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Gambless unveils new DHYP awareness campaign

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Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

 

“Why the need of an awareness campaign?

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

 

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.

 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

 

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

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Arizona Department of Gaming

Arizona Department of Gaming Concludes Legislative Session with Approved Agency Continuation and Enhanced Spending Authority for Problem Gambling

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Department is continued for six years to regulate an extensive portfolio: tribal gaming, event wagering and fantasy sports, horse racing and simulcast wagering, and boxing and mixed martial arts

State budget includes a 20 percent increase in problem gambling treatment and prevention appropriations

The Arizona Department of Gaming (Department) announced today that with Governor Hobbs’ signature on Senate Bill 1671, the Department has received continuation approval by the Arizona State Legislature, which periodically reviews state agencies for performance and authority. Additionally, through Senate Bill 1847 and the state’s Fiscal Year 2027 budget, the Department’s Division of Problem Gambling received expanded expenditure authority, enabling additional investments in problem gambling prevention, education, treatment, and recovery services across Arizona.

“Arizona first established the Department of Gaming in 1995 – and more than thirty years later, we remain excited about world-class regulation benefiting the entire state,” said Jackie Johnson, Department Director. “I’m grateful to Governor Hobbs and leaders in the state legislature, particularly continuation bill sponsor State Senator Shawnna Bolick, who thoroughly reviewed our agency with a deep commitment to public service, and I am pleased that the Department secured its continuation, which will allow us to strengthen our focus points in robust consumer protection and integrity.”

The Department, the Arizona State Boxing and Mixed Martial Arts Commission, and the Arizona Racing Commission are continued by the legislature for six years, per the enactment of Senate Bill 1671, sponsored by Senator Shawnna Bolick, in the 2026 legislative session that adjourned on June 12, 2026. This continuation affirms the Department’s and both Commissions’ authority to carry out the roles and responsibilities delegated by the legislature.

The Department’s Division of Problem Gambling marked the legislative session with the passage of a new state budget that grants $4,000,000 in total authorized spending for the Division. The $4,000,000 authority represents a 20 percent increase from the FY26 budget. Additionally, the legislature granted an annual $500,000 expenditure authority for the agency to use Event Wagering funds to support problem gambling. Finally, the Division will have grant oversight authority for the first time– allowing the Division to expand programs to assist those in need.

“The new state budget will strengthen longstanding investments in problem gambling assistance made possible through partnerships with Arizona’s Tribal Nations and the Arizona Lottery,” said Elise Mikkelsen. “We continue to see strong demand from individuals and families seeking information, resources, and treatment for gambling-related harm. This increased funding will help us expand the continuum of care and ensure more Arizonans have access to effective, inclusive, and timely support.”

In addition to supporting the Division in state-wide access to problem gambling prevention and treatment, the Department is actively engaged in responsible gaming and safer play initiatives. Now in its first year of the campaign, the Department’s Take Back the Game initiative in partnership with the Arizona Media Association is raising awareness of gambling self-exclusion options available through the agency. The campaign, which runs in English and Spanish across Arizona media outlets, lets viewers know that if gambling is no longer fun, they can Take Back the Game and self-exclude from Arizona casinos, sportsbooks, and fantasy sports operators. Also in 2026, the Department’s Too Young to Bet campaign emphasizes the risks associated with youth gambling.

To learn more about the Arizona Department of Gaming, visit gaming.az.gov. To learn more about problem gambling prevention and treatment, visit problemgambling.az.gov.

The post Arizona Department of Gaming Concludes Legislative Session with Approved Agency Continuation and Enhanced Spending Authority for Problem Gambling appeared first on Americas iGaming & Sports Betting News.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

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This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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