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UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty

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With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children

As children in Britain return to school – remotely, at least – mobile game developer Kwalee is pledging 100% of UK profits from its hit game Teacher Simulator to the Marcus Rashford-backed charity FareShare.On the week ending 10th of January, the first week back to schoolwork for Britain’s kids as the latest lockdown restricts them to remote learning, every penny of UK profit generated from video ads and in-app purchases in the free-to-play mobile game Teacher Simulator will fund FareShare’s amazing work to combat food poverty in the UK.

This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.

Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world.

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Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”

David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”

Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.

He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.

FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.”

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To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.

Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here:  There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.

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SBC Summit 2025: Scaling Connections and Industry Dialogue in Lisbon

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From 16–18 September 2025, the global sports betting and iGaming community will converge at the Feira Internacional De Lisboa for SBC Summit 2025 – an industry-defining exhibition and conference designed to bring scale, structure, strategic dialogue and actionable business opportunities to the evolving gaming landscape.

This year’s edition is set to welcome 30,000 delegates and will unfold across an expanded 135,000 square metre venue space. With 700+ exhibitors, 550+ speakers, and a structured layout spanning 5 vertical-specific zones, the event reflects both the complexity and global reach of today’s gaming ecosystem.

An Evolving Format to Match Industry Needs

The layout of SBC Summit 2025 has been carefully designed to reflect the multifaceted nature of the gaming industry. Each of the five dedicated zones will focus on a key vertical, with its own exhibition floor, conference stage, and networking areas. This format aims to enhance relevance for attendees by enabling more focused exploration, conversation, and business development.

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In addition to these zones, the event will host two specialist summits:

  • Affiliate Leaders Summit
  • Payment Expert Summit

These dedicated summits allow for deeper interaction among professionals operating in specific areas of the gaming value chain.

A Multi-Stage Conference Agenda

The conference programme will span seven stages, hosting over 550 speakers. Among many highlights will be headline speaker appearances from global superstars – such as marketing & tech pioneer Gary Vaynerchuck, with others to be announced shortly. Sessions are set to address core topics such as:

  • Application and implementation of Web3.0, AI, Blockchain and other booming technologies
  • Player protection and responsible gaming
  • Evolving regulation and compliance in Global & Emerging markets
  • Payment solutions and financial innovation
  • Advances in iGaming and casino tech
  • Affiliate strategies and performance marketing

Session formats will vary – including keynotes, workshops, and roundtable discussions– designed to encourage both knowledge sharing and interactive dialogue.

Beyond the Sessions: Networking and Media Infrastructure

To support both formal and informal engagement, the venue will also feature a dedicated media headquarters and a food festival area – offering relaxed settings for interviews, content creation, and spontaneous networking.

SBC Summit 2025 continues to position itself as a significant touchpoint for industry professionals seeking not only visibility, but also long-term growth opportunities and strategic partnerships.

Evenings of Connection: Networking Events & Infinity Lisbon Closing Party

SBC Summit 2025 isn’t just about the sessions and exhibition floor – it’s about the connections that spark after hours. This year’s lineup of networking events invites delegates to experience Lisbon’s vibrant nightlife through a curated series of parties, dinners, and celebrations hosted at the city’s most iconic venues.

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The week kicks off with the SBC Summit Opening Party on Tuesday, 16 September, at Urban Beach – one of Lisbon’s hottest night spots – featuring headline sets by international DJs Joel Corry and Imanbek. It’s the perfect setting to unwind, network, and set the tone for the days ahead.

On Wednesday, 17 September, a trio of exclusive events will unfold across Lisbon:

  • The C-Level & Operator VIP Dinner & Networking Party at SUD Lisboa, offering luxury dining and breathtaking views of the 25 de Abril Bridge from its rooftop terrace
  • The Payment Expert Summit VIP Dinner & Party at Kais Restaurante Bar, designed for professionals in the Emerging Tech and Payments sphere
  • And the Affiliate Leaders Awards 2025 at MEO Arena, celebrating affiliate excellence with a glamorous awards ceremony and gala dinner

The Summit culminates in a spectacular finale: the Infinity Lisbon Closing Party 2025, held on Thursday, 18 September at the iconic MEO Arena. With superstar DJs Alok and Timmy Trumpet headlining, this event promises to be a high-energy, unforgettable close to an impactful week of business and celebration.

From casual mingling to VIP experiences, SBC Summit 2025 ensures that meaningful connections happen at every level – both on and off the show floor.

 

For full details, visit the official event site: sbcevents.com/sbc-summit

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Global Institute of Sport and EPIC Global Solutions announce new partnership to support positive change in the sports industry

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New engagement between the two organisations that have previously collaborated on key projects such as the Gambling Harm Prevention in Sport Summit.

Global Institute of Sport (GIS) and EPIC Global Solutions are excited to announce a new partnership aimed at supporting the professional development of sports industry leaders and driving positive change worldwide.

EPIC Global Solutions is the trusted global partner for gambling harm prevention, offering consultancy, training, and education grounded in lived experience. This partnership will allow EPIC to share its expertise with GIS students and professionals, particularly focusing on key markets such as the United States and the expanding soccer sector.

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“Both organisations share similar aspirations on a global scale, especially in the territories where we operate and grow, including the American market and soccer,” said John Millington, SVP Programmes and Delivery at EPIC Global Solutions.

“This partnership provides a great opportunity to share knowledge and insights across the sporting industry, benefiting those entering or already working in sport, as well as organisations across teams, governing bodies, and service providers.”

Through this collaboration, GIS students will gain access to expert-led learning opportunities and real-world insights that enhance their understanding of industry challenges and professional growth.

“Partnering with EPIC Global Solutions allows us to provide meaningful insights that will support our students throughout their careers,” said Alisa Khakhar, Head of Student Recruitment at the Global Institute of Sport.

Together, EPIC Global Solutions and GIS are committed to fostering education, integrity, and progress in sport on a global scale.

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The two organisations have previous experience of collaborating on major projects, including the Gambling Harm Prevention in Sport Summit at GIS’ prestigious Wembley Stadium facilities in 2023, when both parties invited their respective networks to discuss the impact of gambling on athletes and the broader sports community, with the goal of developing best practices for prevention and intervention.

This included the launch of a white paper from EPIC’s Pro Sport Advisory Board at the event, which presented research into the issue and proposals for the sports industry to adopt when mitigating gambling-related harm.

The post Global Institute of Sport and EPIC Global Solutions announce new partnership to support positive change in the sports industry appeared first on European Gaming Industry News.

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Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming

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The GameTech company’s decision to engage with EPIC is boosting safer gaming knowledge and practices for its employees and its Betano brand all over the world.

Kaizen Gaming and EPIC Global Solutions have agreed to extend their working relationship for a second year, following the conclusion of a successful initial one-year contract intended to boost Kaizen Gaming’s knowledge and application of safer gaming practices.

Since first engaging in 2024, EPIC has delivered training to Kaizen Gaming employees around the world, including a focus on educating teams based in its home continent of Europe and those operating its Betano brand in Brazil – EPIC’s first regular engagement with an online betting and gaming operator in the country.

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With feedback from session attendees returning a satisfaction score of over 90%, anecdotal responses praised the openness of the facilitators and the value of hearing concrete and realistic ways to interact with customers. Audiences also valued the insight into the mindset of people experiencing problem gambling, and how each session was consistently engaging, encouraging people to participate throughout.

Members of EPIC’s team with a history of working in the gambling industry have also provided consultancy to review the effectiveness of Kaizen Gaming’s customer interactions.

The plans for the second year of the ongoing arrangement cover a mixture of training, workshops, consultancy, and initiatives for even more of the GameTech company’s teams around the world, including scope for EPIC to assess Kaizen Gaming’s training needs, support their safer gaming strategy development, conduct online and in-person sessions and prepare evaluation reports.

EPIC is additionally working with Kaizen Gaming to embed elements of safer gaming training into its employees’ ongoing learning and development programmes.

Grigoria Artsanou, senior learning and development specialist at Kaizen Gaming, explained: “Working with EPIC has provided our team with valuable, real-world insights that have deepened our understanding of responsible gaming.

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“Their open and honest approach has been instrumental in helping us embed responsible gaming principles into our everyday practices.”

Dave Sproson, head of delivery at EPIC Global Solutions, added: “It has been an excellent first year of working alongside Kaizen Gaming and we’re always lifted by their enthusiasm for learning more about safer gaming and how to embed best practices into their working model.

“We look forward to working closely with their teams all over the world over the course of this second year, ensuring that our experience-powered prevention model helps an ever-growing number of players and gambling sector employees to minimise the risk of gambling-related harm.”

The post Kaizen Gaming and EPIC extend partnership to strengthen a culture of safe and responsible gaming appeared first on European Gaming Industry News.

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