Latest News

Mobile apps developer and publisher Homa Games raises a record $15 million, the largest European Seed round in 2021

Published

5 years ago

February 8, 2021

Reading Time: 3 minutes

Homa Games, a mobile developer and publisher with more than 30 apps in its portfolio, has raised a record $15 million Seed round from Idinvest Partners, e.ventures & renowned business angels.

Since its foundation in 2018, Homa Games has chosen HyperCasual as its main focus and has created multiple worldwide game hits of the genre such as Tower Color, Sky Roller and NERF Epic Pranks!. Combining in-house made tech and its own creative studio, Homa Games provides the service of unique excellence to its studio-partners with the focal point on automation and optimization at every step of app production and publishing.

GROWING EXPONENTIALLY EXPONENTIALLY DESPITE COVID RESTRICTIONS

The company’s rapid growth fell on the world-turning pandemic, making it one of the only startups in France actively hiring during the national lockdown. Homa Games quadrupled its team in the past year, expanding the offices to Toulouse, Lisbon and Skopje with the HQ remaining in Paris, and absorbed free-to-play mobile Toulouse-based studio IRL Team. In the same span of time, the company’s milestones were topped by reaching 250 million lifetime downloads, with one of the biggest contributors being NERF Epic Pranks! – one of the first IP HyperCasual games on the market and the company’s first licenced game in collaboration with Hasbro.

“Resilience, task ownership and teamwork are the basis of Homa Games culture, and what allowed us not only to be fully operational during the lockdown, but succeeding in innovation and growth.” shared Oliver le Bas, CRO and Co-founder.

By 2021 Homa Games consolidated its growth by hiring key management figures, including VP of Operations, Julien Bourhis, previously project leader for Boston Consulting Group, Naveen Mewani, Head of Growth Strategies and Romain Levrini, VP of Finance.

DISRUPTING THE CONTENT CREATION PROCESS TO RELEASE LEADING MOBILE APPS WORLDWIDE

“HyperCasual is paving the way for a new production flow to release fun games at a very fast speed. At Homa, we are creating technologies to push this vision a step further, and our goal is to disrupt the content creation process to release the most entertaining apps to a massive audience. We unlock the creativity of developers around the world. This Seed round will enable us to invest further in talents, IP licensing, and products.” Daniel Nathan, CEO & Co-Founder Homa Games.

IDINVEST PARTNERS AND E.VENTURES SUPPORT WILL ACCELERATE HOMA’S GLOBAL EXPANSION AND IMPACT ON THE MOBILE INDUSTRY

In the ever growing mobile industry Homa aims to further diversify and expand their portfolio, innovate and create new tech in User Acquisition and Monetisation, and prototyping and development. The company will combine its expertise with the experience of Idinvest Partners, a European venture capital firm and holder of the Venture 2020 fund prize by Private Equity Magazine, and e.ventures, a leading early-stage early-stage American venture capital fund which invested in Farfetch, Sonos, Scopely, Blinkist and Gopuff among other companies. OneRagtime, a French venture capital fund is also participating in the round. Renowned business angels invested in the company including Jean-Marie Messier (ex-Vivendi CEO), Vladimir Lasocki (Managing Director and Co-Head Carlyle Europe Technology Partners), John Cheng (ex-GM Data Products at Unity) & Alexis Bonillo (Co-Founder of Zenly).

Benoist Grossmann, Managing Partner at Idinvest Partners, and Jonathan Userovici, Partner at e.ventures are joining the board of Homa Games.

Benoist Grossmann declares: “The world of mobile games is booming. Homa is already becoming one the leading players in the space with an exceptional team innovating at a crazy pace.”

“Homa built its own proprietary technologies and tools over the past years, making its end-to-end platform one of the most efficient and successful worldwide. The team is building better and better apps & games, reaching hundreds of millions of users and building long-term playful relationships with this audience” adds Jonathan Userovici.

Latest News

Meet N1 Partners at SiGMA Eurasia in Dubai

Published

18 minutes ago

February 5, 2026

Master Editor

N1 Partners team will attend SiGMA Eurasia in Dubai from February 9 to 11, joining one of the key iGaming events of the year. The conference brings together industry leaders, partners, and decision-makers to exchange insights, explore new opportunities, and close strategic deals.

During the event, the N1 Partners team will be available to discuss its multi-brand affiliate portfolio, flexible cooperation models, and growth opportunities across 10+ Tier-1 GEOs.

SiGMA Eurasia will also mark the first major industry event following the completion of the N1 Puzzle Promo in Barcelona, giving partners a unique opportunity to be among the first to learn about N1 Partners’ strategic plans and product direction for 2026.

At SiGMA Eurasia, partners can expect open discussions with the team about what’s next for N1 Partners, including upcoming launches, new brand developments, and key priorities for the year ahead. The company enters 2026 stronger than ever, with new achievements, an expanded portfolio, and ambitious growth plans.

Book a Meeting with Our Affiliate Managers

Maximize your time in Dubai by booking a meeting with N1 Partners in advance. Meet the affiliate team on-site and get direct insights into partnership opportunities, tailored terms, and scalable offers.

N1 Partners Team in Dubai

Alexa Bond – Head of Affiliates
Vlad Zilitskyi – Affiliate Team Lead
Polina Bogatko – Affiliate Manager
Daria Smirnova – Affiliate Manager

Why Meet N1 Partners at SiGMA Eurasia

SiGMA Eurasia is the perfect opportunity to connect with the N1 Partners team and explore:

14+ licensed casino and sportsbook brands with Reg2Dep up to 70%
Top deals across 10+ Tier-1 GEOs
CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

Want to Get More from Industry Events?

Discover how to get the most out of conferences with practical advice from N1 Partners affiliate managers and insights built on real experience.

See you in Dubai at SiGMA Eurasia.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.

N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.

Be number one with N1 Partners.

Digitain

Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026

Published

44 minutes ago

February 5, 2026

Wladimir P.

digitain-earns-double-nomination-at-sigma-eurasia-awards-2026

Digitain has secured two prestigious nominations for the SiGMA Eurasia Awards 2026, contending for both Best Sports Provider and Best Platform Provider.

These nominations reflect Digitain’s continued focus on building technology that delivers measurable value for operators. From advanced sportsbook functionality to a robust, scalable platform ecosystem, every solution is designed with one clear goal: turning features into figures.

The SiGMA Eurasia Awards are widely regarded as one of the industry’s most respected benchmarks, celebrating companies that push boundaries while delivering real-world results. Digitain’s nominations reinforce its position as a trusted B2B partner for ambitious operators looking to lead in competitive markets.

Being recognised in the Sports Provider and Platform Provider categories highlights Digitain’s holistic approach, showcasing how they combine technology, data and human expertise to support sustainable operator growth.

The post Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alvarez & Marsal

BGC: Licensed Gambling Advertising Continues to Decline in the UK

Published

44 minutes ago

February 5, 2026

Wladimir P.

bgc:-licensed-gambling-advertising-continues-to-decline-in-the-uk

Gambling advertising spend by licensed operators in the UK is continuing to decline, according to new independent analysis commissioned by the Betting and Gaming Council (BGC). The findings come as the industry warns that unregulated online advertising by illegal operators is becoming the real risk to consumers.

The research, conducted by Alvarez & Marsal (A&M), set out in the Gambling Advertising and Sponsorship Report 2025, shows that gambling advertising accounted for 2.7% of total UK advertising spend in 2024, down from 3% the previous year.

The report also found that overall gambling advertising spend by licensed operators has been declining steadily since 2021, falling by 1.7% year-on-year, driven largely by a £30 million reduction in television advertising.

At the same time, a substantial share of advertising is dedicated to player protection. Around 20% of all gambling advertising is now focused on safer gambling messaging, reinforcing awareness of tools and support.

This focus is delivering tangible results. During the most recent Safer Gambling Week, engagement increased significantly, with 14% more people setting deposit limits and 22% more safer gambling tools in place.

Advertising compliance remains extremely high, with Advertising Standards Authority (ASA) rulings relating to fewer than 0.02% of gambling adverts, highlighting the strength of the UK’s regulatory framework.

Regulated gambling advertising supports 9900 jobs across the advertising, media and creative supply chain, contributes c.£500 million in Gross Value Added (GVA), and underpins 1400 full-time marketing roles. It also plays an important role in supporting free-to-air sport, lower-league and grassroots sport, as well as wider media revenues outside subscription-based models.

Grainne Hurst, CEO of the Betting and Gaming Council, said: “This independent analysis shows that gambling advertising by licensed operators is continuing to fall, with spend increasingly concentrated on safer gambling messaging and consumer protections. Our members operate within some of the strictest advertising rules of any industry and continue to raise standards across the sector.

“By contrast, illegal operators are advertising aggressively online with no safeguards, no age checks and no consumer protections, posing a huge risk to consumers. Any serious approach to advertising must be led by evidence and focused on tackling the harmful black market.”

Adam Rivers, Managing Director at Alvarez & Marsal, added: “We are pleased to have worked with the BGC on this report, which offers an insight into the state of the gambling advertising and sponsorship sector in the UK, based on actual advertising expenditure data from licensed operators.”

The report also highlights the growing scale of illegal gambling advertising. Illegal operators are increasingly using unregulated digital channels, including influencers, search engines and AI-generated content, to target consumers. Many explicitly advertise that they are “not on GAMSTOP”, while others impersonate trusted charities and institutions to deceive the public.

While licensed advertising continues to decline, separate industry analysis estimates that black market sites are spending between £500 million and £700 million on advertising their illegal sites.

The post BGC: Licensed Gambling Advertising Continues to Decline in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.