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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

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UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired  by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

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Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters

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Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.

The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.

The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.

Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.

“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”

The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026

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Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.

Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.

“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.

As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.

By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.

The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts

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Quick Custom Intelligence (QCI), a leading provider of gaming and hospitality technology, announced the launch of QCI Resorts, a unified intelligence platform designed specifically for modern resort operations.

For decades, the resort industry has pursued a vision of operational unification through integrations, data warehouses, and interconnected software systems. While these approaches connected information across departments, they also created increasing complexity, duplicated data, delayed decision-making, and limited the ability of organizations to fully leverage artificial intelligence.

Built on the QCI AGI Platform, QCI Resorts delivers a single operational environment where hospitality, food and beverage, point-of-sale, marketing, loyalty, guest engagement, operations, and enterprise intelligence operate from one unified intelligence layer. Rather than moving information between disconnected applications, QCI Resorts enables resort operations to function within a shared real-time platform designed for intelligence-driven decision making.

The launch marks a significant milestone in QCI’s vision for the future of resort technology—one where unified operational intelligence replaces fragmented software stacks and where agentic systems can operate with a complete understanding of the enterprise.

“After more than two decades building data warehouses and integration platforms, generative AI enabled for another approach. Instead of connecting more systems together, we can now deliver most resort operations through a single real-time software stack. Gaming remains integrated where regulations require it, but hospitality, marketing, loyalty, food and beverage, operations, and intelligence can operate from a unified platform. That foundation is what makes true agentic resort operations possible,” said Andrew Cardno, Co-Founder and CTO of QCI.

Unlike traditional resort technology architectures that rely on multiple vendors, extensive integrations, and centralized data warehouses, QCI Resorts operates from a shared data model, shared workflow architecture, and shared intelligence layer. This approach enables real-time operational intelligence across the enterprise while providing the foundation required for AI agents to understand, coordinate, and execute actions across resort operations.

“QCI Resorts is not another integration platform. For decades, the industry has pursued the vision of a unified resort platform. The goal was right, but the technology wasn’t ready. Today, advances in AI and agentic systems make it possible to deliver what operators have always wanted: a single real-time operational system where hospitality, marketing, loyalty, food and beverage, operations, and intelligence work together as one, with gaming integrated where regulations require. QCI Resorts is that system,” said Ralph Thomas, Co-Founder and CEO of QCI.

As artificial intelligence continues to reshape the hospitality industry, QCI believes the next generation of resort technology will not be defined by how many systems can be integrated together, but by how effectively intelligence can operate across the entire enterprise.

“Agentic AI achieves its greatest potential when it operates within a complete understanding of the business. The future belongs to systems that can understand the entire resort, not just individual departments. That is the vision behind QCI Resorts,” added Cardno.

QCI Resorts is being introduced as the industry’s first unified intelligence platform purpose-built for gaming and hospitality operations, enabling operators to move beyond fragmented architecture toward a real-time operational intelligence model designed for the era of agentic AI.

The post QCI Launches QCI Resorts, the Unified Intelligence Platform for Resorts appeared first on Americas iGaming & Sports Betting News.

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