Latest News

Gambless unveils new DHYP awareness campaign

Published

6 years ago

November 19, 2020

Reading Time: 3 minutes

Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

“Why the need of an awareness campaign?”

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well. 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

2026 FIFA World Cup

Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup

Published

31 minutes ago

June 5, 2026

Wladimir P.

betano-sends-a-video-game-character-into-the-real-world-to-capture-the-emotion-of-the-world-cup

Betano, Kaizen Gaming’s premium online betting and gaming brand, is turning to gaming culture to dramatize the emotional pull of football fandom in its latest international campaign for the 2026 FIFA World Cup. Created by Wieden+Kennedy São Paulo, the campaign follows a lonely video game NPC (Non-Playable Character) who escapes the artificial world of a football game to experience the intensity, unpredictability and collective emotion of a real World Cup. Set to a reimagined version of the song “Mr. Lonely,” the film positions football fandom as something too powerful to be simulated.

The work launches under the global platform “Believing Makes it Real” and will roll out across 14 countries in South America and Europe, supported by live activations and fan engagement initiatives tied to the tournament. The campaign will be 360° with dedicated adaptations per country and three main character adjustments tailored to the cultural idiosyncrasies of different regions.

“The FIFA World Cup is the ultimate anchor in global sports, and for a campaign spanning so many different markets, we wanted to match that ambition. Our brief was to articulate the raw, collective emotion of being a fan, a feeling so intense it transcends even the most advanced digital simulation. This film captures that powerful truth, reinforcing our global platform, ‘Believing Makes it Real,’ and positioning Betano at the heart of the sport’s most genuine and unpredictable moments,” said Pablo Puertas, Kaizen Gaming – Betano, Marketing Director.

“Our challenge was finding a fresh, globally resonant way to talk about the World Cup. The campaign starts in a cold, automated universe and follows the journey of an NPC discovering what happens when an entire world truly believes. It’s a contrast that turns football emotion into something impossible to program,” said Felipe Paiva and José Ferraz, Group Creative Directors at Wieden+Kennedy SP.

The campaign also reinforces Betano’s growing relationship with FIFA. The brand was recently named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America, following previous partnerships around the FIFA World Cup Qatar 2022 and the FIFA Club World Cup 2025.

The 2026 edition — hosted across the US, Mexico and Canada — will be the largest in FIFA history, featuring 48 national teams for the first time.

The post Betano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

EGR B2B Awards 2026

EvenBet Gaming named Poker Supplier of the Year at the EGR B2B Awards 2026

Published

31 minutes ago

June 5, 2026

Wladimir P.

evenbet-gaming-named-poker-supplier-of-the-year-at-the-egr-b2b-awards-2026

Global poker vertical leader secures prestigious accolade in London, highlighting continuous technical innovation and strategic expansion.

4th June 2026 – EvenBet Gaming, a leading software provider of online poker and card game solutions, has been awarded Poker Supplier of the Year at the prestigious EGR B2B Awards 2026.

The ceremony, held last night at City Central at the HAC in London, brought together prominent stakeholders from across the global iGaming sector. Celebrating its 17th year, the EGR B2B Awards recognize the pioneering companies that power the wider gambling market, representing the ultimate benchmark of operational excellence, innovation, and customer service.

The Poker Supplier category specifically honors companies that deliver innovative, high-quality poker solutions, demonstrate strong product integration, maintain jurisdictional compliance, and consistently respond to the evolving needs of operators and players. EvenBet Gaming secured the prestigious accolade after outperforming a highly competitive shortlist of prominent industry peers. This landmark victory further solidifies EvenBet’s market leadership and follows a period of exceptional growth, technical evolution, and strategic global expansion.

Over the past 12 months, EvenBet has introduced strategic upgrades to its core infrastructure, designed specifically to lower operational overheads for casino-first and multi-vertical operators. The launch of high-performance formats — including One Click Poker and Spins Poker — dramatically simplified the player experience, allowing operators to seamlessly tap into network liquidity.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing the Poker Supplier title at the EGR B2B Awards 2026 is a proud moment for EvenBet Gaming, validating over the decade of continuous technical innovation. We have always focused on eliminating operational complexity, making poker an accessible and highly profitable vertical for multi-brand operators. This recognition from industry leaders in London confirms that our product strategy aligns perfectly with modern iGaming demands.”

Media contact

For press enquiries, to schedule an interview, or to request product imagery, please contact EvenBet Gaming’s PR Manager directly at [email protected]

About EvenBet Gaming

EvenBet Gaming is a global iGaming software provider licensed and headquartered in Malta under an MGA B2B licence and holding a supplier licence from the Danish Gambling Authority (DGA). The company delivers a unified ecosystem for the gambling industry, combining its award-winning poker and card game software with a turnkey online casino platform and a high-performance game aggregator.

With over 20 years of experience in poker and iGaming infrastructure, EvenBet builds scalable, high-performance solutions and enables seamless integrations with third-party platforms, gaming content, and service providers.

With over 250 specialists across offices in Malta and Serbia, the company supports a wide range of operators – from Tier-1 international brands to emerging businesses seeking a structured and accessible entry into iGaming.

The reliability of EvenBet’s software is backed by ISO 27001 certification and rigorous testing from iTech Labs, BMM Labs, and GLI. Its industry leadership is confirmed by a long list of prestigious accolades, including European iGaming Awards (Poker Provider winner 2026), EGR B2B Awards (Poker Supplier winner 2024 and 2026), SBC Awards, SiGMA Europe Awards, Malta iGaming Excellence Awards, and EGR Europe Awards.

The post EvenBet Gaming named Poker Supplier of the Year at the EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETER

BETER secures Kentucky license, bringing Setka Cup and ESportsBattle to ninth US state

Published

31 minutes ago

June 5, 2026

Wladimir P.

beter-secures-kentucky-license,-bringing-setka-cup-and-esportsbattle-to-ninth-us-state

BETER has secured a license in Kentucky, expanding the availability of its Setka Cup table tennis and ESportsBattle betting content to a ninth US state. The approval was granted by the Kentucky Horse Racing and Gaming (KHRG), the state regulator.

The Kentucky approval adds to BETER’s existing US footprint in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois. The license allows BETER to supply operators in Kentucky with live data and live streams from Setka Cup and ESportsBattle tournaments.

BETER said the content is already live for Kentucky bettors through bet365, which it described as a long-standing operator partner.

Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.

“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.

“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”

The post BETER secures Kentucky license, bringing Setka Cup and ESportsBattle to ninth US state appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.