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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

Published

5 years ago

January 22, 2021

Reading Time: 2 minutes

Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says: “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product. I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

10000x multiplier

Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra

Published

47 minutes ago

February 18, 2026

Wladimir P.

choice-gaming-launches-evra-crash-in-exclusive-collaboration-with-patrice-evra

Choice Gaming has officially launched Evra Crash, a new multiplayer crash game developed in exclusive collaboration with football legend Patrice Evra.

The title blends high-energy crash mechanics with football culture, delivering a synchronized, shared-table experience designed to boost player engagement and social interaction.

A Football Icon Powers the Gameplay

At the center of Evra Crash is Patrice Evra, one of football’s most recognizable personalities. His presence adds authenticity and competitive intensity to the gameplay, reinforcing the game’s energetic, community-driven concept. The partnership between Choice Gaming and Evra aims to merge competitive spirit with immersive entertainment in the fast-growing crash gaming segment.

Multiplayer Crash Experience

Unlike traditional single-session crash games, Evra Crash is built around real-time shared rounds:

All players join the same round simultaneously
Fully networked multiplayer participation
Visible, synchronized gameplay across users

This structure creates a social crash environment where anticipation builds collectively, increasing engagement and enhancing the thrill of each round.

Game Features & Performance Metrics

Evra Crash offers a balanced gameplay structure designed for broad player appeal:

RTP: 95%
Maximum Multiplier: 10,000x
Volatility: Low

The low-volatility model provides consistent entertainment while maintaining the potential for high multipliers, positioning Evra Crash as an accessible yet exciting crash title in the iGaming market.

Cross-Platform Optimization

Built for seamless performance across environments, Evra Crash is:

Fully mobile-optimized
Compatible with land-based gaming solutions
Designed for consistent cross-platform gameplay

Whether accessed online or in physical gaming venues, players experience uninterrupted performance and smooth gameplay integration.

The post Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER

Published

47 minutes ago

February 18, 2026

GamingAmericas.com

earn-your-place-among-the-best-as-pokerstars-reveals-schedule-for-prestigious-spring-championship-of-online-poker

More than $45 million guaranteed across 400 tournament opportunities for all players to earn their greatness

The full schedule for poker’s first major online series of the year, PokerStars prestigious Spring Championship of Online Poker (SCOOP), has been unveiled featuring 136 events and more than $45 million guaranteed.

From March 1 to 25, players have the chance to earn their greatness once more and battle for an acclaimed SCOOP title across three weeks of elite online poker action. The 136-event schedule (with a total of 400 tournaments) offers low, medium, and high buy-in levels from $5.50 to $15,000, and a wide range of formats including No-Limit Hold’em, PLO, 8-Game, Mystery Bounties, Turbo, and Deep Stack events, making SCOOP accessible for everyone.

KEY SCHEDULE HIGHLIGHTS

The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.

$109 SCOOP NLHE Main Event Low – $1.5 million guaranteed
$1,050 SCOOP NLHE Main Event Med – $2 million guaranteed
$5,200 SCOOP NLHE Main Event High – $2 million guaranteed
109 SCOOP PLO Main Event Low – $100,000 guaranteed
$1,050 SCOOP PLO Main Event Med – $200,000 guaranteed
$5,200 SCOOP PLO Main Event High – $250,000 guaranteed

Other highlights of the 18th edition of SCOOP include:

March 1 – $215 Sunday Million PKO – $1 million guaranteed
March 8 – $22 Mystery Sunday Special, $300,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 10 at 7am GMT
March 8 – $109 Sunday Million PKO – $1 million guaranteed
March 15 – $55 Mini Sunday Million PKO – $500,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 17 at 7am GMT
March 15 – $530 Sunday Million – $1 million guaranteed

As well as the huge prizes and trophies on offer, players can also compete in the SCOOP Leaderboards where an additional $100,000 in cash prizes will be awarded across the Low, Medium and High Player of the Series Leaderboards.

As ever, there are a number of qualification routes giving players the chance to qualify into SCOOP events for a fraction of the buy-in. Routes include satellites from just $0.55, the SCOOP Lucky Dip where $500,000 in SCOOP tickets are up for grabs and the $55 Power Path Express SCOOP Edition, on March 1st,where more than $200,000 in SCOOP Power Passes and Main Event tickets will be awarded to boost players’ grind to greatness. Finally, all players are still in time to crack open a SCOOP Prize Vault and earn a SCOOP ticket worth up to $1,050 upon opt-in.

“SCOOP is where greatness isn’t given, it’s earned. Every title represents weeks of preparation, relentless competition and beating the toughest fields in online poker. That’s what makes a SCOOP win so special,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “With a huge schedule and accessible buy-ins and formats, SCOOP remains the title every online player wants on their record.”

For 17 years, SCOOP has been appointment poker of the highest order and winning a SCOOP title has been a bucket list dream for poker players all over the world. More than $1.4 billion in prize pools have been awarded to players since SCOOP started in 2009, with some of the world’s best players earning coveted SCOOP trophies.

Sweden’s Simon “C. Darwin” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by fellow Swede Niklas “Lena900” Astedt and the UK’s Benny “RunGodlike” Glaser who both have 11 titles, with Benny being the most decorated player in COOP history also having a record-leading 16 WCOOP titles.

For more information about SCOOP head to the PokerStars website or PokerStars Blog.

The post EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Traffic Cups: The Year of Traffic Tournaments Starts soon

Published

4 hours ago

February 18, 2026

Wladimir P.

n1-traffic-cups:-the-year-of-traffic-tournaments-starts-soon

N1 Partners is launching a new series of traffic competitions, N1 Traffic Cups, with the first tournament set to begin this March. The 2026 program will feature multiple promotional events, including standalone cups and a global championship, offering partners new opportunities to scale performance and compete on an international stage.

The initiative builds on the success of the year-long N1 Puzzle Promo in 2025. Drawing on participant feedback and proven mechanics from that campaign, N1 Partners has developed a refreshed competitive format designed to reward consistent growth, efficiency, and strategic traffic management.

The season opens with the N1 SEO Traffic Cup, introducing a dedicated leaderboard with a tiered performance system and a structure focused on real traffic efficiency rather than scale alone. The spring launch sets the tone for what promises to be a highly competitive year for SEO teams and traffic specialists.

Alexa Bond, Head of Affiliates at N1 Partners, comments on the upcoming launch:
“There are plenty of races and battles in the industry, but it was important for us to create a format that stands out in both spirit and approach. We’re not just preparing another competition – we’re building a story with character, centered around strategy, structure, and true competitive drive.

2026 is a year of major sporting events: the Olympics and the FIFA World Cup. The spirit of competition and top-level achievement perfectly aligns with the DNA of N1 Partners: energy, high performance, and healthy competitive ambition are what motivate and push both us and our partners forward.”

To learn more about the tournament launch, contact N1 Partners Leadgen Manager, Kristina:
Email: [email protected]
Telegram: https://t.me/Christina_N1L
LinkedIn: https://www.linkedin.com/in/christina-ladik-6a7068206/

N1 Partners supports affiliates with a portfolio of more than 14 casino and sportsbook brands, coverage across 10+ Tier-1 GEOs, and commission models including CPA up to €700, RevShare up to 45%, and hybrid options.

The post N1 Traffic Cups: The Year of Traffic Tournaments Starts soon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.