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Over $100k worth of free support to problem gamblers
Gambless first big milestone offers a glimpse into where its users come from and confirms the importance of mhealth support
The release of Gambless, a new mobile app tackling gambling addiction, was announced last September. The app, which is accessible on both iOS and Android devices, offers resources to problem gamblers, including informative articles, a self-care diary, coping-skills exercises, diagnostic tests and an emergency chatbot.
Today, less than 5 months later, Gambless announces to have already given away several hundred free codes, allowing access its psycho-educational resources, amounting to over $120.000.
GEOGRAPHIC DISTRIBUTION
After the initial months of organic growth, at the beginning of December, Gambless decided to start surveying its users about their location and their most frequented gambling operators.
These data was gathered anonymously, and now it gives a better understanding of its userbase: in the past 8 weeks, 27% of registered users came from the United Kingdom and Ireland, 24% from the USA, 12% are Australians, 10% Italians and 5% Canadians. And while there are people registering from all over the world (30+ countries), a handful of countries account for more than 3/4 of its users.
The pie doesn’t aim to give a global picture of the gambling addiction issue, considering that at the moment Gambless is available in just 3 languages (EN, IT and RU). But it offers an interesting vantage point.
THE IMPORTANCE OF MENTAL HEALTH AND MHEALTH
Gambless has been created and developed by the same team of psychologist who designed Mindspa, another mobile app targeting a broader audience on mental health topics. Combined, the two apps count over 250,000 registered users in less than a year, with 000s of positive reviews.
Studies show that problem gambling often overlaps with other issues. 43% of problem gamblers have also alcohol issues, 25% struggle with drugs, 60% have comorbidity with anxiety and depression, and the list goes on. And from its conception, Gambless mission has been to provide prevention and support to problem gamblers, with a holistic approach on mental health.
Gambless aims to address first and foremost the mental health of vulnerable individuals, offering programs covering emotional intelligence, loneliness, stress, jealousy, and features a collection of hundreds of coping skill exercises on feelings like anger, anxiety, resentment, self-distrust, frustration, sadness, guilt, apathy, fear, and so on.
In this context, it is also extremely important that the role of mhealth (mobile health) support.
Smartphones nowadays have a penetration of over 80% in many countries. Thus, thanks to mhealth, treatment and other resources can be accessed more easily, regardless of socio-demographic aspects. Furthermore, support via mobile phone gives that sense of privacy that often prevents problem gamblers from getting the help they need.
GAMBLESS PLEDGE
It is a known fact that only between 1 and 3 percent of problem gamblers get support each year. With the help of technology, there is the opportunity to both increase awareness and create a diverse and more accessible landscape of support options. And Gambless vows to take its active part to this change.
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Ariel Reem CEO at Games Valley
Games Valley adds SPRIBE’s Aviator crash game to aggregation platform
Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.
Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.
Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.
SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.
Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”
The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.
Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.
In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.
Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.
Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”
The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.
Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”
Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”
Spin. Win. Boom
The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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