Press Releases
iSoftBet agrees content and GAP platform deal with The Mill Adventure

Disruptive start-up gains access to 8,000 games from 70 providers via GAP, advanced engagement solutions and maximum speed to new markets
iSoftBet, the leading online games supplier and content aggregator, has signed a deal with start-up platform provider The Mill Adventure to integrate its complete content suite and Game Aggregation Platform (GAP).
The agreement will see iSoftBet provide The Mill Adventure with more than 8,000 titles from 70 leading games studios available on GAP, boosting the rapidly expanding provider’s growth plans.
iSoftBet’s Game Aggregation Platform (GAP) is one of the most comprehensive and flexible content aggregators on the market and has helped some of the biggest and most innovative brands to swiftly and successfully access the latest regulated markets.
The offerings will also include the latest in-house games Phantasmic Fortunes featuring the supplier’s top performing Hold & Win feature. It also includes a growing range of 2020 Megaways, safari based Majestic Megaways, and latest release Shining King Megaways
Recently iSoftBet received the prestigious Compliance Outstanding Achievement Award at the Vixio Global Regulatory Awards with the supplier’s compliance team at the forefront of managing a raft of changes to existing legislation in markets such as the UK, and finalising certification in Sweden, Switzerland, Malta, Colombia, Bulgaria and Germany.
iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators with a huge variety of top-performing titles and the quickest route to market.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “It’s great that more players will now be able to enjoy our ever-expanding range of engaging and exciting games through this deal with The Mill Adventure.
“They are a fresh platform provider with big plans and I’m sure our games as well as access to GAP will be a valuable addition to their portfolio.”
Dario Arruda, co-founder & CEO, The Mill Adventure, said: “This is an exciting development for us to agree a deal with such a creative, cutting-edge supplier and aggregator as iSoftBet.
“We’re committed to improving the iGaming experience and this agreement will help us to continue to push the boundaries of what is possible in our industry. We only work with the best in the business and iSoftBet is a perfect example of that.”
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Compliance Updates
GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance

GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.
The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.
Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”
With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.
Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”
This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.
The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.
Latest News
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion

Sports & Wellbeing Analytics (“SWA”), a fast-scaling innovator in AI-powered sports data and betting models, today announced the appointment of Gavin Hamilton as Chairman of the Board.
Hamilton is a widely respected leader in the gambling and gaming industry, known for scaling high-growth companies and driving innovation in regulated markets. His previous roles include CEO of Red Tiger Gaming – where he led the company through explosive global growth and its acquisition by Netent AB – as well as senior leadership positions at NetEnt AB, Flutter, and Evolution.
Speaking about his appointment, Gavin Hamilton said “SWA is sitting on transformative IP that could reshape how the industry thinks about live betting, integrity, and athlete data,” said Gavin Hamilton. “The team has built something genuinely unique at the intersection of sport and real-time analytics, and I’m excited to help steer the next phase of global expansion.”
Caspar Hobbs, CEO of SWA, welcomed the appointment: “Gavin’s arrival is a major endorsement of our strategy and ambition. He brings not just deep sector knowledge, but also the credibility and leadership needed to help SWA scale in key markets and take advantage of the incredible demand for smarter, faster, and fairer sports data.”
The post Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion appeared first on European Gaming Industry News.
eSports
Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch

The Esports World Cup Foundation (EWCF) announced that football icons Ronaldo Nazário and Kaká will go head-to-head in the Esports World Cup 2025 Showmatch on August 9, 2025. Taking place during the EWC 2025 EA FC game week, live on stage in the STC Arena of the EWC Festival in Riyadh, the Showmatch blends elite football legacy with competitive gaming in a crossover moment that celebrates the rise of esports as a global sport.
The 2025 edition builds on the success of last year’s Showmatch debut ft. Neymar Jr. and Team Falcons’ Mossad “Msdossary” Al-Dossary. That foundation now returns on a bigger scale, as the Esports World Cup 2025 continues to blur the lines between sporting legacy and digital competition. The format is being elevated into a best-of-three digital derby featuring EA SPORTS FC 25 competition. With Cristiano Ronaldo recently named Global Ambassador of the EWC 2025, the Showmatch embodies the tournament’s commitment to bridging traditional sport and esports on a global stage.
“Ronaldo and Kaká embody competitive excellence and legacy, drawing passionate support from fans around the world – everything great sport aspires to achieve,” said Mike McCabe, COO of the Esports World Cup Foundation. “Their presence at the Esports World Cup reflects values that connect traditional sport and gaming, showing how those worlds are coming together in ways that truly resonate with fans. Bringing together legends who inspire multiple generations and communities is what makes this Showmatch truly special. We’re honoured to have them with us on this stage, especially during football week.”
Adding to the spectacle, Ronaldo and Kaká are also scheduled to appear on EWC Spotlight, the tournament’s premium broadcast series, offering insight into their role in the future of global sport and entertainment.
The match will feature a bespoke creative set-up inspired by Brazilian street football, old-school collectible cards, and graffiti art, incorporating EWC 2025 elements in a nostalgic yet modern expression of sport, elite esports competition, and fandom. Dedicated cheering sections, post-match Q&As, and exclusive fan rewards will ensure that attendees and viewers are fully immersed in the experience.
Celebrating football week at EWC 2025, the Showmatch and EA SPORTS FC Pro World Championship are joined by the Kings League MENA Presentation on August 10th, marking the competition’s regional debut. Founded by Gerard Piqué, the fast-paced, seven-a-side competition, which blends football with fan-led rules and digital interactivity, kicks off its MENA expansion at EWC 2025. At the event, Piqué will unveil team names, logos, and club presidents, including top regional creators.
The EWC Showmatch 2025 and Kings League MENA Presentation are some of the headline entertainment experiences of this summer’s EWC, the world’s largest esports event, hosted in Riyadh through to August 24, 2025. The tournament’s unique cross-game format brings together over 2,000 elite players and 200 Clubs, competing across 25 tournaments in 24 games for a life-changing $70m+ prize pool.
This year, icons Magnus Carlsen and Cristiano Ronaldo join the Esports World Cup as Global Ambassadors, bringing their competitive legacy and global reach to the world’s biggest esports stage. Carlsen, the reigning chess champion, also competes in the inaugural EWC Chess Tournament (July 29–31).
The post Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch appeared first on European Gaming Industry News.
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