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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown

Published

5 years ago

January 26, 2021

Reading Time: 3 minutes

More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!

Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.

More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).

When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.

The Average Gamer Spent the Equivalent of 39 Days Playing Last Year

Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.

Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!

The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.

What Video Games is Everyone Playing?

Most Played Video Games of 2020 According to Units Sold

FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.

FIFA 21 (2.18 million)
Call of Duty: Black Ops Cold War (1.4 million)
Grand Theft Auto 5 (1.1 million)
Animal Crossing: New Horizons (800,000)
Assassin’s Creed Valhalla (660,000)
The Last of Us Part II (530,000)
NBA 2K20 (480,000)
Tom Clancy’s Rainbow Six Siege (430,000)

More Brits Are Hooked on Video Games

Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.

Multiplayer Games Keep us Connected

With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.

Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!

Most played genres in 2020

Fighting – 81%
Action – 79%
Massively multiplayer online games – 78%
Multiplayer online battle arena games – 75%

The Rise of Covideogamers in 2021

Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.

The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!

BC.GAME

BC.Game Names Kar Kheng Giam as CEO

Published

4 hours ago

March 26, 2026

Wladimir P.

BC.Game, a leading global crypto-focused online gaming platform, has announced the appointment of Kar Kheng Giam (“KK”) as its new Chief Executive Officer. Giam brings over 30 years of international leadership experience across gaming, technology, and consumer industries.

Before joining BC.Game, KK served as Vice President International at Coyote Bioscience, leading global expansion initiatives. He also co-founded Topgame and Tinymobi, developing successful mobile social and casino-style games. Earlier in his career, KK held executive positions including CEO roles at multiple organizations and regional leadership at Nabisco Asia.

In his role as CEO, KK will oversee BC.Game’s strategic direction, operational leadership, and financial performance, with a focus on scaling globally, expanding into regulated markets, and driving innovation in crypto gaming.

“BC.Game has built a strong global community by combining cutting-edge technology with engaging entertainment experiences,” KK stated. “With the rising adoption of crypto in online gaming, our focus will be on enhancing the platform, building trust, and strengthening our presence in licensed markets.”

BC.Game currently holds licenses in multiple jurisdictions, including Anjouan, Nigeria, Kenya, Mexico, and Tanzania, as part of its long-term strategy to expand into fully regulated markets worldwide. This appointment aligns with the company’s ambitions to grow its global footprint and strengthen compliance while delivering innovative gaming experiences.

The post BC.Game Names Kar Kheng Giam as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2025 financial results

ZEAL Reports Strong Double-Digit Growth

Published

5 hours ago

March 26, 2026

Wladimir P.

ZEAL Network SE, Germany’s leading online lottery provider, closed 2025 with another year of robust double-digit growth.

Despite a weaker jackpot environment, the company significantly strengthened its core lottery business, accelerated diversification, and expanded its customer base—setting a solid foundation for long-term scalability.

The group delivered 16% revenue growth, reaching €218.5 million, while EBITDA rose 11% to €68.8 million. EBIT also climbed 12% to €60.1 million year over year. These results reinforce ZEAL’s strategic focus on building a multi-pillar digital entertainment ecosystem.

“At every level, our results confirm that our strategy works,” said Dr. Stefan Tweraser, CEO of ZEAL Network SE. “Expanding scalable products alongside our strong core lottery business increases resilience and positions us for ambitious future growth.”

CFO Andrea Behrendt highlighted continued investment in reducing jackpot dependence: “Our efforts create a sustainable and profitable growth structure.”

Core Lottery Business Continues to Lead Growth

ZEAL’s primary lottery brokerage remains its strongest revenue driver. Even with softer jackpot cycles:

Monthly active users climbed 8% to a record 1.558 million.
Lottery billings reached €1.1 billion, up 2%.
Gross margin increased to 17.7%.
Lottery-specific revenue surged 16% to €195.3 million.

These gains underline the brand’s ability to attract and retain large numbers of customers independent of jackpot volatility.

Dream House Raffle Becomes a Major Growth Pillar

The Traumhausverlosung (Dream House Raffle)—launched in 2024—has rapidly evolved into a strong secondary revenue stream. With guaranteed winners and high-appeal prize structures, the charity lottery generated:

€38.9 million in billings across four draws in 2025.

This success demonstrates the value of proprietary lottery products that complement ZEAL’s core business and enhance market differentiation.

Games Segment Accelerates With Expanded Portfolio

ZEAL also posted substantial growth in its digital Games division. The company extended its catalog to 650+ games, adding 400 new titles and strengthening collaborations with leading game developers.

As a result:

Games revenue increased 46%, reaching €14.4 million.
Active user numbers rose sharply.
Player protection remained a top priority, supported by AI-driven safeguards.

Customer Base Expansion Remains a Strategic Priority

ZEAL made targeted investments to grow its user base, acquiring 1.171 million new customers in 2025. As expected with aggressive acquisition:

Customer acquisition cost (CPL) increased to €46.47.
Marketing spending rose 20% to €68.6 million.

This investment is key to sustaining ZEAL’s long-term market position and unlocking additional cross-sell opportunities in games and charity lotteries.

2026 Outlook: Continued Growth and Diversification

Looking ahead to 2026, ZEAL aims to expand its German market leadership and scale its charitable lotteries freiheit+ and Traumhausverlosung, while continuing to strengthen its Games offering.

Forecasts for 2026 include:

Revenue between €250–260 million
EBITDA between €70–75 million

These projections already factor in increased investment to accelerate diversification and future-proof the business.

The post ZEAL Reports Strong Double-Digit Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

GamingTECH CEE Awards 2026

WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026

Published

10 hours ago

March 26, 2026

Wladimir P.

winspirit-wins-best-online-casino-in-cee-at-the-gamingtech-cee-awards-2026

Online casino brand WinSpirit has been announced as the winner in the Best Online Casino in CEE category at the GamingTECH CEE Awards 2026 — a respected industry event celebrating excellence across the iGaming sector.

Since launching in mid-2022, WinSpirit has rapidly gained recognition for its dynamic approach to product development, creative marketing, and a genuine player-first philosophy. The brand stands out by successfully combining innovative features, high-quality entertainment, and strong focus on player experience.

Over the past year, WinSpirit has demonstrated impressive growth across key metrics, significantly expanding its loyal player base, VIP segment, and overall betting activity. The brand has also introduced unique interactive formats, enhanced its loyalty system with the real-time Gift Shop, and continued to invest in smart personalisation across the platform.

This award adds to WinSpirit’s growing list of international recognitions. The brand also maintains excellent player ratings across major review platforms, consistently receiving high marks for service quality and user experience.

With this latest victory, WinSpirit continues to solidify its reputation as one of the most dynamic and player-oriented online casinos in the industry — combining rapid growth with innovation and a clear focus on player satisfaction.

The post WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.