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Horseracing fans to be brought closer to the action via Racing TV’s new virtual studio
Racing TV is delighted to unveil its new, high-end virtual studio, which is destined to take horseracing TV coverage to the next level.
The leading horseracing channel (Sky 426, Virgin 536, Apple TV), which broadcasts racing from 35 British racecourses and 26 Irish racecourses, is revolutionising how viewers enjoy the sport.
Viewers can see the new studio in action today (February 26), starting with Mark Your Card, and followed by racing from Exeter, Warwick and Dundalk Stadium, plus The Friday Club at 5.30pm. The studio was first used for the British Horseracing Authority’s Godolphin Stud and Stable Staff Awards (link here).
The over-riding objective of the new studio is to take viewers as close to the racecourse action as possible, without physically being there. The new studio will work as a hub by bringing in all of Racing TV’s race-day feeds, with reporters at every course, creating a ‘watch together’ racing community experience.
In short, Racing TV will offer the best viewing experience of the best racing.
Built at the home of the Racing TV channel, at Ealing Studios, West London, the studio has been created in collaboration with Timeline TV, which has been Racecourse Media Group’s (RMG, the parent company of Racing TV) technical managed services provider since 2012, and MOOV, industry leaders in broadcast graphics and virtual studios.
There are four specific zones:
- a main presentation desk for a panel of up to three guests per live programme
- a stand-up position with augmented reality big screen, to integrate data and analysis into panel discussions
- timing information data area for analytical shows such as The Verdict
- a panoramic area for festival coverage and the new home for shows such as the flagship Luck on Sunday.
Adam Binns, Director of Broadcast and Production at RMG, said: “The studio will enable Racing TV to deliver immersive and interactive horseracing presentation coverage to our audiences.
“The virtual and augmented reality environment helps us to keep the racing fraternity closely linked on an ongoing basis and will be the perfect platform for video-conferencing and other remote tools, which are so vital now. We are very grateful for all the support and expertise which Timeline TV and MOOV have contributed to the project.”
David Harnett, Head of Operations at Timeline commented: “This has been a hugely collaborative project between RMG, MOOV and Timeline TV. Racing TV required a studio that would be flexible and adaptable to allow them to create different sets for a variety of their horseracing shows.
“We already work alongside MOOV at BT Sport’s Broadcast Centre, so we had no hesitation in collaborating with them and relied on their expertise and knowledge to deliver a truly immersive and innovative virtual reality studio.”
Commenting on the new virtual studio, Nev Appleton, co-founder of MOOV, said: “As we enter our 21st year, we are delighted to have worked with the Timeline team to create and deliver such an exciting and innovative virtual studio for Racing TV, which will further enrich the experience for all racing fans.
“Racecourse Media Group are focused on expanding the multi-platform presence of horse racing to help grow the sport in the UK and Ireland and this is something the MOOV and Timeline team are passionate about supporting.”
The studio uses cutting-edge virtual technology from Unreal Engine and Brainstorm InfinitySet, originating from the gaming industry.
Although relatively small (6m x 6m), the studio appears as an expansive space with four operational areas. Using Mo-Sys StarTracker, this allows for extra flexibility in camera angles, and the types of cameras, even jibs, to be in the studio.
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Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award cites engagement features in EGT Digital’s Sportsbook, including Jackpot Sport and an Early Payout Suite.
EGT Digital has won the Sportsbook Player Experience Innovation award at the SiGMA Asia Awards 2026, the company said.
According to EGT Digital, the award recognises engagement features built into its Sportsbook product, aimed at combining live betting, gamification and real-time rewards in a single user experience.
The company highlighted Jackpot Sport, which it describes as a progressive jackpot integrated into live betting. EGT Digital said qualifying in-play bets also act as entries into a jackpot pool.
EGT Digital also pointed to its Early Payout Suite, which it said enables selected bets to settle before full time in specific match scenarios. The company said these features sit alongside its integration models, personalisation tools and promotional mechanics.
The post EGT Digital wins Sportsbook Player Experience Innovation at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Award-winning sportsbook provider strengthens LATAM presence by integrating with leading iGaming platform ecosystem ahead of the 2026 FIFA World Cup
2, June 2026: Altenar, a leading sportsbook provider, has partnered with Atlaslive to integrate its fully managed sportsbook into the company’s iGaming platform ecosystem, expanding access to its award-winning sports betting technology for operators across Latin America.
Through the integration, Atlaslive-powered operators will gain access to Altenar’s complete sportsbook solution alongside the platform’s existing infrastructure, enabling operators to choose the sportsbook configuration that best aligns with their market strategy, regulatory requirements, and player acquisition goals.
The partnership further strengthens Altenar’s presence across LATAM and supports its strategy of making flexible, high-performance sportsbook technology available through leading platform providers. By combining Altenar’s sportsbook capabilities with Atlaslive’s scalable platform environment, operators benefit from greater deployment flexibility without compromising on performance, trading depth, or operational efficiency.
With the 2026 FIFA World Cup approaching, demand for scalable and reliable sportsbook technology is expected to increase significantly. The integration positions operators to capitalise on one of the highest-volume periods in the sports betting calendar with reduced implementation timelines and a proven sportsbook solution designed to perform under peak demand.
Altenar currently operates across more than 50 regulated jurisdictions and holds licences from major regulatory authorities including the UKGC, MGA and AGCO. Most recently, the company was recognised as Best Online Sportsbook Provider at the SiGMA South America Awards 2026, following its Sportsbook Supplier of the Year win at the SBC Awards Latinoamérica 2024.
Frederico Caputi, Senior Sales Manager at Altenar, said:
“We are pleased to partner with Atlaslive and bring our sportsbook technology to their growing operator network. This integration expands the reach of our fully managed sportsbook solution while giving operators more flexibility in how they build and scale their sports betting offering.
“Through this collaboration, operators gain access to a proven sportsbook product that combines live betting capabilities, advanced risk management, and extensive sports content with the speed and scalability required to succeed in competitive markets.”
Volodymyr Taftai, Country Director for Brazil at Atlaslive, added:
“Giving operators real choice in how they build their sportsbook is a competitive advantage – for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with. We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
The agreement reinforces Altenar’s commitment to building an open and adaptable sportsbook ecosystem that enables operators and platform providers to deliver differentiated sports betting experiences across regulated markets worldwide.
The post Altenar partners with Atlaslive to expand sportsbook offering across LATAM appeared first on Americas iGaming & Sports Betting News.
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