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Gambless unveils new DHYP awareness campaign

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Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

 

“Why the need of an awareness campaign?

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

 

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.

 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

 

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

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Secure Some Sweet Treats With BGaming’s Sugar Merge Up™

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BGaming, the popular iGaming content provider, is serving up a sugary treat with the launch of Sugar Merge Up™, the latest addition to its #Entertainment slot portfolio.

Players are invited into a candy-coloured world guided by a playful jelly bear mascot. Set on a 6×6 cluster-pay grid, the game is packed with brightly coloured sweets and candy, offering a vibrant and fun-filled experience.

Returning from BGaming’s previous hit, Merge Up™, the cascade-style Merge Up™ mechanic allows winning symbols to merge and upgrade to the next highest-paying symbol, creating opportunities for even bigger wins on subsequent cascades.

Building on the gameplay of Merge Up™ 2, Sugar Merge Up™ introduces exciting new ways to form combos. The standout addition is the Bubblegum symbol, which explodes to destroy up to eight surrounding symbols, boosts multipliers in those cells, and then transforms into a Scatter.

Landing Scatters is key to triggering the Free Spins bonus, with up to 30 free spins available. Players can extend the feature by landing three or more Scatters during the bonus round.

For those eager to jump straight into the action, Sugar Merge Up™ offers six Buy Bonus options, including:

  • Chance ×2 – doubles the multiplier for ×1.2 the stake
  • Random Booster – applies random multipliers up to ×128 on each spin for ×10 the bet
  • Booster ×16 – ensures ×16 multipliers cover the grid on every spin for ×40 the stake
  • Free Spins Buy Bonus – prices range from ×100 to ×500, giving players flexible access to the bonus round

Julia Alekseeva, CPO at BGaming, commented:
“Sugar Merge Up™ takes everything players loved about Merge Up™ 2 and makes it even sweeter. The added bonus features boost engagement, while the multiple Booster and Buy Bonus options give players plenty of flexibility. The candy theme is always a hit, and combining it with the explosive Merge Up™ mechanic was a natural next step.”

The post Secure Some Sweet Treats With BGaming’s Sugar Merge Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FANS World Cup

Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup

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Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.

Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.

The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.

Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.

FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.

Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”

The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DEGEN Studios

DEGEN Studios ignites a brutal blood feud with Vendetta Fury

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DEGEN Studios has launched Vendetta Fury, a high-volatility slot built around the relentless clash between two powerful forces: Vandal and Havoc.

Vandal embodies chaos and disruption, bending the rules of the grid and reshaping its structure. In contrast, Havoc represents controlled destruction, linking symbols through Wild Beams that build intensity before unleashing their full impact.

This ongoing feud fuels the entire gameplay experience, creating a world where revenge is never settled and every spin feels charged with tension. Wins can accumulate gradually before key features ignite, shifting the balance between the two rivals. Expanding Wilds and multiplier mechanics work together to rapidly transform the grid, turning calm moments into explosive payouts.

The action peaks in the Apocalypse bonus mode, where both Vandal and Havoc appear simultaneously. Their combined mechanics drive a shared global multiplier, dramatically increasing volatility and making outcomes far less predictable as their battle for dominance plays out across the reels.

Danny Gordon, Head of Studio at DEGEN Studios, said:
“A vendetta doesn’t fade — it builds until something finally breaks. That idea is at the core of Vendetta Fury. Vandal and Havoc are locked in an escalating conflict that shapes every part of the game, including its three evolving bonus modes, where control constantly shifts between the two sides.”

“In this world, there’s no forgiveness and no restraint — only rising tension and revenge paid in full.”

The post DEGEN Studios ignites a brutal blood feud with Vendetta Fury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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