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Gambless unveils new DHYP awareness campaign

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Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.

The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.

The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.

The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.

In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.

The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.

The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.

Below some comments on the initiative from Gambless CEO, Maurizio Savino:

 

“Why the need of an awareness campaign?

A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).

Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.

 

“Why borrowing a famous meme’s expression?”

We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.

Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.

Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.

 

“What does Gambless do?”

Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.

Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.

Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.

If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.

Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.

 

“What’s in store for 2021?”

We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.

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Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO

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Greek mythology slot sequel adds new modifiers and keeps a 5,000x maximum win

Games Global, working with exclusive studio partner Nailed It! Games, has released Raging Gods: Olympus 2 POWER COMBO™, a Greek mythology-themed slot sequel. The title uses a 5×3 reel layout with 20 paylines and features a maximum win potential of 5,000x, according to the companies.

The game builds on the original with an expanded POWER COMBO™ bonus game and new feature modifiers. Games Global said the new additions include Prize Double, which multiplies all Prize Symbol values on the board by 2x, and the Power Symbol, which upgrades individual prize values as spins continue.

The POWER COMBO™ bonus game can be unlocked by any bonus symbol, with all symbols that land on the feature-activating spin awarding their respective modifiers. Returning mechanics include Prize Booster (increasing Prize Symbol values by up to 5x), Extra Collect (gathering all visible cash values without removing symbols), and Instant Jackpot (awarding one of four fixed jackpots).

A SUPER collection can also open access to the POWER COMBO™ feature, activating two or more mechanics at the same time once completed. During the feature, Jackpot Gem Symbols contribute towards four fixed jackpots — Mini at 10x, Minor at 20x, Major at 200x and Mega at 5,000x — with multiple jackpots available within a single round.

Paweł Piotrowski, Co-Founder at Nailed It! Games, said: “Raging Gods: Olympus 2 POWER COMBO™ builds on the original by giving the POWER COMBO™ bonus game more flexibility.

“Adding Prize Double and Power Symbol allowed us to expand how features combine, which brings more variation to each round.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “With Raging Gods: Olympus 2 POWER COMBO™, Nailed It! Games have taken a well-performing concept and pushed it further – adding depth, energy, and new ways for players to engage.

“It’s a clear step up for the series and reinforces the strength of this theme within the Games Global portfolio.”

The post Games Global and Nailed It! Games launch Raging Gods: Olympus 2 POWER COMBO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America

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Blokotech and Evoverse have joined as presenting sponsors of iGaming Real Talk’s content series recorded live at BiS SiGMA South America in Brazil.

According to iGaming Real Talk, the Brazil edition follows its AIBC Eurasia Dubai coverage and focuses on the LatAm iGaming market “especially since the market was regulated.” The partnership covers the full series, which iGaming Real Talk said delivered 11 in-depth interviews and more than 30 short-form video clips filmed on the expo floor.

The series includes interviews with executives and founders, including Heathcliff Farrugia (SiGMA World), Miranda Guliashvili (SOFTSWISS) and Dominic Sawyer (TEQUITY), among others.

Surya Palli, Founder of iGaming Real Talk, said: “BiS SiGMA South America has quickly become a key meeting point for the LatAm iGaming ecosystem. Partnering with Blokotech and Evoverse allows us to scale the reach of these conversations and continue building a platform that showcases real insights from across the industry.”

iGaming Real Talk said the Brazil edition is part of its “Real Roadshow 2026” content plan and is positioned around the region’s post-regulation market evolution.

The post Blokotech and Evoverse sign on as presenting sponsors for iGaming Real Talk at BiS SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April

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Microgaming is launching a new slot mechanic, Link & Merge, on 29 April via the simultaneous release of three titles: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge.

The Link&Merge feature is positioned as a variation on Hold & Spin-style gameplay. When five or more adjacent Coin symbols land, they link and merge into a single higher-value symbol. The merge then triggers one of three bonus outcomes: Jackpot, Multiply or Spread, with the potential for additional Coin symbols to land and create further merges.

Microgaming is pairing the mechanic with three themes at launch: Almighty Zeus Wilds Link&Merge, Lucky Twins Wilds Link&Merge and 123 Soccer Link&Merge. The supplier said each title uses the Link&Merge bonus within a shared core framework that includes cluster wins, Wild Meter progression, Free Spins and Multiplier Trail functionality.

A Microgaming spokesperson said: “Link&Merge gives us a mechanic with real forward momentum. Each merge has the potential to change the shape of the feature, open up new opportunities and keep the round moving in a way that feels both familiar and fresh. By launching three games around it simultaneously, we are able to give the mechanic a much bigger stage from day one and show the range it can bring to the Microgaming portfolio.”

The post Microgaming rolls out Link & Merge mechanic with three-slot launch on 29 April appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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