Canada

Spinola Gaming enters the eSports Lottery Sector

Published

4 years ago

January 27, 2021

Spinola Gaming gains new partners providing eSports-based lotteries for the LatAm market.
With the ever-growing rise in eSports activity, operators are looking for new revenue streams to monetise their traffic.

Spinola Gaming, one of the leading authorities in lottery software announces the world’s first eSports-based and customizable lotteries. These products have gained interest in the LatAm and Asian markets, with LatAm eSports operators and suppliers already in discussion on integrating our new and updated eSports lottery platform for these regions. These eSports lottery products are built around integrating global lotteries, custom eSports based lottery products, digitised scratch cards, along with instant spin and win games, designed around eSports events and tournaments in perspective.

With player and viewership numbers increasing sharply around the key esport gaming titles, operators have seen a massive increase in new registrations. An article under H2 Gambling Capital, via iGB found that eSports betting saw an increase of over 60% in GGR in H1 of 2020, a considerable amount when compared to sportsbetting’s losses during this period.

Spinola Gaming envisions the eSports market to increase even further for the next 2-3 years, and the pandemic has very clearly acted as a catalyst for the eSports betting market. As seen in Business Insider most projections see the eSports ecosystem on track to surpass $1b, and while in terms of audience; APAC, North America and Europe are currently the top three eSports markets, although one of the fastest-rising regions is Latin America, which is expected to skyrocket to $42m by 2023.

Our product team, accompanied with the marketing department anticipated and discussed this situation in the final half of 2020, and designed a full lottery product suite which is applicable for eSports operators to design and launch lotteries during tournaments and games. Spinola Gaming’s custom lottery games gives all operators the ability to run their own fully customised jackpot games in the same, or similar formats as the world’s leading lotteries. With eSports, the jackpots available are fixed or progressive, and results are based on third party draws or the lottery supplier’s fully certified RNG.

Spinola Gaming’s lottery games can be implemented for one-off eSports promotions or for entire seasons to keep players engaged and returning week after week. Thomas Mahoney, COO of Spinola Gaming wants to express his future plans regarding this project, “The future of eSports is very likely to spill into mobile games, which will reduce barriers of entry, and allow even more games and gamers to come pouring in. Although lottery games are seen as one of the oldest types of gaming verticals, and eSports is considered one of the newest, we believe that both verticals can work hand in hand to provide the best experience possible for our clients’ players. We’ve seen great growth in LatAm from an online lottery perspective, and with all the indications showing eSports to grow rapidly there, I’d say LatAm, as a region is one to watch in 2021.”

European Gaming Congress 2024 (Warsaw, Poland)

Be Part of the Progress

Spinola Gaming has initiated the process of onboarding new clients across emerging markets in LatAm, Southeast Asia and Africa. Users within those countries will soon be discovering new ways to play their favourite jackpot and lottery games, in a virtual environment. Complementing these virtual lottery games, operators can now have access to instant win games, like digital scratch cards to provide to their users who believe online is the next step in lottery’s evolution.

AGCO

Playnetic granted Ontario supplier license

Published

5 hours ago

April 7, 2025

GamingAmericas.com

playnetic-granted-ontario-supplier-license

Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

Published

1 week ago

March 31, 2025

GamingAmericas.com

betvictor-canada-launches-tracy-mcgrady-safer-gambling-campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

Published

1 week ago

March 31, 2025

GamingAmericas.com

agco-issues-$110,000-in-penalties-to-betmgm-canada-for-offering-cash-to-induce-new-gambling-customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a)	On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.

b)	On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.

c)	On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.