Latest News
Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group
Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.
Ellmount Group CEO, Claes af Buren says: “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”
Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product. I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”
About Ellmount Gaming
Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.
The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.
Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”
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BGaming
Meet Some Playful Piggies and Win Big in BGaming’s Piggy Bank Hold & Win
BGaming, a popular iGaming content provider, has unveiled its latest #Entertainment slot, Piggy Bank Hold & Win, inviting players to join a lively cast of colourful piggies in a playful new release.
The game puts a fresh spin on the well-known Hold and Win mechanic, unfolding across a compact 3×3 grid enhanced by vibrant, casual-style visuals and upbeat audio.
Players aim to activate the Hold and Win bonus by landing three symbols on the middle horizontal reel. Above the reels sit three piggy characters—Green, Pink, and Blue—each capable of triggering unique features during the bonus round. As the game progresses, the piggies collect coins that land on the grid, steadily building anticipation with every spin.
Each piggy introduces a distinct mechanic: the Green Piggy can reset remaining spins back to three, the Pink Piggy applies multipliers of up to x8 to total winnings, and the Blue Piggy expands the grid to 3×5, unlocking greater win potential.
Additional features include Mystery and Collect symbols, alongside five available jackpots, with the top Royal Jackpot offering a payout of up to 2,000x the bet.
A playful detail sees a pig snout appear at the side of the grid, giving players access to Buy Bonus options. This allows instant entry into a randomised bonus round or enhanced versions with extra features.
Alex Baliukonis, Game Producer at BGaming, said, “The Hold and Win gameplay mechanic is one of the most consistently popular with players right now, and with Piggy Bank Hold and Win, we have added plenty of personality to the format.
The game’s playful design perfectly matches the fast-paced features, showing that you can add something fresh to a well-known formula without overcomplicating it, and we look forward to seeing how players engage with Piggy Bank Hold & Win.”
The post Meet Some Playful Piggies and Win Big in BGaming’s Piggy Bank Hold & Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Easter
Evoplay expands seasonal portfolio with a duo of new Easter games
Evoplay, the award-winning game developer, is marking the Easter season with the release of two vibrant new titles — Uncrossable Rush Eggster and 3 Bunny Pots Bonanza — combining high-energy gameplay with feature-rich mechanics.
Leading the seasonal rollout is Uncrossable Rush Eggster, the newest entry in the studio’s popular crash-style series. Players once again follow Eggwina the hen as she navigates a hectic 24-lane highway, choosing after each successful move whether to cash out or continue for bigger multipliers.
The game offers four difficulty levels, from Easy to Hardcore, alongside fully customisable autoplay settings. With unpredictable traffic patterns shaping every round, the experience delivers a dynamic risk-reward balance where no two sessions feel the same. Fast-paced gameplay and rising multipliers make it particularly appealing for players seeking quick, high-intensity sessions with a seasonal twist.
Joining the release is 3 Bunny Pots Bonanza, a slot set inside a treasure-filled bunny vault, where players spin for vibrant coins, glittering gems, and golden rewards.
At its core are Bonus Coin symbols that unlock a feature packed with multipliers, extra spins, and expanding reels through three distinct boosters. With multiple gameplay combinations and the potential to trigger the Grand Jackpot, the title offers a highly engaging experience with strong replay value and multiple paths to big wins.
Together, the two launches highlight Evoplay’s ability to blend seasonal themes with varied gameplay formats, catering to a wide spectrum of player preferences during one of the year’s most active content periods.
Ivan Kravchuk, CEO at Evoplay, said: “Easter is a great opportunity for us to explore more playful themes across different game formats.
“With Uncrossable Rush Eggster, we’ve added a seasonal twist to one of our most recognisable series, while 3 Bunny Pots Bonanza delivers a feature-rich slot packed with colour and rewarding mechanics. Together, they offer players two distinct but equally engaging ways to celebrate the season.”
The post Evoplay expands seasonal portfolio with a duo of new Easter games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Kate Romanenko Commercial Director at Kendoo
Kendoo Accelerates with Jackpot-Driven Locomotoro
Exciting Loco Free Spins, engaging Toro Bonus, and the exhilarating VIP Express jackpot conclusion.
Kendoo, the rapidly expanding slot developer, has accelerated the launch of Locomotoro, an exciting 5×3 slot where thunderous engines and a fierce Toro drive each spin on a progression-focused adventure.
Designed to cater to every player, from casual to high-stakes, Locomotoro embodies Kendoo’s player-centric philosophy in game development. Centered on dynamic visuals, the game employs gratifying mechanics and a captivating rhythm that heightens excitement before presenting substantial wins in the VIP Express.
Central to the experience is the Toro Bonus, a Hold and Win feature that enlarges the grid from 5×3 to 5×6 when players reveal extra rows with Green Light symbols. Every Green Light unlocks a secured row and turns into a Bonus or Collect symbol, instantly enhancing the board’s worth.
When Bonus, Bonus Jackpot, and Collect symbols appear, respins are reset, and Collect symbols accumulate all active values and remain fixed, progressively leading to substantial payouts.
After all rows are freed, the following Green Light opens the Golden Gate, subsequently triggering the VIP Express at the conclusion of the feature.
In the VIP Express feature, a golden train comes in with cars loaded with rewards determined by the overall bet amount. Prizes consist of the Mini, Minor, Major, and Grand jackpots, with the Grand providing 1000x.
All VIP Express rewards are incorporated straight into the Toro Bonus amount. Moreover, gathering 30 symbols of any kind during the Toro Bonus triggers a Full Board Multiplier, which doubles the total payout of the feature.
Loco Spins introduce additional diversity, activated by three Scatter symbols to grant five Free Spins, with chances for retriggering during the round.
For players looking to access premium gameplay instantly, the Buy Feature option allows entry into the Toro Bonus for 75x the bet or the enhanced VIP Toro Bonus for 150x, with higher chances at triggering the VIP Express
Locomotoro is now available for demo and real play across all Kendoo partner platforms.
Kate Romanenko, Commercial Director at Kendoo, said: “Locomotoro is built around momentum and structured payoff. Players can feel the progression as they unlock rows, open the Golden Gate and ultimately trigger the VIP Express.
“It delivers a strong bonus climax combined with clear win progression, which makes the overall experience both satisfying and highly engaging.”
The post Kendoo Accelerates with Jackpot-Driven Locomotoro appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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