Latest News
Mobile apps developer and publisher Homa Games raises a record $15 million, the largest European Seed round in 2021
Homa Games, a mobile developer and publisher with more than 30 apps in its portfolio, has raised a record $15 million Seed round from Idinvest Partners, e.ventures & renowned business angels.
Since its foundation in 2018, Homa Games has chosen HyperCasual as its main focus and has created multiple worldwide game hits of the genre such as Tower Color, Sky Roller and NERF Epic Pranks!. Combining in-house made tech and its own creative studio, Homa Games provides the service of unique excellence to its studio-partners with the focal point on automation and optimization at every step of app production and publishing.
GROWING EXPONENTIALLY EXPONENTIALLY DESPITE COVID RESTRICTIONS
The company’s rapid growth fell on the world-turning pandemic, making it one of the only startups in France actively hiring during the national lockdown. Homa Games quadrupled its team in the past year, expanding the offices to Toulouse, Lisbon and Skopje with the HQ remaining in Paris, and absorbed free-to-play mobile Toulouse-based studio IRL Team. In the same span of time, the company’s milestones were topped by reaching 250 million lifetime downloads, with one of the biggest contributors being NERF Epic Pranks! – one of the first IP HyperCasual games on the market and the company’s first licenced game in collaboration with Hasbro.
“Resilience, task ownership and teamwork are the basis of Homa Games culture, and what allowed us not only to be fully operational during the lockdown, but succeeding in innovation and growth.” shared Oliver le Bas, CRO and Co-founder.
By 2021 Homa Games consolidated its growth by hiring key management figures, including VP of Operations, Julien Bourhis, previously project leader for Boston Consulting Group, Naveen Mewani, Head of Growth Strategies and Romain Levrini, VP of Finance.
DISRUPTING THE CONTENT CREATION PROCESS TO RELEASE LEADING MOBILE APPS WORLDWIDE
“HyperCasual is paving the way for a new production flow to release fun games at a very fast speed. At Homa, we are creating technologies to push this vision a step further, and our goal is to disrupt the content creation process to release the most entertaining apps to a massive audience. We unlock the creativity of developers around the world. This Seed round will enable us to invest further in talents, IP licensing, and products.” Daniel Nathan, CEO & Co-Founder Homa Games.
IDINVEST PARTNERS AND E.VENTURES SUPPORT WILL ACCELERATE HOMA’S GLOBAL EXPANSION AND IMPACT ON THE MOBILE INDUSTRY
In the ever growing mobile industry Homa aims to further diversify and expand their portfolio, innovate and create new tech in User Acquisition and Monetisation, and prototyping and development. The company will combine its expertise with the experience of Idinvest Partners, a European venture capital firm and holder of the Venture 2020 fund prize by Private Equity Magazine, and e.ventures, a leading early-stage early-stage American venture capital fund which invested in Farfetch, Sonos, Scopely, Blinkist and Gopuff among other companies. OneRagtime, a French venture capital fund is also participating in the round. Renowned business angels invested in the company including Jean-Marie Messier (ex-Vivendi CEO), Vladimir Lasocki (Managing Director and Co-Head Carlyle Europe Technology Partners), John Cheng (ex-GM Data Products at Unity) & Alexis Bonillo (Co-Founder of Zenly).
Benoist Grossmann, Managing Partner at Idinvest Partners, and Jonathan Userovici, Partner at e.ventures are joining the board of Homa Games.
Benoist Grossmann declares: “The world of mobile games is booming. Homa is already becoming one the leading players in the space with an exceptional team innovating at a crazy pace.”
“Homa built its own proprietary technologies and tools over the past years, making its end-to-end platform one of the most efficient and successful worldwide. The team is building better and better apps & games, reaching hundreds of millions of users and building long-term playful relationships with this audience” adds Jonathan Userovici.
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1xBet
Conor McGregor Becomes 1xBet Brand Ambassador
Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.
Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.
Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.
This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.
For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.
For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.
The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BETANO
Play’n GO goes live with Betano Colombia in LatAm expansion
Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.
Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.
The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.
Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.
“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”
The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game releases
ICONIC21 launches Keno with three risk levels and 1,000x max multiplier
ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.
In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.
For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.
“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”
The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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