Latest News
Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group
Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.
Ellmount Group CEO, Claes af Buren says: “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”
Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product. I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”
About Ellmount Gaming
Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.
The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.
Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”
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Games Global
Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo
, Power Combo
, and Wild Desire
Purchase Feature unite in an exciting slot experience.
: Sarah’s Secret Power Combo
, the newest installment in the enduring Immortal Romance
franchise.
, launched in 2011, has maintained a consistent presence in regulated markets, celebrated for its gothic style and story-driven gameplay structure. Immortal Romance
: Sarah’s Secret Power Combo
enhances that groundwork, progressing Sarah’s narrative while offering a contemporary, feature-rich slot.
Bonus. The Cash and Jackpot symbols secure their positions as the feature starts with three re-spins, resetting with every new symbol that appears, and filling all spots grants the Mega Jackpot.
, revealing as many as 31 potential feature combinations. These combinations create different structures and payout dynamics, guaranteeing that no two bonuses unfold alike.
Bonus with several modifiers already in effect, while the Twin Flames modifier may grant a double Link&Win
Bonus, with each round operating separately.
Buy Feature makes a comeback as an optional enhancement. With a bet of 100x, the feature provides a solitary spin across 1,024 winning possibilities, during which as many as five reels can become fully Wild, presenting increased win potential of up to 10,000x.Immortal Romance
: Sarah’s Secret Power Combo
is a visually striking slot designed for operators seeking established IP, with the release further showcasing Games Global’s commitment to curating diverse, high-performing franchises for its partners.
Terence Igesund, Executive Producer at Stormcraft Studios, said: “Immortal Romance
: Sarah’s Secret Power Combo
was created to move the Immortal Romance universe forward while staying true to what players love most about it. We focused on giving Sarah her defining moment, a personalised chapter so to speak. One that feels powerful and elevated, supported by gameplay that’s bold but cohesive. It’s a confident evolution of the brand and a clear signal of where the series is headed next.”
The post Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
X Games and Stake Announce Groundbreaking Global Partnership to Revolutionize Action Sports Betting
X Games, the undisputed cultural home of action sports, today announced a global partnership naming Stake as the exclusive online casino and sports betting partner of the X Games League (XGL). This historic collaboration marks a significant evolution for X Games as it prepares to launch the X Games League, integrating elite competition with next-generation fan engagement and sports wagering.
As the X Games continues to push the boundaries of progression, this partnership leverages Stake’s position as the world’s leading online casino and sports betting platform to reach a digitally native, global audience. Building on the foundation laid by official data provider Alt Sports Data, fans will now have unprecedented access to live odds and betting integrations on Stake and across the X Games ecosystem.
Key Partnership Highlights:
-
Official Status: Stake becomes the Exclusive Online Casino & Sports Betting Partner for the X Games League (XGL).
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Integrated Betting Experience: Real-time odds provided by Alt Sports Data will be featured during broadcasts, offering fans a seamless way to engage with the competition.
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Athlete Collaboration: A new Athlete Ambassador Fund will support top-tier X Games athletes in creating exclusive, co-branded content for the global community.
X Games livestreamed only on KICK
All four global XGL events each year, including the upcoming Winter Games in Aspen, will be live streamed on KICK, the exclusive home of livestreaming. This coverage also includes both the Summer and Winter XGL Drafts, giving fans access to every key moment throughout the season.
Executive Perspectives:
“Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave. This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen,” said Cherie Cohen, Chief Revenue Officer at X Games
“We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration. By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition,” says Akhil Sarin, Chief Marketing Officer at Stake.
Looking Ahead
The partnership officially kicks off at X Games Aspen (January 23-25, 2026), followed by the Summer XGL Draft in March. As the X Games League continues its global expansion, Stake and Kick.com will remain at the forefront of the broadcast and digital experience.
The post X Games and Stake Announce Groundbreaking Global Partnership to Revolutionize Action Sports Betting appeared first on Americas iGaming & Sports Betting News.
Latest News
ALL THE ACTION, ALL THE DATES, POKERSTARS OPEN PHILADELPHIA SCHEDULE RELEASED
PokerStars has announced the full schedule for PokerStars Open Philadelphia, with an eight-day long live poker festival taking place at Live! Casino & Hotel Philadelphia, headlined by a $500,000 guaranteed Main Event running March 16 – 23, 2026.
Players will be able to qualify online via PokerStars, from just $10 starting January 20, with satellites offering pathways into the $1,100 Main Event and other headline tournaments. Online satellites are available to eligible players in Pennsylvania, New Jersey, Michigan, and Ontario.
Following the huge success of last year’s event, which more than doubled its guarantee, PokerStars Open Philadelphia 2026 will feature seven trophy events, exclusive merchandise giveaways, and appearances from PokerStars ambassadors Joe Stapleton, Arlie Shaban and Jen Shahade.
The 2025 Main Event attracted 1,154 entries, generating a massive $1,107,840 prize pool, firmly establishing Philadelphia as a must-stop destination on the PokerStars Open calendar.
The headline $1,100 buy-in Main Event will feature four starting flights, giving players multiple opportunities to build a stack and compete for a share of one of the largest prize pools in the region this spring.
“PokerStars Open Philadelphia has quickly established itself as one of the most exciting live stops on our North American calendar,” said RJ Peterson, Senior Director of Marketing, PokerStars. “After seeing the Main Event more than double its guarantee last year, we’re proud to return to Live! Casino & Hotel Philadelphia with bigger momentum and multiple ways for players to qualify and compete. Philly has proven it’s a fantastic poker city, and we’re excited to bring the Open back in March.”
POKERSTARS OPEN PHILADELPHIA – KEY EVENTS
- $1,100 Main Event – March 18 – 22 – $500,000 guarantee (four starting flights)
- Women’s Event – March 20 – $10,000 guarantee
- PokerStars Cup – March 22 – $40,000 guarantee
- Seven trophy events in total across the full schedule
In addition to the core festival, PokerStars and Live! Poker sister brands in Philadelphia and Maryland are teaming up to deliver a special edition satellite event on Monday, March 23rd at Live! Philadelphia, sending players to the Live! Poker Classic Main Event in Maryland (March 26-30). PokerStars is adding twenty seats to the $220 buy-in satellite tournament, valued at $22,000, creating a tremendous opportunity for players to qualify for the $1,100 Live! Poker Classic Main Event in Maryland from Philadelphia while strengthening the growing partnership between PokerStars and Live! Poker brands.
Anne Tran, Director of Poker Operations at Live! Casino & Hotel Philadelphia, said “Live! Casino and Hotel is excited to reconnect with PokerStars and create unforgettable memories with our players as this unique tournament returns to the vibrant atmosphere of the Live! Poker Room,” said Anne Tran, Director of Poker Operations at Live! Casino & Hotel Philadelphia. “The cards are ready, the tables are set, and the excitement is palpable. Welcome back to where the real magic happens!”
With major guarantees, a proven track record of smashing expectations, and a packed schedule both on and off the felt, PokerStars Open Philadelphia 2026 promises to be one of the standout live poker events of the spring.
The post ALL THE ACTION, ALL THE DATES, POKERSTARS OPEN PHILADELPHIA SCHEDULE RELEASED appeared first on Americas iGaming & Sports Betting News.
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