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Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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KingMidas Games, a leading iGaming provider, has announced the appointment of three senior executives to accelerate its global growth strategy.
Sean Auret has been appointed as Global Head, joined by Sargis Khachatryan as Commercial Director and Davit Hovsepyan as Client Success Director. Together, the trio will focus on extending KingMidas Games’ presence beyond Asia, introducing its innovative portfolio to operators across Europe and the rest of the world.
In his role as Global Head, Auret will be responsible for implementing scalable growth frameworks across the organisation, ensuring that KingMidas Games is equipped to meet the demands of an increasingly competitive global market, while driving growth among partners worldwide.
“Having spent decades in the iGaming industry, I have seen first-hand how important it is for providers to not only deliver engaging products but also to build strong internal processes that ensure consistency, scalability, and growth,” said Sean Auret, Global Head at KingMidas Games. “At KingMidas Games, my focus will be on strengthening the operational and commercial frameworks that underpin our business, enabling us to deliver even greater value to our partners globally.”
As seasoned industry veterans, Khachatryan and Hovsepyan will represent KingMidas Games outside of Asia with a clear mission to drive revenue growth. Leveraging their expertise in commercial strategy and client success, they will be at the forefront of building relationships with operators and aggregators, ensuring that KingMidas Games’ titles achieve broad adoption across key international markets.
Khachatryan and Hovsepyan will be attending SBC Summit 2025 (Lisbon), taking place at the Feira Internacional De Lisboa & MEO Arena from 16th to 18th September 2025, where they will showcase KingMidas Games’ expanding portfolio to international operators.
Commenting on his new role, Sargis Khachatryan, Commercial Director, KingMidas Games, said: “Europe offers incredible opportunities for next-generation iGaming products. Operators are looking for fresh and engaging titles that truly stand out, and KingMidas Games is ready to deliver. I’m thrilled to showcase our portfolio at SBC Summit 2025, and excited to explore partnerships that create real value and drive long-term growth together.”
Davit Hovsepyan, Client Success Director, KingMidas Games, added: “Player engagement and operator growth go hand in hand, and KingMidas Games has built its reputation by developing games that deliver on both fronts. I am excited to collaborate with partners across Europe and beyond, ensuring that our clients are supported every step of the way as we bring our titles to new audiences.”
With demand for fresh and innovative gaming content continuing to rise globally, KingMidas Games is committed to delivering experiences that combine creativity, technology, and cultural relevance to meet evolving player expectations and drive operator growth.
The post KingMidas Games Builds Momentum for Global Expansion with Strategic Hires appeared first on European Gaming Industry News.
Evoplay, the award-winning game development studio, is heading to SBC Summit Lisbon 2025, where it will celebrate eight years of innovation, partnerships, and standout content in the iGaming industry.
Now home to a portfolio of over 250 titles, Evoplay has climbed to the top tier of the industry by consistently pushing boundaries across slot, instant, crash, table, lottery and skill-based verticals.
At this year’s show, the studio will celebrate “Level 8” of its journey with a party-themed booth that includes entertainment, product showcases and a warm thank-you to the partners who have helped shape its story.
Visitors to the stand can take a spin on the Wheel of Fortune, and enjoy signature cocktails inspired by Evoplay’s most iconic games, while a special activity is also planned exclusively for Evoplay’s partners.
The past year saw growth in both Evoplay product portfolio and platforms for partners. Evoplay launched new game types, including its first lottery game, Adrenaline Rush: Scratch, and a football-themed instant game, the latest edition in the Penalty Shoot-out trilogy which combines the best elements of the previous two titles, Penalty Shoot-out: Super Cup. Evoplay also continued to innovate with games featuring new mechanics for the iGaming world like Hot Slice and Tap Craze, which especially appeal to modern players.
One of the most notable achievements was Uncrossable Rush, the studio’s first co-developed title created in partnership with the analytics platform SlotCatalog. Based on SlotCatalog’s deep player insights and data analysis, combined with Evoplay’s innovative design and technical expertise, Uncrossable Rush represents a fresh approach to game creation.
Beyond games, the studio introduced several platform updates, including an enhanced Client Area, and the launch of an all-in-one Affiliate Hub – a platform which provides Evoplay’s media and affiliate partners with access to exclusive materials of Evoplay’s innovative slots and instant games. The company also introduced Evoplay Media, a resource that shares the latest company news, insightful articles with industry experts, and other valuable content.
Ivan Kravchuk, CEO at Evoplay, said: “SBC Summit Lisbon is the perfect stage to celebrate eight incredible years of Evoplay. This year’s show is all about saying thank you to our clients, partners, and players, and inviting them to share in the energy and creativity that drives everything we do.
Over the past years, we’ve launched new verticals, deepened our partnerships, and provided players with completely new forms of entertainment, and we’re just getting started.”
Join the celebration at Stand A182 and see what’s next as Evoplay levels up for its most ambitious chapter yet.
The post Evoplay spotlights eight years of growth at SBC Summit Lisbon appeared first on European Gaming Industry News.
Pioneering iGaming technology company becomes the latest member of North American Association of State and Provincial Lotteries trade group, reinforcing its commitment to advancing the lottery sector through innovative digital solutions
Bede Gaming, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, announced this month that it has officially joined the prestigious North American Association of State and Provincial Lotteries trade group as an Associate Member.
NASPL is the largest trade association in the lottery space, representing 53 state and provincial lottery members throughout North America. The group plays a pivotal role in advocating for lottery organisations on matters of general policy and best practice, while also leveraging collaboration, communication, education, and information for the betterment of the industry.
“NASPL is pleased to have Bede Gaming as our newest Associate Member Partner; we look forward to collaborating this year and beyond with the goal of strengthening our industry.” Jake Coy, Director of Partner Relations, NASPL.
Reflecting on the company’s new NASPL membership, Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “We’re absolutely thrilled to be joining NASPL as an Associate Member. As a company that’s passionate about supporting lottery customers in achieving their digital transformation goals, this membership provides an opportunity for us to further demonstrate our capabilities and do so in alignment with the highest industry standards.
“Bede is looking forward to working closely with NASPL members and partners to learn about the challenges that they face. Our goal is to explore how our pioneering platform technology can best support their needs, while also contributing to the broader advancement of the lottery industry.”
The NASPL ’25 Annual Conference and Tradeshow this month presents the first opportunity for Bede to do precisely that, with many NASPL members attending, including event host and current Bede partner, the Ontario Lottery and Gaming Corporation (OLG).
As existing members of both the World Lottery Association and European Lotteries, Bede holds a strong commitment to supporting the future of the industry through innovative digital solutions. In the North American market, this is exemplified by the company’s ongoing successful partnership with OLG, which was a key factor in the decision to pursue NASPL membership and a move that was wholeheartedly supported by the provincial lottery.
“Bede has been a trusted partner to OLG for five years, providing us with innovative products and technical solutions that continue to enhance the digital lottery experience for our players in Ontario,” confirmed Andrew Darley, VP of iCasino and iLottery at OLG. “We were happy to recommend them for this esteemed membership and believe that by joining NASPL, they’ll now have the perfect platform to showcase how their expertise can assist the industry going forward.”
The post Bede Gaming awarded NASPL Associate Membership appeared first on Gaming and Gambling Industry in the Americas.
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