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Blueprint Gaming set for international growth with new games studio Lucksome

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Leading slot developer extends development capabilities with highly-experienced games design team

Leading slot supplier Blueprint Gaming has unveiled the industry’s newest development studio, Lucksome, which promises to bring exciting and innovative new content to the global gaming industry.

Joining Blueprint’s multi-studio strategy, Lucksome is led by a team with a collective experience of 29 years in games design from across the online, land based and social casino sectors on a worldwide market scale. The new venture has strong ambitions to deliver localised games that are built with the player in mind, as well as being packed with innovative concepts.

The Lucksome team based in Malta is headed by Bryan Upton, a games design, content strategy specialist and industry veteran, who most recently worked at NetEnt, running the company’s RNG games product development unit. He has over 14 years’ experience within the gaming industry, having previously worked for IGT, OpenBet and Inspired. The company also features former NetEnt and Yggdrasil employees Josefin Uppeke, who joins as Head of Creative and Games Designer, and Johan John, Senior Product Manager.

Lucksome is a wholly owned group company that will benefit from the distribution and reliability of Blueprint’s RGS platform. The team will work closely with Simon Thompson, one of its founders, who directs design for the group.

Simon Thompson, Director of Design at Blueprint Gaming, commented: “The Lucksome team have a strong background within the casino sector and we’re delighted to welcome them to the Blueprint family.

“With another games studio joining our portfolio, our design capabilities have elevated to a new level which will provide a strong base for us to bring fresh and engaging content to the market.”

The new studio will, in addition to online slots, be exploring other styles of games, as well as unveiling a new and innovative multi-game concept in Q1. The first games designed by Lucksome are set to be distributed through Blueprint’s RGS platform within Q2 of 2021.

Lucksome becomes the latest studio under Blueprint’s growing portfolio of games following in the footsteps of Games Warehouse, Livewire, Project, Reel Time Gaming (RTG) and Merkur Gaming. The addition of Lucksome is an important move in Blueprint’s efforts to extend its international footprint, providing operators with quality, localised content across multiple markets.

Bryan Upton, Director at Lucksome, said: We’re very excited to unveil Lucksome to the industry and to be part of the Blueprint family. Our studio’s team is highly experienced in designing great games that resonate with players in multiple regions. Coupled with the group’s prolific games development technology, I’m confident we’ll bring even more exciting and innovative content to Blueprint’s already rich portfolio. 

“Building a presence in Malta is an important move for the group and shows the strong intent we have to work more closely with operators and broaden our reach.” 

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Meet N1 Partners at Conversion Conf in Warsaw

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N1 Partners is heading to Conversion Conf Warsaw 2026, one of the key gatherings for affiliate marketing professionals, taking place on April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating the perfect environment for networking, deal-making, and sharing insights.

At Conversion Conf, the N1 Partners team is focused on what matters most: building strong partnerships, discussing high-converting traffic opportunities, and closing deals that scale. Whether you’re looking for exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations turn into results.

As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this hot and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. And if you’re looking to step away from the buzz, the N1 branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community.

What to expect from N1 Partners

A special focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team,and explore the best strategies for their traffic  to climb the leaderboard and maximize results.

At Conversion Conf, N1 Partners is all about what actually drives results:

  • high-quality traffic partnerships
  • exclusive deals for Tier-1 GEOs
  • insights into top-performing funnels and conversion drivers

Book a Meeting with Our Affiliate Managers

To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

  • Vlad – Affiliate Team Lead
  • Shirin – Affiliate Manager
  • Victoria – Sokolenko, Affiliate Manager
  • Aleksandr – Affiliate Manager
  • Artem – Affiliate Manager

Why meet N1 Partners

Conversion Conf Warsaw is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person.

Let’s talk traffic, deals, and growth.

Be number one with N1 Partners.

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4 Scarab Coins

Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win

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Playson, a leading digital entertainment provider, has unveiled a major update to its popular Cleopatra-inspired series with 4 Scarab Coins: Hold and Win. The release introduces a new Mystic Feature, enhancing the classic dual bonus gameplay and offering players fresh ways to win across the reels.

Set against a vibrant Egyptian backdrop, the game features a 5×3 grid of desert dunes under a sapphire sky. Players encounter striking hieroglyphic symbols, shimmering gold coins, and up to four coveted Scarab Coins per spin, which trigger a variety of bonus features when combined with matching-coloured Scarab Pots above the reels.

The revamped Hold and Win Bonus Game now offers three dynamic Scarab Features:

  • Mystic Feature: Landing Red Scarab Coins reveals up to six additional cells, each hiding random coin values or Jackpot Coins.
  • Multi Feature: Triggered by Violet Scarab Coins, multipliers of up to 5x are applied to empty cells or existing Multipliers, boosting potential payouts.
  • Collect Feature: Blue Scarab Coins gather the value of all symbols currently in play, including coins, Jackpots, and other Scarab Coins, maximizing wins.

Adding another layer of excitement, the Royal Scarab Coin can trigger the Royal Bonus Game, expanding the grid to 5×5 and activating one or more Scarab Features simultaneously. Players can collect Scarab Coins across the expanded field, increasing the chance to win significant rewards, including jackpots.

Jackpots form a core part of the gameplay, with 15 cells filled during the standard Bonus Game awarding a 3,000x Grand Jackpot, and completing all 25 cells in the Royal Bonus Game unlocking the Royal Jackpot of 10,000x the bet. Additionally, the Golden Pot Feature randomly transforms into Scarab Coins, further enhancing active features or activating new ones, adding unpredictability and high-intensity gameplay.

4 Scarab Coins: Hold and Win exemplifies Playson’s commitment to evolving its most successful slots while keeping the gameplay experience fresh. The new mechanics are designed with player engagement and retention in mind, offering strategic choices, bonus variety, and big-win potential that appeal to both casual players and high rollers.

Anton Ivannikov, CPO at Playson, said: “4 Scarab Coins: Hold and Win takes a proven performer and injects it with even more energy through the introduction of the Mystic Feature. Combined with the expanded Royal Bonus Game, players can expect richer gameplay, bigger moments, and enhanced win potential throughout. This is a great example of how we continually evolve our top titles to remain competitive in the online casino market.”

Operators can leverage the new mechanics to increase session duration and engagement, making it a compelling addition to their live portfolio.

With 4 Scarab Coins: Hold and Win, Playson continues to prove its ability to innovate and deliver engaging experiences that resonate with global players while driving measurable results for operators.

The post Playson unearths new Mystic Feature in 4 Scarab Coins: Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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5 for 25

Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement

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Sporting Risk, the sports analytics firm focusing on predictive models that create top-tier pricing and betting content, has broadened its product lineup before the World Cup with the introduction of Mega Builder and 5 for 25. Both innovative solutions aim to streamline bet creation and enhance player involvement for operators.

Mega Builder enables players to merge numerous low-odds choices within one match, incorporating combinations from all 11 players on each team or all 22 players on the field. In contrast to conventional multi-match accumulators, Mega Builder focuses the action on a single game, simplifying real-time bets, speeding up settlements, and enhancing engagement as several legs stay active throughout the game.

5 for 25 is a streamlined same-game pick’em product where players select five outcomes for a fixed return of 25 – no calculations, no complexity, just a clear and easy-to-understand proposition. Behind the scenes, a smart selection engine balances variety and correlation controls to ensure compelling, coherent combinations every time.

Andy Phillips, SportingRisk CBDO, commented: “These launches ahead of the World Cup reflect our focus on building intelligent, player-first products that remove friction while delivering commercial value for operators. Mega Builder and 5 for 25 simplify complex mechanics and turn them into engaging, intuitive experiences that players instantly understand.”

The post Sporting Risk launches Mega Builder, 5-for-25 promotion to ramp up World Cup excitement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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