Latest News

UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

Beazt

Wildz Group Launches its New Online Betting Brand “Beazt”

Published

10 minutes ago

May 25, 2026

Wladimir P.

The Wildz Group has launched Beazt — a new platform combining sports and casino entertainment within a single ecosystem.

Wildz is no stranger to cutting-edge products. The company was among the first ever to release a fully-fledged streaming casino, an achievement that has since been amplified by including Wildz TV. Since 2019, Wildz has launched multiple online casino brands as well as Wildz Sports, with each launch incorporating the latest technology, improving player experiences. This has culminated in Beazt, a sports-first platform designed to ensure that players enjoy seamless leisure gaming at every touchpoint.

Players will experience the gripping action of Beazt Mode, earn Myztery Boxes and get access to exclusive online events. There are wagering options to suit every budget, global sporting events 24/7, instant deposits and withdrawals and world-class VIP services for the high rollers.

Sam Brown, CEO at Wildz Group, said: “Beazt is arguably the most exciting product we have released since Wildz.com in 2019. We’ve used our latest technology to create the ultimate in online entertainment experience for gamblers across the globe. Based on player feedback, we’ve developed the ultimate Sports and Casino product that’s amazing to experience firsthand. It’s specifically tailored for instant access, rapid deposit and withdrawals, and exciting new instant reward and loyalty features that our players have come to expect from our products. It’s a truly immersive product, and we think our players will love it.”

Beazt delivers exceptional access to sports action. This includes a dedicated focus on combat sports events, offering punters a ringside seat to the betting action via innovative live streaming opportunities built into the product.

Alongside the sports betting options, a full online casino is on offer, boasting thousands of titles and all the most popular online slot, table, crash and live games players expect.

Beazt also launches with cutting-edge banking technology, offering players rapid and secure transactions via digital passcode technology and biometric login and transaction features. Fast, frictionless and secure.

Behind the extravagance of the online platform’s front end, Beazt sits on the same ISO 27001-certified platform as all other Wildz Group brands. Here, compliance, player safety and security are at the core, alongside the latest fully automated lifecycle management tools that deliver bespoke and engaging experiences for the players.

Brown added: “Years of operating our multi-brand, multi-jurisdictional business across regulated markets have taught us what it takes to provide players with the tools they need to enjoy gambling in a safe, secure and ultimately fun space. Our brands are designed to be transparent and intuitive, offer all the most secure payment methods, and give players the tools to manage their gaming experience responsibly. Beazt sets new standards for our players, by utilising the latest technology, including (for the first time) biometric features for speed and security.”

The post Wildz Group Launches its New Online Betting Brand “Beazt” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026

Published

10 minutes ago

May 25, 2026

Wladimir P.

egt-digital-to-debut-highly-anticipated-“tnt-jack”-slot-at-sigma-asia-2026

Just days before its official release, EGT Digital will demonstrate one of its most anticipated slot releases to SiGMA Asia 2026 – TNT Jack, an adventure game built around cascading mechanics, with a multiplier, and a signature Dynamite feature. The launch headlines a full showcase of the company’s iGaming ecosystem at Stand 2318, as EGT Digital doubles down on Southeast Asia – one of the most competitive and fastest-growing regulated iGaming territories globally.

TNT Jack puts players in pursuit of buried treasure across a 7X7 game format, powered by the Toppling Reels feature – winning combinations trigger cascading effects that extend gameplay and build win potential. An increasing multiplier grows with consecutive wins on the same positions, reaching up to x1024.

The game’s Dynamite feature clears sections of the grid to unlock fresh winning opportunities, while Free Spins with retrigger options and persistent multipliers deliver a strong retention loop from first spin to last. All visitors at the stand will be able to experience this engaging title through a fully functional demo.

At SiGMA Asia, EGT Digital will present its complete product suite:

• Casino Games Portfolio – 180+ in-house titles, designed to deliver engaging gameplay experiences across multiple player preferences and market segments.

• Gaming Aggregator – instant access to 20,000+ games from 200+ providers, enabling rapid content scaling without complex integration overhead.

• Sportsbook – flexible integration options and optimised betting performance for operators entering or expanding in sports betting markets.

• X-Nave iGaming Platform – modular casino and sportsbook management built for operators who need configurability without sacrificing stability.

• Payment Gateway – secure, seamless transaction processing designed to reduce friction at every stage of the player journey.

“SiGMA Asia is the perfect stage to showcase how EGT Digital combines strong game content with the technology operators need to scale efficiently. TNT Jack brings exactly the kind of high-energy gameplay today’s players look for. Combined with our platform, aggregator, sportsbook, and payment solutions, we offer a complete ecosystem designed to adapt to the fast pace and specific demands of Asian markets,” said Mariana Manchina, Director – EGT Philippines Corp.

EGT will also showcase some of its most successful land-based products. The main focus will be on the company’s Asian-themed solutions – the Asian-themed jackpots Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, as well as the brand new multigame Supreme Wang Union. The selection will be complemented by the well-known G 50 J2 Up slot cabinets, S 32 T terminals and the GRSA roulette centre.

The post EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betting and Gaming Council

Britain’s Black Market Betting to Hit £33B by 2028 as Forecasts Show One in Five Stakes Could Go Illegal

Published

10 minutes ago

May 25, 2026

Wladimir P.

britain’s-black-market-betting-to-hit-33b-by-2028-as-forecasts-show-one-in-five-stakes-could-go-illegal

The amount staked with illegal gambling operators in the UK is forecast to almost double by 2028, according to new independent analysis.

Research by H2 Gambling Capital (H2GC) shows black market stakes are expected to surge from £17bn in 2025 to more than £33bn by 2028.

That means almost one fifth (19.2%) of all online betting and gaming stakes could be placed with unsafe, unregulated black market operators within three years.

The Betting and Gaming Council warned the figures underline the growing scale and speed of the illegal gambling market, which operates outside UK rules, pays no tax, and offers none of the safer gambling protections required of licensed operators.

Grainne Hurst, Chief Executive of the Betting and Gaming Council, said: “These forecasts are a wake-up call. The black market is not a distant threat, it is growing fast, becoming more visible, and attracting billions of pounds in stakes from British customers.

“By 2028, almost one in five pounds staked online could be with illegal operators. These sites pay no UK tax, support no British jobs, and offer none of the protections that exist in the regulated sector.

“The lesson for policymakers is clear. If the regulated market is made less competitive through higher taxes or intrusive checks, customers will not stop betting, they will simply move to the black market.

“As the Gambling Commission considers financial risk assessments, it is vital that any checks are genuinely frictionless and targeted. Any policy that unintentionally drives even more customers towards illegal operators will undermine player safety and damage the regulated sector.

“That is why ministers and regulators must avoid measures that hand an advantage to the black market.”

The regulated betting and gaming sector supports 109,000 jobs, contributes £6.8bn to the economy, generates £4bn in tax each year and provides vital funding for sports, including horseracing.

The post Britain’s Black Market Betting to Hit £33B by 2028 as Forecasts Show One in Five Stakes Could Go Illegal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.