Latest News
NetGaming now available at First Look Games
Popular game developer latest to join a prestigious list of studios to gain direct access to online casino affiliates via innovative platform
NetGaming, the developer of bold and striking online slot games, has joined the growing list of studios to partner with First Look Games in a bid to boost marketing activity around its content portfolio.
By becoming a First Look Games partner, NetGaming will gain direct access to hundreds of online casino affiliates for the first time and can share with them information and assets for its existing portfolio of games and all future releases.
This includes game information sheets and marketing assets such as logos, images and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk by affiliates.
Assets can also be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information in order to create content ahead of go live which is then published in prime positions across their sites once the game hits operator lobbies.
NetGaming recently launched a new branded slot, MTV Pimp My Ride, based on the popular MTV show with information and assets for the game now available through the First Look Games Library.
First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Tom Galanis, Director at First Look Games, said: “NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.
“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”
Pallavi Deshmukh, CEO at NetGaming, said: “First Look Games is a powerful marketing platform for us and our games, and we are delighted to be able to share news of our latest slot releases – in particular MTV Pimp My Ride – with its network of affiliates.
“We believe affiliates provide a significant marketing opportunity for developers and that as a studio we can also provide them with the information and assets they need to create incredible content that will engage their readers.
“I’d like to thank First Look Games for providing the platform and network to enable us to do this.”
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betting technology
GG.BET adds ‘Popular Bets’ ready-made combo slips
GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.
The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.
According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.
The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.
The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.
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