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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown

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More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!

Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.

More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).

When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.

The Average Gamer Spent the Equivalent of 39 Days Playing Last Year

Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.

Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!

The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.

What Video Games is Everyone Playing?

Most Played Video Games of 2020 According to Units Sold

FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.

  1. FIFA 21 (2.18 million)
  2. Call of Duty: Black Ops Cold War (1.4 million)
  3. Grand Theft Auto 5 (1.1 million)
  4. Animal Crossing: New Horizons (800,000)
  5. Assassin’s Creed Valhalla (660,000)
  6. The Last of Us Part II (530,000)
  7. NBA 2K20 (480,000)
  8. Tom Clancy’s Rainbow Six Siege (430,000)

More Brits Are Hooked on Video Games

Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.

Multiplayer Games Keep us Connected

With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.

Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!

Most played genres in 2020

  • Fighting – 81%
  • Action – 79%
  • Massively multiplayer online games – 78%
  • Multiplayer online battle arena games – 75%

The Rise of Covideogamers in 2021

Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.

The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!

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MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY

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Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.

To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.

Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.

“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.

“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”

Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.

The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Stakelogic goes live with Spanish entertainment giant Luckia

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Stakelogic has partnered with Luckia to expand its presence in the regulated online market of Spain.

Through the agreement, a selection of Stakelogic’s slot portfolio will be integrated into Luckia’s online platform via the Light & Wonder aggregation system. The rollout includes both classic and modern video slots featuring a wide range of themes and gameplay styles designed to appeal to diverse player preferences.

Founded in 1972, Luckia has evolved from a traditional slot machine operator into a multi-channel entertainment provider offering sports betting, casino games, bingo, and slots across online and retail channels, supported by more than 2,500 employees.

Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Luckia is one of Spain’s most prominent and long-standing gaming and entertainment groups, with a significant retail heritage and a growing digital presence. Partnering with a brand of this scale and reputation is a major step for Stakelogic in the Spanish market. We are excited to bring our slot portfolio to Luckia’s platform and are confident their players will enjoy the variety, quality and gameplay depth our titles are known for.”

Eloy Fernandez, Head of Product Team at Luckia, added: “Adding Stakelogic’s content allows us to further diversify the entertainment we offer online, with games that combine distinctive design and well-balanced gameplay. Strengthening our slot portfolio in this way is an important part of ensuring our digital platform continues to evolve in line with player expectations and market trends.”

The post Stakelogic goes live with Spanish entertainment giant Luckia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset

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A new Baltic-focused conference era begins on 21 April 2026, uniting iGaming, fintech, compliance, and innovation leaders in Lithuania’s digital-first capital

HIPTHER officially announces the agenda for HIPTHER Baltics: Vilnius 2026, the inaugural event of its newly launched Baltic conference series, taking place 21 April 2026 at the Hilton Garden Inn Vilnius City Centre.

Marking the evolution of the landmark MARE BALTICUM Gaming & TECH Summit, the new HIPTHER Baltics format introduces targeted, country-focused gatherings designed to deliver deeper regulatory insight, stronger regional dialogue, and practical strategic value for decision-makers operating across gaming, fintech, and digital innovation.

At the heart of the Vilnius edition lies a defining theme: Lithuania’s Great Regulatory Reset — a decisive transition toward stricter supervision, strengthened compliance frameworks, and sustainable, quality-driven growth across financial services and iGaming.

Lithuania 2026: From Easy-Access Hub to Compliance-Driven Ecosystem

As Lithuania sharpens oversight across banking, fintech, blockchain, and gaming, the conference agenda explores four structural shifts shaping the market:

  • Banking: Cyber-resilience stress testing, the rise of specialised institutions, and a pivot toward sustainable profitability
  • Fintech: Account-to-account dominance, international B2B expansion, and the emergence of agentic AI beyond chatbot automation
  • Blockchain: Post-MiCA enforcement, strengthened AML leadership requirements, and institutional tokenisation of real-world assets
  • iGaming: Advertising restrictions, ISP blocking acceleration, and intensified identity and source-of-funds compliance

Together, these forces signal a new operational reality for regulated digital industries in the Baltics.

Agenda Highlights Across Two Strategic Stages

Stage 1 — Strategy, Compliance & Banking

Key discussions will include:

  • Regulators’ Panel: Bank of Lithuania and FNTT on MiCA transition and new iGaming ISP-blocking protocols
  • Banking Transformation: How credit unions and specialised banks challenge Nordic incumbents
  • Post-MiCA Survival: Maintaining VASP licensing under 2026 regulatory structures
  • iGaming Advertising Ban: Operator strategies in a zero-marketing environment
  • AML 2.0: Implementing enhanced source-of-wealth requirements for high-stakes players
  • Cross-Industry Debate: Can tokenisation solve transparency challenges between blockchain and iGaming?

Stage 2 — Innovation, Blockchain & iGaming Tech

  • Agentic AI in Fintech: From conversational tools to autonomous financial advisors
  • Tokenising the Real World: Real-estate and debt instruments on-chain in the Baltics
  • Next-Generation Payments: A2A integration across gaming and retail ecosystems
  • Digital Euro & CBDCs: Technical readiness for the European Central Bank’s 2026 roadmap

A Boutique Summit Built for Decision-Makers

HIPTHER Baltics: Vilnius 2026 will gather 100+ senior attendees, 30+ expert speakers, and 15+ key industry topics in a one-day, high-impact format combining:

  • High-level regulatory and industry panels
  • Curated networking among operators, fintech leaders, regulators, legal experts, and investors
  • A premium, centrally located boutique conference environment

The event is designed for iGaming operators, fintech and payment providers, compliance professionals, regulators, affiliates, startups, and regional investors seeking actionable intelligence in a rapidly tightening regulatory landscape.

From MARE BALTICUM Legacy to HIPTHER Baltics Future

Reflecting on the transition, Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, stated:

Lithuania is entering one of the most defining regulatory transitions in its modern digital economy. With HIPTHER Baltics in Vilnius, we are creating a focused platform where regulators, financial institutions, fintech innovators, and iGaming leaders can engage in honest, high-level dialogue about what sustainable growth truly means in 2026 and beyond.

With HIPTHER Baltics launching in Vilnius, the Baltic region enters a new phase of dialogue — closer to local markets, deeper in expertise, and stronger in cross-industry collaboration.

The journey begins in Vilnius on 21 April 2026.

The post HIPTHER Baltics Launches in Vilnius with Agenda Revealing Lithuania’s 2026 Regulatory Reset appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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