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Industry veteran Mery Blomqvist to spearhead global marketing efforts for Ellmount Group

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Following the recent changes to both our brands casinoroom.com and highroller.com, we are thrilled to announce Ellmount Group’s new CMO, Mery Blomqvist. Mery is an experienced marketeer with a passion for iGaming. Together we are sure we will take the next important step in our quest to become the number one casual light online entertainers in the industry.

Ellmount Group CEO, Claes af Buren says:  “With Mery on our team, we now have all the brain capacity we need to up the game even more, and meet the great demands of the future in iGaming head-on. We focused greatly last year on improving our products to meet the high demands of our customers. This year we aim to focus on getting more players to enjoy our fun and safe, entertaining online casinos. I am so pleased to welcome such a talented marketer on board since this is where she excels.”

Ellmount Group CMO, Mery Blomqvist added: “Ellmount is a great company, with strong values, an inspired vision, and first-class product.  I am super excited to be joining the group at a very exciting time, where we are looking to level up and expand our brands’ presence in what has always been a fast-moving industry. Success in this industry results from many variables, and as Claes mentioned, many of these have been addressed, and more improvements are on the way. But, complacency is the enemy of progress, so we shall not be resting on our laurels. Looking forward, not only will we be bringing more players to the brands, but we shall also be bringing light online entertainment to the forefront of a wide and varied range of customers’ minds. Where we lead, others will follow.”

 

 

About Ellmount Gaming

Ellmount Gaming is the future of light online entertainment, and the official operating company for the two world-class brands, CasinoRoom.com and HighRoller.com. Both brands offer players an abundance of games designed to suit all playing styles and stakes. Established in 2005 with an innovative and entrepreneurial edge, Ellmount is a Swedish-founded company, with its headquarters located in the heart of Stockholm, and a further six offices worldwide, including Malta, Serbia, Curacao, Costa Rica and LA.

The group takes great pride in the job of delivering light entertainment seriously. Customers can enjoy their gaming happy in the knowledge that the group puts a significant emphasis on responsible gaming and actively encourages players to play safely, happily, and by the rules. Customers will not be disappointed by the 24/7, 365 days a year customer support with intimate knowledge gained from years of dedication. A consolidated effort from over 80 employees covering 14 nationalities deliver pinpoint solutions for web, CRM and its own back-end platform.

Ellmount Group CEO Claes af Buren comments: “What makes us unique is that we have a top of the line affiliate business in Spikeup combined with our own performance marketing platform, and two strong casino brands. At the heart of all this sits our BI unit that gives the group the insights required to give our playing customers not just what they want… but also what our B2B customers need in order to have their online casinos performing the way they want them to.”

 

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activity report 2025

GGL Publishes Activity Report 2025

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The German Gambling Authority (GGL) has published its latest activity report for 2025. The report highlights the GGL’s measures in supervising legal providers and its latest work against illegal gambling.

Supervision and Licensing of Legal Providers Further Systematised

While previous years focused primarily on granting licenses, in 2025 the emphasis shifted significantly to the structured supervision of licensed providers. Key instruments included supervisory discussions, both ad hoc and proactive measures based on reports and market observations. Internal collaboration between the relevant departments was further intensified, contributing to a uniform and consistent supervisory practice.

Further Development of the Technical Infrastructure and Supervisory Systems

The expansion of the technical infrastructure was further advanced. The goal is to create a reliable and comparable data basis for supervision, analysis and future regulatory decisions. Enforcing the mandatory and correct use of the safe servers by the authorised providers remained a challenging process in 2025, but it is the foundation for the necessary improvement in data quality.

Focusing the Fight Against Illegal Gambling on the Entire Market Environment

In 2025, the approach to combating illegal online gambling was further refined and consistently aligned with the entire market environment. In addition to measures against the operators themselves, the focus is increasingly shifting to the service providers involved. This approach ensures that illegal offerings are not viewed in isolation, but rather addressed within their market and process contexts.

In 2025, GGL worked closely with platform operators to further reduce the visibility of illegal content in the digital space.

Market measurement has been further developed scientifically. Due to its opaque and dynamic structure, the evaluation of the development of the illegal gambling market requires a particularly robust methodological basis. The 2025 activity report therefore does not include any independent figures on the size of the illegal market for the year 2025. Instead, the presentation is based on the results of the scientific study “Investigation of the black market and channeling of gambling on the internet based on a survey of gamblers”.

GGL deliberately chose this approach to increase the validity and comparability of the market data and to ensure methodologically sound results.

This study, already published, shows that in 2024 the market volume of illegal and therefore unregulated online gambling will be 23%. This results in a channeling rate of 77%. This means that legal or regulated offerings account for more than three-quarters of the online gambling market.

The existing study will be continued so that a scientifically sound data basis on the development of the illegal market can be provided.

Outlook 2026: 5 Years of GGL Mean Evaluation and Further Development

The developments so far show an increasing consolidation of the supervisory and enforcement structures within the framework of the State Treaty on Gambling 2021.

The focus in the coming years will be on the legally required evaluation, the preparation of the new licensing cycle from 2027 onwards, and the further strengthening of data-based and scientifically sound supervisory instruments.

The 2025 activity report can be found under Publications of the Joint Gambling Authority of the Federal States – Annual Reports.

The post GGL Publishes Activity Report 2025 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ageeth Bakker Joins Nederlandse Loterij as CFRO

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The Dutch national gambling operator, Nederlandse Loterij, has appointed Ageeth Bakker as its Chief Financial & Risk Officer (CFRO).

Since 2019, Ageeth Bakker was CFRO and a member of the Executive Board of Bovemij Group. Last week, she stepped down from that financial institution in the mobility sector, which specialises in insurance, guarantees and data services. Prior to that, Bakker was Chairperson/Managing Director of Onderlinge Waarborggroep Centramed. She also worked at Achmea Group for 13 years, six of which were in various executive positions; including as Director of Finance, Risk and Supply Chain Management at Centraal Beheer and Financial Director of Avéro Achmea.

Raymond Knops, Chairman of the Supervisory Board of Nederlandse Loterij, said: “The Supervisory Board is pleased to welcome a highly experienced executive like Ageeth Bakker as CFRO of Nederlandse Loterij. Her extensive expertise in finance and risk and a career in regulated sectors are an excellent fit for this board position. With the arrival of Ageeth Bakker, the board is at full strength to further realize Nederlandse Loterij’s strategic ambitions as the most responsible gambling provider and the largest driver of sports and physical activity.”

Ageeth Bakker said: “What particularly appeals to me about Nederlandse Loterij is the combination of a strong social mission and a leading position in the gambling sector. With ten trusted brands, Nederlandse Loterij offers players a safe and responsible range of lotteries and online games of chance, the proceeds of which benefit society. I am happy to contribute to that. I look forward to working with the Board and all colleagues to continue building a successful and future-proof organization, so that we can continue to increase our social contribution.”

The post Ageeth Bakker Joins Nederlandse Loterij as CFRO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Banijay Gaming Acquires French Operator JOA

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Banijay Gaming is to acquire JOA, marking another important step in its strategy to build a European diversified gaming leader in light of evolving customer expectations, from funds managed by Blackstone and Kings Park Capital pursuant to a put option agreement.

JOA is the second-largest casino operator in France, with a nationwide network of 33 casinos rooted in every region generating approximately €430 million in gross revenues in 2025.

Its venues combine gaming with restaurants, bars and a broad range of leisure experiences which attract over 4.6 million yearly customers.

Following the acquisition of Tipico Group in April 2026, this transaction further expands Banijay Gaming’s omnichannel capabilities by adding its digital expertise to JOA’s wide network of land-based entertainment destinations.

At the heart of this transaction is a long-term value creation story: Banijay Gaming will accelerate JOA’s next phase of development in France and internationally.

Responsible gaming remains central to Banijay Gaming’s strategy, with both companies continuing to raise standards and share best practices in line with a common commitment to player protection.

Laurent Lassiaz, Chairman of JOA, will continue to lead JOA alongside the existing management team, ensuring continuity for employees, customers and local stakeholders.

Completion of the transaction is expected during H2 2026, subject to JOA’s employee representatives’ consultation and customary regulatory approvals including merger control and casino gaming regulatory approvals.

Nicolas Béraud, Chairman of Banijay Gaming, said: “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution.

“We look forward to supporting JOA’s next phase of development by bringing our expertise in technology, artificial intelligence and data, while preserving the entrepreneurial culture and operational excellence that have made the company successful.”

Laurent Lassiaz, Chairman of JOA, said: “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.

“Their expertise in technology and digital innovation will help us accelerate our omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength. Together, we will be ideally positioned to pursue our ambitions in France and internationally.”

The post Banijay Gaming Acquires French Operator JOA appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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