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Mobile apps developer and publisher Homa Games raises a record $15 million, the largest European Seed round in 2021

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Homa Games, a mobile developer and publisher with more than 30 apps in its portfolio, has raised a record $15 million Seed round from Idinvest Partners, e.ventures & renowned business angels.

Since its foundation in 2018, Homa Games has chosen HyperCasual as its main focus and has created multiple worldwide game hits of the genre such as Tower Color, Sky Roller and NERF Epic Pranks!. Combining in-house made tech and its own creative studio, Homa Games provides the service of unique excellence to its studio-partners with the focal point on automation and optimization at every step of app production and publishing.

GROWING EXPONENTIALLY EXPONENTIALLY DESPITE COVID RESTRICTIONS

The company’s rapid growth fell on the world-turning pandemic, making it one of the only startups in France actively hiring during the national lockdown. Homa Games quadrupled its team in the past year, expanding the offices to Toulouse, Lisbon and Skopje with the HQ remaining in Paris, and absorbed free-to-play mobile Toulouse-based studio IRL Team. In the same span of time, the company’s milestones were topped by reaching 250 million lifetime downloads, with one of the biggest contributors being NERF Epic Pranks! – one of the first IP HyperCasual games on the market and the company’s first licenced game in collaboration with Hasbro.

“Resilience, task ownership and teamwork are the basis of Homa Games culture, and what allowed us not only to be fully operational during the lockdown, but succeeding in innovation and growth.” shared Oliver le Bas, CRO and Co-founder.

By 2021 Homa Games consolidated its growth by hiring key management figures, including VP of Operations, Julien Bourhis, previously project leader for Boston Consulting Group, Naveen Mewani, Head of Growth Strategies and Romain Levrini, VP of Finance.

DISRUPTING THE CONTENT CREATION PROCESS TO RELEASE LEADING MOBILE APPS WORLDWIDE

“HyperCasual is paving the way for a new production flow to release fun games at a very fast speed. At Homa, we are creating technologies to push this vision a step further, and our goal is to disrupt the content creation process to release the most entertaining apps to a massive audience. We unlock the creativity of developers around the world. This Seed round will enable us to invest further in talents, IP licensing, and products.” Daniel Nathan, CEO & Co-Founder Homa Games.

IDINVEST PARTNERS AND E.VENTURES SUPPORT WILL ACCELERATE HOMA’S GLOBAL EXPANSION AND IMPACT ON THE MOBILE INDUSTRY

In the ever growing mobile industry Homa aims to further diversify and expand their portfolio, innovate and create new tech in User Acquisition and Monetisation, and prototyping and development. The company will combine its expertise with the experience of Idinvest Partners, a European venture capital firm and holder of the Venture 2020 fund prize by Private Equity Magazine, and e.ventures, a leading early-stage early-stage American venture capital fund which invested in Farfetch, Sonos, Scopely, Blinkist and Gopuff among other companies. OneRagtime, a French venture capital fund is also participating in the round. Renowned business angels invested in the company including Jean-Marie Messier (ex-Vivendi CEO), Vladimir Lasocki (Managing Director and Co-Head Carlyle Europe Technology Partners), John Cheng (ex-GM Data Products at Unity) & Alexis Bonillo (Co-Founder of Zenly).

Benoist Grossmann, Managing Partner at Idinvest Partners, and Jonathan Userovici, Partner at e.ventures are joining the board of Homa Games.

Benoist Grossmann declares: “The world of mobile games is booming. Homa is already becoming one the leading players in the space with an exceptional team innovating at a crazy pace.”

“Homa built its own proprietary technologies and tools over the past years, making its end-to-end platform one of the most efficient and successful worldwide. The team is building better and better apps & games, reaching hundreds of millions of users and building long-term playful relationships with this audience” adds Jonathan Userovici.

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IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil

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The Brazilian Institute for Responsible Gaming (IBJR) considers Apple’s decision to allow the distribution of regulated sports betting and online gaming applications on its Brazilian App Store a key milestone for the consolidation of a transparent and integrity-driven sector.

This measure strengthens regulation by making it easier for users to clearly identify operators that are duly authorized to operate in compliance with national rules.

Following Google’s decision, made less than a year ago, to authorize the distribution of sports betting apps on the Play Store in Brazil, this initiative acts as a powerful cybersecurity filter and helps protect consumers from the risks of the illegal market.

Since only operators licensed by the SPA are allowed to offer services to iOS users, the process of channeling traffic into the regulated environment is further strengthened.

However, for the measure to be fully effective, continuous enforcement is required, as several illegal apps can still be found on major platforms.

Data from Instituto Locomotiva, in partnership with LCA Consultoria, indicate that the illegal environment—much of it controlled by organized crime—moves around R$40 billion per year in Brazil and generates an estimated annual loss of R$10.8 billion in tax revenue.

In this context, actions that help distinguish legal operators from unauthorized ones are essential.

The presence of applications on both the Play Store and Apple Store reinforces the commitment to Responsible Gaming, as they integrate functionalities required by legislation and audited by the platforms.

These include strict age verification to prevent access by minors under 18, clear risk warnings related to gambling, and self-exclusion tools.

The post IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil appeared first on Americas iGaming & Sports Betting News.

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Black Label

Pragmatic Play signs Latam Agreement with Black Label

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 Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its reach in the regulated Latin American market through a multi-product deal with platform provider Black Label. 

The partnership will see Pragmatic Play’s premium portfolio, including Slots, Live Casino, and Virtual Sports, integrated into the Black Label platform, enabling regulated operators across LatAm to seamlessly access the supplier’s content. 

Pragmatic Play titles, including multi-award-winning slots such as Gates of Olympus and Sugar Rush, as well as popular crash games like High Flyer and Spaceman, are now available to Black Label’s partners in the region.

 Black Label, a 360‑degree online gaming experience, serves as an end‑to‑end integration platform for launching or scaling online casinos.

Built with a deep understanding of Latin American players and offered in Spanish, it provides locally aligned solutions for one of the fastest‑growing regulated markets in the industry. 

Victor Arias, VP of Latin America at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play, said

“Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the market.  

“Combining Pragmatic Play’s award‑winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step, and one that further cements Pragmatic Play’s status in Latin America.”

 Roberto González, general manager at Black Label, added: “Pragmatic Play is a globally respected supplier, and integrating its multiproduct portfolio is a major milestone for Black Label. 

“Our platform is built specifically for the needs of Latin American operators, and adding Pragmatic Play’s high‑performing content further strengthens the value we deliver to our partners.       

The post Pragmatic Play signs Latam Agreement with Black Label appeared first on Americas iGaming & Sports Betting News.

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Advanced Compliance Technology

Advanced Compliance Technology partners with the Soccer Federation of Rio Grande do Norte

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ACT has been selected to collaborate in building integrity programs of Brazil’s football leagues through its independent, real-time Sports Integrity monitoring technology and specialized education programs  to strengthen Brazilian Sports Integrity.

Advanced Compliance Technology (ACT), a leader in compliance, sports integrity and risk solutions for the global regulated betting and gaming industry, has entered a partnership with the Soccer Federation of North Rio Grande, a regional member of the national Brazilian Soccer Confederation (CBF).

The agreement signifies an important step forward in Brazilian football’s vision for the future as it adapts to the needs of the country’s new sports betting regulations, with an equal focus on safeguarding the integrity of competitions and protecting the athletes.

Under the agreement, ACT will conduct a comprehensive analysis of the current status of the leagues’ needs operating within Brazil’s emerging regulated market.

ACT will also deliver educational programs tailored to the Brazilian sports markets, drawing on its expert sports leadership team, who share decades of experience and who have identified some of the largest match-fixing incidents in the United States.

The ACT team will combine their knowledge of sports betting, insider trading, and specialized analytics to address the growing need for sports integrity monitoring across Brazilian leagues. This will include the application of advanced technology through ACT’s proprietary online monitoring platform, the only real-time technology of its kind that is independent from betting operators and trading services.

Susan Bala, Co-Founder and Director at Advanced Compliance Technology, and former Delegate for the U.S. Commerce Department in Central and South America said: 

“We are entering a new chapter in global sports with the introduction of legalised sports betting in Brazil. The country has an incredible and proud history in soccer, producing many of the game’s greatest athletes.

ACT is very pleased to collaborate with the leadership of the Soccer Federation of Rio Grande do Norte league in their mission to build a strong future through education and application of the most advanced technology solutions to safeguard the sport.”

Felipe Silva, Acting President of the Soccer Federation of Rio Grande do Norte, and José Silva, Vice President of the Brazilian Soccer Confederation, said: 

“We are extremely pleased to be working with ACT on this initiative. We recognise the importance of educating our athletes and protecting the sport we love. It is our mission through this work to contribute to the future success of Brazilian football.

About Advanced Compliance Technology (ACT)

Advanced Compliance Technology is a leading provider of regulatory technology solutions for compliance and integrity monitoring in the global betting and gaming sector.

ACT’s all-in-one platform delivers the most advanced technology tools to help leagues, operators and regulators meet their complex compliance requirements with an independent expert service and real-time performance.

The company’s technology combines advanced geolocation intelligence, identity verification, advanced anti-fraud mechanisms, sports integrity and behavioural analytics to prevent circumvention, strengthen market integrity and support player protection.

The post Advanced Compliance Technology partners with the Soccer Federation of Rio Grande do Norte appeared first on Americas iGaming & Sports Betting News.

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