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Rootz LTD Celebrates Launch of Third Online Casino

Innovative online casino operator Rootz LTD is celebrating the launch of its third online casino.
Wheelz Casino follows hot on the heels of breakout brand, Wildz and last year’s eagerly awaited release, Caxino, building on the roaring success of its sister sites.
Promising to deliver uncharted levels of player customisation, Wheelz is built on Rootz’s own powerful gaming platform that allows for seamless navigation and the provision of real-time rewards, wrapped in a colourful and engaging interface.
Since debuting with flagship brand, Wildz in 2019, the developer has been recognised for their rapid ascent through numerous industry award nominations. With their third portfolio addition, the veteran crew is hoping to wow even more online casino enthusiasts by leveraging machine learning that has proved so successful with previous ventures, fine-tuned over the course of several years.
In-house smart systems comprise an essential component in Rootz’s toolkit, with their influence felt across all key areas of the business, such as AML and Rewards. Payment times at Wheelz are also some of the fastest in the industry, supported by robust processes developed over time.
As to the face of the brand, there is one recent revelation that is giving the Malta-based operator particular cause for excitement.
Rootz has agreed to partner up with showbiz legend David Hasselhoff – of Baywatch and Knight Rider fame, to act as Wheelz brand ambassador.
“The Hoff”, as he is affectionately known in circles worldwide, is expected to return to his acting roots as the star of Wheelz TV ads, and the collaboration will even see the Hollywood megastar Hoff feature in his own dedicated bonus games at Wheelz. The Hoff admits to feeling at home in the casino environment, even telling Wheelz: “If I had to pick a favourite casino game, it would definitely be craps.”
Hasselhoff may be happy to hear his favourite game, plus a host of other dealer-dealt live streamed table games, are on offer at Wheelz – along with hundreds of popular video slot titles. As he has done throughout life, the star will be looking to bring his own brand of cool to the party at Wheelz, stating: “That word ‘cool’, is a real big word to me.”
Pulling off a major coup in the capture of Hasselhoff, the trailblazers at Rootz are confident they’ve acquired arguably the biggest global star ever to represent an MGA-accredited online casino. As yet there has been no word on whether The Hoff will be travelling to Malta as part of his obligations, but the situation was left marked ‘watch this space’ by a Rootz representative when pressed.
Wheelz.com is an online casino operated by Rootz LTD with MGA license number MGA/B2C/599/2018.
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DATA.BET Secures Spot at SBC Summit 2025

The company strengthens its market position with the recent launch of sports betting
DATA.BET, a trusted sportsbook solution supplier, will present its expanded portfolio at SBC Summit 2025 in Lisbon, stand D160. The company now offers a unified solution covering sports, esports, and virtual sports.
From September 16 to 18, the company’s representatives will unveil the updated product suite. Building on its established presence in esports and virtual sports betting, DATA.BET has expanded into traditional sports betting, covering over 50,000 sports events per month across 63+ pre-match and 38 live sports disciplines. The company’s 24/7 in-house trading team maintains 93% market uptime while delivering 1000+ betting markets backed by official data partnerships.
Each betting vertical, as well as individual sports and leagues within them, can be activated separately or combined based on market needs. Operators can instantly launch the complete sportsbook solution through a ready-to-use Single Page Application (iFrame), while those with an existing betting platform can integrate directly via the Odds Feed API.
At SBC Summit, visitors will explore DATA.BET’s core products: Risk Management system, Odds Feed, Widgets, Streams, SPA (iFrame), and Bet Builder available for all three verticals. The latest features joined our comprehensive suite include Hot Bundles for express betting optimization and Timeline Widget for enhanced game process tracking.
“This marks our first offline presentation of the complete sportsbook solution we launched in May with our full product range and latest features for betting,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “We look forward to showing SBC Summit participants how our technology empowers operators and platform providers to offer their clients a more dynamic and engaging betting experience.”
Discover DATA.BET’s betting technology solution at stand D160. Connect with the team at [email protected] to schedule a meeting.
The post DATA.BET Secures Spot at SBC Summit 2025 appeared first on European Gaming Industry News.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
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