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Horseracing fans to be brought closer to the action via Racing TV’s new virtual studio
Racing TV is delighted to unveil its new, high-end virtual studio, which is destined to take horseracing TV coverage to the next level.
The leading horseracing channel (Sky 426, Virgin 536, Apple TV), which broadcasts racing from 35 British racecourses and 26 Irish racecourses, is revolutionising how viewers enjoy the sport.
Viewers can see the new studio in action today (February 26), starting with Mark Your Card, and followed by racing from Exeter, Warwick and Dundalk Stadium, plus The Friday Club at 5.30pm. The studio was first used for the British Horseracing Authority’s Godolphin Stud and Stable Staff Awards (link here).
The over-riding objective of the new studio is to take viewers as close to the racecourse action as possible, without physically being there. The new studio will work as a hub by bringing in all of Racing TV’s race-day feeds, with reporters at every course, creating a ‘watch together’ racing community experience.
In short, Racing TV will offer the best viewing experience of the best racing.
Built at the home of the Racing TV channel, at Ealing Studios, West London, the studio has been created in collaboration with Timeline TV, which has been Racecourse Media Group’s (RMG, the parent company of Racing TV) technical managed services provider since 2012, and MOOV, industry leaders in broadcast graphics and virtual studios.
There are four specific zones:
- a main presentation desk for a panel of up to three guests per live programme
- a stand-up position with augmented reality big screen, to integrate data and analysis into panel discussions
- timing information data area for analytical shows such as The Verdict
- a panoramic area for festival coverage and the new home for shows such as the flagship Luck on Sunday.
Adam Binns, Director of Broadcast and Production at RMG, said: “The studio will enable Racing TV to deliver immersive and interactive horseracing presentation coverage to our audiences.
“The virtual and augmented reality environment helps us to keep the racing fraternity closely linked on an ongoing basis and will be the perfect platform for video-conferencing and other remote tools, which are so vital now. We are very grateful for all the support and expertise which Timeline TV and MOOV have contributed to the project.”
David Harnett, Head of Operations at Timeline commented: “This has been a hugely collaborative project between RMG, MOOV and Timeline TV. Racing TV required a studio that would be flexible and adaptable to allow them to create different sets for a variety of their horseracing shows.
“We already work alongside MOOV at BT Sport’s Broadcast Centre, so we had no hesitation in collaborating with them and relied on their expertise and knowledge to deliver a truly immersive and innovative virtual reality studio.”
Commenting on the new virtual studio, Nev Appleton, co-founder of MOOV, said: “As we enter our 21st year, we are delighted to have worked with the Timeline team to create and deliver such an exciting and innovative virtual studio for Racing TV, which will further enrich the experience for all racing fans.
“Racecourse Media Group are focused on expanding the multi-platform presence of horse racing to help grow the sport in the UK and Ireland and this is something the MOOV and Timeline team are passionate about supporting.”
The studio uses cutting-edge virtual technology from Unreal Engine and Brainstorm InfinitySet, originating from the gaming industry.
Although relatively small (6m x 6m), the studio appears as an expansive space with four operational areas. Using Mo-Sys StarTracker, this allows for extra flexibility in camera angles, and the types of cameras, even jibs, to be in the studio.
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analytics
Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo
Flashscore says 1.99 million UK users followed the World Cup group stage on its app and website between 11 June and 28 June, generating 264.1 million views ahead of England’s Round of 32 match against DR Congo in Atlanta on 1 July.
In the UK, England was the most-tracked team with 872,900 profile opens, followed by Scotland with 394,200, according to the company’s dataset. Flashscore said England fixtures took the top three spots for UK user engagement, led by the group-stage match against Croatia with 631,684 users and 2.9 million views. The other two most-viewed England games were against Ghana (2.21 million views) and Panama (2.05 million views).
Flashscore also published global figures for the group stage, reporting 7.16 billion views from 62.26 million unique users. Portugal was the most-followed nation worldwide on Flashscore with 11.2 million team profile opens, ahead of Brazil (9.1 million), France (8.7 million), Spain (7.8 million) and Argentina (7.7 million). England ranked eighth globally with 6.5 million profile opens.
The company highlighted Cape Verde as one of the tournament’s “surprise stories”, placing sixth globally by team views and fourth among UK users. Flashscore also released a “Team of the Group Stage” selected using its new “Flashscore Rating”, which it said analyses more than 70 on-ball and off-ball metrics. Erling Haaland was rated 9.0, with Lionel Messi (8.9) and Kylian Mbappe (8.6) also included in the attacking trio, while Marc Guehi (8.4) was the only England player selected.
The post Flashscore: 1.99m UK users track World Cup group stage ahead of England v DR Congo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-suppliers
Playson launches €25m BLASTS & RACES network campaign
Playson has launched BLASTS & RACES, a new global network campaign carrying a €25,000,000 prize pool. The supplier announced the rollout on 1 July 2026, with the campaign running until 30 June 2027.
The initiative follows Playson’s previous Non-Stop Drops & Races edition, which the company said generated record participation from operators and players worldwide. Playson said the new prize pool is up from €10,000,000 in the previous edition.
Operators can opt in at any time during the year-long period, and Playson said no additional integration is required. The company positioned the campaign as a retention tool built around its network engagement mechanics and a mix of top-performing and newly released titles.
As part of the refresh, Playson has renamed several campaign features. Cash Blast is now Power Blast, Tournaments have been renamed Grand Races, and Short Races are now Turbo Races. Playson said the underlying mechanics and integration approach remain unchanged.
Waldemar Antypov, Product Owner at Playson, said: “BLASTS & RACES represents a significant milestone in the evolution of our flagship network campaign, and we are delighted to officially launch it to operators and players around the world.
“Following the outstanding success of previous editions, we have increased the rewards budget from €10 million to €25 million to deliver even greater value across the network. Combined with our trusted engagement mechanics, refreshed campaign identity and seamless operator integration, BLASTS & RACES is designed to keep players engaged with exciting opportunities to win throughout the year.”
The post Playson launches €25m BLASTS & RACES network campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive
CT Interactive Launches New Titles on Ifortuna.sk
CT Interactive has announced the expansion of its presence in the regulated Slovak market through the launch of a selected portfolio of the company’s top-performing games on Ifortuna.sk, part of the Fortuna Entertainment Group.
Slovak players can now enjoy some of the company’s most popular titles, including 50 Treasures, Fruits & Sweets Buy Bonus, 100x Crypto Magic, Duck Of Luck Buy Bonus, 20 Mega Star, 100x Fresh, Dancing Dragons, Nanook The White Ghost Buy Bonus and The Big Chili. Several of these games feature the company’s engaging Buy Bonus mechanics, offering players enhanced interactivity and greater control over their gameplay.
“The expansion of our content offering on Ifortuna.sk represents a major step in our broader international growth strategy. We are delighted to provide our valued partner with a compelling and diverse portfolio of games, while reinforcing our long-term commitment to the Slovak market,” said Martin Ivanov, Chief Operating Officer at CT Interactive.
“Our newly certified portfolio brings a fresh and dynamic gaming experience tailored specifically to the Slovak audience. Each title has been carefully developed to boost player retention while delivering a more personalized and engaging gaming experience,” added Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovakia at CT Interactive.
The post CT Interactive Launches New Titles on Ifortuna.sk appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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