Latest News

UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

Latest News

Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos

Published

2 hours ago

April 7, 2026

Wladimir P.

where-to-drive-tier-1-sport-traffic-in-april:-top-events-&-promos

April continues the high-intensity sports season, with a dense schedule of matches, tournaments, and decisive stages that consistently drive spikes in player engagement and deposit activity. For affiliates, this creates a strong opportunity window to capture high-intent traffic and scale performance during peak moments.

Affiliates working with N1 Partners can run sports-driven traffic across three products: N1 Bet, RollXO and Lucky Hunter.

This gives you the flexibility to scale on a dedicated sportsbook while also expanding monetization through high-converting casino brands. By covering both betting and casino audiences, you can tap into a wider range of user intent and increase overall revenue potential.

This is especially relevant for partners participating in the N1 SEO Traffic Cup, where timing, traffic allocation, and smart scaling directly impact your final results — and where teams can also drive SEO traffic to sports, expanding their coverage and growth opportunities.

Key Sports Events in April

To help you plan campaigns and scale Tier-1 traffic efficiently, the N1 Partners team has prepared a selection of key sports events worth focusing on this month.

Soccer

April is driven by decisive European competitions and top-league clashes. Quarter-finals and semi-finals in the UEFA Champions League, UEFA Europa League, and UEFA Conference League, along with key domestic matches, create consistent traffic spikes.

Basketball

The start of the NBA Playoffs marks one of the strongest engagement periods for high-intent traffic and repeat activity

18.04 | NBA | Playoffs

Ice Hockey

April combines regular-season action with the start of NHL Playoffs, where engagement traditionally grows as teams fight for elimination rounds.

10.04 | NHL | Dallas Stars vs Minnesota Wild
18.04–21.06 | NHL | Playoffs

Tennis

21.04 | WTA | Madrid Open
22.04 | ATP Masters | Madrid

MMA & Boxing

Fight cards in April include headline matchups and strong co-main events, which work well for short-term traffic bursts and hype-driven campaigns.

11.04 | Boxing | Tyson Fury vs Makhmudov
12.04 | UFC 327 | Procházka vs Ulberg
12.04 | UFC 327 | Van vs Taira
12.04 | UFC 327 | Blaydes vs Hokit
12.04 | PFL | Pettis vs McKee

Cricket

International series provide steady traffic flow, especially in GEOs where cricket has strong demand.

17.04–23.04 | ODI Series | Bangladesh vs New Zealand
27.04–29.04 | T20 Series | Bangladesh vs New Zealand

Active Promotions Across N1 Partners Brands

To help affiliates maximize conversion and extract more value from traffic, N1 Partners is running a range of seasonal promos across key brands for users. These campaigns give you stronger angles for creatives and help drive higher player engagement.

Fortune’s Gold Lottery (N1 Bet, RollXO)
Period: 09.04–29.04
Prize pool: €85,000 (RollXO) | €100,000 (N1 Bet)

Advent Calendar (N1 Bet, RollXO)
Period: 03.04–12.04
10 daily tasks with rewards for players.

Egg Hunt (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 01.04–04.04
Seasonal Easter promo with short-term engagement mechanics.

Race Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 10.04–16.04
Prize pool: €20,000 + 5,000 FS

April Fortune Lottery (SlotLords, SlotsMines)
Period: 10.04–16.04
Prize pool: €10,000 + 5,000 FS (SlotLords) | €7,000 + 3,000 FS (SlotsMines)

Easter Lottery (SlotMafia, SlotHunter, LuckyHunter)
Period: 10.04–17.04
Prize pool: €10,000 (LuckyHunter) | €8,000 (SlotMafia, SlotHunter)

To learn more about the promos, contact your manager.

How to Maximize Results from Event-Driven Traffic

Performance in Tier-1 markets is directly tied to major events. Key matches, playoffs, and finals naturally increase attention and create better conditions for deposits and repeat engagement.

To get the most out of April traffic:

focus on high-impact matches, playoffs, and finals where user intent is strongest
align campaigns with match days and key tournament stages
scale budgets during peak demand windows instead of spreading traffic evenly
combine sportsbook and casino funnels to increase total monetization
react quickly to performance data and scale winning campaigns

How Affiliates Can Scale Traffic Right Now

April offers multiple high-conversion windows driven by major sports events and strong promotional mechanics for players.

Drive traffic to key sports events and active promos across N1 Partners brands: N1 Bet, RollXO and Lucky Hunter.

The N1 Partners team is ready to support you with up-to-date promos, analytics, and hands-on guidance to help you scale efficiently.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2RBO Affiliates

2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook

Published

2 hours ago

April 7, 2026

Wladimir P.

2rbo-affiliates-presents-lodur:-a-viking-inspired-casino-and-sportsbook

2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.

Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.

At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.

Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.

This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.

“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.

For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.

Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!

About 2RBO Affiliates:

2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.

The post 2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets

Published

2 hours ago

April 7, 2026

Wladimir P.

ela-games-scales-up-its-presence-in-europe-by-certifying-a-suite-of-9-hit-games-in-5-key-markets

ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.

This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.

A Balanced Portfolio for Local Markets

With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:

High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.

Market Availability

The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:

Sweden: Betinia, Swiper, CampoBet, QuickCasino
Denmark: Betinia, CampoBet, Swiper, Betoro
Romania: Don.ro, TopBet, Swiper
Greece: ElaBet

Strengthening European Partnerships

These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.

Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.

With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.

The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.