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UK Gaming Company Six to Start Bought by Australian Listed Olivex in USD9.5m Deal

Published

5 years ago

March 8, 2021

Reading Time: 2 minutes

UK company Six to Start Limited (Six to Start) is pleased to announce that it is being acquired by OliveX Holdings Limited the digital health and fitness company. OliveX will acquire 100 per cent of the issued shares of Six to Start for an initial cash and share consideration equivalent to US$6,650,000 and deferred, performance-based, consideration in cash and shares of up to US$2,850,000.

Six to Start is an award-winning UK-based game developer and fitness technology company which creates immersive and motivating smartphone audio stories and gaming experiences including Zombies, Run!, The Walk, and Zombies, Run! 5k.

Zombies, Run! is the world’s leading gamified health and fitness app with an average 300,000 active users per month, approximately 50,000 paid subscription users, and a digital fitness platform with augmented reality capabilities that have been recognised as best in class. Multi award-winning novelist Naomi Alderman is the main author of Zombies, Run!

Six to Start’s gamification assets include intellectual property, content creation and distribution channels that are strategically important to OliveX as it continues to commercialise its KARA Smart Fitness mirror – an interactive mirror that updates with live and on-demand workout classes.

As part of the acquisition, Adrian Hon, CEO and founder of Six to Start will become Chief Innovation Officer at OliveX whilst continuing in his role as Executive Director of Six to Start, further driving its growth and the execution of the company’s innovation strategy.

Adrian Hon, CEO, Six to Start said: “Six to Start has built a strong business model and a huge subscriber base of loyal users for our apps including Zombies, Run! and our growth strategy is a perfect fit with OliveX. We’ve both created innovative, game-changing technology that, when combined, will really advance the future of digital fitness making the

OliveX suite of products and solutions truly world leading. I’m incredibly excited to join OliveX as Chief Innovation Officer, and I’m really looking forward to what lies ahead.”

In relation to the acquisition, Hong Kong based Keith Rumjahn, CEO, OliveX said:

“At OliveX we’re passionate about making fitness fun, and that’s exactly what Six to Start does. With average revenues per paid subscriber exceeding £25 a year, and with real growth potential, Six to Start will bring immediate value to OliveX. Most importantly though we see enormous benefit in their global, loyal, subscriber base and the team’s product design and monetisation expertise.”

Tim Cooke, Chairman, and Jo Goodson, Non Executive Director, Six to Start, said: “Adrian and his team have demonstrated the creativity and strength of the UK games industry with the globally recognised brand Zombies, Run!

“Six to Start’s story-driven games have proved incredibly popular during the pandemic-driven lockdowns now that health and fitness are on people’s minds more than ever. Post lockdowns, Six to Start will continue to help millions achieve their fun and fitness goals by combining immersive and engaging online experiences with the real world, alongside massive companies such as Zoom, which have shown how integral they have become to people’s lives.”

OliveX intends to undertake a capital raising to raise a minimum of A$6,000,000 (before costs) in the coming days which will fund its initial cash obligations under the acquisition and provide additional working capital. In addition, OliveX hold a meeting of shareholders in due course to obtain any necessary shareholder approvals (including in relation to the issue of shares and performance rights under the Acquisition).

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Score Queens launches with free-to-play World Cup predictor game Palace Picks

Published

53 minutes ago

June 9, 2026

Wladimir P.

score-queens-launches-with-free-to-play-world-cup-predictor-game-palace-picks

Score Queens, a new female-first sports gaming community, has launched with Palace Picks, a free-to-play daily predictor game created for this summer’s World Cup.

Palace Picks runs throughout the tournament and asks players to answer five multiple-choice predictor questions plus one score prediction linked to that day’s matches. Players collect “Jewels” through participation, which the company says can be used to unlock raffle tickets for the headline prize.

The product has been developed in collaboration with Two-Up, a digital agency focused on sports, betting and gaming experiences. Score Queens said the partnership combines its brand positioning with Two-Up’s product, UX and digital delivery work.

The launch prize, sponsored by Vision4Sport, is a Monaco Grand Prix 2027 experience for one winner and a guest. The package includes Friday attendance with two grandstand passes, two superyacht party tickets in Port Hercule with food and drinks, and £1,500 towards flights and accommodation. Score Queens values the prize at over £5,000.

Kitty Miller, Founder of Score Queens, said: “Score Queens came from a very simple frustration. Women are already watching sport, talking about sport and being part of the big sporting moments, but so much of the betting and gaming world still feels like it wasn’t built with us in mind.

“Palace Picks is our first step in changing that. It is free to play, easy to join, and designed to bring more women into the sporting conversation through play, prediction, culture and community. We wanted to create something that feels fun, social and accessible, without dumbing anything down.”

The post Score Queens launches with free-to-play World Cup predictor game Palace Picks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches Konami Online Interactive iGaming content in Mexico

Published

53 minutes ago

June 9, 2026

Wladimir P.

skillonnet-launches-konami-online-interactive-igaming-content-in-mexico

SkillOnNet has launched Konami Online Interactive’s iGaming portfolio in Mexico, making Konami Gaming, Inc. casino titles available to players via its Spanish-language site, PlayUZU.

Mexico is the first market in what the companies described as a broader multi-country rollout planned over the coming months, targeting additional regulated jurisdictions.

PlayUZU players in Mexico will have access to Konami slot titles including China Shores, All Aboard, African Diamond and BOMBERMAN BLAST, a game inspired by Konami’s BOMBERMAN video games.

Jani Kontturi, Head of Games at SkillOnNet said: “Konami Online Interactive has developed some of the industry’s most recognisable casino titles, and we’re proud to partner with them to introduce this content to our players in Mexico. These are iconic games with proven appeal both on land and online.”

Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, Inc. said: “SkillOnNet’s proven track record makes them an ideal partner as we continue to grow the reach of Konami content internationally. We are excited to expand our games with players in Mexico through this collaboration and further strengthen our presence in Latin America.”

The post SkillOnNet launches Konami Online Interactive iGaming content in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ben Bradtke Co-Founder of ThrillTech

ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar

Published

53 minutes ago

June 9, 2026

Wladimir P.

thrilltech-rolls-out-thrillpots-jackpot-side-bet-with-lottomart-in-uk-and-gibraltar

Lottomart launches Flash Pots, adding ThrillTech’s operator-branded jackpots to its regulated markets.

ThrillTech has launched its ThrillPots side-bet jackpot product with Lottomart across the operator’s regulated UK and Gibraltar markets.

The rollout introduces Flash Pots, a ThrillPots-powered jackpot game integrated within Lottomart’s gaming platform. ThrillTech said the deployment expands its UK footprint and adds another regulated-market operator to its integration network.

ThrillPots is an operator-branded jackpot layer designed to sit alongside existing betting and gaming products. Players opt in by placing a small additional stake alongside eligible gameplay—such as slots, live casino games or sports bets—for a chance to enter pooled jackpot prizes.

Ben Bradtke, Co-Founder of ThrillTech, said: “Lottomart is exactly the kind of operator ThrillPots is built for. Lottomart is renowned for offering the excitement of jackpots and we’re delighted that ThrillPots can elevate the experience for players.”

Chris Ruddock, Commercial Director at Lottomart commented: “Jackpot-centric gaming is core to the Lottomart experience, making this partnership a natural evolution of our offering. While our players are already engaged with our Jackpot pooled prizes, this collaboration allows us to bring a uniquely branded proposition to our players. We are thrilled to introduce Flash Pots, our new ThrillPots powered jackpot, to the site.”

ThrillTech said it is now live across 10 regulated jurisdictions and has recently announced partnerships with NordPlay, EstrelaBet in Brazil, the Tote Group and BVGroup’s UK brands such as Betano, talkSPORT Bet and Heart Bingo. The company also said it holds ISO 27001 certification.

The post ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.