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Sorare raises a €40m Series A from Benchmark and Accel Partners to help fans own their football passion online

Sorare, the digital collectible football platform, announces that it has received €40 million in Series A financing, led by Benchmark, with additional funding from Accel and new business angels. The angels include Reddit co-founder Alexis Ohanian, Vaynermedia CEO Gary Vaynerchuk, football players Antoine Griezmann and Rio Ferdinand. The financing brings Sorare’s total funding to €48 million. The capital will be used to fuel the growth of the community, accelerate the hiring of a world-class team and launch a mobile application.
Fantastically real collectibles
Football is a common denominator for more than 4 billion people globally but today, fans feel further away from the game they love than ever before. As we spend more time online, the need for connection has significantly shifted to digital experiences. Sports card collectibles have long helped fans celebrate their love of the game, and now they can experience a whole new world online. Sorare is leading the new era of online football fandom, where fans can live football moments and true connections like never before.
The company’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion. Through tradable digital cards, Sorare is designing a collective fantasy football experience where you can manage your favorite players and hone your passion to earn prizes. Anyone, anywhere, can connect with the beautiful game on Sorare.
Growing across the globe
The company, which is already profitable, has experienced an explosive 52% month-on-month growth over the past 12 months, going from €50K worth of cards traded on the platform in January 2020 to €3.5M in January 2021 across 120 countries.
More than 120 football clubs have launched their digital cards on Sorare, with all European Champions actively participating in the growth of the game. Partnerships with Liverpool, Paris Saint-Germain, Bayern Munich, Real Madrid and Juventus make Sorare the first digital collectible platform to offer cards from Europe’s top five league champions. The company’s ambition is to onboard the top 20 football leagues globally. This next-generation gaming experience allows leagues and clubs to expand their international brand by reaching an untapped audience of fans. Sorare is effectively opening up a new traceable and sustainable revenue stream for them.
Crypto’s next consumer application
Sorare collectibles are backed by blockchain technology to provide transparency and portability into other games. More importantly, the blockchain Ethereum enables the act of collecting in the digital space by creating digital scarcity through “non-fungible tokens” (NFT). It secures the passion of fans and creates a new level of trust and freedom for gamers who can freely trade their assets over the internet.
Sorare joins the ranks of culturally impactful companies and innovative brands in the Benchmark and Accel portfolio, including Twitter, Snap, Instagram and Spotify.
Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.”
Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. Their explosive growth codifies the utility of these technologies in everyday life.”
Andrei Brasoveanu, Partner at Accel added: “Sitting at the intersection of fantasy football and sports collectibles, Sorare is revolutionizing the way fans across the world engage with and enjoy sports. In just a year, Sorare has built an incredible viral community and secured partnerships with more than 130 football clubs, including five European Champions. This impressive growth is a testament to the ambition and determination of Nicolas, Adrien and the entire Sorare team. We’re excited to join Sorare on the next stage of their journey and help build the leading digital sports collectibles platform worldwide!”
Christian Miele, Partner at e.ventures, commented: “We have been impressed by Nicolas’ and Adrien’s vision from day one. For the first time in human history a digital collectible holds a utility and can be used in a wide field of applications to attract soccer fanatics, collectors, and investors alike. This is why Sorare is best positioned to create one of the largest next-generation entertainment companies in the world.”
Gerard Piqué, Strategic Advisor at Sorare, explained: “As world football has shifted from local supporters to global fanbases, football fans are looking for new ways to be connected to the game, the players and other fans. Nicolas and the team have a unique gaming experience with real-world impact, bringing fantasy to reality. I’m looking forward to helping the team and the Sorare community connect with more football clubs and leagues.”
Sia Houchangnia, Partner at Seedcamp, concluded: “Sorare is a truly category-defining company and has the potential to become one of the biggest consumer tech success stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team has built from scratch a complex economy within an incredibly compelling game. Most importantly, Sorare can count on one of the most vibrant communities of early adopters we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of games and content being built around Sorare’s football cards. This is one of the most exciting businesses we’ve had the chance to work with and we are incredibly excited to have Benchmark and Accel joining the journey.”
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GR8 Tech Unveils “Turn the Win On” Tournament Suite

GR8 Tech has launched a major upgrade to its Tournament engine, featuring a new tournament lobby, enhanced multi-currency support, and manual prize distribution. These new additions allow operators to run global tournaments more efficiently while boosting player engagement.
“Tournaments play a big role in increasing player retention and driving revenue growth,” said Sergey Ghazaryan, CRO at GR8 Tech. “Our latest enhancements allow operators to customize tournaments and maximize participation. The more engaged players are, the longer they stay and the more they play, which leads to an increased profit for the operator.”
Tools to Turn the Win On: What’s New in GR8 Tech’s Tournament Suite?
- The Tournament Lobby centralizes access, allowing players to browse, sign up, and join competitions effortlessly. Players can also easily navigate current, upcoming, and past events in one place. Competitions are automatically prioritized based on participation, ensuring players see the most relevant options. Operators benefit from simplified tournament management and personalized user experience that increases engagement.
- With Manual Prize Distribution, operators gain full control over prize allocation and reward systems. They can customize prize structures by defining the number of prizes, setting amounts, and creating unique payout tiers. Operators can tailor prize pools for small events or high-stakes competitions to suit any tournament size.
- Enhanced Multi-Currency Support enables operators to run tournaments in any of the 160+ fiat and cryptocurrency options supported by the platform. The system ensures that only relevant games and players appear based on the chosen currency, providing a seamless and localized experience. This flexibility allows operators to expand their reach and cater to diverse markets without operational complexity.
Designed with a client-first mindset, “Turn the Win On” Tournament Suite provides operators with seamless flexibility, deeper engagement, and effortless management—all in one powerful solution. And more enhancements are already in development, bringing data-driven insights, advanced customization, and new engagement mechanics to elevate tournament experiences even further. GR8 Tech’s Tournament Suite continues to evolve, ensuring operators have the tools to stay ahead in a competitive market and maximize every tournament’s potential.
The post GR8 Tech Unveils “Turn the Win On” Tournament Suite appeared first on European Gaming Industry News.
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Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador

Indian cricket legend becomes the latest athlete to promote the world’s number one crash games to his fans
SPRIBE, the pioneering software provider behind the world’s number one crash game, Aviator, has added cricket legend Suresh Raina to its growing roster of brand ambassadors.
Raina is a former Indian international cricketer known for his explosive batting, sharp fielding and inspiring team leadership.
He was a key player in India’s 2011 ICC Cricket World Cup victory and was also a star player for the Chennai Super Kings, helping the team secure multiple Indian Premier League titles.
His accolades don’t stop there. Raina was the first Indian to score a T20I century and remains one of League’s top run-scorers to this day.
Outside of cricket, he’s a successful entrepreneur, philanthropist and influential public figure.
As an Aviator brand ambassador, Raina will promote the game to his fans across various channels and through a range of campaigns over the coming 12 months.
He joins other Aviator brand ambassadors such as UFC superstars like Tom Aspinall, Alex Pereira, Johnny Walker and Merab Dvalishvili.
Aviator is the original crash game with more than 42 million active players a month placing upwards of 350,000 bets per minute across more than 5,500 online casino sites.
David Natroshvili, Founder & CEO at SPRIBE, said: “We are hitting for six with the partnership with Suresh, one of the most iconic and celebrated cricketers in India.
“Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India.
“Aviator is the original crash game and players love the high-risk/high-reward gameplay it provides, and we are really looking forward to rolling out campaigns featuring Suresh that show this.”
Suresh Raina, former Indian cricketer and now Aviator ambassador, added: “Playing Aviator is the closest I have come to the thrill of playing professional cricket and I couldn’t be happier to help drive awareness of the game among my fans and followers.
“Aviator is action-packed with tons of social interaction and plenty of big win potential. Players have control over the outcome as they get to decide when to cash out – for those that can hold their nerve the longest, the biggest prizes await.
“SPRIBE has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.”
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Affiliate Industry
1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
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