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New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay

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Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s industry-leading solution, Poster Sticker now will be available to global advertisers for both banner and video ads.

Caipirinha is a well-established, prolific developer, with over 75 cross-platform offerings and 17 years of experience building successful games. As a game about advertising, Poster Sticker offers a unique opportunity for brands to interact with its audience. The gameplay involves players placing ads on defined locations throughout the virtual world and taking photos of the ads in-game in order to earn rewards. The fact that ads are an intrinsic part of the gameplay not only adds to engagement with and realism of the game, it also means that gamers may not even react to the ads as ‘advertising’ at all, making it a completely immersive experience.

“I can’t think of a more obvious kind of game for Anzu technology than Poster Sticker,” says Anzu’s VP of Sales Alex Yerukhimovich. “Bringing real-life ads into a game that’s all about advertising and ad placement feels like a no-brainer! Our partnership with Caipirinha means that global advertisers can interact with Poster Sticker gamers in a sustainable and organic way, along with benefiting from alignment with industry standards and measurement. With Caipirinha Games’ years of experience, we are sure they will produce another hit!”

“Partnering with Anzu for our upcoming game Poster Sticker is a perfect fit,” adds Joachim F. Meyer, CEO of Caipirinha Games GmbH. “Caipirinha’s goal as a game developer is to provide our players with the most engaging and entertaining way to spend their free time. As Poster Sticker is all about ads, thanks to Anzu, we are now able to use real ads, which are preferable to fake ads. This lets us deliver a superior gaming experience, with increased realism that yet doesn’t disrupt the players.”

The global gaming audience is over 3 billion people strong, with a projected 2020 spend of almost $175 billion. Anzu allows advertisers to access this diverse, hard-to-reach audience in a way that respects the gamer experience. Anzu is the only in-game ad company to receive an ISO 27001 certificate, giving developers and advertisers valuable assurance that player data is highly secured. In addition, with its recent partnership with advertising giant WPP, Anzu is bringing widely-accepted digital standards to in-game advertising, helping to build advertiser confidence in the value of this channel by using the technologies they trust. Other Anzu big name gaming partners include Ubisoft and Lion Castle and the company has run in-game campaigns for global brands such as Vodafone and Samsung.

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PG Soft releases wrestling-themed slot Reel Royale Showdown

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PG Soft has launched Reel Royale Showdown, a wrestling-inspired video slot built for mobile play. The company says the title is set in a wrestling arena and uses a 6-reel layout.

Reel Royale Showdown includes a Wild Addition mechanic and an escalating multiplier that increases with each win. A Wild symbol substitutes for all symbols except the Scatter and appears only on reels two, three, four and five.

In the base game, three Wild slots above the reels start deactivated. Each winning round activates one Wild slot. Once all three are activated, Wild symbols are added to every empty position on reels two to five before the next round begins.

The Free Spins feature triggers when four or more Scatter symbols land anywhere on the reels, awarding 10 free spins. Each additional Scatter adds two extra spins. In Free Spins, the multiplier starts at x1 and increases by one after every winning combination, including after wins are paid and new symbols cascade into place.

PG Soft said free spins can be retriggered and the maximum win is 5,000x. A spokesperson said: “Reel Royale Showdown puts players in the front row for an epic battle, where the spoils go to the champion willing to fight to the end. The Wild Addition mechanic makes this a show-stopper,, while the escalating multipliers in Free Spins mean big rewards are always just one cascade away.”

The post PG Soft releases wrestling-themed slot Reel Royale Showdown appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1X2 Network

1X2 Network launches in Finland via Veikkaus deal

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Initial rollout brings 10 slots from Iron Dog Studio and Prospect Gaming to the state-owned operator, via Light & Wonder.

1X2 Network has entered the Finnish market after signing a content partnership with Veikkaus, Finland’s state-owned gaming operator.

Under the agreement, a selection of titles from 1X2 Network studios Iron Dog Studio and Prospect Gaming will go live for Finnish players for the first time. The initial rollout includes 10 games, with named titles including 3 HOT CHILLI PEPPERS, 3 PORKY BANKS HOLD and WIN EXTRA, BURN IN HELL, and PIÑATA GO GO.

1X2 Network said the integration was enabled through its collaboration with Light & Wonder, which is supplying the route to market for the content.

Kevin Reid, Chief Executive Officer at 1X2 Network said: “We are delighted to partner with Veikkaus and bring our games to players in Finland. Veikkaus has built a strong reputation as a trusted and responsible operator, and this launch represents an exciting opportunity for us to introduce titles from our flagship studios, Iron Dog Studio and Prospect Gaming to a brand-new audience.”

Riikka Seppänen, VP, iCasino at Veikkaus said: “We are pleased to welcome content from 1X2 Network to our platform. Their games offer engaging gameplay and popular features that we believe will resonate well with our players while supporting our commitment to delivering high quality and responsible entertainment.”

The post 1X2 Network launches in Finland via Veikkaus deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Digital Wallets

Neosurf reorganises operations as it targets Europe and the Americas expansion

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Neosurf has reorganised its operations as it prepares to scale products and expand across Europe and the Americas, the cash-to-digital payments provider said.

The company said the updated structure is intended to better support the rollout of “new market-ready products” and help it deliver its payment solutions “on a wider scale.” Neosurf did not disclose what specific organisational changes were made or whether the move affects headcount.

Neosurf also positioned the reorganisation as a way to improve agility in response to future regulatory changes, saying the company aims to remain flexible operationally and technologically as it moves into its “next major phase of its evolution.”

Andrea McGeachin, Global CEO at Neosurf, said: “As we continue to grow our new digital wallet products across Europe and the Americas, it’s important that our organisation evolves alongside our ambitions. Our new structure ensures that we’re built for agility, resilience, and long-term success, and we remain committed to our mission of bridging the gap between cash and digital payments with an optimised foundation that’s built to proactively anticipate and adapt to future regulatory change.”

Neosurf said it will share further updates on its plans “shortly.”

The post Neosurf reorganises operations as it targets Europe and the Americas expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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