Relax Gaming, the igaming aggregator and supplier of unique content has had its strong focus on localisation recognised, winning the Casino Content Supplier award at the EGR Nordics 2021 awards.
Awarded in recognition of the supplier’s outstanding contribution to the Nordic gaming industry, the aggregator and developer has been pioneering in its ability to offer a roster of 1500+ casino games and a diverse range of proprietary products, along with its ability to deliver high-quality partner content at unrivalled speed.
As such, growth for Relax has been rapid and it was this that particularly impressed the awards panel of judges. The company signed over 70 new commercial deals over the judging period, including Nordic leaders Svenska Spel.
Relax’s portfolio, including its own record-breaking proprietary content such as Money Train, Snake Arena and Money Train 2 has been strengthened and expanded by the content generated from its hand-picked third-party studios via its Silver Bullet and Powered By Relax programmes.
The judges were particularly impressed with Relax’s ability to offer studios a simplified route to market, as well as the company’s dedication to development in the Nordic markets, stating:
“The growth in numbers speaks well about Relax Gaming’s popularity both with operators and players. The business model supplies small and innovative studios with access to the big casinos to promote and nurture development and innovation in the Nordic markets.
“Moreover, focus on mobile as a distribution channel is in line with the current trends in the Nordic markets.”
Commenting on the award win, Simon Hammon, CPO at Relax Gaming sees the recognition as testament to the team’s ability to offer an unrivalled combination of cutting-edge content and unique distribution models. Adding:
“Relax Gaming has continued to demonstrate its ability to deliver high-quality games that stand out in today’s saturated market. The likes of Money Train 2 epitomises our talent in creating innovative content that differentiates.
“It isn’t just our games that have helped us achieve this win though, hand-picked slots from our rising star studios supply our Nordic partners with games that make an impact. We understand that entertainment needs to be unique and we have found that by using business simplicity and truly understanding our clients, the benefits and results are huge.
“We’re truly honoured by the recognition this award represents and the fact that it validates our firmly held belief in the way we do business. A huge thanks goes to all at Relax, as well as our highly valued partners.”
With a host of industry honours and accolades to celebrate in the last year alone, Relax has secured Casino Software Supplier at the 2020 EGR B2B Awards, Poker Supplier of the Year at The Gaming Intelligence Awards, as well as Slot Developer of the Year at December’s SBC Awards.
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