Canada
Entain extends ethics, legal and compliance training; $100,000 donation to Seton Hall Law School
Entain, through its Entain Foundation US, the group’s U.S. non-profit affiliate, has donated $100,000 to Seton Hall Law School to provide annual high-quality and robust ethics, legal, and compliance education for compliance and legal professionals in the fast-growing online sports betting and gaming sector. Entain is the leading global sports betting and gaming entertainment operator which operates through BetMGM in the U.S.
The move builds on the inaugural Gaming Law, Compliance and Integrity Bootcamp, launched at Seton Hall with the Entain Foundation US in March 2020, attended by an initial group of 50. The goal is to make Seton Hall Law’s Bootcamp, the premier annual program in the industry. This year’s Bootcamp is set for September 19-22 at Seton Hall Law’s downtown Newark campus.
The importance of a gaming ethics and compliance training program is increasing. Sports gambling has grown dramatically in the U.S. during the pandemic, and New York and other states are considering legislation to legalize sports betting and other forms of gambling. The Seton Hall Law bootcamp focuses on case studies and key legislative provisions to achieve best practices in state-sanctioned gambling and industry regulation.
For this year’s program, Entain and Seton Hall Law officials anticipate including nationally and internationally recognized experts who will explain:
- Insights on the global and U.S. gambling markets and trends,
- Legal and regulatory structures that ensure market integrity and player protection, and
- Transparent compliance protocols that protect both the public interest and operators.
Entain is the only global operator in sports betting and gaming which supports the provision of education for legal, compliance and ethics professionals in gaming in the U.S., where rapid growth has led to a surge in demand for these capabilities, and regulation differs state by state.
Martin Lycka, Senior Vice President for American Regulatory Affairs & Responsible Gambling said: “The Bootcamp aligns with Entain’s focus on promoting sports integrity, responsible gambling, and corporate compliance. We look forward to extending our partnership with Seton Hall Law School, a leading law school and a recognized global leader in compliance education, to help provide professionals with the specialist skill needed to support the growth of this sector in the U.S.”
Kathleen M. Boozang, Dean of Seton Hall Law, said, “This funding will guarantee the continued success of the Bootcamp and ensure that gaming compliance professionals have a strong understanding of regulatory frameworks and the ability to identify, scrutinize, prevent, and address unlawful or unethical behaviors.”
The move by Entain follows its recent extension of responsibility and player protection initiatives led by the U.S. Foundation into related sectors, including video gaming and esports. Earlier this month it announced partnerships with the Counter-Strike Professional Players Association, Kindbridge, Rise Above the Disorder, and an expanded partnership with EPIC Risk Management. These four organizations will provide mental health support services and education for players potentially at risk
William J. Pascrell III, a Trustee of the Entain Foundation US and Seton Hall Law alumnus, has been personally involved in championing the growth of sports betting in the U.S.. “This industry is growing very rapidly, and needs the support of top quality legal and compliance professionals who understand the complexities of the regulatory landscape,” he said. “This is a really exciting collaboration which seeks to do that.”
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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