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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

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Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026

Published

2 hours ago

June 30, 2026

Wladimir P.

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The company says it will show five modules covering RGS, PAM, payments, affiliates and an AI ops assistant at ExCeL London on 1–2 July.

Digicode will exhibit at iGB L!VE London 2026 on July 1–2 at ExCeL London, where it plans to showcase its Diger Suite modular iGaming technology ecosystem.

The company said the Diger Suite is built to help operators integrate multiple technology partners while maintaining player experience, compliance workflows and operational agility as they expand into regulated markets.

Digicode’s product lineup at the show includes DigerRGS (remote game server for launching, distributing and managing content across jurisdictions), DigerPAM (player account management covering player operations, compliance and responsible gaming controls), and DigerPay (payment orchestration supporting local payment methods and regulatory requirements).

It will also present DigerClick, an affiliate management platform with tracking, partner management, commission automation and analytics, plus DigerCompanion, described as an AI-powered operational assistant for automating customer support and internal workflows.

Digicode said its team will use the event to meet operators, game providers, affiliates and technology partners to discuss platform interoperability, modernization of legacy systems, and approaches to reducing vendor lock-in through modular integrations.

The post Digicode to demo Diger Suite iGaming stack at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Million Games launches Skull King’s Treasure with partner studio Arcane Pixel

Published

2 hours ago

June 30, 2026

Wladimir P.

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High-volatility 6×6 cluster slot goes live to operators and aggregators via Million Games on 30 June 2026.

Million Games has launched Skull King’s Treasure, a high-volatility cluster slot developed in partnership with Million Stars studio Arcane Pixel. The game becomes available to operators and aggregators through the Million Games distribution network on 30 June 2026.

The title is Arcane Pixel’s first release under the Million Games brand. It runs on a 6×6 grid with a cluster pay mechanic, paying on connections of five or more matching symbols and using cascading wins to enable multiple outcomes from a single spin.

Gameplay is built around Wild generation and multiplier progression via the Skull King mechanic. Winning Wild symbols are absorbed to increase the multiplier for subsequent cascades, linking continued wins with increased payout potential.

A Free Spins mode triggers on four or more Scatter symbols and awards up to 10 spins. During Free Spins, the multiplier does not reset between spins.

“With Skull King’s Treasure, Arcane Pixel has delivered a confident first release,” said Thomas Nimstad, CEO of Million Games. “The game combines familiar cluster mechanics with strong multiplier progression, creating a clear and engaging experience with real upside. It’s exactly the kind of partner-driven innovation the Million Stars programme is built to support.” Million Games said the title has a maximum win potential of 10,000x the bet.

The post Million Games launches Skull King’s Treasure with partner studio Arcane Pixel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Paysecure hires Entain’s Ganesh Iyer as Head of Product

Published

3 hours ago

June 29, 2026

Wladimir P.

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The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.

Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.

Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.

The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.

Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.

Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”

Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.

The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.