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Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer

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Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty

Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires in 2020.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming. Anders will be responsible for the company’s financials, whilst providing strategic counsel to the CEO and the members of the Board.

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Prior to joining Adverty, Anders was CFO at Howden Insurance Brokers Sweden, where he drove a Finance Transformation Project, whilst also being responsible for IT and HR. He was also Head of Business Control at Cherry, a holding company which invests in gaming companies and which was subsequently acquired by a British private equity fund. He started off his career as a management trainee at high-profile media company MTG after which he held a variety of executive roles in several multinational companies.

Anders comments: “I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge – despite a challenging trading environment as we start the new year. Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline, both in the short and the long term.”

Niklas Bakos, CEO and founder of Adverty adds: “We are delighted to welcome Anders to the team. He is a well-respected leader with business experience which is both deep and incredibly diverse, thanks to a wide range of finance and development roles across many industries and geographies. His skills set stands us in great stead as we look forward to future success.”

The expansion of Adverty’s business follows ever-increasing numbers of advertisers looking for unobtrusive in-game advertising at scale, in a largely untapped but hugely exciting media frontier which is slowly moving into the mainstream consciousness.

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7777 gaming obtains supplier license in Brazil

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7777 gaming is thrilled to announce its latest milestone: obtaining a supplier certification for the Brazilian market. This achievement allows the company to bring its exciting portfolio of online casino games to local operators, marking a significant step in its expansion across Latin America.

“We are incredibly proud to enter Brazil, one of the most dynamic and promising gaming markets in the region,” shared Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming. “This certification opens the door to collaborating with local operators and introducing Brazilian players to our innovative and engaging games. We’re excited to become part of this vibrant gaming landscape.”

The certification highlights 7777 gaming’s dedication to meeting local regulatory requirements and delivering top-quality gaming content tailored to diverse audiences. Players in Brazil can now enjoy fan-favorite titles like Crazy 100 Bucks, Candy Anyways, and Devil’s Deal Soul for Sale, all known for their captivating designs and immersive gameplay. The first pack of 20 thrilling titles is already certified and ready to be integrated into the local online operators’ platforms.

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This expansion into Brazil is part of 7777 gaming’s broader strategy to establish itself as a leading provider in regulated markets worldwide. With its creative game portfolio and commitment to excellence, the company is set to make a strong impression in Brazil and beyond.

Stay tuned for more updates as 7777 gaming continues to bring its cutting-edge gaming experiences to players across the globe.

Meet 7777 gaming team at SBC Summit Rio, 25-27 February 2025, Riocentro, Rio de Janeiro, Brazil.

The post 7777 gaming obtains supplier license in Brazil appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

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Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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