Latest News
Mobile apps developer and publisher Homa Games raises a record $15 million, the largest European Seed round in 2021
Homa Games, a mobile developer and publisher with more than 30 apps in its portfolio, has raised a record $15 million Seed round from Idinvest Partners, e.ventures & renowned business angels.
Since its foundation in 2018, Homa Games has chosen HyperCasual as its main focus and has created multiple worldwide game hits of the genre such as Tower Color, Sky Roller and NERF Epic Pranks!. Combining in-house made tech and its own creative studio, Homa Games provides the service of unique excellence to its studio-partners with the focal point on automation and optimization at every step of app production and publishing.
GROWING EXPONENTIALLY EXPONENTIALLY DESPITE COVID RESTRICTIONS
The company’s rapid growth fell on the world-turning pandemic, making it one of the only startups in France actively hiring during the national lockdown. Homa Games quadrupled its team in the past year, expanding the offices to Toulouse, Lisbon and Skopje with the HQ remaining in Paris, and absorbed free-to-play mobile Toulouse-based studio IRL Team. In the same span of time, the company’s milestones were topped by reaching 250 million lifetime downloads, with one of the biggest contributors being NERF Epic Pranks! – one of the first IP HyperCasual games on the market and the company’s first licenced game in collaboration with Hasbro.
“Resilience, task ownership and teamwork are the basis of Homa Games culture, and what allowed us not only to be fully operational during the lockdown, but succeeding in innovation and growth.” shared Oliver le Bas, CRO and Co-founder.
By 2021 Homa Games consolidated its growth by hiring key management figures, including VP of Operations, Julien Bourhis, previously project leader for Boston Consulting Group, Naveen Mewani, Head of Growth Strategies and Romain Levrini, VP of Finance.
DISRUPTING THE CONTENT CREATION PROCESS TO RELEASE LEADING MOBILE APPS WORLDWIDE
“HyperCasual is paving the way for a new production flow to release fun games at a very fast speed. At Homa, we are creating technologies to push this vision a step further, and our goal is to disrupt the content creation process to release the most entertaining apps to a massive audience. We unlock the creativity of developers around the world. This Seed round will enable us to invest further in talents, IP licensing, and products.” Daniel Nathan, CEO & Co-Founder Homa Games.
IDINVEST PARTNERS AND E.VENTURES SUPPORT WILL ACCELERATE HOMA’S GLOBAL EXPANSION AND IMPACT ON THE MOBILE INDUSTRY
In the ever growing mobile industry Homa aims to further diversify and expand their portfolio, innovate and create new tech in User Acquisition and Monetisation, and prototyping and development. The company will combine its expertise with the experience of Idinvest Partners, a European venture capital firm and holder of the Venture 2020 fund prize by Private Equity Magazine, and e.ventures, a leading early-stage early-stage American venture capital fund which invested in Farfetch, Sonos, Scopely, Blinkist and Gopuff among other companies. OneRagtime, a French venture capital fund is also participating in the round. Renowned business angels invested in the company including Jean-Marie Messier (ex-Vivendi CEO), Vladimir Lasocki (Managing Director and Co-Head Carlyle Europe Technology Partners), John Cheng (ex-GM Data Products at Unity) & Alexis Bonillo (Co-Founder of Zenly).
Benoist Grossmann, Managing Partner at Idinvest Partners, and Jonathan Userovici, Partner at e.ventures are joining the board of Homa Games.
Benoist Grossmann declares: “The world of mobile games is booming. Homa is already becoming one the leading players in the space with an exceptional team innovating at a crazy pace.”
“Homa built its own proprietary technologies and tools over the past years, making its end-to-end platform one of the most efficient and successful worldwide. The team is building better and better apps & games, reaching hundreds of millions of users and building long-term playful relationships with this audience” adds Jonathan Userovici.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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