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INCENTIVE GAMES & VIRGIN BET’S BESPOKE CUSTOMER ACQUISITION & RETENTION TITLE SCORES EARLY SUCCESS

Published

6 years ago

December 21, 2020

Reading Time: < 1 minute

Virgin Bet is continuing to raise the bar in customer engagement and value – as its bespoke customer acquisition game, Virgin Bet Fives, has proved an instant hit.

The title, which was created in collaboration with Incentive Games, sees users build a five-man football team over the course of a week, and win real cash when their players score goals.
And the game has proved immediately popular with customers – scoring considerable uptake on launch in November, and impressive week-on-week retention rates.

Perhaps unsurprisingly, it won’t be the only title that Virgin Bet and Incentive Games combine on – the two have signed a multi-game deal.

John Gordon, CEO of Incentive Games, said: “Not only does this game look great, but there’s substance to go with the style – the analytics really back it up.

“We’re chuffed to lose our Virginity, as it were, and look forward to a long-lasting relationship with a forward-thinking brand that we had a lot of fun working with.”

Ric Leask, Marketing Director at Virgin Bet, said: “We are pleased to have launched the Virgin Bet Fives, in collaboration with Incentive Games, and feel that this unique free to play game further extends the great offering we have at Virgin Bet.

Early indications show that the game resonates well and that our customers love the game.”

Casino Content

PopOK Gaming secures Argentina certification to supply iGaming content

Published

17 hours ago

June 26, 2026

Wladimir P.

popok-gaming-secures-argentina-certification-to-supply-igaming-content

Approval clears the supplier to distribute certified slots and instant games to licensed operators in Argentina.

PopOK Gaming has obtained certification for the Argentinian market, allowing the supplier to offer its certified gaming content to licensed operators in Argentina.

The company said the approval enables it to provide a portfolio of certified content in the country, positioning it to support local operators with slots and instant games that meet regulatory and technical requirements.

PopOK Gaming framed the certification as part of its broader push into regulated jurisdictions, with a focus on compliance and product standards. The company did not disclose which certifying body issued the approval, the scope of the certification, or a timeline for operator launches.

Argentina has become a key Latin American iGaming market, with regulation and licensing typically handled at the provincial level. PopOK Gaming said it expects further expansion initiatives as it continues to invest in regulatory compliance and international growth.

The post PopOK Gaming secures Argentina certification to supply iGaming content appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Argentinian market

PopOK Gaming Strengthens Latin American Expansion with Argentina Certification

Published

17 hours ago

June 26, 2026

GamingAmericas.com

popok-gaming-strengthens-latin-american-expansion-with-argentina-certification

PopOK Gaming has announced that it has successfully obtained certification for the Argentinian market, marking another milestone in the company’s continued expansion across regulated gaming jurisdictions.

The certification enables PopOK Gaming to provide its portfolio of certified gaming content to licensed operators in Argentina, reinforcing its commitment to delivering compliant, high-quality entertainment in regulated markets worldwide.

Argentina continues to emerge as one of Latin America’s most dynamic iGaming regions, with a growing demand for innovative and engaging casino content. By meeting the market’s regulatory and technical requirements, PopOK Gaming is well-positioned to support operators with a diverse selection of slot and instant games designed to appeal to a broad player audience.

The latest certification reflects the company’s long-term strategy of expanding its international footprint while maintaining high standards of compliance, product quality, and responsible growth. As regulated markets continue to shape the future of the iGaming industry, certifications remain a key component of sustainable market development and operator confidence.

With an expanding portfolio featuring immersive gameplay, engaging mechanics, and modern game design, PopOK Gaming continues to strengthen its position as a trusted content provider for regulated operators around the world.

The Argentina certification follows the company’s ongoing efforts to broaden its presence in strategic markets, with further expansion initiatives expected as PopOK Gaming continues to invest in regulatory compliance and global growth.

The post PopOK Gaming Strengthens Latin American Expansion with Argentina Certification appeared first on Americas iGaming & Sports Betting News.

Canada

Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo

Published

18 hours ago

June 26, 2026

Wladimir P.

tonybet-pays-first-$15,000-cad-prize-in-world-cup-card-collection-canada-promo

Bronze card has been claimed during the group stage; silver and gold prizes remain available until 31 July.

Tonybet said it has paid out its first major prize in its World Cup Card Collection campaign for Canadian customers (excluding Ontario), after a player secured the promotion’s bronze card worth $15,000 CAD.

The operator said the World Cup Card Collection includes 51 cards to collect during the tournament: 48 digital cards tied to participating World Cup nations, plus three unique cards—gold, silver and bronze—linked to a $150,000 CAD total prize fund.

According to Tonybet, the bronze card has been available through the World Cup’s group stage and has now been claimed. The silver card is available during the knockout rounds up to the quarter-finals, while the gold card is held back for the closing semi-finals and final.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the World Cup for the first time, the tournament has felt closer to home than ever before for Canadians, and it has already delivered a moment most supporters could only dream about with the national team advancing to the knockout stages.

“For one lucky Canada supporter, it has now produced another story that will be worth retelling long after the final whistle has gone – with our lucky winner among the first Tonybet customers to win one of the unique cards in our World Cup Card Collection, taking home a cool $15,000 for managing to get his hands on bronze. Who will end up with silver and gold?”

Tonybet said the same three unique cards are also in circulation across its other markets, with varying outcomes so far. The World Cup Card Collection campaign runs until 31 July, with a $150,000 CAD prize pool for Canada and separate prize pools in other markets.

The post Tonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.