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NetGaming now available at First Look Games

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Popular game developer latest to join a prestigious list of studios to gain direct access to online casino affiliates via innovative platform

NetGaming, the developer of bold and striking online slot games, has joined the growing list of studios to partner with First Look Games in a bid to boost marketing activity around its content portfolio.

By becoming a First Look Games partner, NetGaming will gain direct access to hundreds of online casino affiliates for the first time and can share with them information and assets for its existing portfolio of games and all future releases.

This includes game information sheets and marketing assets such as logos, images and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk by affiliates.

Assets can also be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information in order to create content ahead of go live which is then published in prime positions across their sites once the game hits operator lobbies.

NetGaming recently launched a new branded slot, MTV Pimp My Ride, based on the popular MTV show with information and assets for the game now available through the First Look Games Library.

First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, Director at First Look Games, said: “NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.

“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”

Pallavi Deshmukh, CEO at NetGaming, said: “First Look Games is a powerful marketing platform for us and our games, and we are delighted to be able to share news of our latest slot releases – in particular MTV Pimp My Ride – with its network of affiliates.

“We believe affiliates provide a significant marketing opportunity for developers and that as a studio we can also provide them with the information and assets they need to create incredible content that will engage their readers.

“I’d like to thank First Look Games for providing the platform and network to enable us to do this.”

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Alex Baliukonis Game Producer at BGaming

Snap Up Big Wins in BGaming’s Shark & Spark Hold & Win

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BGaming, a leading provider of iGaming content, has unveiled its latest online slot, *Shark & Spark Hold & Win*, showcasing an engaging character-driven design alongside an innovative twist on the popular Hold and Win mechanics. This new release introduces a playful bonus mode and aims to deliver a fresh gaming experience.

Set in an underwater world, the game immerses players in a vibrant 5×6 grid teeming with colorful marine life and led by a charming baby shark. Far more companion than predator, this animated character reacts to in-game events and serves as the protagonist of the highlight feature: the Sharks & Ladders bonus game.

*Shark & Spark Hold & Win* employs a pay-anywhere mechanic and incorporates a Cascading Wins feature, which boosts winning opportunities. Throughout gameplay, Pearl symbols may appear, offering prizes or multipliers that can be collected with each spin, enhancing earnings.

Landing four or more Scatter symbols in a single spin activates one of two distinct bonus rounds, chosen at random. The first is the Coin Respin feature, a classic Hold & Win-style bonus. In this mode, Coin symbols drop onto an empty grid, stick to the reels, and reset the spin counter with each appearance. When spins are exhausted, the total value of all Coins and multipliers are added up and awarded to the player.

The second bonus is Sharks & Ladders, inspired by the iconic Snakes & Ladders board game. Here, players control the shark as it moves across the board, collecting multipliers and leveraging shortcuts along the way. Reaching the final space unlocks a spin on the Wheel of Fortune, with potential prizes ranging from 100x to an impressive 5,000x bet multiplier.

Adding to its appeal, the game features medium-high volatility with a generous RTP of 97%. For those who prefer immediate action, players can also utilize the Buy Bonus feature to instantly trigger either of the bonus rounds.

With its vibrant visuals, engaging gameplay, and the incorporation of a unique board-game-inspired bonus mode, *Shark & Spark Hold & Win* is expected to attract both new players and experienced enthusiasts. Its innovative features and charismatic shark character also make it particularly appealing for streaming audiences and ideal for enhancing player retention.

Alex Baliukonis, Game Producer at BGaming, shared his excitement about the new release: “Designing *Shark & Spark Hold & Win* has been an incredible journey for our team. The Snakes & Ladders-inspired concept brings something completely fresh to our portfolio, and we believe its dynamic features will resonate with a wide audience. The central shark character adds charm and personality to the game, allowing us to unleash our creativity. We’ve seen great success with other character-led games, and we’re confident this release will capture players’ hearts just as effectively.”

With its captivating theme and engaging mechanics, *Shark & Spark Hold & Win* stands poised to make waves in the iGaming industry.

The post Snap Up Big Wins in BGaming’s Shark & Spark Hold & Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026

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The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.

EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.

According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.

EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.

The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia

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Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.

Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.

Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.

Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.

Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).

Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”

Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.

“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.

“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”

The post Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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