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UltraPlay powers up Mobius Interactive

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The multi-awarded betting provider UltraPlay has announced its partnership with Mobius Interactive Ltd, an online gaming operator, which is powered by UltraPlay’s platform and eSports betting product. Through its brand Mobius.Bet, the company is focused on one of the fastest-growing betting verticals lately – eSports and its core audience – the gamers. Mobius Interactive Ltd launched its online operations together with UltraPlay in the third quarter of 2020. Since then the site is experiencing great interest from the eSports betting community of players across the globe.

Lynn Pearce, CEO at Mobius Interactive Ltd, has commented: “We are a team of gamers at heart, so when it came to deciding which esports iGaming platform provider to partner with when launching our company, it was a no-brainer for us, we knew immediately that we wanted to partner with the multiple esports award-winning UltraPlay!

In partnership with UltraPlay, we launched 3 diverse brands within 3 months, which must be a record within the iGaming industry!
We have also had the most incredible support from their ever-patient and knowledgeable B2B, Integrations, and Trading teams, who in return have learnt from our superb Customer Service team, all of whom have been in the gaming industry for many years.

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I believe the strength of this partnership will stand us all in good stead going forward as we launch into new regions around the world.”

Mario Ovcharov, CEO at UltraPlay added on the latest announcement: “Mobius Interactive team is formed by industry’s peers with many years of experience. Thus, being their first-choice iGaming platform provider is great recognition for the entire team of UltraPlay. What’s even more exciting to us is their enthusiasm and commitment to the eSports betting sector. They shortly became a strong part of our network of like-minded partners heavily involved in the world of eSports. We strongly believe that together, we could further enhance the player experience in a very dynamic sector such as eSports.”

Through UltraPlay’s platform and multi-awarded eSports betting product, Mobius will provide players with access to more than 34 eSports games, as well as live and pre-match odds on a wide variety of tournaments daily.

The next level of entertainment is secured through the platform’s cutting-edge technology, a wide range of functionalities, mystery jackpots, as well as the massive choice of live events on all eSports titles, powered by UltraPlay. In addition, Mobius Interactive has an already established strategy for attracting and retaining a wide network of high-net-worth gamers worldwide through its loyalty programs, CRM, and targeted gamification.

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Global Esports Federation Launches its Innovation & Research Centre in Athens

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The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.

The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.

The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.

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Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”

“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.

Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.

The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.

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EEF Strengthens Ties with Paralympic Leaders

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The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.

Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.

Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.

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Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership

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Oddin.gg, the leading B2B provider of esports betting solutions, is proud to announce a new partnership with Veikkaus, Finland’s state-owned betting operator. The agreement will see Oddin.gg’s technology and data powering Veikkaus’s growing esports offering—starting with a strong focus on Counter-Strike 2 (CS2).

Veikkaus has set ambitious goals for its esports portfolio, aiming to double related revenue within the next year. To support this growth, the operator is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats—all areas where Oddin.gg’s solutions will play a central role.

Veikkaus’s focus on CS2 made Oddin.gg a natural fit. Alongside traditional markets, Oddin.gg also brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering, adding fresh engagement opportunities for bettors. This blend of data depth and product innovation supports Veikkaus’s commitment to delivering a best-in-class esports betting experience for its Finnish base.

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Andreas Reimblad VP, Sports Betting at Veikkaus, commenting on the partnership said: “Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg added:  “What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful—not just deliver and walk away.”

The post Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership appeared first on European Gaming Industry News.

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