Latest News
SportCaller scales new heights in retention with The Ladder for Virgin Bet

Free-to-play specialist unveils ingenious new football game to improve fan engagement for rising-star operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out a cutting-edge game, The Ladder, to instant acclaim and spikes in fan engagement for UK operator, Virgin Bet.
The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. The Ladder is a live-quiz product, tailored exclusively to Virgin Bet’s thriving Sports base, which asks customers to test the strength of their football general knowledge and compete over 10 questions for a wide range of easily-attainable free bets or prizes which are awarded at the start of any given weekend.
In order to collect, players must submit their answers within a 10-second timeframe, as a live countdown clock unwinds for each question. However, true to the quiz’s easy-trigger nature, players can enjoy a helping hand from a series of Power-Ups which offer them valuable lifelines as they progress through the game. These unique features include Go 50-50 (taking away two multiple-choice answers), Free Pass (the answer is automatically provided) and Extra Time (extending the time permitted to submit an answer).
Incorrect participants slip down The Ladder for the day or week, while correct respondents are required to complete the full 10-question course to win their share of a big prize pool, or one of many other smaller free bets. The signature limited-time countdown, coupled to varied question-alternating functionality and a deep well of topical football data, guards against system-manipulation and improves the customer experience with its fun, intuitive gameplay.
SportCaller has also added live leaderboards, which update in real-time, allowing players to keep track of their performance and join in a daily battle for bragging rights against their friends or peers, thereby organically driving brand loyalty, repeat visits and core retention for Virgin Bet.
This innovative live-quiz product showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain player engagement and digital dwell-time. Accordingly, it constitutes another agile and timely component for the market-leading supplier’s progressive portfolio and marketing strategies for both leading operators and media partners.
Cillian Barry, MD at SportCaller, said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.
“Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that’s very encouraging to witness – in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It’s vital for our industry to promote consumer protection and education.”
Richard Leask, Marketing Director for Virgin Bet, added: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.
“SportCaller offer us flexible formats that responsibly sustain players’ attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder.”
SportCaller has now launched almost 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America. In the past 12 months it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.
Powered by WPeMatico
Bonus Reels™
Relax Gaming takes slot appeal to the next level with the launch of Bonus Reels™

Reading Time: < 1 minute
Relax Gaming, the iGaming aggregator and supplier of unique content, has unveiled Bonus Reels, a brand-new bet option that lets players significantly increase their chance of entering bonus game rounds.
Designed to add pace and excitement, Bonus Reels offers a simple, toggle-on experience that elevates slot appeal to the next level. Unlike a traditional feature buy, Bonus Reels
gives players a vastly increased bonus-entry chance for 10x the base bet while keeping RTP and return efficiency the same.
When enabled, the reels are populated solely with bonus-triggering symbols or blanks, providing a streamlined path into Bonus rounds, and Super Bonus Rounds where applicable.
To activate Bonus Reels players switch a toggle to trigger a “super-charged” spin priced at 10x the base stake, offering a 1-in-10 chance to start a bonus game. It’s an optional, faster way to experience bonus content without bypassing the core game entirely.
Currently, five games are available to operators with Bonus Reels, Bill & Coin 2 Mummy Mischief, Jumbo Juicy, Conquer Babylon, Aura God and Ancient Tumble.
Looking ahead, selected all-network Relax releases are set to include Bonus Reels, with no additional setup required; Relax will “flip the switch,” with the bet option already pre-certified.
Martin Stålros, CEO of Relax Gaming, said: “Bonus Reels is about giving players choice and momentum. For those who love the thrill of bonus features, this offers a quicker route into the action while maintaining the same RTP. It’s easy for operators to enable Bonus Reels as it is pre-certified and fits seamlessly into our network titles. We’re excited to roll it out, starting with five launch games and expanding rapidly from there.”
The post Relax Gaming takes slot appeal to the next level with the launch of Bonus Reels™ appeared first on European Gaming Industry News.
Aquisitions/Mergers
Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings

Reading Time: < 1 minute
Philippine eGames provider PhilWeb’s principal shareholder Gregorio Araneta Inc (GAINC) is going to sell its entire 57% stake in PhilWeb to Nexora Holdings Inc and Velora Holdings Inc for a total consideration of Php1.8 billion (US$30.8 million), representing 829,574,354 common shares.
GAINC is owned by Gregorio “Greggy” Araneta III, a member of the powerful Araneta family and the brother-in-law of Philippines President Ferdinand Marcos Jr.
Given that the transaction would involve control of more than 35% of the outstanding voting shares of PhilWeb, the buyers will be required to conduct a mandatory tender offer to remaining shareholders to acquire full control of the company as per local laws.
PhilWeb noted that the buyers are closely linked to the company, with current PhilWeb President & Director Edgar Brian K. Ng also serving as President, Chairman & a Director of Nexora, while current PhilWeb Vice Chairman and Director Crisanto Roy B. Alcid is a Director and the Treasurer of Nexora.
The post Gregorio Araneta to Sell its Entire 57% Stake in PhilWeb to Nexora Holdings and Velora Holdings appeared first on European Gaming Industry News.
Betsson Greece
Betsson Supported Crete Half Marathon as Official Sponsor

Reading Time: < 1 minute
Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
-
Amusnet6 days ago
Amusnet Enters into Partnerhip with Palms Bet
-
booth 5028-26 days ago
Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025
-
Balkans7 days ago
Tom Horn Gaming expands European footprint with Mr Bit
-
Akshat Rathee3 days ago
PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26
-
2026 FIFA World Cup6 days ago
JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup
-
Belatra4 days ago
Belatra set to unearth ancient treasures at SiGMA Central Europe
-
2026 conference chairs5 days ago
Regulating the Game issues call for 2026 conference chairs
-
Asia6 days ago
DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu