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Azerion Acquires Remaining 49% Stake in 20-year-old Finnish Game Studio, Sulake Oy

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Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, reached an agreement with its co-shareholder, Elisa Oyj, to acquire the remaining 49% shares in Finnish game studio, Sulake Oy.
The studio is best known for publishing popular social games including Habbo, which has a monthly active user base of 800k across 115 countries. The studio is also responsible for the popular social mobile game Hotel Hideaway, which attracts 840k active players monthly.
Azerion has held a 51% stake in the game studio since 2018 and has been helping to drive revenue growth, which has increased by 46% on average year-on-year (January 2019 – December 2020). The transaction will enable Sulake to take full advantage of Azerion’s growing ecosystem. It will ensure the publisher can expand its global game communities, increase ingame monetization and strengthen its game development capacity. The deal also means Sulake’s gamers will be able to leverage promotions provided via the Azerion network, which continues to grow through acquisitions like Spil Games’ Portal business and Woozworld.
Umut Akpinar, co-founder and CEO: “Sulake has proven to be a great fit for our gaming and adtech platform and Elisa has remained a very loyal and supportive partner over the past years. Together, we re-energised the game studio, which is now a profitable and flourishing business.
We have full confidence in the current Sulake team. They are working well to develop a pipeline of new games while continuing to grow their existing games and communities. We support the decisions they are making and are committed to helping them achieve future plans.”
Valtteri Karu, Sulake CEO: “Azerion has been supporting us to grow and develop Habbo and Hotel Hideaway for over two years now so this acquisition feels like a natural continuation of our partnership. We’re happy to continue our journey with Azerion as there is a lot of synergy with Sulake and all the Azerion businesses.
With Azerion’s help and support we were able to modernize Habbo and to ensure its future, whilst working as an independent unit having full control over design and development decisions. This year we look forward to adding features and expanding Habbo and Hotel Hideaway. We will also be looking at possibilities to develop new games utilising our current game technology.”
The complete Sulake leadership and team of 96 will remain in place. The game studio will continue to operate from its base in Helsinki, Finland with full responsibility for existing games and improvements. This means that nothing will change for the Sulake game communities as a result of this acquisition.

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PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.

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Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.

Meet the Program That Runs on Timing, Control, and Accountability

This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.

What to Expect at Booth 81-M10

Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.

  • Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
  • Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
  • House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
  • Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.

Engineered for Partners Who Choose Reliability Over Hype

At the booth, you’ll find:

  • Data-driven planning with transparent pacing and measurable milestones
  • Custom deal structures built for sustained, compounding ROI
  • Direct manager access for integrations, optimizations, and partner onboarding
  • A framework that values long-run consistency over short-term spikes

One-to-One Conversations That Move the Needle

Sit down with the team to align on:

  • Conversion architecture and funnel precision
  • GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
  • Real-time reporting cadence, compliance, and long-term workload planning
  • Growth pathways inside the Code of Honor framework

How to Participate in Rewards and Raffles

  • Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
  • Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
  • Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.

Choose the System. Choose the Standard.

If your benchmark is discipline over noise, your place is on our grid.

iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10

PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.

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BC.GAME launches Zero Edge: BC Originals titles return 100% of HE in tradable BC tokens

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BC.GAME has launched Zero Edge, an initiative that returns 100% of the House Edge (HE) on BC Originals titles via Tacoback, paid out in BC tokens.

No complicated bonuses: turn HE into a visible return

BC.GAME says Zero Edge is designed to feel straightforward in real play. Rather than pushing players through layered tasks and bonus mechanics, the programme calculates Tacoback from a game’s actual HE and settles it in-token, so the return is easier to understand and track.

Designed for most players

According to the activity details, Zero Edge is available to BC main-site users from VIP 5, and runs on a UTC day cycle.

The initiative uses a daily-cap model. Users with 7-day turnover starting from 0 can participate, and each player has a daily eligible wagering cap. The next-day cap is updated based on the player’s current VIP level and their wagering over the previous seven days. The applicable cap and programme details (including the eligible BC Originals scope) can be viewed on the official activity page.

BC.GAME also states it has allocated a total of 1 billion tokens for distribution under the programme.

To illustrate how the calculation works, BC.GAME provides an example method: Tacoback is approximately Wager x HE / BC token spot price (final settlement is based on the system). For instance, assuming a wager is 2,000 USDT, the HE at that moment is 2%, and the BC token price is 0.007, the illustrative result would be 2,000 x 2% / 0.007 is approximately 5,714.29 BC. This is only to demonstrate the calculation method; HE and token price vary by game and market conditions and should be taken from real-time data.

BC.GAME notes that wagering counted inside a player’s Zero Edge daily cap does not stack with other promotions/benefits or affiliate commission calculations. Once the daily cap is reached, further wagering reverts to the platform’s standard system for the rest of the UTC day.

BC token trading: in-platform and on-chain venues

BC.GAME says BC tokens can be traded within the platform. As an on-chain asset on Solana, BC can also be viewed and traded via public pages such as OKX Web3 and GMGN.

What’s next

Alongside Zero Edge, BC.GAME has also teased follow-on launches including “Bet Anything” synthetic markets, lower-barrier prediction-style products, and a “Trustless Trust” decentralized architecture.

About BC.GAME

BC.GAME is a crypto-first online entertainment platform offering casino and sports products alongside a growing suite of in-house “BC Originals” titles. Built around fast, streamlined crypto payments, the platform supports a wide range of digital assets and focuses on product-driven features that make gameplay and value exchange more transparent. 

Contact

Pr manager

Olivia Dixon

BC.GAME

[email protected]

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HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students

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HIPTHER, the host of Europe’s premier boutique gaming and tech summits, today revealed a No-Limit Free Tickets program for the HIPTHER Prague Summit 2026, scheduled for 24–25 March 2026 at Vienna House by Wyndham Andel’s Prague.
With the summit celebrating its 10th anniversary, HIPTHER is expanding access more than ever – providing free entry to iGaming operators, affiliates, startups, and students eager to enhance their insight into how technology, regulation, and innovation are influencing the future of heavily regulated digital sectors.
Under the theme “Decoding the Future: 10 Years of Impact,” the 2026 edition unites senior leaders, regulators, founders, and C-suite executives from various sectors including gaming, technology, fintech, artificial intelligence, blockchain, payments, compliance, and digital governance.
The initiative demonstrates HIPTHER’s enduring dedication to knowledge exchange, industry accessibility, and constructive conversation.

Over the past decade, this industry has grown because knowledge was shared, doors were opened, and people took the time to give back,” said Zoltan Tundik, Co-Founder and Head of Business at HIPTHER. “With the HIPTHER Prague Summit 2026, we’re deliberately removing barriers to access. Whether you’re an operator, an affiliate, a startup founder, or a student taking your first steps, the future of this industry is stronger when everyone has a seat at the table.

A Summit Built on Substance

The HIPTHER Prague Summit 2026 features:

  • Three parallel content stages covering compliance & operations, AML & digital finance, and technology & innovation
  • A dedicated HIPTHER Academy track offering hands-on workshops, practical toolkits, and certification programs
  • In-depth discussions on regulatory evolution, AML & KYC, payments, AI, blockchain, esports, marketing & SEO, data, product strategy, and leadership
  • A curated environment designed for informed dialogue and long-term professional connections, rather than mass-expo dynamics

Who Can Apply for a Free Ticket

The No-Limit Free Tickets initiative is open to:

  • iGaming Operators
  • Affiliates
  • Startups
  • Students studying and/or interested in gaming, technology, fintech, regulation, compliance, AI, blockchain, and digital innovation

Free tickets will be available until 23 March 2026 or until the venue reaches full capacity.

How to Claim a Free Pass

Eligible participants can request their free delegate pass by emailing:

📧 [email protected]

Requests will be reviewed by the HIPTHER team, and approved applicants will receive full summit access.

 

About HIPTHER

HIPTHER is a boutique event organizer and media brand focused on gaming, technology, fintech, and regulatory ecosystems across Europe. Known for its Prague, Baltics, and Warsaw summits, HIPTHER delivers high-value conferences designed around expert insight, cross-industry dialogue, and meaningful networking.

🔗 More information: hipther.com/events

The post HIPTHER Prague Summit 2026 Announces No-Limit Free Tickets Initiative for Industry Operators, Affiliates, Startups and Students appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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