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NetGaming now available at First Look Games
Popular game developer latest to join a prestigious list of studios to gain direct access to online casino affiliates via innovative platform
NetGaming, the developer of bold and striking online slot games, has joined the growing list of studios to partner with First Look Games in a bid to boost marketing activity around its content portfolio.
By becoming a First Look Games partner, NetGaming will gain direct access to hundreds of online casino affiliates for the first time and can share with them information and assets for its existing portfolio of games and all future releases.
This includes game information sheets and marketing assets such as logos, images and videos of games being played. These are uploaded to the First Look Games Library where they can be downloaded individually or in bulk by affiliates.
Assets can also be uploaded two weeks prior to game launch so that a select number of affiliates can have a “first look” at the information in order to create content ahead of go live which is then published in prime positions across their sites once the game hits operator lobbies.
NetGaming recently launched a new branded slot, MTV Pimp My Ride, based on the popular MTV show with information and assets for the game now available through the First Look Games Library.
First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Tom Galanis, Director at First Look Games, said: “NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.
“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”
Pallavi Deshmukh, CEO at NetGaming, said: “First Look Games is a powerful marketing platform for us and our games, and we are delighted to be able to share news of our latest slot releases – in particular MTV Pimp My Ride – with its network of affiliates.
“We believe affiliates provide a significant marketing opportunity for developers and that as a studio we can also provide them with the information and assets they need to create incredible content that will engage their readers.
“I’d like to thank First Look Games for providing the platform and network to enable us to do this.”
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Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
The post Stake Unveils Global Football Campaign with Casillas, Agüero, Hazard and Evra appeared first on Americas iGaming & Sports Betting News.
Willemstad, Curacao, June 10th, 2026
New hero video brings together four football icons as Stake aims to place fans at the centre of the global football conversation
Stake Unveils Ambassador-Led Football Campaign
Stake has unveiled a new international football campaign featuring brand ambassadors Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra, bringing together four of the game’s most recognisable figures in a hero video designed to capture the anticipation, excitement and emotion surrounding one of football’s biggest global tournaments.
The campaign, titled “It’s All At Stake”, forms part of Stake’s wider strategy to engage football fans across key international markets during a period expected to dominate sporting and cultural conversations around the world. The full campaign film is now available to watch on YouTube.
Four Football Icons, One Global Campaign
Created in partnership with specialist production teams, the campaign follows the four former internationals as they navigate the excitement, pressure and unpredictability that make major football tournaments such a unique global spectacle.
Combining humour, personality and football nostalgia, the creative reflects Stake’s continued investment in culturally relevant content that resonates with sports fans beyond the action on the pitch.
The campaign marks the first time Casillas, Agüero, Hazard and Evra have appeared together in a Stake production. Collectively, the quartet represent some of football’s most memorable moments of the modern era, having won major domestic, European and international honours throughout their careers.
Multi-Channel Distribution Strategy
The hero film is being distributed across Stake’s digital channels, including YouTube, Instagram and X, supported by ambassador amplification and additional promotional activity across international markets.
Alongside the main campaign film, Stake has released supporting social content across its channels, including an Instagram Reel showcasing key moments from the campaign.
The campaign has also been amplified through Stake’s official X account, where football fans can engage with and share campaign content.
The campaign has been designed to drive engagement among football audiences while reinforcing Stake’s position as one of the most visible brands operating within the sports and entertainment space.
Connecting Fans Through Football’s Biggest Moments
Football remains one of the world’s most powerful cultural forces, bringing together hundreds of millions of fans across continents, languages and generations.
Through its growing roster of ambassador partnerships and football-focused content initiatives, Stake continues to invest in campaigns that connect with supporters during the sport’s most significant moments.
The launch follows a period of sustained growth in Stake’s global sports marketing activity. By working with internationally recognised athletes and creating original content around major sporting events, the company has continued to strengthen its presence among football audiences worldwide.
As anticipation builds throughout the tournament period, Stake’s latest campaign aims to celebrate the passion, conversation and shared experiences that make football’s biggest occasions so memorable for fans everywhere.
About Stake
Stake is one of the world’s leading betting and entertainment brands, serving millions of customers across regulated and permitted markets globally. Through strategic partnerships, ambassador collaborations and original content initiatives, Stake continues to connect fans with sport’s biggest moments across football, combat sports, motorsport and other major sporting events.
Contact
Stake
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