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Gambless unveils new DHYP awareness campaign

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Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

 

“Why the need of an awareness campaign?

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

 

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.

 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

 

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

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Booming Games launches Berserkin’ Buffalo Power Hit slot

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Booming Games has launched Berserkin’ Buffalo Power Hit, a new buffalo-themed slot that adds the supplier’s Power Hit mechanic to its Buffalo Series.

The game uses a 6×4 grid with 4,096 ways to win and a stated maximum win potential of 5,000x. Booming Games said the title is set on a buffalo backdrop and is built around the Power Hit feature.

According to the company, Buffalo Collect symbols can land on reels 1 and 6 to collect Coin Prizes in view, including Mini, Minor, Major and Grand Prize Pots, which “instantly charges up the Power Hit feature.” In the base game, Bonus symbols collect to the Buffalo pot above the reels and can trigger a Berserkin’ Bonus on any spin, while landing 3+ Bonus symbols can award up to nine Berserkin’ Bonus Spins.

Booming Games said the Berserkin’ Bonus free spins run with only the Power Hit feature active and “guaranteeing a win on every spin,” with prize pots “awarding up to 2000x” during the feature. The title also includes a Buy Bonus option priced at 75x, 100x, 150x or 200x the bet for 3, 5, 7 or 9 Berserkin’ Bonus spins, and a Boost+ toggle designed to increase feature chances.

Craig Asling, Director of Games at Booming Games, said: “Berserkin’ Buffalo Power Hit is packed with innovative bonus features that we’re confident will be a hit among players. Our Buffalo games have been among our best performers, and we are delighted to be adding a new game to the Series. The all-new Power Hit feature is the latest example of our commitment to delivering an ultimate gameplay experience that provides high-stakes thrills. Play Berserkin’ Buffalo Power Hit now!”

The post Booming Games launches Berserkin’ Buffalo Power Hit slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET adds Infront official tennis data to sportsbook feed

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DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.

DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.

DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.

The post DATA.BET adds Infront official tennis data to sportsbook feed appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA

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Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.

The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.

Džangar Jesenov, Head of Compliance at Endorphina, said:

“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”

Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.

The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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