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Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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Coco Rush
Million Games Releases its Latest Video Slot Coco Rush
Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality.
Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.
The title is built on a 5×3 reel layout with 20 paylines and low volatility, offering accessible gameplay supported by strong feature frequency.
At the core of the game is the Mystery Mask mechanic, where all Mask Symbols transform at the end of each spin into either matching paying symbols or Coins and Collector symbols that trigger the Cash Collect Feature.
The Cash Collect Feature includes three fixed jackpots:
• Mega – 1000x base bet
• Major – 200x base bet
• Mini – 50x base bet
An additional RushReel feature can unlock during spins, awarding multipliers or extra Mask Symbols that enhance both base game and bonus payouts.
“Coco Rush is a great example of how our Million Stars partners continue to evolve and push their craft,” said Thomas Nimstad, CEO of Million Games.
“Yugo Workshop has taken proven mechanics and refined them into something that feels both familiar and fresh, witha clear focus on player engagement and repeat play. It’s exactly the kind of progression we want to support and bring to market.”
Coco Rush offers a maximum win potential of 5000x the bet and is now available for operators and aggregators via the Million Games distribution network.
The post Million Games Releases its Latest Video Slot Coco Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Himmel & Hölle
Hölle Games Releases its Latest Video Slot Himmel & Hölle
Hölle Games has released its latest video slot Himmel & Hölle.
This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature. Land either of the Angel or Demon Wilds to trigger an expansion, and then a wheel game. That wheel game pays out up to 500x the bet, and there are also Ladder and Gamble mini-games available, for the more diabolical volatility hunters.
The game also features a thumping Eurodance styled soundtrack.
Lucifer the Light-Bringer and landlord of hell himself, said: “The team have blended two cosmological themes into one beautiful canvas – with top notch graphical fidelity and a very well balanced paytable, I could play this for eternity.”
Hölle Games is a fully independent “Made in Germany” video slots studio. With licences for MGA, Sweden, Greece, UK and ISO 27001 certification, they not only focus on providing “Classic” games German players love, such as Fruits, Bells XL and Höllische Sieben, but also produce a “Premium” series of slots with unique artwork and cutting-edge game concepts. These often carry distinctive German product names that most Germans will instantly recognise, such as “Holla die Waldfee”. Furthermore, Hölle Games has produced a new and unique game mechanic called “Bonus Spin”, a player friendly and compliant solution for the German tax regulation, which they have invited other studios to freely use.
The post Hölle Games Releases its Latest Video Slot Himmel & Hölle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Releases its Latest Online Slot Game Golden Tiger 1000
Amusnet has released Golden Tiger 1000, a visually striking title that blends joyful gameplay with high win potential, set against a breathtaking cherry blossom mountain village in full bloom. The game invites players into a lively Asian-inspired world where every spin feels like a celebration of fortune, movement and surprise.
From the very first spin, Golden Tiger 1000 delivers an engaging and dynamic experience. Stacked symbols, shimmering Money Bags, Coins and Sycee create frequent win opportunities, while the charismatic Tiger Wild symbol steps into complete combinations and elevate payouts. Designed with a bright and energetic aesthetic, the game maintains a constant sense of anticipation as the reels come alive with each cascade of outcomes.
At the heart of the experience lies a powerful feature set built to amplify excitement and reward potential. The Respin Feature plays a key role, locking symbols in place and opening the door for additional matches and enhanced win sequences. Meanwhile, multipliers can escalate results up to an impressive 25,000x the bet, positioning every spin as a potential breakthrough moment for players seeking high-volatility thrills.
With its playful tone, rich visual identity and strong win mechanics, Golden Tiger 1000 strikes a balance between entertainment and intensity. It is designed to appeal to a broad audience – offering approachable gameplay layered with features that deliver meaningful impact and sustained engagement.
Amusnet continues to strengthen its portfolio with titles that combine immersive design and innovative mechanics. Golden Tiger 1000 stands out as a lively new addition, offering operators a fresh, high-performing slot and players a thrilling journey towards golden rewards.
Random Multiplier
The Random Multiplier feature adds an unpredictable boost to gameplay excitement, activating at any moment during base game spins or feature sequences. When triggered, it applies a random multiplier value that can significantly increase total winnings, turning even standard wins into high-value outcomes.
Respin Feature
The Respin Feature can trigger randomly on any spin, selecting a symbol to dominate the reels. During the feature, only the chosen symbol and Wild symbol appear, increasing win potential. Each time the symbol or a Wild symbol land, it locks and triggers another respin. The feature ends when no new symbols appear or the grid is filled, awarding all wins with the chance for powerful multipliers.
Special Respin Feature
Triggered randomly when the Wild symbols are thrown to the reels, up to three Wild symbols can appear, sometimes filling a full reel. These Wild symbol lock in place and carry into the next spin, instantly activating a Respin Feature and boosting chances for stronger wins.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Online Slot Game Golden Tiger 1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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