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Dutch ’King TOTO’ campaign wins a European Golden Effie 

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TOTO is one of seven games provided by Nederlandse Loterij and now its success is being internationally recognized. The prestigious European Effie Awards 2020 took place on January 14th, where TOTO won a Golden Effie with its ’King TOTO’ campaign in the category: Media, Leisure & Entertainment. The campaign was developed on behalf of TOTO by Amsterdam based creative agency TBWANEBOKO.

Results of the campaign: ‘mind-blowing’
The goal of the campaign was to both revive the brand and to broaden the target group. According to the Effie jury, the results of the campaign were ‘mind-blowing’ – TOTO’s old-fashioned brand image has been radically changed. The jury was impressed by how TOTO has managed to use humour and fantastic output to steer the brand in a contemporary way. The jury finished with stating, ‘Strong insight translated into strong execution. Simple and consistent. The results were outstanding and also extremely well presented.’

“Lots of humor, mind-blowing results, and extremely well presented.” According to the Effie jury.

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A full trophy cabinet
The campaign has a proven, winning track record within the Dutch creative scene, already securing: Two Dutch Golden Effies in 2019, SAN Accent Awards, an Advertising Music Award, and several Dutch Creativity Awards (also known as the ADCN Awards).

About the campaign
The TOTO campaigns always include a King TOTO who challenges (potential) players: ‘Do you know it better?
Then come on!’ Earlier, the role of King TOTO was played by famous Dutch football player, Royston Drenthe, former professional football players Sjaak Swart, Johan Boskamp, ​​and famous Dutch rapper Donnie. Andy van der Meyde is the newest King TOTO.

Responsible gaming
The most recent TOTO campaign, with Dutch football player Nathan Rutjes, focuses on gaming responsibility. ‘Keep calm, play consciously’ is the approach. With this campaign, TOTO wants to make it clear that it still remains a game.

Arno de Jong, Chief Marketing Officer at Nederlandse Loterij, says: ‘A good campaign evokes reactions and has a measurable effect on the organizational objectives. We are very aware of the impact of  ‘Koning TOTO’ since its introduction in the Netherlands in 2018. I think it is a great honor that the campaign was judged at a European level and that we received this award.’

Darre van Dijk, Chief Creative Officer of TBWANEBOKO, adds: ‘In a world without real-life celebrations, we kick off the year in the best possible way. After the two Golden Effies in the Netherlands, we, and our friends from TOTO received a European Golden Effie for “King TOTO”. We are very pleased that a campaign with so much Dutch timbre is understood internationally.’

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7777 gaming obtains supplier license in Brazil

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7777 gaming is thrilled to announce its latest milestone: obtaining a supplier certification for the Brazilian market. This achievement allows the company to bring its exciting portfolio of online casino games to local operators, marking a significant step in its expansion across Latin America.

“We are incredibly proud to enter Brazil, one of the most dynamic and promising gaming markets in the region,” shared Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming. “This certification opens the door to collaborating with local operators and introducing Brazilian players to our innovative and engaging games. We’re excited to become part of this vibrant gaming landscape.”

The certification highlights 7777 gaming’s dedication to meeting local regulatory requirements and delivering top-quality gaming content tailored to diverse audiences. Players in Brazil can now enjoy fan-favorite titles like Crazy 100 Bucks, Candy Anyways, and Devil’s Deal Soul for Sale, all known for their captivating designs and immersive gameplay. The first pack of 20 thrilling titles is already certified and ready to be integrated into the local online operators’ platforms.

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This expansion into Brazil is part of 7777 gaming’s broader strategy to establish itself as a leading provider in regulated markets worldwide. With its creative game portfolio and commitment to excellence, the company is set to make a strong impression in Brazil and beyond.

Stay tuned for more updates as 7777 gaming continues to bring its cutting-edge gaming experiences to players across the globe.

Meet 7777 gaming team at SBC Summit Rio, 25-27 February 2025, Riocentro, Rio de Janeiro, Brazil.

The post 7777 gaming obtains supplier license in Brazil appeared first on European Gaming Industry News.

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Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025

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Sportradar is pleased to announce that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona.  The company’s innovative Alpha Odds solution was honored in two competitive categories, continuing to solidify Sportradar as a leader in the online gaming industry. The European iGaming awards, a benchmark for excellence in the sector, celebrate groundbreaking achievements and advancements that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

  • 2024 Innovation of the Year: Celebrating the pinnacle of innovation and creative thinking in iGaming.
  • Best Sports Betting Innovation: Honoring extraordinary advancements in the sports betting arena.

A service offered through Sportradar’s Managed Trading Services (MTS), Alpha Odds leverages AI-driven odds personalization technology to deliver bespoke betting prices for sportsbook operators. Alpha Odds recalculates financial exposure in real time, enabling operators to manage liability with unparalleled precision, reduce risk and enhance profitability. Since its launch, Alpha Odds has generated an average 13% improvement in margin performance for sportsbooks using the solution.

Through Alpha Odds, Sportradar’s MTS continues to optimize trading strategies and elevate sportsbook profitability, while reinforcing Sportradar’s position as a trusted technology partner for operators worldwide.

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Xanada Investments Announces Strategic Investment in Bettorify

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Xanada Investments has announced a strategic partnership with Bettorify, an emerging platform provider delivering localized and premium iGaming solutions.

Bettorify’s core differentiator lies in its dedication to localization. The company specializes in white-label and turnkey platforms that resonate with local players, particularly across Asia’s diverse and rapidly growing iGaming market.

By integrating local payment methods and offering a tailored game portfolio, Bettorify enables operators to meet the unique needs of players while navigating regional complexities with ease.

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Xanada Investments’ role goes beyond capital infusion. The fund brings extensive expertise, a powerful network, and a shared vision for success. With this partnership, Bettorify is set to improve its offerings further, expand operations across Asia, and bring tailored, competitive solutions to operators navigating the region’s complex landscape.

Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts:
“Bettorify offers a compelling answer to the growing demand for localized solutions in Asia’s iGaming market, which remains one of the most dynamic and under-served regions globally. Their approach to building deeply customized platforms for local audiences is both innovative and necessary.

Hanna Rai, CEO of Bettorify, expressed enthusiasm about the partnership: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify. Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia, and continue delivering unmatched platforms that operators and players love. Together, we aim to set a new standard in the iGaming industry.”

The post Xanada Investments Announces Strategic Investment in Bettorify appeared first on European Gaming Industry News.

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