Canada
Entain extends ethics, legal and compliance training; $100,000 donation to Seton Hall Law School
Entain, through its Entain Foundation US, the group’s U.S. non-profit affiliate, has donated $100,000 to Seton Hall Law School to provide annual high-quality and robust ethics, legal, and compliance education for compliance and legal professionals in the fast-growing online sports betting and gaming sector. Entain is the leading global sports betting and gaming entertainment operator which operates through BetMGM in the U.S.
The move builds on the inaugural Gaming Law, Compliance and Integrity Bootcamp, launched at Seton Hall with the Entain Foundation US in March 2020, attended by an initial group of 50. The goal is to make Seton Hall Law’s Bootcamp, the premier annual program in the industry. This year’s Bootcamp is set for September 19-22 at Seton Hall Law’s downtown Newark campus.
The importance of a gaming ethics and compliance training program is increasing. Sports gambling has grown dramatically in the U.S. during the pandemic, and New York and other states are considering legislation to legalize sports betting and other forms of gambling. The Seton Hall Law bootcamp focuses on case studies and key legislative provisions to achieve best practices in state-sanctioned gambling and industry regulation.
For this year’s program, Entain and Seton Hall Law officials anticipate including nationally and internationally recognized experts who will explain:
- Insights on the global and U.S. gambling markets and trends,
- Legal and regulatory structures that ensure market integrity and player protection, and
- Transparent compliance protocols that protect both the public interest and operators.
Entain is the only global operator in sports betting and gaming which supports the provision of education for legal, compliance and ethics professionals in gaming in the U.S., where rapid growth has led to a surge in demand for these capabilities, and regulation differs state by state.
Martin Lycka, Senior Vice President for American Regulatory Affairs & Responsible Gambling said: “The Bootcamp aligns with Entain’s focus on promoting sports integrity, responsible gambling, and corporate compliance. We look forward to extending our partnership with Seton Hall Law School, a leading law school and a recognized global leader in compliance education, to help provide professionals with the specialist skill needed to support the growth of this sector in the U.S.”
Kathleen M. Boozang, Dean of Seton Hall Law, said, “This funding will guarantee the continued success of the Bootcamp and ensure that gaming compliance professionals have a strong understanding of regulatory frameworks and the ability to identify, scrutinize, prevent, and address unlawful or unethical behaviors.”
The move by Entain follows its recent extension of responsibility and player protection initiatives led by the U.S. Foundation into related sectors, including video gaming and esports. Earlier this month it announced partnerships with the Counter-Strike Professional Players Association, Kindbridge, Rise Above the Disorder, and an expanded partnership with EPIC Risk Management. These four organizations will provide mental health support services and education for players potentially at risk
William J. Pascrell III, a Trustee of the Entain Foundation US and Seton Hall Law alumnus, has been personally involved in championing the growth of sports betting in the U.S.. “This industry is growing very rapidly, and needs the support of top quality legal and compliance professionals who understand the complexities of the regulatory landscape,” he said. “This is a really exciting collaboration which seeks to do that.”
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Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
Alberta
Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut
Deal puts the Swedish supplier live in Ontario and lines up a day-one rollout with PowerPlay when Alberta’s regulated market opens in July.
Gaming Corps has gone live with Canadian online sportsbook and casino operator PowerPlay in Ontario, expanding its distribution in Canada through an operator registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
The agreement also positions Gaming Corps to launch with PowerPlay in Alberta “from day one” when the province opens its newly regulated online gaming market in July, according to the companies. The partnership further extends Gaming Corps’ content across all PowerPlay.com markets.
PowerPlay’s rollout includes several Gaming Corps titles from its 3 Pigs franchise, including 3 Pigs of Olympus and 4 Gym Pigs: Porky Power. Football-themed releases Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz are also part of the initial content drop.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps launches with PowerPlay in Ontario ahead of Alberta iGaming debut appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening
Gaming Corps – a publicly-listed game development company based in Sweden, has gone live with Canadian online sportsbook and casino operator PowerPlay.
The agreement brings Gaming Corps into Ontario through one of Canada’s established online betting and casino brands, while also positioning the studio to go live with PowerPlay from day one in Alberta when the province opens its newly regulated online gaming market in July.
The partnership also extends Gaming Corps’ content across all PowerPlay.com markets, creating a broader route to players through an operator with a distinctly Canadian identity.
PowerPlay, which launched in 2018, combines sports betting across more than 40 categories with a casino offering more than 1,200 games, alongside a 24/7 live casino experience. The operator is registered with iGaming Ontario and regulated by the Alcohol and Gaming Commission of Ontario.
At launch, PowerPlay will introduce players to several of Gaming Corps’ most recognisable content strands, led by the 3 Pigs franchise, including the popular 3 Pigs of Olympus and latest instalment, 4 Gym Pigs: Porky Power.
The roll-out also lands as international football prepares to dominate the summer calendar, with Penalty Champion: Goals to Glory, Goals to Glory Football Fever and Goals to Glory Instant Blitz bringing three distinct football-led releases to PowerPlay’s casino catalogue.
Adding a different tempo to the launch is Banknote Blitz, a fast-paced instant win inspired slot where shifting Win Frames, prize collection mechanics and multipliers can unlock full banknote rewards and wins of up to 5,000x.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said “Canada is becoming an increasingly important market for Gaming Corps, and this launch puts us in a strong position at exactly the right time. Ontario has already shown what a well-structured regulated market can deliver, and Alberta now represents a significant next step.
“PowerPlay has a clear local brand presence and operates across both sportsbook and casino in a way that fits closely with where we see the market heading. This is a launch that gives us an immediate foothold in Ontario, a clear path into Alberta, and a strong foundation for further growth across wider PowerPlay.com markets.”
Lauren Holder, Head of Casino at PowerPlay said: “PowerPlay has grown by focusing on what Canadian players value: choice, trust and an entertainment experience that feels grounded in this market. Gaming Corps fits well within that approach. Its games bring a distinctive tone and pace to our casino, while also giving us content that can work around key sporting moments and new regulated market opportunities. As we continue to develop our casino proposition, we look forward to working with Gaming Corps and bringing its content to players across all PowerPlay.com markets.”
The post Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening appeared first on Americas iGaming & Sports Betting News.
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