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Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins collection.
Staying true to the Hot Slot format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity and Hold the Jackpot, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot series. By combining the retro aesthetics players love with the proven performance of our Coins mechanics, and layering in Cash Infinity, Hold the Jackpot, and Chance Level, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.
Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.
Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.
Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.
Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”
The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exciting Multipliers, Electrifying Lightning Bonuses, and Four Impending Jackpots Are Ready in this Medium-Volatility 3×3 Game.
ELA Games reveals the launch of Thunder Ball, an energetic 3×3 slot that injects a vibrant boost into the classic fruit machine gameplay. Mixing nostalgic icons with a whirlwind of contemporary, unpredictable mechanics, this game encourages players to wield the force of lightning-like spheres for an opportunity to achieve a colossal 10,000x top prize.
A Roaring Central Gameplay
Operating on a small 3-reel, 3-row setup featuring 5 paylines, Thunder Ball quickly escalates the suspense. The excitement is driven by the Thunder Balls, which are the Bonus Symbols in the game, appearing on the first and third reels with multiplier values that vary from 1x to 15x the player’s bet. The voltage surges when the essential Collect Symbol falls with any of these orbs. This blend instantly activates the Boost Feature, a mechanism that promptly collects all visible Bonus values and Jackpots displayed on the screen, adding them straight to the player’s balance in a sudden burst of rewards.
Unexpected Hits and the Thunderball Reward
Even spins that don’t win can possess winning potential in this chaotic, unsettled environment. The Lucky Respin can randomly trigger after a dead spin, unexpectedly granting players a certain line win, a Boost feature, or immediate access to the Bonus Game.
To achieve the best effect, the Thunderball Feature can unexpectedly launch the Bonus Game directly from the regular spins and can even prepare the grid with Thunderball Multipliers prior to the start of the round. Upon entering the Bonus Game, players are granted three respins that reset each time a new Thunder Ball symbol secures its position.
While the storm continues, Thunderball Multipliers may randomly appear on the grid. When a multiplier lands in an already occupied cell, it increases by +2, progressively enhancing the value of any Bonus Symbols prior to their collection. Amidst the tempest of retro symbols, the Mini, Minor, Major, and Grand Jackpots await, where each flash of lightning holds the possibility of a flood of prizes.
Game Stats:
● Reels: 3×3
● Paylines: 5
● RTP: 96%
● Volatility: Mid
● Max Win: x10,000 (€250,000)
● Buy Bonus: No
The post Thunder Ball: ELA Games Reinvents the Classic Fruit Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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