MetaBet, the leading provider of real-time sports betting tools and interactive engagement technology, is proud to announce the renewal of its partnership with Catena Media, a global leader in performance marketing within online sports betting and casino gaming.

MetaBet and Catena Media first began working together in 2020, back when just six U.S. states offered legalized online sports betting. Since then, the partnership has gone from strength to strength with a focus on creating dynamic, real-time engagement products that drive deeper connections with sports fans. As both companies continue to prioritize fan engagement and smarter betting experiences, this renewal signals a bold new phase of collaboration.

“As Catena Media celebrates five years of renewed partnership with MetaBet, we’re excited to embark on the next chapter of our collaboration,” said Pierre Cadena, COO at Catena Media. “Together, we’ve consistently pushed the boundaries of innovation, developing a dynamic partnership that captivates sports fans at the most thrilling moments of the game. Looking ahead to 2025, we’re excited to work together on new automated sport-related engagement, which will strengthen the connection between fans and the betting experience. We’re eager to continue to build on this partnership and can’t wait to see what’s next.”

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The renewed agreement will see Catena Media continue to integrate MetaBet’s customizable widgets and real-time APIs across its digital properties, driving greater user engagement, retention, and monetization opportunities. In the months ahead, the two companies will collaborate on advanced automation features and content personalization—making it easier than ever for fans to find, follow, and wager on the most exciting moments in sports.

“Catena Media has long been one of our most impactful and collaborative partners, so we’re thrilled to start this new era,” said Mark Phillip, Founder and CEO of MetaBet. “This renewed partnership further cements MetaBet as the leading provider of engagement tools that help performance marketers monetize their sports touchpoints and drive more conversions.”

A powerful new slot sees Play’n GO revisit the world of Alador, Yasmine, and their enigmatic ally in 1001 Mystery Genie Fortunes. But peace in the Kingdom doesn’t mean all is as it seems…

After overthrowing the villainous Zafar, the realm enjoys tranquillity under the rule of Sultan Alador. However, the Genie who helped secure victory has vanished into the Oasis – and whispers tell of a chest brimming with unpredictable power. This 5-reel, 20-line slot invites players to explore what secrets lie within.

This game intertwines layered gameplay with narrative twists. Mystery Symbols can reveal Magic Lamps that call forth the Genie herself, transforming into Expanding Wilds that trigger re-spins. Re-spin streaks can ramp up to 30 in a single session, with multiplier wilds climbing to x5. Free Spins bring more magic with Bonus Locks and Key mechanics that offer dynamic Instant Prizes, while the elusive Mystery Chest can surprise at any moment with payouts up to x1001 the total bet.

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1001 Mystery Genie Fortunes continues Play’n GO’s affinity for richly developed universes, previously explored in titles like Ghost of Dead and Scroll of Seth as well as the previous title Mystery Genie Fortunes of the Lamp. With its vibrant visuals, smart feature integration, and evolving multiplier mechanics, this slot builds on the brand’s strengths while casting a new spell over players.

George Olekszy, Head of Game Retention, said: “The Genie is back – and he’s hiding more than just tricks up her sleeve. With Mystery Symbols, expanding multipliers and streak re-spins, this is one of our most dynamic titles yet.”

1001 Mystery Genie Fortunes offers an intriguing mix of storytelling and gameplay mechanics that make every session feel fresh and full of potential.

As affiliates strive to expand their reach and build deeper player connections, SBC Summit Malta offers the ultimate platform to learn how to diversify marketing channels, gain access to game-changing technologies, and strengthen their market position.

Education will be a key pillar of the event, with 250 industry experts taking the stage to share their insights. The dedicated ‘Affiliation‘ conference track will take place on Wednesday, 10th June, at the InterContinental Hotel in St. Julian’s. The speaker lineup will feature affiliate professionals, marketing specialists, and operator-side representatives who work closely with affiliates.

Rasmus Sojmark, CEO and Founder of SBC, said: “With changing regulations, evolving player behaviours and preferences, and a constant wave of new tech and marketing channels, having the right insights and strategies is crucial to staying ahead in the region.

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“If you’ve attended what was formerly CasinoBeats Summit, you already know how dedicated we are to driving progress in the affiliation space. Now, with SBC Summit Malta serving as our gateway to Europe, you can expect to hear from some of the region’s leading affiliates as they tackle the industry’s most pressing challenges.”

Attendees can look forward to a range of sessions addressing key opportunities and pain points for European affiliates, including integrating artificial intelligence (AI) into SEO strategies, leveraging affiliate networks to enhance growth, diversifying content output, and drawing lessons from outside the industry.

The track opens with the ‘Diversify Your Channels Before It’s Too Late!’ panel, which will explore how affiliates can future-proof their strategies in an unpredictable digital landscape. Featuring experts Jarl Modén (CPO, Dilanti Media), Johan Svensson (CEO, Raketech), Mathew Symmonds (CEO, Web Analysis Solutions Limited), Richard Dennys (CEO, Game Lounge) and John Wright (CEO, Statsdrone), the session will examine the shifting social media landscape, the growing influence of AI, and how to manage diverse content types.

The session ‘Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators’ will highlight how affiliate networks can serve as powerful catalysts for growth for both emerging affiliates and operators. Experts Joshua Gamble (Managing Director, Activewins), Vadim Aidlin (CEO, Mamuta Media), Johan Styren (CEO & Co-Founder, Dilanti Media Ltd), Clinton Cutajar (CTO, MediaTroopers) and Brendon Spiteri (Head of Partnerships, AffiliationSpace) will discuss how these networks can be leveraged to help build strategic partnerships, expand market reach, and boost overall performance.

The panel ‘Game Changers: Lessons from Other Industries to Transform Affiliation in 2026’ will explore how the gaming industry can adapt and innovate by drawing inspiration from sectors such as e-commerce, dating, and Nutra. Speakers will examine successful strategies from these industries and discuss how these insights can be applied to reshape and strengthen affiliate models heading into 2026 and beyond.

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Additionally, the track will feature a dedicated ‘SEO Trilogy‘, hosted by SEO expert Ivana Flynn. This series of SEO-focused panels will cover key developments, including crafting strategies for optimising AI-driven systems, protecting players against blackhat SEO tactics, and ensuring seamless operations across multiple platforms.

Affiliates looking to dive deeper into the latest marketing trends shaping the European landscape can attend the dedicated ‘Marketing’ conference track on Thursday, 11th June—the second day of the summit. Sessions will cover how to harness AI to create unique content, navigate advertising restrictions, and use data to boost player retention and loyalty.