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Azerion Acquires Remaining 49% Stake in 20-year-old Finnish Game Studio, Sulake Oy

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Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, reached an agreement with its co-shareholder, Elisa Oyj, to acquire the remaining 49% shares in Finnish game studio, Sulake Oy.
The studio is best known for publishing popular social games including Habbo, which has a monthly active user base of 800k across 115 countries. The studio is also responsible for the popular social mobile game Hotel Hideaway, which attracts 840k active players monthly.
Azerion has held a 51% stake in the game studio since 2018 and has been helping to drive revenue growth, which has increased by 46% on average year-on-year (January 2019 – December 2020). The transaction will enable Sulake to take full advantage of Azerion’s growing ecosystem. It will ensure the publisher can expand its global game communities, increase ingame monetization and strengthen its game development capacity. The deal also means Sulake’s gamers will be able to leverage promotions provided via the Azerion network, which continues to grow through acquisitions like Spil Games’ Portal business and Woozworld.
Umut Akpinar, co-founder and CEO: “Sulake has proven to be a great fit for our gaming and adtech platform and Elisa has remained a very loyal and supportive partner over the past years. Together, we re-energised the game studio, which is now a profitable and flourishing business.
We have full confidence in the current Sulake team. They are working well to develop a pipeline of new games while continuing to grow their existing games and communities. We support the decisions they are making and are committed to helping them achieve future plans.”
Valtteri Karu, Sulake CEO: “Azerion has been supporting us to grow and develop Habbo and Hotel Hideaway for over two years now so this acquisition feels like a natural continuation of our partnership. We’re happy to continue our journey with Azerion as there is a lot of synergy with Sulake and all the Azerion businesses.
With Azerion’s help and support we were able to modernize Habbo and to ensure its future, whilst working as an independent unit having full control over design and development decisions. This year we look forward to adding features and expanding Habbo and Hotel Hideaway. We will also be looking at possibilities to develop new games utilising our current game technology.”
The complete Sulake leadership and team of 96 will remain in place. The game studio will continue to operate from its base in Helsinki, Finland with full responsibility for existing games and improvements. This means that nothing will change for the Sulake game communities as a result of this acquisition.

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SlotMatrix unleashes Vulcan’s Gold fiery forge

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SlotMatrix, the world’s largest casino content aggregator, has opened the gates of the fiery forge with Vulcan’s Gold release.
Vulcan’s Gold invites players into the legendary forge of the Roman God of fire, where gold flows in abundance and treasures await. This medium-volatility slot is packed with action from the very first spin, featuring dynamic progressive jackpots, a jackpot wheel, coin-collecting mechanics, and a powerful Free Spins multiplier.
During the Free Spins Multiplier, landing four bonus symbols unlocks multipliers ranging from 1x to 10x, with extra spins and special symbols pushing wins even higher.
The Coin Collect mechanic gathers coin and jackpot symbols for epic rewards, while the Jackpot Prizes offer Mini, Minor, Major, and Grand levels, all of which can increase as symbols land.
Adding to the excitement, Vulcan’s Lucky Wheel gives players the chance to spin for one of the five jackpot prizes whenever non-winning coin or jackpot symbols appear.
Exclusively distributed via SlotMatrix, Vulcan’s Gold comes enhanced with EveryMatrix’s gamification features such as free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Mark Hothersall, Head of Business Development, SlotMatrix, said: “Vulcan’s Gold combines the thrill of progressive jackpots with exciting multiplier mechanics to create a highly engaging experience. We’re excited to see how the players will receive such a fiery slot.”

The post SlotMatrix unleashes Vulcan’s Gold fiery forge appeared first on European Gaming Industry News.

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TaDa Gaming Releases Lucky Macaw

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TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines.

Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.

His offer is for Hold & Respin, free spins, multiplier Wilds and four fixed Jackpot prizes of Mini (10x), Minor (25x). Major (100x) and Grand 1000x for six, 10, 14 and 18 cash symbols respectively. Win values are dynamically dependent on the wager and are shown on the wooden signpost to the left of the grid.

Highly colourful and polished graphics include the compass, telescope and anchor symbols. Pirate Coins and Gold Bags are cash symbols.

Just one cash symbol may trigger Hold & Respin randomly but landing five or more in the base game will guarantee the bonus. A toe tapping soundtrack adds to the jolly pirate vibe, while a barrel of gold coins fills with every spin. If it randomly bursts its sides, the bonus Hold & Respin game can also trigger.

All cash symbols on the reels will carry over to the bonus game however it triggers and three free spins will be awarded. Each time another cash symbol lands, the counter will reset the free spins to three.

Blank positions, Gold Bag and Pirate Coin cash symbols only will appear in the bonus game and symbols will lock in place with each spin. They can also increase in value after every spin and, if players fill the grid entirely, a random additional multiplier of 2x, 3x or 5x will be applied to the winnings.

Captain Macaw is also the Wild – but with the ability to randomly apply a 2x multiplier. When several Wilds land on the reels, their multipliers will be multiplied.

For players who want quick results, the Extra Bet feature will ensure that when Hold & Respin is triggered by the coin barrel, a minimum of one Gold Bag and one Multiplier Wild to 2x will appear.

With 5000x max win and low volatility, Lucky Macaw is designed for casual and time pressed players.

Sean Liu, Director of Product Management, TaDa Gaming, said: “Having established TaDa as the home of innovative mechanics and balanced maths models, Lucky Macaw raises the game for polished visuals and smooth animations, delivering true entertainment.”

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Wicked Games Enters into Partnership with Elantil

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Wicked Games has entered into a new partnership with Elantil, the next-generation iGaming platform and marketplace. The partnership will see Wicked’s full portfolio of slots and Live products distributed through Elantil’s operator network, ensuring partners worldwide can easily access and integrate Wicked’s growing range of titles.

For operators, this means instant availability of Wicked’s bold, innovative and tongue-in-cheek games, all through the streamlined Elantil platform. For Wicked Games, it marks another key milestone in scaling distribution and reaching new audiences across regulated markets.

“We are thrilled to bring our full portfolio of games to operators through Elantil’s marketplace. Working with Amnon and the team has been an absolute pleasure, and their professionalism, vision, and genuine passion for building strong partnerships made this collaboration a very natural step for us. We are excited about the opportunities ahead and look forward to growing together with Elantil and their partners,” said Khadija El Abi, Head of Partnerships at Wicked Games.

“Integrating Wicked Games into our ecosystem was not just about adding another content studio, but aligning with matching visions. Their innovation and ours align, and now operators will feel the impact in their product lineups immediately,” said John Debono, CTO at Elantil.

The post Wicked Games Enters into Partnership with Elantil appeared first on European Gaming Industry News.

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