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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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Introducing Red Papaya – a studio powered by Microgaming

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New developer promises to get player pulses racing with slots that blend creativity, features and data 

There’s a new studio in town, and it’s a bold and bright one. Red Papaya is the flagship studio powered by Microgaming and blends creativity, features and data to craft edge-of-the-seat slot experiences that captivate players around the world.

The studio has been founded by an award-winning team with a proven track record in delivering top-performing, data-driven slots that have quickly risen to the top of the charts. When it comes to themes, features and markets, they’ve done it all.

Features will be an area of strong differentiation, with the studio incorporating formats such as Hold & Win, Cash Collect, Bonus Buy, Jackpot, Pot Link and Maxways into each of its titles.

The bar for production value will be set incredibly high, with cinematic visuals, superior sound design and compelling narratives, storylines and characters.

Red Papaya’s debut slot, Kong’s Jungle Tower, is set for launch in a matter of weeks, with players taken on an epic expedition where fortunes can be found hidden within a forgotten temple, hidden deep within the undergrowth.

New games will launch regularly with a strategic product roadmap aimed at meeting a wide range of player preferences. Red Papaya will also offer exclusive launch periods with custom branded game opportunities on the table, too.

Madelein OzokHead of Studio at Red Papaya, said: “We are so excited to finally break cover – Red Papaya has been built on many decades of industry experience, so we’re ready to hit the ground running. Of course, this would not be possible without the backing of Microgaming.

“Our product roadmap is incredibly strong with our first slot set to hit the market later this month. And make no mistake about it, our pipeline is packed with hits.

“Red Papaya is all about colourful disruption via cutting edge slots that combine creativity, features and data to deliver world-class experiences that hit the mark with players spin after spin. We are ready, but are you?

“In the meantime, make sure to learn more about Red Papaya on the newly-launched microgaming.io website”

The post Introducing Red Papaya – a studio powered by Microgaming appeared first on European Gaming Industry News.

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Andrew Brown CEO Goma Gaming

EveryMatrix acquires Goma Gaming to boost front-end development firepower

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EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.

Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.

The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.

The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.

Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.

Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.

Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.

“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”

“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”

Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.

“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”

The post EveryMatrix acquires Goma Gaming to boost front-end development firepower appeared first on European Gaming Industry News.

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AML or MLR Professional of the Year

SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025

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SOFTSWISS, a leading iGaming software provider, proudly announces that Eleni Panagiotopoulou, Head of the Anti-Money Laundering (AML) Team, has been named AML or MLR Professional of the Year at the Global Regulatory Awards 2025.

The award honours individuals who make exceptional contributions to compliance and responsible gambling in a demanding, ever-changing regulatory landscape. Winners are recognised for their expertise, leadership, and dedication to maintaining the highest industry standards.

“It’s an honour to receive this award, but even more so to see AML excellence recognised on an industry stage,” said Eleni Panagiotopoulou, Head of AML at SOFTSWISS. “This recognition belongs to our entire team – every analyst, every partner, and every department that supports compliance as a shared responsibility. Together, we’re building not just safer systems, but a stronger and more trustworthy industry.”

Under Eleni’s leadership, the SOFTSWISS AML team has set new benchmarks for operational efficiency and compliance integrity. Over the past year, her key achievements included:

  • Strengthening the AML function by expanding the team and increasing capacity for transaction monitoring and case reviews
  • Driving a 75% rise in suspicious activity reports submitted, ensuring timely escalation and regulator engagement
  • Implementing automated transaction-screening tools and real-time analytics to improve fraud detection accuracy
  • Representing SOFTSWISS on international panels and industry forums, promoting ethical approaches to financial crime prevention

Eleni also managed updates to SOFTSWISS AML policies across multiple jurisdictions, such as Brazil, Peru, South Africa, Malta, Curacao, Serbia, and Nigeria. She helped SOFTSWISS remain fully aligned with regulatory requirements for smooth market entry worldwide.

Her industry impact is confirmed through the delivery of more than 25 hours of AML and responsible gambling training, benefiting both SOFTSWISS employees and the broader iGaming community.

Eleni’s insights on the current state of AML and Responsible Gambling can be found in the 2026 iGaming Trends Report. There, she shares how AI systems detect risky behaviour early and support safer play across regulated markets, helping operators protect their reputation and revenue.

Operators and industry professionals can download the 2026 iGaming Trends Report here.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS’ Eleni Panagiotopoulou Becomes Best AML Professional 2025 appeared first on European Gaming Industry News.

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