Latest News
Relive The 90’s With Slam Dunk As The Fan-Favourite Basketball Gaming App Comes To AppGallery
The SLAM DUNK app is based on the world’s best-selling anime basketball series and classic manga from Eisner Award nominee Takehiko Inoue
Huawei, the world leading technology company, announced it has partnered with Hong Kong’s leading game distributor, ForShow Games, to bring its latest mobile basketball game, SLAM DUNK, to HUAWEI AppGallery – available for immediate download in the UK, France, Germany, Spain and Australia. Roll-out across other European markets, including Italy, Belgium, the Netherlands, Switzerland, Portugal and Ireland is expected from March onwards.
Just in time for the highly anticipated arrival of SLAM DUNK the movie, which sent fans into a frenzy when it was announced on social media by creator Inoue Takehiko earlier this year, the SLAM DUNK app is based on the 1990’s iconic Japanese manga, which recently celebrated its 30th anniversary.
The series has been beautifully remastered to create an incredibly immersive mobile gaming experience, whilst maintaining the stylistic references and much-loved characters from the original manga, that many fans came to know and love. The game explores the life of Hanamichi Sakuragi and his journey from an outsider at a new school, to discovering his love and passion of basketball and achieving his dream of entering the National Championship.
Featuring single player as well as competitor modes, including 2V2 and 3V3, SLAM DUNK is the perfect game for playing alone, or with friends and family. Single player mode offers gamers the chance to improve their skills with personal training, helpful for getting to grips with the court, whilst multiplayer mode enables users to tackle opponents and easily track player rankings.
With smooth graphics and the authentic style of the original magna, SLAM DUNK lets gamers choose from a wide selection of original characters, ignite their passion for basketball, and enjoy battling with friends, anywhere and anytime, as they move through the ranks on-court whilst showing off skills synonymous with the original anime, such as “Solid Defence” and “Gorilla Dunk”.
Peter Gauden, Head of WEU EcoSystem Marketing at Huawei CBG commented: “We are committed to bringing the biggest, most iconic apps and services to AppGallery to our 42 million monthly users across Europe. With mobile gaming becoming increasingly popular, SLAM DUNK offers a classic, yet remastered experience that will help awaken childhood memories and offer an escape from the everyday, courtesy of the world’s best-selling basketball anime series.”
Frank Zhang, CEO of ForShow Games added: “We’re thrilled that SLAM DUNK will now be more widely available thanks to AppGallery, offering more of the original manga’s fans the chance to re-embrace the basketball classic. With such a huge user base, AppGallery is the perfect partner for helping gamers try a new gaming challenge and become a basketball legend.”
Available in more than 170 countries and regions, AppGallery is one of the top three app marketplaces in the world: an app store where users can easily and securely discover, find and download thousands of apps, like SLAM DUNK by ForShow Games, who developed the app alongside globally renowned game distributor, DeNA. Continuously growing the range of top apps and services available to users, year-on-year, global AppGallery downloads grew by 83% in 2020, firmly cementing its status as a staple part of Huawei users’ digital lifestyle.
For more information on AppGallery, please visit: https://consumer.huawei.com/en/mobileservices/appgallery/ and to download SLAM DUNK go to: https://appgallery.huawei.com/#/app/C103509119 or see AppGallery on any Huawei device.
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Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Belgium
EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal
Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.
EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.
Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.
The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK
The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.
Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots
progressive jackpot content to the operator’s casino lobby.
The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy
Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots
titles, including Fishin’ Frenzy
Big Catch 3, The Goonies
Quest for Treasure 2 and Fishin’ Frenzy
Even Bigger Fish 2.
Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots
portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.
Rapid Fire Jackpots
launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King
product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots
has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.
“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots
is set to further boost that offering.
“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”
The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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