Latest News
Blueprint Gaming set for international growth with new games studio Lucksome
Leading slot developer extends development capabilities with highly-experienced games design team
Leading slot supplier Blueprint Gaming has unveiled the industry’s newest development studio, Lucksome, which promises to bring exciting and innovative new content to the global gaming industry.
Joining Blueprint’s multi-studio strategy, Lucksome is led by a team with a collective experience of 29 years in games design from across the online, land based and social casino sectors on a worldwide market scale. The new venture has strong ambitions to deliver localised games that are built with the player in mind, as well as being packed with innovative concepts.
The Lucksome team based in Malta is headed by Bryan Upton, a games design, content strategy specialist and industry veteran, who most recently worked at NetEnt, running the company’s RNG games product development unit. He has over 14 years’ experience within the gaming industry, having previously worked for IGT, OpenBet and Inspired. The company also features former NetEnt and Yggdrasil employees Josefin Uppeke, who joins as Head of Creative and Games Designer, and Johan John, Senior Product Manager.
Lucksome is a wholly owned group company that will benefit from the distribution and reliability of Blueprint’s RGS platform. The team will work closely with Simon Thompson, one of its founders, who directs design for the group.
Simon Thompson, Director of Design at Blueprint Gaming, commented: “The Lucksome team have a strong background within the casino sector and we’re delighted to welcome them to the Blueprint family.
“With another games studio joining our portfolio, our design capabilities have elevated to a new level which will provide a strong base for us to bring fresh and engaging content to the market.”
The new studio will, in addition to online slots, be exploring other styles of games, as well as unveiling a new and innovative multi-game concept in Q1. The first games designed by Lucksome are set to be distributed through Blueprint’s RGS platform within Q2 of 2021.
Lucksome becomes the latest studio under Blueprint’s growing portfolio of games following in the footsteps of Games Warehouse, Livewire, Project, Reel Time Gaming (RTG) and Merkur Gaming. The addition of Lucksome is an important move in Blueprint’s efforts to extend its international footprint, providing operators with quality, localised content across multiple markets.
Bryan Upton, Director at Lucksome, said: We’re very excited to unveil Lucksome to the industry and to be part of the Blueprint family. Our studio’s team is highly experienced in designing great games that resonate with players in multiple regions. Coupled with the group’s prolific games development technology, I’m confident we’ll bring even more exciting and innovative content to Blueprint’s already rich portfolio.
“Building a presence in Malta is an important move for the group and shows the strong intent we have to work more closely with operators and broaden our reach.”
Powered by WPeMatico
Argentina
Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline
Brazil stands out for crash-game visibility, while Argentina fragments across 15 providers, according to Blask’s review of five markets.
Blask has published new data on casino lobby distribution across five Latin American markets—Mexico, Brazil, Argentina, Chile and Peru—finding a shared baseline of Pragmatic Play dominance but sharply different secondary content patterns by country.
Across all five markets, Pragmatic Play “consistently dominates the top 30 most-distributed titles,” accounting for up to 16 positions in each country, Blask said. Beyond that layer, Blask argues there is “no single playbook” for how operators and aggregators build lobbies.
Brazil is the clearest outlier for mechanics, with crash-style titles such as Aviator and JetX appearing in the top 30, while similar formats are “largely absent” in the other markets analyzed. Blask also points to Brazil as the only country where Pocket Games Soft holds a meaningful distribution share, driven by its Fortune series.
Mexico shows the opposite pattern: the highest concentration of Pragmatic Play titles and a thinner secondary layer. Blask flagged Endorphina as an example of a provider appearing in Mexico’s top 30 but not elsewhere in its dataset.
Argentina is described as the most fragmented market, with 15 different providers represented in the top 30—more than any other country in the analysis—and broader visibility for live and table content. Chile “closely mirrors Mexico” structurally, Blask said, but includes a single non-Pragmatic title with near-ubiquitous placement across operator lobbies. Peru, meanwhile, spreads remaining top-30 positions across 12 providers, including studios not seen in the other markets and “legacy European brands such as Novomatic.”
Blask’s conclusion is that operators should not assume a winning lobby mix in one country will translate regionally. “Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals,” the company said.
The post Blask data shows LATAM casino lobbies diverge beyond Pragmatic Play’s baseline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies
Casino lobbies across Latin America may look similar at first glance — but a deeper look reveals they operate on entirely different logic. According to new data from Blask, all five major region players (Mexico, Brazil, Argentina, Chile and Peru) share one common layer: Pragmatic Play consistently dominates the top 30 most-distributed titles, accounting for up to 16 positions in each market. But everything beyond that baseline tells a different story.
Crash games cluster in Brazil but not elsewhere
Brazil is the only market where crash-style mechanics achieve consistent visibility at the lobby level. Titles like Aviator and JetX both rank among the top 30, while similar formats are largely absent in the other four markets. At the same time, Brazil is the only country where a second provider, Pocket Games Soft, secures a meaningful share of distribution, driven entirely by its Fortune series. This dual pattern suggests a highly specific local demand profile rather than a regional trend.
Mexico runs on a tighter playbook
While Brazil expands, Mexico narrows. The market shows the highest concentration of Pragmatic Play titles and one of the most limited secondary layers. At the same time, it introduces isolated signals that don’t scale regionally such as the presence of Endorphina, which appears in the Mexican top 30 but nowhere else in the dataset.
Argentina breaks the pattern entirely
Argentina stands apart as the most fragmented market in the region. Its top 30 includes 15 different providers which is more than any other country analyzed. Unlike neighboring markets, where a handful of suppliers dominate, Argentina distributes visibility across a wide range of studios, particularly in live and table segments. The result is a lobby structure that resists standardization.
Chile shows how a single game can outperform the system
Chile closely mirrors Mexico in overall structure but with one key exception. A single non-Pragmatic title achieves near-ubiquitous placement across operator lobbies, becoming one of the strongest outliers in the entire dataset.This suggests that even in highly concentrated markets, individual titles can break through if they match local demand precisely.
Peru stretches the long tail further than anyone else
Peru takes the opposite approach to Mexico. While maintaining the same Pragmatic baseline, it distributes the remaining positions across 12 different providers, many of which do not appear in any other LATAM market analyzed. This includes both niche studios and legacy European brands such as Novomatic, pointing to a mix of underserved demand segments and alternative content sourcing strategies.
One region, no single playbook
The key takeaway from the analysis is simple: LATAM is not a unified market when it comes to content distribution. The same providers appear everywhere but the way their games are positioned, combined, and supplemented varies dramatically from country to country. For operators, this means that copying a successful lobby structure from one market to another is unlikely to work. Beyond the dominant layer, performance is defined not by regional trends, but by local player behavior and demand signals.
The post Same providers, different games: Blask uncovers hidden patterns in LATAM casino lobbies appeared first on Americas iGaming & Sports Betting News.
Kai Botha
QTech Games continues to move fast with Playnetic integration
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with Playnetic, an emerging force in iGaming casino entertainment content allowing its platform clients access to another timely delivered portfolio of games focusing on immersive experiences.
Integrating games from one of the more visually stunning slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers. Playnetic’s standout titles include recent releases like Patrick vs Joker, alongside established fan favourites such as Joxer, Scarabs of Wealth and Lucky Licks.
Playnetic prides itself on creating engaging, innovative and high performing games that are suitable for all global gaming markets, delivering a personalised approach, which offers operators more flexibility in their iGaming content choices to suit specific markets. This integration also ensures QTech’s array of operator partners can leverage more innovative and high-performing content to stay ahead in a competitive marketplace.
Playnetic’s portfolio has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, allowing games providers and operators the fastest integration available. With over 50 years’ management experience, QTech Games’ diverse range of gaming options is designed to provide a definitive one-stop shop. While its all-inclusive licence fee model, unified game launcher and wallet integration API mean clients can easily connect and access an all-encompassing portfolio in a few clicks. This has fast-become the “go-to” solution for worldwide operators across developing territories.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content. Playnetic’s immersive and player-focussed gaming suite fits the bill perfectly. Their content brings a new level of energy and engagement which we’re excited to share across our ever-growing group of operators.
Kai Botha, Chief Commercial Officer at Playnetic, added: “Playnetic’s mission is to create innovative, thrilling, and high preforming premium quality games that connect with players across multiple markets. For us that means casino content that is informed by market insights, advances in game play features supported by robust technology and the latest gameplay trends.
This deal marks another significant stride in enhancing our delivery efficiency, accelerating markets access to our games to connect with even more players. We look forward to seeing our games portfolio being available through QTech’s network.”
The post QTech Games continues to move fast with Playnetic integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
betting innovation6 days agoDATA.BET Expands at SiGMA South America 2026
-
Brazil5 days agoFernando Carvalho outlines new era for prediction markets in Brazil with VoxFi white label technology
-
appointments4 days agoGolden Whale names Jaime Ocampo Managing Director, Asia
-
Brasil5 days agoFernando Carvalho define una nueva era para los mercados de predicción en Brasil con VoxFi
-
Affiliate Industry3 days agoAlberta’s Next Step into a Regulated Commercial Gambling Market: What it Means for Operators and Affiliates
-
Africa4 days agoBC.GAME launches Nigeria site after securing Lagos betting and casino licence
-
game release4 days agoSpinomenal launches 3 Fortune Mummies Hold & Hit slot
-
Latest News3 days agoThe AI fraud wars: Slotegrator shows operators how to fight back in new report



