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PlayIndiana.com: Sportsbooks get 2021 off on the right foot with nearly $350 million in January

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Indiana sportsbooks opened 2021 with yet another impressive month, setting the state’s wagering record for the fifth consecutive month with nearly $350 million and posting a new high in revenue. January’s strong showing, which came as neighboring Michigan launched its sports betting market, is yet more evidence that Indiana is far from reaching its ceiling and capable of generating more than $3 billion in bets in 2021, according to analysts from PlayIndiana.

“This will be a particularly important year for Indiana’s sports betting industry,” said Jessica Welman, analyst for PlayIndiana.com. “Illinois and Michigan, which were two feeder markets in the early days of sports betting in Indiana, will continue to grow. And Ohio is moving toward regulating sports betting, too. So sportsbooks will increasingly have to rely on in-state bettors. That said, the market continues to prove more than capable of standing on its own.”

Indiana sportsbooks accepted $348.2 million in wagers in January, according to official reporting released Friday. That is up 103.9% from $171 million in January 2019 — highlighting the industry’s dramatic year-over-year growth — and topped the previous record of $313.1 million set in December.

January’s wagering resulted in a record $29.3 million in adjusted gross operator revenue, up from $12.2 million in January 2019 and up from $24.1 million in December. The month’s bets yielded $2.8 million in state taxes.

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The brisk start to the year offers a glimpse of what could come in 2021. If the growth continues through the year, the state could top $3 billion in bets, more than $200 million in revenue, and $20 million in state taxes, according to PlayIndiana projections.

“Assuming we don’t have any interruptions in the sports schedule like in 2020, a new high is almost assured in 2021,” said Dustin Gouker, analyst for PlayIndiana.com. “The biggest question is how much higher? That depends in large part on how well the market responds to increasing competition from its neighbors.”

Historically across legal jurisdictions, including Indiana last year, January tends to be relatively flat with December. But a late start to the NBA season meant that January offered the first full month of games and college basketball settled into a more robust conference schedule after a relatively sparse nonconference schedule as basketball, and bettors responded with $133.2 million in wagers, accounting for 38% of the state’s handle. Plus, January got a boost from an expanded NFL playoffs with two additional games over Wild Card weekend, including one with the Indianapolis Colts, which helped football draw $77.6 million in bets.

“Aside from the NFL’s expanded playoff, January was perhaps the most normal sports schedule since February 2020, offering our best gauge yet of where Indiana is as a market,” Welman said. “Even with increased competition from Michigan, which launched in late January, Indiana’s sportsbooks continue to perform well. Indiana’s significant interest in basketball differentiates the market from many in the U.S., and offers a positive sign for a market that is increasingly local.”

Online betting generated 85.1% of January’s handle, or $296.5 million, which was up from 84% in December. DraftKings/Ameristar Casino accounted for 35.2% of the state’s January handle with $122.6 million in bets, up from $112.7 million in December. Those bets produced $9.4 million in gross receipts, up from $5.1 million in December. FanDuel/Blue Chip Casino was second with $89.2 million in bets, up from $78.2 million, which produced $8.2 million in gross receipts.

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Meanwhile, BetMGM/Belterra continues to make gains, accounting for 15.1% of the state’s handle with $52.4 million, up from $41 million in December. That yielded a $3.7 million win, up from $2.9 million.

The leaders were followed by:

  • PointsBet/Hollywood Lawrenceburg ($13.5 million handle, up from $11.4 million; $1.4 million win, up from $1.2 million)
  • BetRivers/French Lick Resort ($9 million handle, down from $10.6 million; 8$28,347 win, up from $803,868)
  • William Hill/Tropicana Evansville ($5.1 million handle, up from $4.2 million; $543,439 win, down from $632,634)
  • TheScore/Ameristar ($2.2 million handle, down from $2.8 million; $134,301 win, up from $85,721)
  • Unibet/Horseshoe Hammond ($1.6 million handle, up from $1.4 million; $98,717 win, down from $108,609)
  • Caesars/Horseshoe Hammond ($677,532 handle, up from $675,183; $34,008 win, up from $27,569)
  • BetAmerica/Rising Star Casino ($171,253 handle, down from $209,608; $11,476 win, down from $14,505)

Meanwhile, retail sportsbooks produced $51.7 million in January wagers, up from $47.4 million in January 2020. Hollywood Lawrenceburg, nearest Cincinnati, led the retail market with a $13.4 million handle. Ameristar Casino was second with $9.6 million, followed by Horseshoe Hammond with $7.4 million.

“A year after launching, BetMGM has quietly become a major player in the state,” Gouker said. “DraftKings and FanDuel continue to be the dominant forces, but having more operators challenge the top is ultimately good for consumers.”

For more revenueinformation on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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