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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown
More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!
Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.
More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).
When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.
The Average Gamer Spent the Equivalent of 39 Days Playing Last Year
Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.
Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!
The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.
What Video Games is Everyone Playing?
Most Played Video Games of 2020 According to Units Sold
FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.
- FIFA 21 (2.18 million)
- Call of Duty: Black Ops Cold War (1.4 million)
- Grand Theft Auto 5 (1.1 million)
- Animal Crossing: New Horizons (800,000)
- Assassin’s Creed Valhalla (660,000)
- The Last of Us Part II (530,000)
- NBA 2K20 (480,000)
- Tom Clancy’s Rainbow Six Siege (430,000)
More Brits Are Hooked on Video Games
Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.
Multiplayer Games Keep us Connected
With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.
Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!
Most played genres in 2020
- Fighting – 81%
- Action – 79%
- Massively multiplayer online games – 78%
- Multiplayer online battle arena games – 75%
The Rise of Covideogamers in 2021
Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.
The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!
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1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1spin4win
1spin4win partners with Alea to extend its classic portfolio reach
1spin4win, an established classic online slot provider, teams up with Alea, an award-winning casino game aggregator.
With this deal, 1spin4win is further cementing its reputation as a recognized iGaming studio and expanding its client network, which now features over 1,000 global partnerships.
The collaboration also marks another important step for the provider in strengthening its international presence. As a result of the agreement, 1spin4win’s classic portfolio of over 190 online slots will be added to Alea’s extensive library of more than 17,000 titles.
Players worldwide will be able to enjoy both existing hits and a steady stream of fresh releases, as the provider regularly launches four to five new titles each month. These include classic fruit hits, thrilling adventures, no-line slots, and a vast lineup of seasonal games tied to various international holidays, including Saint Patrick’s Day, Valentine’s Day, Oktoberfest, Halloween, and Christmas, to name a few.
The studio’s newly formed partner, Alea, is an acknowledged game aggregator that bridges the gap between providers and online casinos. With its single API integration, operators gain access to thousands of titles from over 250 global content studios without additional technical work.
Jaime Carvajal, Business Development Manager at 1spin4win, commented, “Collaborations like this are key to our long-term global growth strategy. Alea has built a strong platform connecting studios and operators, and we’re excited to see our games reach new audiences through this partnership.”
“1spin4win has built a solid reputation for delivering classic slot experiences backed by strong mathematics and transparent mechanics,” says Eduard Verdaguer, Partnerships Manager at Alea. “Welcoming their portfolio to our platform gives our operators access to a distinctive style of content that continues to resonate with players across multiple markets.”
About 1spin4win
1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win partners with Alea to extend its classic portfolio reach appeared first on Americas iGaming & Sports Betting News.
Blockchain
SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses
SCCG Management, a global advisory firm serving the gaming industry, has entered into a strategic partnership with Coinspaid Solutions, a blockchain payments infrastructure provider, to support go-to-market efforts for crypto-enabled payment solutions across selected gaming markets.
Under the partnership, SCCG will support Coinspaid’s business development, strategic introductions and commercial expansion across gaming operators, platforms and technology providers. SCCG states that it works across iGaming, sports betting, tribal gaming and broader gaming technology, drawing on more than 30 years of industry experience.
Coinspaid’s infrastructure enables businesses to accept more than 20 stablecoins & other cryptocurrencies, automate conversion into 40+ fiat currencies, and manage payouts and treasury operations through a single infrastructure layer with API and plugin-based integrations. The company also states that it builds compliance into onboarding and payment flows, including AML/KYC/KYB controls, on-chain monitoring, MLRO oversight, ISO/IEC 27001 certification and independent audits.
The partnership will focus on helping licensed gaming businesses evaluate where crypto payments can improve settlement speed, expand payment optionality for cross-border audiences, and streamline payout workflows, subject to jurisdictional review, onboarding and applicable regulatory requirements in each market. Coinspaid also highlights rate lock at checkout, automatic fiat conversion and final settlement on eligible crypto payment flows.
“As gaming businesses continue to expand across markets, the demand for payment infrastructure that is both commercially effective and operationally resilient is only increasing,” said Stephen Crystal, Founder and CEO of SCCG Management. “Coinspaid Solutions brings together payments, payouts and compliance in a way that aligns with how many operators are thinking about growth today. We are pleased to support their expansion through our network across gaming and gaming technology.”
“At Coinspaid, we see sustainable growth in gaming as a combination of product capability, operational reliability and a compliance-first approach,” said Max Krupyshev, Co-founder of Coinspaid. “Our partnership with SCCG is designed to help businesses assess where stablecoin payments can add real value from player deposits and payouts to treasury operations, while keeping regulatory and risk considerations central to implementation.”
The partnership will also include coordinated business development and educational initiatives, including executive introductions, and educational content for operators and technology partners exploring blockchain payment infrastructure.
The post SCCG Management Partners with Coinspaid to Support the Expansion of Blockchain Payment Infrastructure for Gaming Businesses appeared first on Americas iGaming & Sports Betting News.
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