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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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Inferno Mayhem

PG Soft cranks up the volume with electrifying Inferno Mayhem slot

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PG Soft, the acclaimed mobile game developer, has turned up the heat with Inferno Mayhem, a 5×5 video slot that fuses rock concert intensity with thrilling gameplay. The story unfolds as players step back into the spotlight after Lennox, the king of the stage, mysteriously vanished mid-performance, leaving fans craving a show-stopping experience.

Gameplay and Features

Inferno Mayhem combines collapsing reels, respins, and Wild symbols with multipliers up to x500, immersing players in a roaring rock show atmosphere. Every spin builds toward a mosh pit crescendo, keeping adrenaline levels high.

  • Respin Feature: Wild symbols can appear on any spin, sometimes carrying multipliers from x2 to x500. When Wilds land, wins are multiplied by the combined total of all multipliers, and a free respin is awarded. Locked Wilds during respins dramatically increase winning potential.

  • Free Spins Feature: Triggered by Scatters:

    • 3 Scatters = 10 free spins

    • 4 Scatters = 12 free spins

    • 5 Scatters = 15 free spins
      Wild symbols that appear during free spins remain locked until the round ends, boosting chances of epic wins.

  • Super Feature Buy: For players seeking maximum thrill, this option ensures all Wild symbols carry multipliers between x2 and x500 throughout free spins.

With a maximum win of x25,000 the bet and high session volatility, Inferno Mayhem delivers an electrifying, headbanging experience.

PG Soft commented:
“With Inferno Mayhem, we wanted to capture the adrenaline of a live rock show and bring it to the reels. From the heavy-hitting Respin Feature to the power-packed Free Spins, this hit title has been crafted to get players headbanging while the guitars shred alongside the action.”

Inferno Mayhem exemplifies PG Soft’s signature approach of combining cinematic themes, innovative mechanics, and high-stakes excitement for mobile players.

The post PG Soft cranks up the volume with electrifying Inferno Mayhem slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Celtic Coins

Spinomenal expands Hold & Hit 3×3 series with Celtic Coins

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Leading iGaming content provider Spinomenal has launched its newest release, Celtic Coins – Hold & Hit 3×3, expanding its popular Hold & Hit 3×3 series with a charming Irish twist.

Set against a lush emerald backdrop with a golden border, the game pairs a light-hearted, Irish-inspired soundtrack with a visually engaging 3×3 reel layout. Players encounter a golden Pot of Gold Wild, substituting for all symbols except the Bonus and Bonus Collect. The Bonus symbol appears on reels one and three, while the Bonus Collect is exclusive to reel two.

Landing a Bonus Collect alongside one or more Bonus symbols triggers the Bonus Game, where the triggering symbols remain locked in place. Players fill empty spots and can earn multipliers ranging from x1 to x15 of the total bet. Jackpots include the Mini (x25), Minor (x50), Major (x150), and Grand Jackpot (x1000), with the chance to win up to x5000 the total bet for hitting the maximum. Every Bonus or Bonus Collect symbol refreshes the spin counter to three, keeping the excitement high.

Additionally, the Bonus Blast Feature can activate randomly during the base game, adding more Bonus and Bonus Collect symbols to help trigger the Bonus Game.

Omer Henya, Co-CEO of Spinomenal, said:
“Celtic Coins – Hold & Hit 3×3 is another classy addition to our growing Hold & Hit 3×3 series. The coin-locking feature is on the money and makes for an incredibly exciting reel experience that is perfectly complemented by the jackpots and multipliers on offer.”

The launch reinforces Spinomenal’s commitment to innovative, feature-packed slots that combine visually rich themes with rewarding gameplay mechanics.

The post Spinomenal expands Hold & Hit 3×3 series with Celtic Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betting.za.com

Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements

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Betting.za.com, a leading South African information site for online betting and gambling, has welcomed the publication of draft amendments to the National Gambling Regulations, 2004 in Government Gazette No. 54106, issued under Government Notice R. 7113 by the Department of Trade, Industry and Competition.

The proposed changes focus on improving the administration and enforcement of South Africa’s Voluntary Exclusion Programme through the National Register of Excluded Persons, alongside updates to technical rules for gambling machine re-certification.

“Stronger, clearer processes around voluntary exclusion are an essential part of player protection,” said Dennis Kumar, lead betting expert at Betting.za.com. “Anything that makes it easier to self-exclude, harder to bypass, and clearer for licensed operators to implement should be supported — because gambling should always remain safe, controlled, and within limits.”

Key Amendments Proposed in the Gazette

1. Clearer Registration for Voluntary Exclusion
Players wishing to self-exclude must submit a notice to the National Gambling Board (NGB) using Form NGB 1/1, in hard copy or electronically, including a recent passport-sized photo or digital image meeting minimum specifications.

2. Defined Timelines for Handling Notices

  • Operators must forward exclusion notices to the Board on the day they receive them.

  • The Board must process the notice within five days (excluding weekends/public holidays) and share it with license holders and provincial authorities.

  • Operators must implement administrative procedures within five days after receipt.

  • Exclusion takes effect 10 days after submission to the Board.

3. Strengthened Internal Controls
License holders must submit internal control measures to provincial authorities within 90 days of the regulations taking effect, ensuring effective enforcement in gambling venues. Provincial authorities then report both internal controls and provincial registers to the Board.

4. Updated Gambling Machine Re-certification Rules
The amendments revise timing for technical re-certification of gambling machines and devices, including a 24-month window in certain circumstances.

5. Updated Forms
Forms NGB 1/1 and NGB 1/2 have been revised and included in the Gazette annexure.

What This Means for Players

Voluntary exclusion provides a formal “opt-out” mechanism for anyone wanting to limit their gambling activity. Once registered:

  • Players are excluded from designated gambling areas nationally

  • Names are added to the National Register of Excluded Persons

  • Gambling while excluded may result in forfeited winnings, remitted to the Board

The updated forms also reference support services, including the National Responsible Gambling Programme (NRGP) toll-free helpline: 0800 006 008, and an SMS/WhatsApp line.

Implications for Operators and Regulators

The draft regulations emphasize speed, consistency, and accountability:

  • Operators must escalate notices same-day to the Board

  • The Board has five days to capture and distribute the notice

  • Operators have five days to implement administrative processes

  • Mandatory submission of internal control measures ensures auditability and compliance

Betting.za.com: Championing Safer, Transparent Gambling

Betting.za.com provides independent, plain-language guidance on betting and online casino topics, focusing on licensed operators and player protection.

“Our mission is to be South Africa’s most reliable source for betting and casino information,” said Kumar. “This includes making regulatory updates easy to understand, highlighting practical tools like voluntary exclusion, and ensuring players know where to get help if gambling stops being fun.”

About Betting.za.com
Betting.za.com is South Africa’s trusted destination for expert betting and casino information. Led by Dennis Kumar, the platform publishes independent reviews, guides, and industry updates to help players make informed, safe choices.

Responsible gambling support: NRGP toll-free helpline 0800 006 008

The post Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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