Betfred Sports has signed an agreement with Long Shot’s of Frederick, Maryland to bring retail and online sports betting to Maryland pending regulatory approval.

A temporary retail sportsbook will be adjacent to the Maryland Jockey Club’s OTB within Long Shot’s for the 2022 football season. A permanent, 8800 square foot, state-of-the-art sportsbook with a video wall and comfortable theater-style seating will open just after the first of the year. A robust food and beverage menu will also be available. Online betting will be launched when formally allowed by state regulators.

“We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in partnership with Betfred Sports. We are proud that Long Shot’s is one of the premier off-track betting locations in the State and we look forward to achieving similar success with sports wagering. Long Shot’s will not only boost the local economy but contribute to enhancing the education of our students,” Long Shot’s CEO Alyse Cohen said.

“We identified Long Shot’s very early when searching for a Maryland partner. When combining Betfred’s 50 years of bookmaking experience and Long Shot’s success with off-track betting, we believe this will be a formidable partnership to compete in the Maryland sports betting space,” Bryan Bennett, Chief Operating Officer at Betfred Sports, said.

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The temporary sportsbook, scheduled to open in September pending regulatory approval, will consist of in-person betting windows and self-serve betting kiosks.

Operator deploys industry’s leading sportsbook technology at The Grand Falls Casino & Golf Resort and supporting desktop and mobile apps 

OpenBet, the world leader in sports betting entertainment, has launched its unrivalled digital and retail technology with long term partner Betfred Sports in Iowa. 

The Betfred Sportsbook situated inside the Grand Falls Casino & Golf Resort is a state-of-the-art facility spread across 3,500 sq. ft., now powered by OpenBet’s world-class retail solutions including betting counters and self service kiosks.   

In addition, OpenBet’s digital technology provides Betfred Sports and its customers with the perfect omni-channel experience, allowing fans to bet on their favorite sports across all channels, together with a variety of betting options including parlays, in-game wagering, teasers, futures, and player props.  

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Both retail and digital product offerings are underpinned by OpenBet’s robust and versatile sports betting engine, which consistently performs at the highest level by seamlessly processing a vast number of bets at scale.  

This latest launch marks an important milestone for OpenBet and its continued U.S. partnership with Betfred Sports, providing the operator with the perfect platform to continue expanding into additional states.   

Commenting on the launch, Cathryn Lai, Chief Commercial Officer at OpenBet, said: “We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success. 

“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.” 

Bryan Bennett, COO at Betfred Sports, added: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.” 

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Betfred Sports has officially opened eight new self-service betting kiosks at the We-Ko-Pa Casino in Arizona, powered by OpenBet’s retail technology and solutions that signals the leading sports betting provider’s commanding position in the newly-regulated state.

In April 2021, sports betting was legalized in Arizona and the regulated market officially opened in September, with OpenBet among the first to provide sports betting solutions to operators within the state. Its leading technology is already live with a host of online operators in Arizona, along with pricing solutions powered by Don Best Sports and SportCast’s game-changing products.

Four of OpenBet’s self-serving kiosks are located throughout the casino floor, with the remaining machines found in the casino’s sports-themed casual dining outlet, delivering an exciting new form of sports betting entertainment to the casino’s customers.

OpenBet will deliver more of its technology and solutions when the complete Betfred Sportsbook situated in Fort McDowell opens early next year.

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The initial launch marks another important milestone in OpenBet’s partnership with Betfred to deliver its retail solutions to the operator in the US and follows similar launches across Colorado, Louisiana and Pennsylvania.

Cathryn Lai, Chief Commercial Officer at OpenBet, said: “Extending our presence in Arizona so soon after the market opened is an exciting development for us. We’re proud to partner with Betfred Sports in yet another U.S. state and bring even more safe and responsible sports betting experiences to players. This latest launch epitomizes our ability to facilitate products for all kinds of operators thanks to our modular portfolio that caters all demands.”

Bryan Bennett, COO at Betfred Sports, said: “OpenBet remains our partner of choice as we increase our foothold within the U.S. sports betting market. The company’s technology and retail solutions meet our specific requirements to deliver a scalable, reliable and compliant platform. We’re delighted to have opened these betting kiosks and look forward to working alongside OpenBet and the Fort McDowell Yavapai Nation over the coming months to launch our complete sportsbook at the casino.”