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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown

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More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!

Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.

More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).

When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.

The Average Gamer Spent the Equivalent of 39 Days Playing Last Year

Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.

Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!

The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.

What Video Games is Everyone Playing?

Most Played Video Games of 2020 According to Units Sold

FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.

  1. FIFA 21 (2.18 million)
  2. Call of Duty: Black Ops Cold War (1.4 million)
  3. Grand Theft Auto 5 (1.1 million)
  4. Animal Crossing: New Horizons (800,000)
  5. Assassin’s Creed Valhalla (660,000)
  6. The Last of Us Part II (530,000)
  7. NBA 2K20 (480,000)
  8. Tom Clancy’s Rainbow Six Siege (430,000)

More Brits Are Hooked on Video Games

Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.

Multiplayer Games Keep us Connected

With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.

Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!

Most played genres in 2020

  • Fighting – 81%
  • Action – 79%
  • Massively multiplayer online games – 78%
  • Multiplayer online battle arena games – 75%

The Rise of Covideogamers in 2021

Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.

The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!

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Christos Zoulianitis Chief Commercial Officer at ENJOY

ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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Fortune of Olympus

PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi

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Tokyo, Japan. December 12th, 2025-Led by Toshihiro Nagoshi, Nagoshi Studio unveiled the first teaser trailer for its upcoming title GANG OF DRAGON at The Game Awards 2025, held on Thursday, December 11 in Los Angeles.
Teaser Trailer: youtu.be/KX2pzle9dkE?si=r591Kz3ZbPfdCzMH
Steam page: store.steampowered.com/app/4146000/

GANG OF DRAGON

 is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).

Players will engage in visceral hand-to-hand combat showcasing Shin’s overwhelming physical strength, while also wielding swords, firearms, and unleashing a wide range of combat techniques. Additionally, players can race through the vibrant streets of Shinjuku, experiencing exhilarating high-speed car chases. Lastly, the game’s scenario and overall direction are led by Toshihiro Nagoshi, who is widely recognized for his emotionally rich, character-driven storytelling.

This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!

“I’m both relieved and deeply focused as we finally reach the day to unveil GANG OF DRAGON. This project depicts, with unwavering honesty, the lives of outlaws who inhabit the real streets of Kabukicho. Through gameplay, my team and I are committed to delivering a powerful new human drama born from this world. What is shown in this teaser represents only a small part of what G.O.D. truly has in store, and we look forward to sharing much more with you in the future.” Said Toshihiro Nagoshi.

About Toshihiro Nagoshi

Toshihiro Nagoshi is a veteran game creator and President of Nagoshi Studio. Since joining SEGA in 1989, he has worked on many titles including Daytona USA. In 2005, he launched the Yakuza (Like a Dragon) series, serving as General Director for the mainline entries up through Yakuza: Like a Dragon. He founded Nagoshi Studio in 2021 and now leads the development of GANG OF DRAGON.

The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.

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