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Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising

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Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.

Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising landscape, having previously identified and harnessed the vast potential of digital and social media early on, and having spearheaded transformation in their respective businesses and markets.

Based in New York, Rob Norman will act as strategic advisor to Admix’ rapidly expanding team in the US. Rob was a long time CDO of WPP’s GroupM and additionally served as its North American CEO. Rob is also a director at Simpli.fi, a leading programmatic advertising platform based in Texas. A well-known voice in the ad world Twittersphere, Rob is currently a director of SaaS company Piano and a non-executive director of BBC Global News.

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Nigel Morris, an investor in Admix, now joins the board of the company and will work closely with the leadership. Nigel was a central figure at the Dentsu Aegis Network for over 25 years, founding the global digital network Isobar and transforming the US Group. He is chair of the innovation consultancy The Upside, on the board of data science business Gyana, and is also a longstanding non-executive director at the Guardian Media Group.

Nigel Morris, Board Member at Admix, commented:

“The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale, and will become a key driver of sustainable growth strategies for brands. The Admix team is very conscious of the whole ecosystem for consumers, brands and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

Rob Norman, Senior Advisor at Admix, commented:

“I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption. In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

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Announcing the hires, Samuel Huber, CEO at Admix, commented:

“Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready. They share Admix’ view of gaming as the next key media channel, and we’re delighted to have secured strategic support of their calibre as we communicate Admix’ rapidly developing offer to agencies. This represents the next stage of Admix’ 2021 expansion following the appointments of Michael Silberberg from Google as VP Global Agency Partnerships and Alex Faust from Spotify as EMEA VP AdSales.”

In 2020 Admix saw hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 80 staff this year.

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Compliance Updates

Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year

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Vixio, a leading provider of regulatory intelligence solutions, has been shortlisted for an International Compliance Association (ICA) Compliance Award for Technology Partner of the Year. The ICA Compliance Awards celebrate the outstanding achievements, collaboration, and innovation of the compliance and financial crime prevention teams across the globe.

Following a thorough judging process, Vixio was shortlisted ahead of the official awards ceremony which will be held on 26th June 2025.

The Technology Partner of the Year category entry detailed the outstanding work of Vixio, showcasing an innovative solution that helps compliance teams cut through the noise to understand the complex, ever-changing regulatory environment to mitigate risk and uncover growth opportunities.

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Mike Woolfrey, CEO, Vixio commented, “Vixio has been offering comprehensive, actionable compliance intelligence for over two decades now and we are delighted to be recognised for our RegTech platform, which combines cutting-edge technology with the deep industry knowledge of our experts. We are honoured to be shortlisted for this award and I would like to take this opportunity to thank the outstanding Vixio team for their hard work and expertise.”

ICA’s President, Pekka Dare added, “It gives me great pleasure to congratulate Vixio on being shortlisted as a finalist in the category of Technology Partner of the Year. On behalf of ICA, I would like to thank everyone who entered the ICA Compliance Awards personally. All of the entrants represent the very best of what our industry has to offer, and I am looking forward to welcoming all our finalists to the awards ceremony on the 26th June.”

The judging panel was made up of a diverse range of highly influential and respected figures within the compliance and financial crime prevention community. This includes Lisa Bennett, Legal Compliance Director, Mastercard; Caroline Braddock, Civil Ethics and Compliance Officer, Rolls-Royce; Samer Jannoun, Head of Regional Ethics and Compliance Special Oversight, Meta; Dane Pedro, Presiding Justice and Magistrate, Ministry of Justice, UK; Chris Watkins, Head of Compliance & ESG, Renewable Power Capital; Ben Westwood, Head of Compliance & DPO, Motor Insurers Bureau.

The selected winners will be announced during the awards ceremony at the Park Plaza Westminster, London on 26 June 2025.

The post Vixio Delighted To Be Shortlisted For An ICA Compliance Award for Technology Partner of the Year appeared first on European Gaming Industry News.

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INTRALOT signs contract extension in New Zealand until 2032

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The company will continue to provide its integrated solution Electronic Monitoring System (EMS) for Class 4 venues to the Department of Internal Affairs.

INTRALOT S.A. announces that its subsidiary INTRALOT New Zealand Ltd., has signed with the Department of Internal Affairs (DIA) of New Zealand a six-year contract extension from 2026 to 2032, with a one-year further extension option, for the provision of Electronic Monitoring System (EMS) solution for Class 4 (non-casino) electronic gaming machines. In parallel, DIA has exercised its right to utilise the one-year extension option in the current EMS Service Agreement with INTRALOT New Zealand for continued supply of the EMS, extending the agreement from 10 May 2025 to 10 May 2026.

EMS was introduced by INTRALOT in March 2007 to track and monitor gaming machine operations in Class 4 venues (such as pubs and clubs), ensuring the integrity of games and accurate financial reporting. Through the new contract extension, INTRALOT will continue the provision of its industry-proven EMS platform for DIA, as well as a series of significant upgrades to the current EMS platform that will enable a new range of advanced services and functionalities for the Class 4 gambling sector.

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The new extension builds on long-standing partnership of DIA with INTRALOT and demonstrates our company’s successful collaboration in implementing and operating the EMS platform in New Zealand to the highest industry standards. INTRALOT’s world-class platform and EMS services are fully aligned with IGSA (International Gaming Standards Association) and meet the most comprehensive regulatory requirements. Furthermore, it should be noted that INTRALOT’s advanced services to DIA will continue fully supporting the New Zealand Gambling Regulators responsible gaming requirements.

INTRALOT invests heavily in the development and delivery of state-of-the-art central monitoring systems for regulated markets. This new extension follows INTRALOT’s recent project with Nebraska’s Charitable Gaming Division (USA) to implement a real-time monitoring system set to launch soon, while the company’s system is already operational in Victoria (Australia), Georgia, and Ohio (USA).

The post INTRALOT signs contract extension in New Zealand until 2032 appeared first on European Gaming Industry News.

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CT Interactive Appoints Lilyana Runeva as its New Commercial Manager

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CT Interactive has appointed Lilyana Runeva as its new Commercial Manager.

Lilyana brings extensive experience in both B2B and B2C negotiations and has proven her ability to build and maintain strong relationships with both internal teams and external partners. Her long career spans various professional roles, highlighting her versatility and ability to succeed in diverse work environments while tackling complex challenges.

Throughout her career, Lily has developed key skills in effective project management and building lasting relationships with clients and partners. Her commitment to continuous professional development and improvement is a foundation for her contribution to the company’s success. Furthermore, her exceptional administrative and analytical skills have played a crucial role in creating strategies and solutions that support the development of the teams and projects she leads.

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“We are confident that Lilyana’s leadership and expertise will be key to CT Interactive’s continued success. In her role as Commercial Manager, she will be responsible for driving the company’s growth in key markets, expanding its portfolio of strategic partnerships, and ensuring the success of CT Interactive’s global operations,” the company said.

The post CT Interactive Appoints Lilyana Runeva as its New Commercial Manager appeared first on European Gaming Industry News.

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