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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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BMM Testlabs to Exhibit at SiGMA Asia Summit 2026

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BMM Testlabs announced its participation in the SiGMA Asia Summit May 31-June 3 at the SMX Convention Center Manila.

Attendees can visit BMM Testlabs at Stand No. 2619 to learn how the Company supports suppliers, operators and regulators across regulated gaming markets worldwide through its comprehensive compliance and product certification services.

BMM will highlight its ability to test and certify gaming products to every regulator’s standard, anywhere in the world.

In the Philippines, BMM Testlabs is licensed to provide testing and certification services for slot machines, table games, electronic table games, iGaming, bingo, retail and online sports betting, poker and mobile gaming solutions.

BMM Testlabs’ Vice President, Business Development – Asia Jeffrey Fong said: “SiGMA Asia Summit continues to be an important event for the gaming industry across the Asia-Pacific region. We are proud to support suppliers, operators, and regulators with trusted compliance expertise that helps bring products to market efficiently and responsibly. Our global experience, combined with our strong regional knowledge, allows us to help our customers grow confidently in regulated gaming markets throughout Asia and beyond.”

BMM Testlabs continues to expand its support of regulated gaming markets worldwide through its global network of laboratories and technical experts, helping customers achieve faster market access while maintaining the highest standards of quality, security and regulatory compliance.

The post BMM Testlabs to Exhibit at SiGMA Asia Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Hosts Second Charity Run to Empower Bulgarian Athletes

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For a second consecutive year, Amusnet united employees, families, friends and sports enthusiasts around a meaningful cause through the Amusnet Charity Run. It is a corporate initiative combining active lifestyles, teamwork and social impact. The event was initiated by Konstantin Ivanov, Director, Engineering Casino at Amusnet, and has quickly become a growing tradition within the company.

This year’s edition attracted nearly 200 participants, including representatives from almost every division across the organisation, with especially strong involvement from the technical, product, compliance and production teams. Employees took part alongside family members and friends, turning the event into a celebration of community spirit and shared values.

The initiative aims to support athletes from the National Paralympic Organisation in their preparation for upcoming national and international competitions. For every kilometre completed, Amusnet donated funds to the Organisation in support of the athletes and their future participation in competitions, reflecting the idea that sport unites people, builds resilience and drives positive change.

Participants collectively covered an impressive 960 kilometres, and the atmosphere throughout the event reflected strong engagement and enthusiasm across all levels of the company, from employees and specialists to division leads and management representatives. Many colleagues joined the initiative for a second consecutive year, further reinforcing the event’s importance within the company culture.

“This event is a sporting challenge for us, but also reflects the spirit of solidarity and responsibility shared across the company. Seeing so many colleagues and their families personally support this cause proves that when people unite around a meaningful mission, they can create real impact,” said Konstantin Ivanov, Director, Engineering Casino at Amusnet and initiator of the Charity Run.

Ilia Lalov, Chairman of the National Paralympic Federation, said: “Support like this is invaluable for our athletes. Beyond the financial contribution, initiatives such as the Amusnet Charity Run send a strong message of respect, inclusion, and encouragement to the entire Paralympic community. We are grateful to everyone who stood behind this cause.”

The post Amusnet Hosts Second Charity Run to Empower Bulgarian Athletes appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Greece

Amusnet Goes Live with Superbet in Greece

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Amusnet Greece has launched its portfolio on Superbet.gr, marking an important step in strengthening its presence in the Greek regulated market.

Through this partnership, the players can now enjoy a selection of Amusnet’s most popular and proven titles, known for their engaging gameplay, reliability and high-quality design. The rollout features 69 top-performing titles, providing a robust selection of content from day one.

The initial release for Greece includes world-renowned games such as Shining Crown and Shining Crown Buy Bonus, the 14 Golden Coins Link Jackpot titles and the popular “Hot” series featuring Super Hot, Power Hot and Burning Hot. These games offer players a balanced mix of classical mechanics and modern features, tailored to the local audience’s preferences.

“We are grateful to be part of Superbet’s entry into the Greek market and excited about the opportunities this partnership brings. With our strong local presence and proven performance in the market, we are confident we can support Superbet in building a competitive and engaging offering from day one,” said Jelena Stankovic, Director at Amusnet Greece.

“Partnering with Amusnet, a globally renowned provider with strong traction in the Greek market, marks another milestone in our ambitious growth journey, while elevating our commitment to delivering a next-level, immersive entertainment experience for our customers,” said Stathis Leontaritis, Casino Lead at Superbet Greece.

The launch further reinforces Amusnet’s commitment to expanding its footprint in key regulated markets while delivering tailored, high-quality content to local audiences through trusted partners like Superbet.

The post Amusnet Goes Live with Superbet in Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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