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Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
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Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release
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Blackjack Lucky 7s Xmas
Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas
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Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.
Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.
Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.
Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.
Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.
With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.
Ivan Kravchuk, CEO at Evoplay, said: “Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.
“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”
The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.
CasinoGrounds
Push Gaming and CasinoGrounds chart new waters in Sea of Spirits
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B2B gaming supplier Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms.
The partnership marks a significant milestone for Push Gaming, combining the studio’s renowned innovation with CasinoGrounds’ direct player insight to craft an experience shaped by the community. Sea of Spirits fits seamlessly into the Push Originals category.
Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.
Every spin offers the promise of discovery through the new Frame and Activator mechanic, unique overlays that appear randomly on the reels. When triggered by one of three activator symbols, they increase anticipation and potential wins across 4,096 ways to win.
The game’s Frames, in bronze, silver, and gold tiers, upgrade through play, unlocking increasingly lucrative rewards. Persistent frame nudging keeps the tension high between spins. At the same time, the fan-favourite Coin Reveal feature makes a triumphant return with a powerful new twist: frame upgrades that elevate the excitement even further.
In the Bonus and Super Bonus rounds, sticky frames and tier upgrades create a sense of momentum and mastery as players pursue treasures guarded by restless spirits beneath the waves.
Meanwhile, Push Bet offers faster access to the game’s most lucrative features, giving players greater control over their journey.
George Fil, Director of Product Strategy at Push Gaming, said: “Working alongside CasinoGrounds has been an incredibly valuable experience.”
“Its understanding of player behaviour and streaming culture helped us refine every layer of Sea of Spirits, from its mechanics to its storytelling. It’s a true community-inspired slot.”
Daniel Giuffra, Brand Manager at CasinoGrounds, added: “Working with Push Gaming has allowed us to integrate some of its great mechanics with our unique streamer-first ideas. I’m excited to see what the community thinks about this one!”
The post Push Gaming and CasinoGrounds chart new waters in Sea of Spirits appeared first on European Gaming Industry News.
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