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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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Azerbaijani Parliament

Azerbaijan to Impose Tougher Penalties for Illegal Online Gambling

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The Azerbaijani Parliament (Milli Majlis) has officially cleared the first reading of a bill to heavily increase criminal penalties for organising and operating illegal gambling.

The proposed amendments to the Criminal Code were discussed during an extraordinary parliamentary session.

Under the bill, organising gambling in virtual formats-including via the internet, mobile communications, social media platforms, electronic communication tools or other internet- and mobile-based applications-would carry tougher penalties. The same applies to offenses involving minors, crimes committed by a group acting in prior collusion or activities generating substantial illegal income.

Such offenses would be punishable by a fine of up to twice the amount of the income obtained through the crime, restriction of liberty for a term of two to four years, or imprisonment for the same period.

The proposed amendments also introduce stricter penalties for offenses committed by organised criminal groups or criminal organisations, as well as those generating large-scale illegal profits. These would be punishable by restriction of liberty or imprisonment for a term of three to five years.

The bill would also change the way fines are calculated. Instead of the current fixed range of AZN 10,000 to AZN 15,000, courts would be able to impose fines of up to twice the amount of the criminal proceeds.

In addition, the legislation proposes harsher punishment for repeat offenses involving the organisation or operation of gambling activities or gambling venues, particularly where minors are involved or where the offenses generate substantial, large-scale or especially large-scale illegal income.

Under the current legislation, repeat offenses are punishable by restriction of liberty for four to five years or imprisonment for four to eight years. The proposed amendments would make imprisonment for five to eight years the sole penalty for such offenses.

The post Azerbaijan to Impose Tougher Penalties for Illegal Online Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Releases its Latest Video Slot “Golden Snake”

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Amusnet has released Golden Snake, a captivating new video slot that blends the timeless appeal of Asian symbolism with innovative mechanics and high-impact gameplay. Designed for players who enjoy immersive themes and thrilling volatility, the title delivers a fresh interpretation of one of the industry’s most enduring and successful game styles.

Set in a world inspired by prosperity, luck and ancient Asian traditions, Golden Snake immerses players in a vibrant atmosphere filled with glowing money bags, firecrackers, blue envelopes, golden coins and the majestic Golden Snake. Rich visuals, authentic sound design and a fully animated snake companion create a lively experience that reacts to every spin, adding personality and emotion to the gameplay.

Moving beyond the traditional slot layout, Golden Snake introduces a distinctive 3x4x3 reel configuration that offers a fresh gameplay dynamic while remaining intuitive and engaging. The excitement builds with the Respin Feature, which can trigger randomly on any spin by selecting a paying symbol – or even the Wild – to set a chain of consecutive respins in motion. During the feature, the second reel could be locked with stacked Wild symbols while the first and third reels spin exclusively for the chosen symbol. Еvery new Wild symbol or matching symbol could be extending the action and increasing the anticipation.

The game’s momentum is further amplified by a powerful multiplier system. During the base game, multipliers of 3x, 5x and 10x can instantly enhance winning combinations. When the Respin Feature is activated and the middle reel fills with stacked Wild symbols, it expands to unlock multiplier values of up to 20x, creating exhilarating moments with a maximum win potential of 5000x the bet.

Beyond its engaging mechanics, Golden Snake has been designed to encourage longer play sessions through responsive character animations, dynamic win celebrations and continuous respin opportunities. Combined with its culturally inspired theme, the title is well positioned to appeal to audiences across Asia, LATAM and other regulated markets where Asian-themed content continues to perform strongly.

With Golden Snake, Amusnet reinforces its commitment to creating premium gaming experiences that combine recognisable themes, innovative mechanics and outstanding production quality. The new release provides operators with a compelling addition to their portfolio, helping them diversify their offering with content designed to drive player engagement and long-term performance.

Respin Feature

Watch the excitement build as stacked Wild symbols lock the second reel and matching symbols trigger consecutive respins, creating thrilling opportunities for bigger payouts.

Multiplier Feature

Base game multipliers of 3x, 5x and 10x evolve into enhanced Respin multipliers of up to 20x when the middle reel expands with stacked Wild symbol.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Video Slot “Golden Snake” appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brightstar Lottery PLC

Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters

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Brightstar Lottery PLC announced that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.

“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences. We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide,” said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing.

“Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways. To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.

The post Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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