game introduces more strategic freedom while enhancing the classic blackjack format with accessible, player-friendly features.
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With free betting options, expanded strategy, and modern live casino features, Free Bet Blackjack reinforces Pragmatic Play’s commitment to innovation in table games. The release offers operators a distinctive addition to their live casino offering while delivering players a familiar experience with greater flexibility and excitement.
The post PRAGMATIC PLAY BRINGS MORE ACTION AND MORE REWARDS WITH FREE BET BLACKJACK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andréia Oliveira Betsul’s Operations Director
Betsul and Vibra Solutions Debut Brazil’s First Native Betting App
Vibra Solutions, the iGaming tech firm focused on regulated LatAm markets, has introduced Betsul’s new betting application — the first entirely native app of this type in Brazil.
Constructed from the ground up, the launch sets a new technological standard for the industry. Vibra Solutions has launched a solution tailored exclusively for mobile devices, positioning Betsul as the sole betting operator in the nation to provide a completely native app.
The launch moves the platform closer to its users and strengthens its dedication to a quicker, more cohesive, and safer experience. Accessible on the Play Store (Android) and the App Store (iOS), the app enhances user interaction channels and bolsters direct communication, providing features like easy login, immediate betting access, and special promotions.
“Throughout the entire development stage, our starting point was people. ‘What could truly make a difference in their day-to-day lives?’ ‘How can we make this experience lighter and more intuitive?’ These were some of the questions that guided us throughout the process. Launching a native app is the result of this listening and of our commitment to delivering an increasingly complete platform for those who bet with us,” highlights Andréia Oliveira, Betsul’s Operations Director.
Along with a contemporary and adaptable interface, the Betsul app provides login options through Face ID, Touch ID, or the device’s password, ensuring ease of use and enhanced security. Navigation has been enhanced to decrease loading durations, streamline deposits and withdrawals, and enable customers to swiftly locate their preferred sports, markets, and games. Through native push notifications, the platform can now update players in real time regarding betting chances, cashout availability, promotions, key results, and additional actions.
For Andréia, the launch represents more than just a new tool: it is a strategic step forward in the relationship with bettors. “The app places the customer in an environment that learns from them, understands their preferences, and offers shortcuts, recommendations, and a smoother journey. We want each person to feel that the care is in the details — from response speed to clarity of information and the comfort of betting where and when they want,” she concludes.
Werter Luna, CEO of Vibra Gaming, added: “Our relationship with Betsul is built on trust, long-term vision, and continuous innovation. The development of the native app is the result of this joint work and a shared conviction: putting the customer at the centre of the experience through solid technology that improves performance, drives acquisition, strengthens retention, and supports consistent growth of the player base.”
The post Betsul and Vibra Solutions Debut Brazil’s First Native Betting App appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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