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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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Team Vitality Expands FPS Dominance Ahead of Esports World Cup 2026 With PUBG, Warzone and CrossFire Entry

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Team Vitality Accelerates FPS Expansion Ahead of Esports World Cup 2026

Team Vitality has officially announced a major competitive expansion ahead of the 2026 Esports World Cup (EWC), confirming its entry into three additional shooter titles: PUBG (PC), Call of Duty: Warzone, and CrossFire. The move strengthens the organisation’s growing dominance across FPS and tactical shooter esports, following championship success in Counter-Strike and VALORANT during the 2025 season.

The expansion signals a decisive strategic push as Team Vitality looks to build on its Top 3 overall club finish at the 2025 Esports World Cup, positioning itself as one of the most versatile and ambitious multi-title organisations in global esports.


Call of Duty: Warzone – Vitality Returns With Proven EWC Pedigree

Team Vitality is officially re-entering the competitive Call of Duty: Warzone ecosystem for the 2026 season, assembling a veteran-heavy roster built for immediate impact. The lineup includes Angel “Sage” Quinones, who secured a third-place finish at last year’s Esports World Cup, alongside experienced EWC finalists.

The new Warzone squad begins its EWC qualification journey through the Warzone Resurgence Series, with two pivotal LAN finals scheduled at DreamHack Birmingham and DreamHack Atlanta. Strong performances at these events will be crucial in securing Team Vitality valuable points and a place at the 2026 Esports World Cup.

Call of Duty: Warzone Roster

  • Rasim “Blazt” Ogresevic (USA)
  • Logan “Skullface” Greifelt (USA)
  • Angel “Sage” Quinones (Mexico / Guatemala)
  • Ethan “Ebatez” Bates (USA) – Coach

PUBG (PC) – A Strategic Return to a Global Esports Pillar

Team Vitality is making its long-awaited return to PUBG (PC) competition, marking its first appearance in the title since 2019. The roster is anchored by players recently competing under the Nemiga banner, who finished sixth at the PUBG Global Championship, reinforcing Vitality’s intent to compete at the highest international level.

This return also unlocks strategic synergies with Bigetron by Vitality, the organisation’s established PUBG Mobile powerhouse in Southeast Asia. As PUBG’s global ecosystem increasingly bridges PC and Mobile competition, Team Vitality aims to unite its worldwide fanbase and elevate brand visibility across both platforms.

PUBG (PC) Roster

  • Aliaksandr “Gedrox” Puchko (Belarus)
  • Vladislav “Lev4nte” Tasenko (Russia)
  • Andrey “Qw1zzy” Pobedinskiy (Russia)
  • Artem “hallomybad” Baskakov (Russia)
  • Ramazan “H1RUZEN” Valiullin (Russia) – Coach
  • Sergei “MrTok” Britok (Russia) – Manager

CrossFire – Entering a New Region With Championship Ambitions

Expanding into CrossFire for the first time, Team Vitality has acquired ROC Esports’ former lineup, establishing its operations in Egypt with a dedicated gaming house. The squad will compete in the CrossFire West League (EMEA), with two critical competitive splits scheduled for March–April and June–July.

Success in the regional league is expected to be the gateway to qualification for the Esports World Cup, while long-term ambitions stretch further toward the CrossFire Stars World Championship in China. Team Vitality enters the ecosystem as a dangerous challenger, targeting dominance beyond regional competition.

CrossFire Roster

  • Youssef “tottziN” Nasser (Egypt)
  • Ahmed “SNARE” Salah (Egypt)
  • Mohamed “Snake” Ahmed (Egypt)
  • Mohamed “Horus” Mahrous (Egypt)
  • Abdelrahman “slayer” Fawzy (Egypt)
  • Andrei “strey” Solovev (Russia) – Coach
  • Kislay “Drolo” Satyaj (India) – General Manager
  • Ammar “Apps” Ahmed (Egypt) – Substitute
  • Abdelrhman “Bone” Mahmoud (Egypt) – Substitute

Building Toward a New FPS Dynasty

With momentum from a Top 3 finish at the 2025 Esports World Cup, Team Vitality is targeting even greater success in 2026, driven by the belief that every win counts.

Fabien “Neo” Devide, President and Co-founder of Team Vitality, commented that the expansion reflects the organisation’s commitment to elite competition and long-term growth across shooter esports. Corporate Director of Global Operations Danny Engels added that the move strengthens Vitality’s position to build a true multi-title FPS dynasty on the world’s biggest competitive stage.

As the countdown to the 2026 Esports World Cup begins, Team Vitality’s expanded shooter portfolio signals a clear message to rivals: the organisation is all-in on global FPS supremacy.

The post Team Vitality Expands FPS Dominance Ahead of Esports World Cup 2026 With PUBG, Warzone and CrossFire Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betinia Launches Diego Simeone Campaign and Revamped Football Manager Experience

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Betinia, the award-winning brand from Soft2Bet, has unveiled its most ambitious marketing campaign to date, appointing Diego Simeone as brand ambassador and launching a reimagined Football Manager experience designed to deepen player engagement and lifetime value.

Campaign: grit, strategy, legacy

Fronted by Simeone — a global symbol of discipline and tactical mastery — the campaign positions Betinia as more than a betting site: it’s a platform for players who want to build a legacy. Creative messaging and visuals challenge users to move beyond casual play, adopt a long-term strategy, and progress through skill-based tiers.

Watch the campaign video: youtube.com/watch?v=SgTFIAaS5mw

Football Manager: manager-style progression

Betinia’s upgraded Football Manager turns fans into decision-makers. The feature offers a tiered journey from Beginner → Legend, where players:

  • Build and manage a squad
  • Select formations and matchday tactics
  • Track performance metrics (form, goals, assists, clean sheets, momentum)
  • Complete missions and challenges to level up and unlock rewards

This gamified approach blends manager simulation with wagering mechanics, rewarding loyalty and consistent play while delivering a personalized session experience.

Brand voice & player promise

“Diego Simeone represents what football fans admire most: commitment, focus, and the will to improve,” said a Betinia spokesperson. The campaign translates that mindset into a platform where progress is visible, loyalty is valued, and every session feels meaningful.

Why it matters

By pairing a high-profile ambassador with a deep, manager-driven product, Betinia aims to increase retention, boost engagement, and create clearer pathways for long-term player value—appealing to both football fans and competitive players who prefer strategy over chance.

The post Betinia Launches Diego Simeone Campaign and Revamped Football Manager Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit’s UnValentine’s Day: A New Take on February Engagement

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While most gaming brands lean into February with predictable romance-themed campaigns, WinSpirit has taken a different path. Instead of hearts, roses, and sentimental messaging, the brand’s new UnValentine’s Day campaign embraces humor, honesty, and emotional relatability — offering players a refreshing alternative to seasonal clichés.

Reframing the Valentine’s Narrative

Valentine’s promotions in the gaming industry often follow the same script: romantic visuals, love-driven bonuses, and polished messaging designed to evoke idealized relationships. But WinSpirit identified a quieter audience segment — players who feel disconnected from the seasonal hype or simply tired of it.

UnValentine’s Day flips the script. Rather than amplifying traditional romance, the campaign creates space for lighthearted honesty. It invites players to laugh at overused Valentine’s tropes and engage with the brand in a way that feels authentic and current.

This isn’t anti-Valentine’s — it’s anti-generic.

A Simple Yet Strategic Engagement Mechanic

At the center of the campaign is a playful interactive poll hosted on a dedicated landing page. Users are asked to vote for the Valentine’s cliché they find most annoying, turning a simple click into a meaningful re-engagement touchpoint.

There’s no heavy gamification or aggressive conversion push. No complicated mechanics. Just:

  • A quick interaction

  • A sense of being heard

  • A shared cultural moment

By lowering the barrier to participation, WinSpirit prioritizes emotional connection over transactional incentives — a subtle but powerful shift in campaign strategy.

Differentiation Through Empathy

What sets UnValentine’s Day apart is the strategic intent behind it. WinSpirit isn’t dismissing Valentine’s Day — it’s broadening the conversation. The campaign acknowledges that seasonal experiences aren’t universal and that humor can be one of the strongest tools for connection.

This empathy-driven positioning reflects a larger evolution in gaming marketing:
moving away from pressure-based promotions and toward relevance, personality, and genuine audience alignment.

UnValentine’s Day serves as a case study in how online casinos can stand out — not by shouting louder, but by listening better.

Built for Modern Player Expectations

Today’s players expect more than bonuses wrapped in holiday graphics. They value:

  • Transparency

  • Relatability

  • Entertainment that respects individuality

WinSpirit’s approach demonstrates that engagement doesn’t need to be complex to be effective. It just needs emotional intelligence.

The campaign succeeds because it:

  • Respects short attention spans

  • Builds alignment without forced sentimentality

  • Encourages organic conversation

  • Reinforces the brand’s fresh, responsive identity

A Micro-Campaign with Macro Impact

In a market where seasonal messaging often feels interchangeable, UnValentine’s Day stands out by doing something simple — acknowledging reality.

It proves that thoughtfully designed micro-campaigns can:

  • Strengthen brand voice

  • Increase meaningful user touchpoints

  • Drive engagement without relying on traditional promotional pressure

Now live on the WinSpirit platform, UnValentine’s Day invites players to engage differently this February — and signals a broader shift in how gaming brands can approach seasonal marketing.

For operators and marketers observing the evolution of player engagement strategies, it’s a campaign worth watching

The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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