Latest News
Relive The 90’s With Slam Dunk As The Fan-Favourite Basketball Gaming App Comes To AppGallery
The SLAM DUNK app is based on the world’s best-selling anime basketball series and classic manga from Eisner Award nominee Takehiko Inoue
Huawei, the world leading technology company, announced it has partnered with Hong Kong’s leading game distributor, ForShow Games, to bring its latest mobile basketball game, SLAM DUNK, to HUAWEI AppGallery – available for immediate download in the UK, France, Germany, Spain and Australia. Roll-out across other European markets, including Italy, Belgium, the Netherlands, Switzerland, Portugal and Ireland is expected from March onwards.
Just in time for the highly anticipated arrival of SLAM DUNK the movie, which sent fans into a frenzy when it was announced on social media by creator Inoue Takehiko earlier this year, the SLAM DUNK app is based on the 1990’s iconic Japanese manga, which recently celebrated its 30th anniversary.
The series has been beautifully remastered to create an incredibly immersive mobile gaming experience, whilst maintaining the stylistic references and much-loved characters from the original manga, that many fans came to know and love. The game explores the life of Hanamichi Sakuragi and his journey from an outsider at a new school, to discovering his love and passion of basketball and achieving his dream of entering the National Championship.
Featuring single player as well as competitor modes, including 2V2 and 3V3, SLAM DUNK is the perfect game for playing alone, or with friends and family. Single player mode offers gamers the chance to improve their skills with personal training, helpful for getting to grips with the court, whilst multiplayer mode enables users to tackle opponents and easily track player rankings.
With smooth graphics and the authentic style of the original magna, SLAM DUNK lets gamers choose from a wide selection of original characters, ignite their passion for basketball, and enjoy battling with friends, anywhere and anytime, as they move through the ranks on-court whilst showing off skills synonymous with the original anime, such as “Solid Defence” and “Gorilla Dunk”.
Peter Gauden, Head of WEU EcoSystem Marketing at Huawei CBG commented: “We are committed to bringing the biggest, most iconic apps and services to AppGallery to our 42 million monthly users across Europe. With mobile gaming becoming increasingly popular, SLAM DUNK offers a classic, yet remastered experience that will help awaken childhood memories and offer an escape from the everyday, courtesy of the world’s best-selling basketball anime series.”
Frank Zhang, CEO of ForShow Games added: “We’re thrilled that SLAM DUNK will now be more widely available thanks to AppGallery, offering more of the original manga’s fans the chance to re-embrace the basketball classic. With such a huge user base, AppGallery is the perfect partner for helping gamers try a new gaming challenge and become a basketball legend.”
Available in more than 170 countries and regions, AppGallery is one of the top three app marketplaces in the world: an app store where users can easily and securely discover, find and download thousands of apps, like SLAM DUNK by ForShow Games, who developed the app alongside globally renowned game distributor, DeNA. Continuously growing the range of top apps and services available to users, year-on-year, global AppGallery downloads grew by 83% in 2020, firmly cementing its status as a staple part of Huawei users’ digital lifestyle.
For more information on AppGallery, please visit: https://consumer.huawei.com/en/mobileservices/appgallery/ and to download SLAM DUNK go to: https://appgallery.huawei.com/#/app/C103509119 or see AppGallery on any Huawei device.
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Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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