Latin America
ASPIRE GLOBAL’S BTOBET SIGNS PLATFORM AND SPORTSBOOK DEAL WITH WILLIAM HILL IN COLOMBIA
Aspire Global’s BtoBet has further expanded its position in Latin America through a partnership with William Hill in Colombia. BtoBet will provide the platform (PAM) and sportsbook to William Hill, one of the world’s leading sports betting and gaming operators.
The agreement is a long-term deal and further strengthens Aspire Global’s leading position in Latin America and specifically in Colombia. Aspire Global’s BtoBet will provide its platform and cutting-edge sportsbook solution.
BtoBet was acquired by Aspire Global in September and has established itself as the leading sportsbook provider in the country after the regulation of the Colombian market in 2016. By bolstering its presence in Colombia, Aspire Global and BtoBet have demonstrated its commitment to extending their footprint across global regulated markets.
Ulrik Bengtsson, CEO of William Hill, said: “We are thrilled by this partnership and the opportunity to provide players in Colombia with a superior gaming experience. We always look for the best localised solutions and BtoBet are well placed in the Colombian betting market.”
Tsachi Maimon, CEO of Aspire Global, said: “This agreement demonstrates the strength of our offering and services and paves the way for us to further expand into regulated markets across the world. The deal is proof of our ability to attract tier 1 operators and that we are in the position to compete for any deal, anywhere. Aspire Global is a true powerhouse for iGaming operators and the deal is another step in our aim to become the world’s leading iGaming supplier.”
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SPORTRADAR STRENGTHENS COMMITMENT TO BRAZIL WITH OPENING OF SAO PAULO OFFICE
Sportradar (NASDAQ: SRAD) today announced the opening of an office in São Paulo, Brazil, marking a major milestone in its strategic expansion into the country and across Latin America. This move reinforces Sportradar’s continued commitment to Brazil and reflects the dynamic growth potential of the country’s soon-to-be regulated sports betting market.
Brazil has the potential to become one of the largest regulated sports betting markets in the world, with online gross gaming revenue (GGR) projected to more than double over the next five years, from R$18.4 billion (USD3.18 billion) in 2023 to R$50.5 billion (USD8.75 billion) in 2029. The opening of the Sao Paulo office enables Sportradar to strengthen its local presence, foster deeper relationships with clients and better support the development of the regulated Brazilian sports betting market.
Sportradar has been active in Brazil for nearly a decade, providing sports betting operators with innovative, AI-driven fan engagement solutions to establish market share and drive growth. The company has also partnered with leading regional and local sports federations across soccer, volleyball and basketball, helping them monetize their data and protect the integrity of their competitions, as well as forged formal working agreements with the Brazilian Federal Police and Ministry of Finance, which oversees the regulation of sports betting.
Eduard Blonk, Chief Commercial Officer, Sportradar, said: “We have already established a strong business foundation in Brazil and see immense growth opportunity, driven by its large population and widespread popularity of sports, in particular football, an area in which we excel globally. Furthermore, our commitment to preserving the integrity of Brazilian sports underscores Sportradar’s broader mission to foster a responsible and sustainable industry operating within a regulated environment.”
Including São Paulo, Sportradar has 28 offices in 22 countries across five continents, serving more than 800 operators, 400 sports leagues, and 900 media companies with a diverse portfolio of industry-leading products and services.
Brazil
Global platform provider TG Lab acquires Brazil’s SysGaming
Strategic acquisition sees TG Lab expand LatAm delivery for Stake.com and other major operators
Global omni-channel platform provider TG Lab has today announced its strategic acquisition of Brazil-based gambling software provider, SysGaming.
The decision aligns with TG Lab’s strategic ambition to strengthen its foothold across Latin America, with the provider already live in Argentina, Brazil, Colombia, Paraguay and Peru.
The acquisition of SysGaming will allow TG Lab to continue delivering bespoke, localised experiences in real-time to LatAm partners in both Spanish and Portuguese.
Catering to leading operators worldwide – which also includes major brands such as Stake, Betsson and Belgium’s Loterie Nationale – TG Lab’s omnichannel platform offers full-stack solution with a flexible set of modules for sportsbooks and casinos to boost their gaming operations across multiple markets.
By strengthening its localised game development and platform expertise for LatAm, TG Lab’s partners will gain access to an abundance of native content spanning the sports betting and iGaming verticals, specialised for the region.
With a team and office located in Foz do Iguacu in Brazil’s southern-most state, Parana, SysGaming already has a presence in Brazil, Paraguay and Argentina, with the provider powering major local operators including Paraguay’s state monopoly Aposta.la and Argentina’s Playcet. Both brands are expected to migrate onto TG Lab’s platform in due course.
SysGaming’s team of almost 30 development experts will also join TG Lab, bringing with them their extensive experience in quality platform development.
The integration of SysGaming’s range of games and platform development capabilities into TG Lab’s proprietary platform will begin immediately, making SysGaming’s full roster of innovative content available to TG Lab’s partners.
This will include SysGaming’s slots and crash games studio, giving TG LAB the opportunity to bring game design capabilities in-house and develop personalised, localised games for partners.
Commenting on the acquisition, TG Lab Chief Executive Officer Ugnius Simelionis said: “We see this move as the start of establishing our LatAm leadership credentials. We’re already partnered with some of the market’s biggest brands, and we’re delighted to welcome SysGaming team into the TG Lab group.
“SysGaming had established a strong reputation in Latin America for exceptional quality development, its localised games and impressive aggregator – all factors which made them a ‘perfect fit’ for the TG Lab ecosystem. Their innovative approach to game design and platform development is one to be admired and has undoubtedly allowed them to build a solid presence in the region.
“We are very much looking forward to leveraging each other’s strengths. With their knowledge and expertise, we can now offer LatAm operators the best localised service on the market. As we continue to grow together over the next 12 months, we have big plans to grow our team in LatAm and solidify our position as an industry leader.”
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NGX Announces Expansion into Latin America with StarSpot
NGX, a leading provider of iGaming and sports betting solutions, has announced its strategic partnership with StarSport , one of the largest legal operators in the Dominican Republic. This collaboration marks a significant milestone for NGX in its expansion into Latin America and the Caribbean.
With over 200 physical points of sale in the Dominican Republic, StarSport is recognized for its robust operations and strict compliance with local regulations. StarSport’s selection of NGX as its platform provider highlights the company’s ability to offer certified and flexible technology tailored precisely to the dynamic needs of the Dominican market.
Alexandre, Chief Commercial Officer at NGX: “We are excited to expand our presence in Latin America, starting with the vibrant Dominican Republic, a country with a promising market for sports betting and iGaming. The partnership with StarSport is a testament to NGX’s commitment to offering innovative and secure solutions to betting operators around the world.”
Nicolás Bahamon, Online Project Director at StarSport: “StarSport is delighted to have NGX as a partner, an internationally recognized company in the iGaming and sports betting sector. We look forward to sharing experiences to become the number one sports betting platform in the Dominican Republic.”
Always looking to create innovative new features and functionality, NGX maintains a strong focus on staying ahead of the major trends and needs of the betting market. The company consistently invests in research and development, as well as maintaining a proactive approach to understanding the evolving regulatory and technical demands across different jurisdictions, ensuring that its solutions are always compliant with the highest security and regulatory standards.
The Dominican Republic, as the largest country in the Caribbean by GDP, represents not only a strategic opportunity for NGX, but also an ideal setting to demonstrate the platform’s ability to meet demanding regulatory and technical requirements. NGX already holds certifications that enable it to operate in the country, ensuring that its services meet the highest standards of quality and safety.
With production set to begin this month, NGX and StarSport are set to collaborate on the launch of an innovative platform that promises to revolutionize the betting market in the Dominican Republic and beyond. This partnership not only solidifies NGX’s presence in the region, but also marks the first step in its ambitious expansion project in Latin America.
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