Latest News

Veloce Racing hails hugely successful Extreme E group test

Published

6 years ago

December 22, 2020

George Miller

Reading Time: 2 minutes

Motorland Aragón hosts intensive Extreme E test in build-up to inaugural season
W Series Champion Jamie Chadwick demonstrates driving prowess in Spain
Veloce Racing set to battle it out against Lewis Hamilton’s X44, Nico Rosberg’s RXR and Andretti United amongst others

Veloce Racing has completed its first official Extreme E test, recording two days of running (18-19 December) with its ODYSSEY 21 across two off-road circuit variants at Motorland Aragón, Spain. Overall, the test was deemed a resounding success with the team gathering vital driver feedback and data ahead of the Saudi Arabian season-opener.

The test was also the first opportunity for drivers to experience the car at its maximum output of 400kW (550bhp), as the power had been limited during the team’s previous shakedowns at Château de Lastours in France.

Veloce Racing was at the sharp end for the duration as its drivers put the all-wheel drive, electric SUV through its paces, regularly topping the timesheets in the process.

The team’s first driver signing, Jamie Chadwick, utilised all of the skills that earned her the titles of W Series Champion and Williams F1 Development Driver, setting strong lap times as she continued her off-road racing apprenticeship.

Meanwhile, Veloce Racing was evaluating two world-class drivers to fill the remaining seat at the team. Both were on the pace from the outset around the 3.1km and 1km courses. The full driver line-up will be announced in early 2021.

Daniel Bailey, CEO, Veloce Racing, commented:

“It was absolutely fantastic to see our dream become a reality at Motorland last week. It really was amazing to see all the cars and teams lined up in a competitive test. Extreme E has done an amazing job to pull this together this year, of all the years, and what a boost to see the Veloce Racing car quick and competitive straight out of the box. We are all so pumped and ready for 2021.”

Rupert Svendsen-Cook, Managing Director of Sporting and Operations, Veloce Racing added:

“Walking into a paddock full of world champions and massive names from all over motorsport was something very special. Extreme E is certainly the hot ticket and we are immensely proud to be amongst it, and the icing on the cake was to be so competitive. There is a long journey ahead and we are aware of the huge amount of talent and success around us. It really does seem like the best sort of blue sky thinking in the midst of such a taxing year, and we at Veloce Racing will be counting down the days to that first race in Saudi.”

The Veloce Racing ODYSSEY 21 will now return to the workshop before departing on the St Helena in mid-February, the floating Extreme E paddock will then head for AlUla, Saudi Arabia (20-21 March) before moving on to Dakar, Senegal (29-30 May), Kangerlussuaq, Greenland (28-29 August), Para, Brazil (23-24 October) and Tierra Del Fuego, Argentina (11-12 December).

brand campaigns

Stake releases hot air balloon football match stunt at 10,000ft

Published

2 minutes ago

June 23, 2026

Wladimir P.

stake-releases-hot-air-balloon-football-match-stunt-at-10,000ft

Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.

The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.

The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.

Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.

“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”

Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.

The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Game Aggregation

Infingame says tournaments and missions drive retention on sweepstakes platforms

Published

2 minutes ago

June 23, 2026

Wladimir P.

Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.

According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”

Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.

“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”

Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.

The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

SolutionsHub marks 10 years and plans more overseas offices

Published

2 minutes ago

June 23, 2026

Wladimir P.

solutionshub-marks-10-years-and-plans-more-overseas-offices

Isle of Man-based regulatory and licensing consultancy says it has opened in Ireland and will announce further locations.

SolutionsHub has marked its 10-year anniversary, highlighting international expansion plans from its Isle of Man base. Founder Lee Hills set up the regulatory and licensing consultancy on 23 June 2016, the day of the Brexit referendum.

The company said it has grown from a one-person operation into what it describes as “the largest regulatory and licensing consultancy on the Isle of Man,” supported by a team that includes former regulators, government officials and compliance specialists. SolutionsHub said it now supports “hundreds of businesses and organisations” across gaming, fintech and other regulated sectors, and has received “more than 55 industry awards, including three EGR awards.”

SolutionsHub said its international footprint has increased, with an office established in Ireland and further overseas offices set to be announced as part of its next stage of development. The company also said it is broadening its work into adjacent regulated industries as regulation and operational complexity evolve globally.

Hills said: “I did not begin with a detailed ten-year plan. I knew the type of business I wanted to create and the standards I wanted it to represent, but what SolutionsHub has become has been built by the people who joined the business and contributed their own knowledge, experience and commitment.

“We have never pursued growth simply for the sake of becoming bigger. We have focused on being consistent, investing in people with genuine regulatory and operational experience and making sure that growth does not come at the expense of the quality of our work.

“That has been a collective effort throughout the past ten years. Every person who has worked with us, supported the business or trusted us to advise them has played a part in reaching this point.

“The opportunity now is to take the same approach into new markets, strengthen our international presence and continue building the expertise our clients will need as regulation becomes increasingly complex.”

SolutionsHub COO Nick Wright added: “When I joined SolutionsHub, it was still a very young business, but the ambition and the standards behind it were already clear,” Wright said.

“What has followed has been a genuine team effort. We have brought together people with significant regulatory, operational and industry experience, and each of them has contributed to the business SolutionsHub is today.

“The company is larger, the team has grown and we now work across more markets, but the underlying principles have remained the same. We want to do the work properly, give clients practical support and build relationships that last.

“Reaching ten years gives us an opportunity to recognise everything the team has achieved together, while also looking ahead to what we can build next.”

The post SolutionsHub marks 10 years and plans more overseas offices appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.