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3 in 10 Brits Have Skipped a Shower or a Meal to Play Video Games in Lockdown
More Brits than ever played video games last year to beat the boredom of staying home, and our third lockdown in 2021 has seen the trend gain even more traction. With games being released on more platforms, and more genres than ever now is an excellent time to be a gamer!
Fresh Student Living took a deep dive into the gaming industry in the UK to see just what an impact Covid has had on gaming.
More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak (43%). Plus, UK gamers now make up over two thirds of the population (67%); six in ten of this group say they play mobile games (52%); a quarter PC games (25%); and three in ten console games (28%).
When the pandemic first put a stop to everyday life, the gaming world expanded with regular players putting in even more time, and new people joining the trend to connect with friends, kill time and indulge in much-needed escapism. As more people picked up controllers, the UK gaming population exploded by a whopping 63%! People reported feeling happier and calmer, with a higher sense of freedom, thanks to how immersive the best video games are.
The Average Gamer Spent the Equivalent of 39 Days Playing Last Year
Games like FIFA 21, Call of Duty, Animal Crossing and Last of Us were some of the most played games of 2020, with 3 in 10 people skipping showers and meals to play uninterrupted. Almost 6 in 10 Brits also admit to losing sleep due to gaming sessions.
Pre lockdown, the average gamer spent around 13 hours a week playing their favourites. This increased by 5 hours during lockdown with Brits spending 18 hours or more exploring new worlds online – that’s equivalent to 39 whole days spent gaming!
The average gamer usually sets aside a conservative 1-3 hours to play, but in the UK, at least 3% of the population confesses to playing for 15 hours or more in one sitting.
What Video Games is Everyone Playing?
Most Played Video Games of 2020 According to Units Sold
FIFA 21 dominated in 2020 as one of the most anticipated games in the UK, with around 14 games selling per second in the UK last year.
- FIFA 21 (2.18 million)
- Call of Duty: Black Ops Cold War (1.4 million)
- Grand Theft Auto 5 (1.1 million)
- Animal Crossing: New Horizons (800,000)
- Assassin’s Creed Valhalla (660,000)
- The Last of Us Part II (530,000)
- NBA 2K20 (480,000)
- Tom Clancy’s Rainbow Six Siege (430,000)
More Brits Are Hooked on Video Games
Lockdown has given us all more time to kill, and today the split between male and female video gamers is strictly 50-50. In the UK, 54% of men and women play a game most days, lowering stress and connecting with others being two of the primary motivators.
Multiplayer Games Keep us Connected
With time to kill and social distancing in effect for most of last year, multiplayer games’ popularity soared as more people jumped online to chat and connect. Even ex-gamers again picked up their controllers to join online communities playing games like Call of Duty, Animal Crossing or Fortnite.
Unsurprisingly, lockdown saw most Brits opt for action-packed and interactive genres, with most gamers choosing fighting, action and huge multiplayer Battle Royale games with lots of other players!
Most played genres in 2020
- Fighting – 81%
- Action – 79%
- Massively multiplayer online games – 78%
- Multiplayer online battle arena games – 75%
The Rise of Covideogamers in 2021
Lockdown has massively changed the gaming community across the world. In the UK, younger gamers spend loads of time playing while self-isolating and spend around two hours a month watching other people play online – a pastime that has increased since lockdown began.
The pandemic has also created a whole new subgenre of gamers known as Covideogamers, who exclusively started gaming during lockdown. Compared to 36% of existing gamers between the ages of 18 – 34, Covideogamers now make up 46% of the population in the same age group – 35% of these new gamers have also admitted it’s so relaxing and stress-relieving, they’re going to start playing more, long after lockdown ends!
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N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.
N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!
Vote for N1 Partners in the following nominations:
-
- iGaming-advertiser of the year.
The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!
- iGaming-advertiser of the year.
- PR campaign of the year.
N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.
- Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign. - YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.
How to vote for N1 Partners at G Gate Awards?
The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.
Vote for N1 Partners at G Gate Awards:
- Visit the award website;
- Choose N1 Partners in four categories;
- Click on the “Cast your votes” button;
- Enter your phone number;
- Confirm your vote through the incoming call (enter the last 4 digits of the number).
Your vote is very important — thank you for the support!
Why work with N1 Partners:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.
N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!
Vote for N1 Partners in the following nominations:
-
- iGaming-advertiser of the year.
The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!
- iGaming-advertiser of the year.
- PR campaign of the year.
N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.
- Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign. - YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.
How to vote for N1 Partners at G Gate Awards?
The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.
Vote for N1 Partners at G Gate Awards:
- Visit the award website;
- Choose N1 Partners in four categories;
- Click on the “Cast your votes” button;
- Enter your phone number;
- Confirm your vote through the incoming call (enter the last 4 digits of the number).
Your vote is very important — thank you for the support!
Why work with N1 Partners:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post Support N1 Partners at the G Gate Awards 4 Nominations, Power Your Vote appeared first on Americas iGaming & Sports Betting News.
N1 Partners has been nominated for the G Gate Awards 2026 in 4 categories — the company is among the market leaders who are changing the industry in several directions at once: from developing the partnership ecosystem and expanding the product portfolio to introducing new marketing approaches, media formats and working with content, including YouTube.
N1 Partners is actively working to create a base for networking and development within its community, which is why partners can participate in the work and directly influence the success of the affiliate program!
Vote for N1 Partners in the following nominations:
-
- iGaming-advertiser of the year.
The company offers some of the best conditions for partners: CPA up to €700 and RevShare up to 55%, 14+ brands on 10+ Tier-1 GEO are available and the portfolio is constantly being updated. This creates conditions for growth. By the end of 2025, the average number of FTDs per month increased by 150%!
- iGaming-advertiser of the year.
- PR campaign of the year.
N1 Puzzle Promo is one of the biggest promotions of 2025, with the main gift of the Robinson R22 helicopter and coverage in 50+ media! The prize fund was €500,000.
- Event of the year.
The team also held a big show event at the end of N1 Puzzle Promo as part of the iGB Affiliate in Barcelona. The industry’s interest is confirmed by the numbers: more than 2,000 registrations; and 600+ confirmed guests gathered at this private event to congratulate the finalists and celebrate the end of the campaign. - YouTube project of the year.
N1 Partners YouTube is a media outlet within the affiliate industry with proprietary formats and a focus on real-world market experience. In the first six months, the channel organically gained more than 4,000 subscribers from the field and 70,000 views on all materials; launched 2 permanent formats; and attracted industry leaders from founders to market experts.
How to vote for N1 Partners at G Gate Awards?
The first stage of voting will be held from April 15 to May 20, and then the finalists can be supported from May 22 to June 22.
Vote for N1 Partners at G Gate Awards:
- Visit the award website;
- Choose N1 Partners in four categories;
- Click on the “Cast your votes” button;
- Enter your phone number;
- Confirm your vote through the incoming call (enter the last 4 digits of the number).
Your vote is very important — thank you for the support!
Why work with N1 Partners:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
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