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Gambless unveils new DHYP awareness campaign

Published

5 years ago

November 19, 2020

Reading Time: 3 minutes

Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

“Why the need of an awareness campaign?”

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well. 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

Latest News

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

18 minutes ago

April 15, 2026

Master Editor

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

Register in the 22Bet Partners affiliate program
Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.)
Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

5% RevShare boost for 1 month

50 FTDs

10% RevShare boost for 2 months

100 FTDs

5% RevShare boost for 3 months
Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

Bonuses are credited after FTD confirmation.
Each partner receives only the highest reward tier achieved.
The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

Compliance Updates

KSA Completes Its Investigation Into How Minors Could Still Gamble Online Despite Age Restrictions

Published

2 hours ago

April 15, 2026

Wladimir P.

ksa-completes-its-investigation-into-how-minors-could-still-gamble-online-despite-age-restrictions

The Dutch Gambling Authority (KSA) has completed its investigation into how minors could still gamble online despite age restrictions. The investigation shows that it is virtually impossible for minors to gamble with legal gambling providers.

Minors are not allowed to gamble in the Netherlands. When age verification is circumvented, it is primarily done via accounts belonging to adult family members and friends. However, the KSA received reports that it was possible for minors to create accounts with legal online gambling providers and launched an investigation in 2025 as a result.

The study examined the registration process at online gambling providers, with a specific focus on identity verification and bank account verification. Transaction data requested from banks allowed for a more in-depth investigation into potential shortcomings.

The investigation shows that there are virtually no serious irregularities. However, in a very limited number of cases, players were able to use another person’s bank accounts or link their own bank account to another player’s account. This could occur almost exclusively in situations where people have exactly the same initials.

Discussions with online gambling providers revealed that they did not have an immediate solution for this. The KSA notes that such a solution is now available and will engage in a technical session with the online providers to discuss what the KSA expects from the sector in this regard. The KSA will also share its recommendations with the online gambling providers at a later date, and these guidelines will be incorporated into the Wwft guidance.

Michel Groothuizen, Chairman of the Board of the Dutch Gaming Authority, said: “The KSA is deeply concerned about minors gambling. Fortunately, it appears that this hardly ever occurs among licensed providers, but we do have clear indications that it is happening nonetheless. This is likely on the illegal market. Illegal providers often apply no or low standards for age verification and advertise specifically targeting this young demographic, for example via TikTok. This is extremely harmful, and the KSA is therefore working hard to combat the illegal supply. We are also placing a stronger focus on educating minors to make them aware of the risks of gambling.”

The post KSA Completes Its Investigation Into How Minors Could Still Gamble Online Despite Age Restrictions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aigars Jurgelans

Amusnet Announces Strategic Partnership with Concorde Casino Group

Published

2 hours ago

April 15, 2026

Wladimir P.

amusnet-announces-strategic-partnership-with-concorde-casino-group

Amusnet, a leading provider of next-generation gaming solutions, has announced a new strategic partnership with the Concorde casino group, which operates three casinos in Cyprus: Concorde Tower Casino in Nicosia, Concorde Luxury Casino in Bafra and Concorde Aria Casino in Kyrenia. This collaboration marks a significant step in Amusnet’s strategy to expand its gaming portfolio into the vibrant Cyprus Land-based casino market.

The partnership’s initial phase includes installing 16 of Amusnet’s state-of-the-art Type S 32 slot cabinets across the two locations. Manufactured to the highest standards of the global casino industry, Amusnet’s premium slot machines combine cutting-edge technology, sleek design and exceptional player engagement. The game selection features some of Amusnet’s most popular titles, including Crazy Red, Candy Palace,100 Extra Crown, Art of Gold, Extra Crown, Vampire Beast and Phoenix Star.

The partnership started with the installation of 16 of Amusnet’s state-of-the-art Type S 32 slot cabinets at the group’s first two casino locations, Concorde Tower Casino in Nicosia and Concorde Luxury Casino in Bafra. Manufactured to the highest standards of the global casino industry, Amusnet’s premium slot machines combine cutting-edge technology, sleek design and exceptional player engagement. The game selection features some of Amusnet’s most popular titles, including Crazy Red, Candy Palace, 100 Extra Crown, Art of Gold, Extra Crown, Vampire Beast and Phoenix Star. The partnership continues with the installation of 8 Type S J55 slot cabinets at the newest Concorde Aria Casino, scheduled to open in May 2026.

“Our expansion into the Cyprus Land-based market is a testament to our shared vision and commitment to quality with Concorde Casino. This partnership provides us with a strong foundation of excellence and mutual trust. The collaboration allows us to continue our mission of providing exceptional gaming experiences, seamlessly introducing the success of our online portfolio to their premium Land-based venues,” said Borislav Marinov, Head of Business Development, Land-based at Amusnet.

“At Concorde Casinos, we are always looking for ways to diversify and strengthen our product offering. In my view, Amusnet brings a product that is particularly well-suited to players who are already familiar with and enjoy online slot games, helping us connect Land-based entertainment with modern player preferences. I am impressed by Amusnet’s innovations, the quality of their products, and the high level of technical support they provide. We are pleased to have them as a partner and look forward to developing this cooperation further,” said Aigars Jurgelans, Slot Director at Concorde Casinos.

The post Amusnet Announces Strategic Partnership with Concorde Casino Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.