Latest News
Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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iGaming
Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta
Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.
The releases are Bigger Piggy Bank Soccer
, Cops ’n Robbers Bigger Big Money Soccer
, Wolf It Up! Again Soccer
, Kong It Up! Large Soccer
and World Soccer Grand Chance
. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.
Bigger Piggy Bank Soccer
features Cash Bank
and is positioned as a soccer-themed version of Bigger Piggy Bank
, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer
reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.
Wolf It Up! Again Soccer
and Kong It Up! Large Soccer
also feature Cash Bank
, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance
, is described as a soccer reimagining of Golden Winner Grand Chance
, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”
The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
R. Franco Digital launches Crash Raiders grid-based crash game
R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.
In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.
The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.
Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”
The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Kongebonus launches World Cup hub with live chat and Pick’em game
Kongebonus has launched a dedicated World Cup hub aimed at Norwegian football fans, adding a live discussion and prediction layer to its betting and tournament coverage. The company said the page will go live 1st of June ahead of the 2026 World Cup.
Kongebonus positions the hub as the “home of the second screen”, combining live chat, free-to-play prediction games, live match information and curated tournament content. The live chat will be moderated by the Kongebonus team and tied into the site’s Pick’em competition.
The free-to-enter Pick’em predictor game runs throughout the tournament. Kongebonus said users can submit three predictions per game day and track results via a live leaderboard, with top performers receiving winner badges.
Additional features listed for the hub include live in-game updates, upcoming fixtures, local Norwegian broadcast information, weather updates for matches, curated World Cup news coverage and a promotions section highlighting selected offers and boosted odds from partners.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The World Cup is about more than just watching football, it is about reacting together and feeling part of the wider conversation. With many matches taking place at late-night or unusual hours for Norwegian fans, we wanted to create a second-screen hub that keeps that shared experience alive.
“The live chat is at the heart of the page, giving fans a place to follow the action, share opinions and connect with the wider Kongebonus community throughout the tournament.”
The post Kongebonus launches World Cup hub with live chat and Pick’em game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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