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Over $100k worth of free support to problem gamblers

Published

5 years ago

on

January 28, 2021

By

George Miller

Reading Time: 2 minutes

Gambless first big milestone offers a glimpse into where its users come from and confirms the importance of mhealth support

The release of Gambless, a new mobile app tackling gambling addiction, was announced last September. The app, which is accessible on both iOS and Android devices, offers resources to problem gamblers, including informative articles, a self-care diary, coping-skills exercises, diagnostic tests and an emergency chatbot.
Today, less than 5 months later, Gambless announces to have already given away several hundred free codes, allowing access its psycho-educational resources, amounting to over $120.000.

GEOGRAPHIC DISTRIBUTION
After the initial months of organic growth, at the beginning of December, Gambless decided to start surveying its users about their location and their most frequented gambling operators.
These data was gathered anonymously, and now it gives a better understanding of its userbase: in the past 8 weeks, 27% of registered users came from the United Kingdom and Ireland, 24% from the USA, 12% are Australians, 10% Italians and 5% Canadians. And while there are people registering from all over the world (30+ countries), a handful of countries account for more than 3/4 of its users.

The pie doesn’t aim to give a global picture of the gambling addiction issue, considering that at the moment Gambless is available in just 3 languages (EN, IT and RU). But it offers an interesting vantage point.

THE IMPORTANCE OF MENTAL HEALTH AND MHEALTH
Gambless has been created and developed by the same team of psychologist who designed Mindspa, another mobile app targeting a broader audience on mental health topics. Combined, the two apps count over 250,000 registered users in less than a year, with 000s of positive reviews.
Studies show that problem gambling often overlaps with other issues. 43% of problem gamblers have also alcohol issues, 25% struggle with drugs, 60% have comorbidity with anxiety and depression, and the list goes on. And from its conception, Gambless mission has been to provide prevention and support to problem gamblers, with a holistic approach on mental health.
Gambless aims to address first and foremost the mental health of vulnerable individuals, offering programs covering emotional intelligence, loneliness, stress, jealousy, and features a collection of hundreds of coping skill exercises on feelings like anger, anxiety, resentment, self-distrust, frustration, sadness, guilt, apathy, fear, and so on.
In this context, it is also extremely important that the role of mhealth (mobile health) support.
Smartphones nowadays have a penetration of over 80% in many countries. Thus, thanks to mhealth, treatment and other resources can be accessed more easily, regardless of socio-demographic aspects. Furthermore, support via mobile phone gives that sense of privacy that often prevents problem gamblers from getting the help they need.

GAMBLESS PLEDGE
It is a known fact that only between 1 and 3 percent of problem gamblers get support each year. With the help of technology, there is the opportunity to both increase awareness and create a diverse and more accessible landscape of support options. And Gambless vows to take its active part to this change.

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

Published

13 minutes ago

on

February 11, 2026

By

Wladimir P.

Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

Casino & Live Casino
Progressive and Network Jackpots
Sports & Live Betting
Virtual Sports
Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

Challenges – Players complete tasks to earn coins
The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

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