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Coexistence of physical and digital – a story of 2020 betting business

Published

5 years ago

March 2, 2021

Reading Time: 4 minutes

Isaac Asimov beautifully described an overlapping relationship between physical and digital, eventually leading to the unifcation of the two in a god-like creature. Does the betting business story end like this?

by Ivan Rozić, SVP of Global Sales and Business Development at NSoft

In November 1956, Isaac Asimov published a science fction short story called “The Last Question” which beautifully describes an overlapping relationship between physical and digital eventually leading to the unifcation of the two in a god-like creature.

Slowly but steadily, we have been following this path for decades, but 2020 has shown us physical and digital are still very much separated.

Betting business in 2020 – a prequel

With huge countries such as the USA, Brazil and India starting to open up and regulate gambling and betting, 2019 was a big morale booster to the entire igaming industry and growth throughout 2020 was inevitable for everybody involved. But instead of launching all those new projects, operators and suppliers alike were left reinventing their existing solutions for a new world we started living in from the early days of 2020.

With the physical aspect of our lives so abruptly taken from us, each and every person in igaming immediately scratched every retail-oriented project and started working on the digital. Virtual games and esports frenzy set the stage for the following months during which operators tried their best to provide desperately needed content for punters and providers followed suit.

Endless video calls during which we all came to a profound understanding of prof. Robert Kelly and his famous live interview for BBC were all based on digital. NSoft, being a virtual games provider, was going above and beyond in supporting existing and new partners with additional online content. Not only did we form and dedicate additional teams for all online integrations of our content but we also gave our in-house virtual games completely free of charge during April and May.

What 2020 have brought to us and what we have learned

At this point, NSoft’s monthly revenues were tarnished as we were heavily dependent on our partners’ retail business. Needless to say, we were able to fully sympathize with all of our partners which lost big chunks of their business due to lockdowns.

Steadily, COVID’s grip on the physical started to loosen in most of the markets and NSoft’s revenues sprung back to life fueled by our record online numbers. But we at NSoft are very much aware that we are still far from seeing retail business as it once was. The physical part of our lives is still but a shadow of what it once was and it will take a long time to get back to the pre-COVID world we all long for. So we drew some important lessons which will help us navigate the deep waters we are all in.

Lesson one – online frst sportsbook solution

NSoft is one of the few sportsbook solution providers in the market which is able to integrate and adapt to any third-party online platform. Our prematch and live solutions are running on multiple platforms at the moment attracting new users for our partners who were previously casino-oriented. During 2020 we decided to heavily invest in the digital aspect of our sportsbook solution by adding cashout, backend AI models and a completely new UI for all of our existing and new partners.

We aim to provide a top-of-the-line sportsbook solution that gives the operator ease of mind regardless of its size and ambition. It can be integrated as an iframe solution with customized frontend design done by NSoft or as an API-based solution ideal for UI savvy companies looking to build their own unique frontend.

You can handle your own risk management or put your trust into the industry-leading MTS solution brought to you by NSoft and Sportradar. Either way, you will receive a completely bespoke solution carefully catered to your needs with dedicated teams working on your project.

Lesson two – physical does not become digital on its own

For the last decade, NSoft’s virtual games have revolutionized retail business for our partners across the globe. We have seen NSoft’s virtual games growing retail businesses across Europe, Africa and Latin America regardless of punters’ habits and local specifcities. Game design, the retail platform’s stability and vast experience in handling operational headaches that retail operators go through made our virtual games an essential source of additional revenue for all our partners.

Unfortunately, the transition of this content into digital was not as successful, mostly due to our previous focus on making the virtual games portfolio perfect for the retail environment.

Throughout 2020 all of our virtual games went back to the drawing board. Our in-house teams of experts worked hard to learn from digital users’ behaviour on our virtual games and incorporate their direct and indirect feedback into a fresh digitally oriented spinof of our most popular virtual content. We are now ready to “unleash” them to production with all of our existing and new partners and witness a true digital transformation of revenue-driving powerhouses like Lucky Six, Roulette, Virtual Penalties and many more.

Lesson three – physical will be back

As mentioned earlier in this article, we are still very far from digital and physical unifcation, which means retail will be back to full strength. It’s hard to predict whether it will take months or years to get there, but we are already working hard to greet everybody back by making our Seven retail platform more fexible than ever. NSoft’s in-house products already featured in Seven retail platform have already proven themselves on the ground with our pre-match and in-play betting solutions running on tens of thousands of devices across more than 40 markets worldwide.

This includes a vast network of betting terminals which will surely drive retail for years to come. With our in-house products already going from strength to strength over SSBTs, we decided to open our retail and SSBT platform to third-party products. You can now utilize NSoft’s state-of-the-art hardware peripherals management which cuts years of development and millions in investments needed to support the range of printers, scanners, bill acceptors, card readers and monitors. NSoft already supports it all and keeps adding more.

Finally, 2021 will be all about getting back to business as usual, but the lessons learned throughout 2020 will undoubtedly impact the igaming industry for years to come.

Booming Games

Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content

Published

4 minutes ago

April 8, 2026

Wladimir P.

booming-games-targets-south-american-dominance-with-major-investment,-flagship-partnerships-and-exclusive-ronaldinho-content

Booming Games, the award-winning game development studio known for its entertainment-first approach and deep market reach, has announced a major strategic push into South America, targeting one of the world’s fastest-growing online gaming markets.

With the Latin American online gambling market projected to exceed $10 billion annually by 2030, growing at a CAGR of 11.9%, and Brazil’s fully regulated gambling launch in 2025, Booming Games is executing a multi-pronged strategy to establish market leadership across the continent.

Max Niehusen, Founder of Booming Games, said:
“Brazil is the market that will separate the leaders from the rest. Players demand relevance, entertainment, and connection — that’s where we excel. Our goal is to challenge the status quo, partner with top operators, and create experiences that truly resonate. Getting Brazil right sets the stage for global success.”

A Market-Defining Opportunity

South America represents a generational growth opportunity, with 440 million people, 84% internet penetration, and an estimated 100 million online casino players in Brazil alone. Booming Games is investing in high-value operator partnerships, specialist talent, and a fully localised content roadmap to dominate the region.

Strategic Operator Partnerships

Booming Games has secured collaborations with Betano, Betnacional, 7K Bet, Cassino Bet, Brazino, H2 Bet, Esportes da Sorte, Bet365, SportingBet, and SuperBet, ensuring broad market access while delivering tailored player experiences.

Its flagship Brazilian portfolio includes: Fortune Surge Series, Inferno Fortune Instastrike, Fortune Paw, 7 Fruits of Riches, and Monkey Charm, all designed for maximum accessibility, commercial impact, and customisable white-labelling. A growing range of instant games is scheduled for Q2.

Craig Asling, Director of Games, said:
“Brazil is more than a market — it’s a culture. Our games are built to connect deeply with players through localised storytelling, data-driven insights, and real player preferences.”

Exclusive Ronaldinho Content

A cornerstone of Booming Games’ South America strategy is an exclusive content partnership with football legend Ronaldinho, one of Brazil’s most iconic figures with 150 million global social media followers.

Building on prior successes like Ronaldinho Spins and Ronaldinho Scores: Shoot To Win, Booming Games is launching two major new titles:

Ronaldinho’s Streetball Bonanza – a 6×5 scatter-pay slot inspired by Brazilian street football, featuring the Street Skill Meter and continuous high-energy gameplay.
Bruxo da Sorte – a fast-paced 3×3 slot casting Ronaldinho as “The Wizard,” offering x10 multipliers and high-frequency wins.

Dan Paleu, COO of Booming Games, said:
“Ronaldinho bridges global appeal and local relevance. He’s instantly recognisable worldwide, yet deeply rooted in Brazilian culture, allowing us to create games that feel personal to players and commercially scalable.”

Platinum VIP Lounge at SiGMA BiS South America

At SiGMA BiS South America (6–9 April 2026, São Paulo), Booming Games will host the Platinum VIP Lounge, an immersive, custom-built space inspired by Ronaldinho’s Streetball Bonanza. The Lounge offers senior industry networking, premium hospitality, exclusive merchandise, and direct access to Booming Games’ leadership, highlighting bespoke partnership opportunities and next-generation content.

The post Booming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betfred

Betfred Enters into Partnership with BR-DGE

Published

4 minutes ago

April 8, 2026

Wladimir P.

betfred-enters-into-partnership-with-br-dge

BR-DGE, the independent payment orchestration provider, has partnered with Betfred, one of the UK and Ireland’s fastest-scaling betting operators, to support high-performance payments.

Betfred is using BR-DGE as its payment orchestration layer to manage both pay-ins and pay-outs through a single integration. Now live in the UK, with additional markets to follow later, the partnership is already delivering strong conversion rates, improved speed and resilience, as well as an enhanced player experience at the checkout. At the recent Cheltenham Gold Cup – Betfred’s most successful to date – BR-DGE processed over one million transactions as part of Betfred’s book, over the 4-day event.

As well as gaining simpler connectivity to multiple PSPs and payment methods (including cards, bank-to-bank payments and digital wallets) Betfred will also benefit from layered pre-and post-authorisation real-time fraud and identity decisioning, with a specialist partner integration via BR-DGE. This will support Betfred’s fraud prevention teams in keeping fraud levels in check, while maintaining smooth checkout process for genuine customers.

During major sporting events, when transaction volumes can spike dramatically, Betfred’s payments infrastructure can now scale effortlessly to meet demand — ensuring players experience no slowdowns or payment restrictions at the moments that matter most.

Betfred also benefits from flexible, independent control over deposit and withdrawal flows, with the ability to apply tailored routing logic. This gives them stronger performance, better cost management and greater reliability across every stage of the payment journey — without the operational complexity.

PCI-DSS scope has also been significantly reduced for Betfred. By using BR-DGE Vault, sensitive card data is captured and stored entirely outside of its own environment. This simplifies compliance obligations and unlocks the freedom to route network tokens across multiple providers — complete with built-in failover protection — delivering higher approval rates and a seamless cashier experience for players.

Jacob Spencer, Chief Revenue Officer at BR-DGE, said: “Betfred operates at real scale, particularly during major sporting events, when transaction volumes increase rapidly and payment performance is put under pressure. This partnership gives Betfred the ability to handle those spikes without slowing or restricting transactions, while providing the flexibility and confidence to support future growth and new payment requirements.”

Nick Cockerill, Group Chief Product Officer at Betfred, said: “From the Grand National to a Saturday afternoon football fixture, our customers expect betting to feel easy and trusted. That includes being able to pay and get paid their winnings without delay. Working with BR-DGE helps us support that experience during our busiest periods, so payments don’t get in the way of the bet. Our business can continue to expand at speed, with the confidence that our payments infrastructure is in safe hands.”

This partnership adds to BR-DGE’s growing presence within the gaming and gambling sector, where operators are increasingly adopting independent orchestration layers to support scale, enhance payment performance and deliver excellent customer experiences.

The post Betfred Enters into Partnership with BR-DGE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BMM Innovation Group

BMM INNOVATION GROUP HIGHLIGHTS LEADERSHIP IN PRODUCT TESTING AND CERTIFICATION AT THE ITALIAN GAMING EXPO & CONFERENCE, APRIL 14–15 IN ROME

Published

4 minutes ago

April 8, 2026

Wladimir P.

bmm-innovation-group-highlights-leadership-in-product-testing-and-certification-at-the-italian-gaming-expo-&-conference,-april-14–15-in-rome

BMM Innovation Group (“BMM,” “The BIG Group,” “BIG,” or “the Company”), a global provider of compliance testing, cybersecurity, and training solutions for the regulated gaming industry, has announced its participation as both an exhibitor and sponsor at the Italian Gaming Expo & Conference, taking place April 14–15 at the Salone delle Fontane, Stand No. 3. This presence underscores BMM’s ongoing commitment to supporting Italy’s regulated gaming market.

The Company is also shortlisted for two prestigious Italian Gaming Awards: the “Do the Right Thing” Award and “Best Executive Leadership” for Marzia Turrini, BMM’s Global President of iGaming & Cybersecurity. These nominations reflect BMM’s continued leadership in integrity, compliance, and innovation across regulated gaming markets worldwide.

At the Expo, BMM will showcase its comprehensive suite of services through:

BMM Testlabs – trusted testing and certification for suppliers, operators, and regulators.
BIG Cyber – advanced cybersecurity protection.
RG24seven Virtual Training – compliance-grade, BMM-certified employee education.

Marzia Turrini will also take part as a featured panelist on April 15:

Women Empowerment in Gaming: Leadership, Skills and the Future of the Industry (11:05–11:50)
Exploring the growing role of women in leadership and how new skills and perspectives drive a more innovative and inclusive gaming industry.
Digital Transformation in Gaming: From Compliance to Growth (12:00–12:45)
Examining how technology, compliance strategy, and modern operating models help gaming companies enhance performance and accelerate growth in regulated markets.

Turrini commented:
“We’re thrilled to support the Italian Gaming Expo and one of Europe’s most important regulated markets. With our office and test lab in Bologna, BMM helps safeguard and grow the industry through trusted testing and certification that enables faster time to market while maintaining the highest compliance and security standards. Our cybersecurity and training solutions empower organizations to innovate confidently in Italy.”

BMM Testlabs provides certification across Italy’s gaming ecosystem, including:

Land-based AWP and VLT machines and systems
Retail sports betting and horse racing platforms
Lotteries and instant gaming
Online casino, sports betting, and wagering technologies
Skill games with prizes

Combined with BIG Cyber’s cybersecurity services and RG24seven Virtual Training’s expert-led programs, BMM delivers a complete compliance and security solution, helping organizations meet regulatory requirements, enhance readiness, and build knowledgeable teams across Italy’s regulated gaming sector.

Expo attendees are invited to visit Stand No. 3 to learn how BMM continues to support Italy’s gaming industry with global expertise, local insight, and trusted compliance leadership.

The post BMM INNOVATION GROUP HIGHLIGHTS LEADERSHIP IN PRODUCT TESTING AND CERTIFICATION AT THE ITALIAN GAMING EXPO & CONFERENCE, APRIL 14–15 IN ROME appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.