Canada
Entain & Epic Partner to Help NCAA Athletes Navigate New Sports Betting Pressures
Program to Reach More than 40 Colleges Including Mid-American Conference, Fordham University and Monmouth University
The Entain Foundation US and EPIC Risk Management announced the launch of a player education initiative with colleges around the nation to deliver a series of gaming awareness educational sessions. The Entain Foundation US is funded by Entain plc, the global sports betting and gaming entertainment operator which jointly owns and provides the technology to BetMGM in the United States.
The joint initiative will be focused on education and awareness and the need to keep betting safe as sports betting and gaming continues to expand across more states, with New York most recently expressing interest. More than 40 colleges in the U.S. will initially take part in the nationwide educational initiative, including the Mid-American Conference, Fordham University in New York City and Monmouth University in New Jersey.
Entain Foundation US and EPIC plan to work together to add new colleges to the program throughout 2021. Those colleges already participating include the University of Akron, Eastern Illinois University, Harvard University, Northern Illinois University, University of Nevada, Las Vegas (UNLV), University of Ohio, University of Oregon, Seton Hall University and the University of Utah.
EPIC and Entain Foundation US launched the partnership and program in March 2020. Overall, the program is fully funded by the Entain Foundation US and is part of Entain’s pledge to invest $132 million over five years towards responsible gaming initiatives and to support people and communities around the world where it operates.
To date, EPIC Risk Management and the Entain Foundation US have launched collaborations with the National Football League Players’ Association Professional Athletes Foundation (NFLPA PAF) and USA Rugby, as well as the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital, which is already working with Entain on a five-year research initiative better to understand problematic and addictive behaviors.
EPIC is a global leading gambling harm minimization consultancy providing strategic advisory and impactful and proven awareness, education, and risk management programs to the highest risk sectors in over 20 countries worldwide to reduce the human, financial, brand and reputational risks associated with gambling harm.
Executive Quotes:
Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation US: “We know from international experience that the most successful sports betting operators are also the most responsible. As legalized sports betting continues to expand in the US, education and responsible gaming is a top priority. We are excited to expand our partnership with EPIC to reach colleges across the country to educate young people.”
John Millington, VP of US Operations at EPIC Risk Management: “We are delighted to be able to work closely with colleges around the nation on this essential education and awareness program. There is a collective responsibility to ensure the minimization of potential gambling harms, and the promotion of player safety. Our collaboration with the Entain Foundation represents a key strategic piece of our prevention pillar, and it is great that so many organizations are recognizing the importance of education and awareness for this potentially high-risk population.”
AJ Schaufler – Associate Athletic Director for Compliance, Monmouth University: “Monmouth University Hawks are delighted to have EPIC Risk Management deliver their gambling awareness and sports betting integrity education sessions to our student athletes. This is a topic that we take very seriously here at Monmouth and indeed, these sessions are providing our students with an increased understanding of the risks of problematic gambling, and in particular, its close links to sports betting integrity breaches. Furthermore, they are now better aware of the support mechanisms that are available to them and have a deeper understanding and knowledge of this growing issue. We look forward to a long and successful partnership and would absolutely recommend this to all NCAA programs across the nation.”
Shannon Raymond – Assistant Athletic Director for Compliance, Fordham University: “Fordham Athletics is excited to engage with EPIC Risk Management to educate our student-athletes around the dangers of problematic gambling and the ever-growing risk that sports betting brings to both student-athletes and institutions. As part of our overall student development and wellbeing program, we see this as an extremely beneficial collaboration and are committed to ensuring our student-athletes learn from EPIC’s expertise to better understand how student-athletes can be susceptible to gambling harm. We look forward to learning how we can best support our student-athletes in this area with a long and successful partnership with EPIC.”
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Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
ComeOn Group has launched its new marketing campaign in Ontario. The campaign underscores ComeOn Group’s long-term commitment to sustainable expansion – powered by ComeOn’s proprietary technology and a clear focus on delivering standout, personalized entertainment experiences at scale.
Since entering Ontario in 2022 with its licensed online casino offering, ComeOn Group has steadily built its presence in one of North America’s most competitive regulated markets. In late 2024, the Group reached a major strategic milestone with the launch of its full proprietary sportsbook in the province, expanding its product portfolio and strengthening its position as a full-suite iGaming operator.
The addition of sportsbook enables ComeOn to offer both casino and sports betting within a unified entertainment ecosystem. This expansion aligns with the Group’s broader global strategy to accelerate sportsbook growth, leveraging its in-house platform, trading capabilities, and risk management expertise to scale efficiently across regulated jurisdictions.
To support this next phase of growth in Ontario, ComeOn Group has shifted to an independent media planning model, activating a bold, high-frequency presence across Linear TV, Connected TV (CTV), and Digital channels. This approach reflects the Group’s product-led philosophy- pairing increased brand visibility with a seamless, personalized player journey powered by a robust, in-house technology stack built for performance and scale.
At the centre of the campaign is a series of premium television commercials starring Jeremy Piven, a long-standing ComeOn brand ambassador. Piven’s high-energy presence and authentic connection to sports reinforce the brand’s entertainment-first positioning, bringing ComeOn’s sportsbook experience to life across TV and digital. Produced by ComeOn Group’s internal creative hub, the campaign provides a cohesive creative platform that clearly differentiates the brand in a crowded market.
Efi Peleg, Chief Commercial Officer at ComeOn Group, said: “Ontario is a critical and highly competitive market for us. By shifting to independent media planning and activating a true 360-degree marketing mix, we’re not just increasing awareness – we’re demonstrating the strength of our proprietary platform and our ability to deliver a superior, personalised player experience. Our headline campaign, led by Jeremy Piven, brings our entertainment-first proposition to life and reflects our broader strategy of driving sustainable growth in key regulated markets through differentiated products and data-driven execution.”
The post ComeOn Launches New Marketing Campaign in Ontario appeared first on Americas iGaming & Sports Betting News.
Brooke Hilton Head of Casino at PointsBet Canada
Ezugi and PointsBet join forces to bring expanded live gaming to Ontario
Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.
As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.
Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.
Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.
Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”
James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”
The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.
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