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SIMPOCALYPSE- Chop, chop, let’s rebuild the civilization after the nuclear war! Gamex Studio Debut coming on Steam today!

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Gamex studio is releasing their debut game Simpocalypse on Steam today. This post-apocalyptic civilization simulator will be available for Windows and Linux at first, Mac coming in the following days.

Get out of your shelter, you’ve survived the nuclear war!
You are one of the lucky survivors, now urging to find food, water, and other crucial resources to survive the world after a nuclear war has torn the world apart. Not only that, but other survivors are counting on your managerial and leadership skills to help them survive. You are their leader, now managing nearby survivors to explore and scavenge the resources for the whole settlement to survive these post-apocalyptic times. You are in charge of all – working towards a strong self-sufficient settlement.
There is a strong moral obligation on your shoulders, as you are a crucial part of the game. If you fail to distribute survivors to work different jobs and won’t ensure enough resources are gathered, your settlement will extinguish. But, no one wants that, right?
Leave your seal on the game, showing off your leadership skills, completing various challenges, and help your settlement become a global empire!

Simpocalypse, Key Features & Challenges/ Goals to master:
Survive the post-apocalyptic times
(
Establish strong fundamentals for your settlement to survive)


Rebuild the pillars of modern civilization
(Recovery of a modern social, economic and military structure is crucial to start thriving instead of just surviving)

Manage your citizens to create a powerful establishment
(
survive different events through time and grow the empire despite any challenges and threats it faces.)

– Choose your path with a massive research tree and Advance your civilization to new heights
(Will you succeed in global expansion or bring your civilization extinct?)

– Trade the Global Market to your advantage
(Manipulate and trade the market to become a global tycoon)

– Dominate & Control the Post-apocalyptic World!
(
Will you choose military pressure, use your wealth, or maybe a more diplomatic route to world domination?)

Let’s rebuild civilization and re-conquer the world:
https://youtu.be/55fLZmEy7Yg

Insights from the developers of Simpocalypse
Rok Jeseničnik and Andraž Vene, directors of Gamex Studio, said:
”In these times, it is better to feel the post-apocalyptic ambiance in the game itself, than to feel it in reality. We started working on Simpocalypse even before Covid hit our country and decided to develop the game in a darker, post-apocalyptic ambiance as the narrative presented a ton of interesting mechanics to be explored. But, not everything is so dark within the game!  We were working more on the managerial resource management mechanics, so everyone that loves to play any type of managerial, tycoon, incremental games, or strategy games, may find this game a hot game to pick up to play in December!”

Simpocalypse is releasing in Early Access on Steam, on December 15th
Gamex studio decided to go in Early Access with a much lower price than they intend to price the game when it is fully finished. Additionally, they are giving all Early Access supporters an extra release discount for the first week – which will be the best price by far for at least 6 months.

Developers will use Early Access to further polish the game, as the game has many deep mechanics, where the progression of the game can be adjusted to various playing types. Not only that – they will also be adding additional features to make it as fun as possible and easy to pick up, but difficult to master!

 

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Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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