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Dutch ’King TOTO’ campaign wins a European Golden Effie

TOTO is one of seven games provided by Nederlandse Loterij and now its success is being internationally recognized. The prestigious European Effie Awards 2020 took place on January 14th, where TOTO won a Golden Effie with its ’King TOTO’ campaign in the category: Media, Leisure & Entertainment. The campaign was developed on behalf of TOTO by Amsterdam based creative agency TBWANEBOKO.
Results of the campaign: ‘mind-blowing’
The goal of the campaign was to both revive the brand and to broaden the target group. According to the Effie jury, the results of the campaign were ‘mind-blowing’ – TOTO’s old-fashioned brand image has been radically changed. The jury was impressed by how TOTO has managed to use humour and fantastic output to steer the brand in a contemporary way. The jury finished with stating, ‘Strong insight translated into strong execution. Simple and consistent. The results were outstanding and also extremely well presented.’
“Lots of humor, mind-blowing results, and extremely well presented.” According to the Effie jury.
A full trophy cabinet
The campaign has a proven, winning track record within the Dutch creative scene, already securing: Two Dutch Golden Effies in 2019, SAN Accent Awards, an Advertising Music Award, and several Dutch Creativity Awards (also known as the ADCN Awards).
About the campaign
The TOTO campaigns always include a King TOTO who challenges (potential) players: ‘Do you know it better?
Then come on!’ Earlier, the role of King TOTO was played by famous Dutch football player, Royston Drenthe, former professional football players Sjaak Swart, Johan Boskamp, and famous Dutch rapper Donnie. Andy van der Meyde is the newest King TOTO.
Responsible gaming
The most recent TOTO campaign, with Dutch football player Nathan Rutjes, focuses on gaming responsibility. ‘Keep calm, play consciously’ is the approach. With this campaign, TOTO wants to make it clear that it still remains a game.
Arno de Jong, Chief Marketing Officer at Nederlandse Loterij, says: ‘A good campaign evokes reactions and has a measurable effect on the organizational objectives. We are very aware of the impact of ‘Koning TOTO’ since its introduction in the Netherlands in 2018. I think it is a great honor that the campaign was judged at a European level and that we received this award.’
Darre van Dijk, Chief Creative Officer of TBWANEBOKO, adds: ‘In a world without real-life celebrations, we kick off the year in the best possible way. After the two Golden Effies in the Netherlands, we, and our friends from TOTO received a European Golden Effie for “King TOTO”. We are very pleased that a campaign with so much Dutch timbre is understood internationally.’
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Midnite appoints Alex Henderson as VP of Compliance to drive commitment to ‘doing things right’

Fast-growing UK sportsbook and casino Midnite has further bolstered its team with the appointment of Alex Henderson as VP of Compliance.
Henderson joins Midnite with significant experience across compliance, regulatory affairs and operational risk within the gambling sector. He has worked with established operators, law enforcement agencies and advisory firms, bringing a balanced understanding of commercial and compliance challenges.
The addition of Henderson is the latest key addition for Midnite, after the appointment of Zach Amin as Vice-President of Sportsbook and Andrew Mook as Head of Brand Marketing – with both joining from Flutter.
Henderson’s role will involve overseeing regulatory compliance, enhancing internal processes, and supporting Midnite’s continued focus on safer gambling and operational integrity under its UK licence.
He said: “I’m genuinely excited to be joining Midnite at such an exciting time in our growth story. Everyone I’ve met so far has been welcoming and clearly driven by a real passion for what they’re building. There’s a strong sense of ambition matched by a real commitment to doing things right.”
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. In April, Midnite announced an investment of about £7.7m to help fuel its growth ambitions. The company has subsequently secured high-profile sponsorship partnerships with the World Snooker Championship, Southampton Football Club and Sheffield United Football Club.
The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.
Wright said: “We’re building Midnite to be the most exciting betting brand in the UK but also the most trusted and that means taking compliance seriously. Alex brings heavyweight experience and the mindset we value – sharp, pragmatic and unafraid to raise the bar. His appointment is in keeping the standards we expect and the culture we’re creating.”
The post Midnite appoints Alex Henderson as VP of Compliance to drive commitment to ‘doing things right’ appeared first on European Gaming Industry News.
EurAsia
Groove Technologies Partners with “Azərlotereya” OJSC to Revolutionise Digital Gaming Experience

Groove Technologies, a leading global iGaming platform and game aggregation solutions provider, today announced a landmark partnership with “Azərlotereya” OJSC, the official lottery organizer, iGaming and sports betting operator in Azerbaijan.
This collaboration will leverage Groove’s cutting-edge gaming platform and proven technological reliability to deliver an unparalleled digital experience to players across Azerbaijan.
With a vast portfolio of over 15,000+ games from over 150 top-tier providers and a robust, scalable infrastructure, Groove’s platform ensures seamless performance, security, and innovation.
The partnership will introduce “Azərlotereya” players to a new era of immersive gaming, powered by Groove’s industry-leading payment solutions, real-time analytics, and player engagement tools.
Rachel Tourgeman, Head of Partnerships at Groove Technologies, stated: “This partnership is a testament to Groove’s ability to deliver world-class gaming technology at scale. “Azərlotereya” recognised our platform’s unmatched reliability and depth of content, key factors in providing players with a premium, frictionless experience. Together, we’re setting a new standard for digital lottery entertainment.”
“Azərlotereya” OJSC added: “Our mission is to bring innovation and trust to “Azərlotereya” gaming landscape, and Groove’s proven platform aligns with that vision. Their technology’s stability and expansive game library allow us to elevate our offerings while maintaining the high standards of security and compliance. This partnership marks a major leap forward for our digital transformation.”
Groove’s platform is engineered for high-traffic environments, ensuring zero downtime and lightning-fast transactions, a critical advantage for “Azərlotereya” OJSC’s growing player base. The integration also includes advanced responsible gaming features, reinforcing both companies’ commitment to safe and sustainable play.
Trusted by partners worldwide, Groove turns complexity into competitive advantage. With a commitment to transparency and player satisfaction, “Azərlotereya” continues to pioneer the future of gaming in the region.
Yahale Meltzer, Co-Founder and COO of Groove Technologies, concluded: “At Groove, we don’t just power gaming platforms, we power possibilities. Collaborating with a forward-thinking partner like “Azərlotereya” allows us to demonstrate how technology can redefine an industry. This is just the beginning of a partnership that will drive innovation, engagement, and growth for years to come.”
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bingo
ZEAL invests in Swedish iLottery specialist Random State

- Co-investment by ZEAL and French lottery operator FDJ UNITED Ventures
- Strategic partnership drives industry innovation and growth
ZEAL Network SE, Germany’s leading provider of online lotteries, is investing in the innovative Swedish iLottery and iBingo specialist Random State, alongside FDJ UNITED Ventures, FDJ UNITED’s startup investment fund. With this co-investment, both partners reaffirm their commitment to advancing the global lottery industry.
Random State develops modern, digital instant lottery and bingo formats characterized by creative game design and a consistent focus on user experience. Notable clients include The UAE Lottery, the first regulated lottery in the United Arab Emirates and Delta Bingo Online, the digital arm of the Canadian gambling operator Delta Bingo & Gaming.
Investment creates value for all parties
The investment will enable Random State to strategically expand its sales and marketing activities and accelerate the development of new games – supporting the company’s continued growth trajectory. ZEAL, in turn, gains not only valuable insights into new game formats and mechanics but also benefits from the commercial partnership opportunities that come with the investment. This move is part of the strategic goal of ZEAL Ventures, the venture investment department of ZEAL, to actively shape the future of lottery and infuse innovation into ZEAL’s product portfolio.
The partnership with FDJ UNITED Ventures also highlights the increasing collaboration among leading European lottery operators, united by a shared ambition to bring fresh momentum to a modern and future-ready lottery landscape.
Driving the future of the industry together
“With Random State, we are investing into innovation in the iLottery sector,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “The team impresses with creative game design and a deep understanding of diverse user preferences – providing us with valuable impulses for the development of our own portfolio.”
“Our vision is to reimagine the lottery – digital, user-centric, and globally connected,” said Mattias Westholm, CEO of Random State. “With ZEAL Ventures and FDJ UNITED Ventures, we’ve found strong, strategically-minded partners who share this ambition. This investment allows us to accelerate our innovation pipeline and expand into new markets and customer segments.”
The post ZEAL invests in Swedish iLottery specialist Random State appeared first on European Gaming Industry News.
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