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Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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Casino Guru, the leading online casino database and advocate for responsible gambling, has taken a further look into the success of the Gamalyze campaign it ran on the occasion of Safer Gambling Week 2024.
Hosted as a joint effort and collaboration with Mindway AI, a respected data science company with a particular focus on analyzing gambling behavior and integrating seamless technology-driven consumer protection measures.
The Gamalyze game, which sought to analyze and inform consumers about their gambling habits, was launched by 10,479 visitors, Casino Guru News previously reported, and 7,116 of the launched games were completed through the end.
Now, Casino Guru has dug into the newly surfaced data the collaboration has revealed and has carefully studied feedback from the campaign to help improve future iterations of the ambitious player protection initiative, discovering that the actual results were better than what was previously thought to be the case.
A total of 279,000 people saw the Gamalyze campaign on the Casino Guru’s website, with 65% of the people who visited the game detail deciding to play it – or some 13,000. Casino Guru was not only able to calibrate its initial numbers for how many people visited the game, or played it, but also derived other vitally important metrics.
First, the number of high-risk players has dropped to 15.6%, down from 17% in the previous campaign’s iteration. In contrast, the number of high-risk players, according to overall data, is 17.3%.
Upon completing the game, the players received advice and feedback on how to improve their gambling behavior.
Another interesting trend that Casino Guru noted was that for the most part, players were able to accurately predict the level of risk they were taking.
For example, only 15.6% of all players had underestimated their risk level – the same as the prior iteration of the Gamalyze campaign. In contrast, the overall average number is 15.2%. These players had too received advice on how to improve their gambling behavior and avoid unnecessary risk-taking.
51.7% of all players showed signs of normal loss sensitivity, which was down from 61% in the previous iteration of the campaign, indicating that players during this campaign showed less concerns over increased losses.
These findings highlight the meaningful impact of the Gamalyze campaign and reinforce the value of data-driven responsible gambling initiatives.
Encouraged by these results, Casino Guru and Mindway AI remain committed to refining their approach, expanding their reach, and continuously improving player protection efforts.
Each iteration presents new opportunities for Casino Guru and Mindway to empower consumers to make responsible gambling decisions.
The post Casino Guru breaks down Gamalyze Campaign data and success appeared first on European Gaming Industry News.
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Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy
Paul Gatt, who has played a crucial role in the company’s strategic expansion and corporate transition, will lead Gentoo Media’s legal and compliance function, reporting directly to CEO Jonas Warrer.
His promotion marks an important step in the company’s evolution, reinforcing its ability to navigate complex regulatory landscapes while supporting M&A activity and revenue-generating opportunities.
“Paul has been instrumental in shaping our legal framework during a period of rapid growth and strategic acquisitions,” said Jonas Warrer, CEO of Gentoo Media. “His leadership, legal expertise, and deep understanding of complex regulatory landscapes have been invaluable. We are confident that, as General Counsel, he will continue to steer our legal and compliance strategy with precision and foresight.”
Since joining Gentoo Media in 2022, Gatt has played a key role in supporting the company’s expansion, working closely with the corporate development team on M&A transactions and ensuring the seamless integration of acquired businesses. He was also instrumental in guiding Gentoo Media through its corporate separation from Gaming Innovation Group (GiG), securing a smooth legal and regulatory transition.
“I am thrilled to take on this role at such an exciting time for Gentoo,” said Paul Gatt. “Having been part of the company’s journey over the past few years, I look forward to continuing to support its growth and working alongside our talented team to navigate the evolving media and regulatory landscape.”
Gatt brings a wealth of legal expertise, having previously served as Legal Counsel at Lombard Bank and as a legal associate at Fenech & Fenech Advocates, specialising in corporate law. He is an Executive Committee member of the Malta IT Law Association and an Affiliate member of the International Masters of Gaming Law (IMGL).
He holds a Doctor of Laws degree from the University of Malta and is a qualified advocate admitted to the Maltese Bar. Additionally, he is an alumnus of the London School of Economics and the University of Glasgow, where he pursued further studies in sports, business, and corporate law.
The post Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy appeared first on European Gaming Industry News.
Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.
The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.
Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”
Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.
Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”
Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.
The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.
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