Latest News
Gambless unveils new DHYP awareness campaign
Gambling harm solution platform Gambless announces today the launch of a new “Don’t Hide Your Pain” (DHYP) awareness campaign against gambling addiction.
The launch of the campaign coincides with the start of the Safer Gambling Week, an initiative brought forward by the Betting and Gaming Council and aimed at promoting safer gambling in the UK and Ireland.
The DHYP campaign will last approx. three months and will cover various aspects of gambling, highlighting the risks involved in such activity.
The campaign aims to prevent gambling harm, conveying its message mainly to younger individuals in Britain and Italy. The two countries, despite being among the first markets to regulate online gambling, share staggering low levels of awareness.
In the UK, it’s estimated that only between 0.6 and 3% of problem gamblers receive treatment. Similar percentages are seen in Italy, where of the 1,300,000 estimated pathological gamblers, only about 12,000 get help each year.
The campaign messages focus on the fact that one does not need to be a problem gambler to suffer gambling harm, thus resonating with a larger audience.
The first batch of promo assets will begin circulating on various social media starting this weekend, putting the spotlight on some of the clear signs of problematic gambling behaviour to look out for, and will be accompanied by the #dhyp hashtag.
Below some comments on the initiative from Gambless CEO, Maurizio Savino:
“Why the need of an awareness campaign?”
A recent report from the National Gambling Treatment Service confirmed that the awareness on problem gambling in the UK is still very low. It’s estimated that less than 3% of all pathological gamblers receive help. That’s an extremely low figure, even compared to that of alcohol abusers who seek help (15-25%).
Making awareness campaigns about gambling addiction is not easy. It’s a delicate topic and we have seen recently how campaigns can easily face criticisms. However, there is a dire need to do more.
“Why borrowing a famous meme’s expression?”
We don’t have the resources of the big charities out there. So, with our small budget, we had to be creative.
Memes are one of the greatest ways of communication of our times. One may dismiss them as silly or shallow – a theory I strongly disagree with. In my opinion memes can be very deep and carry important meanings that one can relate to, stop and think for a couple of seconds. They can raise much more awareness than a distracting storyline.
Memes are also extremely popular among young adults, which are one of the categories at higher risk of gambling harm as well.
“What does Gambless do?”
Gambless is a mobile application, the first to provide psychological support to problem gamblers with an innovative and holistic approach on mental health.
Available both on Google Play and App Store, it provides several self-help tools and it offers a number of supportive programs specifically designed by our team of expert psychologists, using various techniques including CBT and Gestalt psychology.
Reception from users has been overwhelming so far. We saw more than 1,000 downloads in just two months since launch, with an upward trend. At current rates we welcome about 1 new gambler each hour through our virtual doors, which are open 24/7.
If these numbers might seem small, one must consider that the UK National Gambling Treatment services help about 9,000 individuals per year, with first appointment waiting times being even over of 104 days for residential treatment. Therefore, such remote services must be taken seriously as an immediate alternative and complementary way of support.
Gambless has the ability to reach many more people in need, with no scalability issues whatsoever. With a bit more awareness and cooperation from the industry, we could really make a difference in the lives of vulnerable individuals.
“What’s in store for 2021?”
We want to help as many problem gamblers as possible, so we will continue to raise awareness on the topic, we plan to rollout new languages, and we hope to cooperate with gambling firms and regulators in order to make gambling truly safer.
Powered by WPeMatico
Booming Games
Booming Games launches Inferno Fortune InstaStrike slot
Booming Games has launched Inferno Fortune InstaStrike, a new slot title built on a 3×3 grid with 10 paylines and a maximum win potential of 2,000x.
The game includes an InstaStrike mechanic where landing two or more InstaStrike symbols anywhere on the reels triggers an immediate payout between 2x and 2000x the bet. Booming Games also said paying symbols can reveal a Mini InstaStrike overlay symbol, with three unlocking a random prize worth between 2x and 2000x the original bet.
Additional features include a Gamble option on base game wins, offering a “double-or-nothing” or “quadruple-or-nothing” round. Three Scatter symbols trigger ten Free Spins, with no limit on re-triggers.
Craig Asling, Director of Games at Booming Games, said: “With innovative InstaStrike features and Free Spins, we’re confident that players will love the latest addition to our collection. With its familiar layout and fiery graphics, Inferno Fortune InstaStrike is perfect for any player seeking a high-stakes thrill. Step into the fire and feel the InstaStrike spark!”
The post Booming Games launches Inferno Fortune InstaStrike slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betty Tűndik Co-Founder at HIPTHER
HIPTHER Appoints Elena Stepanyatova as Event Content & Production Manager
HIPTHER strengthens its growing international events portfolio with the appointment of an experienced leader in content strategy, production, and large-scale event execution.
HIPTHER is pleased to announce the appointment of Elena Stepanyatova as Event Content & Production Manager, joining the team during an exciting period of expansion across Europe and beyond.
With more than 20 years of leadership experience spanning executive management, sales development, business growth, and premium event organization, Elena brings a powerful combination of strategic vision and operational excellence to the HIPTHER ecosystem.
Throughout her career, Elena has successfully launched and scaled new ventures, managed teams of up to 60 professionals, negotiated with government institutions and VIP stakeholders, and overseen high-profile events for audiences of up to 2,500 attendees.
Most recently, as Partner & Executive Director of LLC “MAP,” she played a central role in building and managing an event management company from the ground up, leading recruitment, business development, event concept creation, and commercial strategy. She also directed international business tours for Russian-speaking entrepreneurs to destinations including the United States, South Korea, and Japan.
At HIPTHER, Elena’s responsibilities will include agenda development, speaker and moderator coordination, event content planning, production workflows, and enhancing the attendee experience across the company’s growing portfolio of conferences and summits.
Her first major assignment is already underway: helping shape and implement the agenda for HIPTHER BALTICS: Riga 2026, the next stop in HIPTHER’s expanding Baltics series.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: “Elena joins us with exactly the kind of energy, experience, and execution mindset we value. Great events are built long before the doors open, and her ability to combine business acumen with production precision makes her a major addition to our team.”
Betty Tűndik, Co-Founder at HIPTHER, added: “Finding the right person for this role was not an easy decision. We spoke with several highly experienced professionals and went through a deep selection process, because this position requires much more than event knowledge alone. From our first conversations with Elena, and later when we met in Prague, it became clear that she understands not only events, content, and production, but also people.
Human understanding is incredibly important in our industry. Elena brings professionalism, intuition, structure, and a strong sense of psychology to the way she works. I am truly impressed by her experience and by the way she connects ideas, teams, speakers, and communities. We believe she is a perfect fit for HIPTHER, and we are excited to welcome her into our team.”
Elena Stepanyatova added:“When I first met Zoltán and Betty during the interview, I immediately thought that this was a place where I wanted to work — I liked it, and I liked them as people. When we met in Prague, I felt it was a true match. We share the same goals and values, not only in our work but also in life.
It is truly special when professional ambitions are fueled by team spirit. I am very happy to be a member of the HIPTHER team, and I believe I can bring something new and meaningful to it. Together, we will keep moving toward the stars and reaching the heights that inspire us.”
As HIPTHER continues to expand its footprint across gaming, fintech, technology, compliance, and innovation sectors, Elena’s appointment marks another important step in scaling world-class event delivery across multiple markets.
The post HIPTHER Appoints Elena Stepanyatova as Event Content & Production Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BAR 1
BETER joins forces with BAR 1 Betting
BETER, the award-winning provider of live streams, real-time data, and odds for fast-paced esports and sports, has partnered with BAR 1 Betting, the leading Irish sportsbook, further strengthening its roster of tier-one operator partners.
Under the terms of the agreement, Irish bettors now have access to BETER’s exclusive ESportsBattle content, with eFootball and eBasketball the first disciplines to be integrated into the BAR 1 platform.
Founded in 1995 as a family-run business operating from a brick-and-mortar shop in Dundalk, County Louth, BAR 1 Betting has since expanded its operations across Ireland, establishing a strong market presence. In 2018, the company launched its online platform, BAR1betting.com, offering a range of betting markets, odds, and promotions.
As the industry’s leading provider of fast-paced betting content, BETER delivers over 500,000 events annually through its ESportsBattle tournaments, covering eFootball, eBasketball, eHockey, and eTennis, while offering up to 50 markets, with an average operator margin of 7.5%+.
BETER’s trading team also powers its Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally. The offering covers over 40,000 pre-match and live events annually.
Gal Ehrlich, CEO of BETER, said: “As the leading provider of live streams, live data, and odds for the betting industry, we’re delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”
“With BAR 1 being one of Ireland’s most respected and well-loved sportsbooks, this partnership allows us to bring our award-winning esports content to a wider audience across regulated markets. At the same time, we look forward to supporting BAR 1 Betting in further strengthening its position as a leader in odds, event coverage, and betting opportunities.”
Barney O’Hare, CEO of BAR 1 Betting, said: “From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen so when they asked for more esports content, we knew BETER was the ideal partner.
“With its reputation for innovation, extensive coverage, and reliable delivery, BETER stands out as a true leader in the esports space. By adding its eFootball and eBasketball content to our platform, we’re confident we can further enhance the online betting experience for our customers.”
The post BETER joins forces with BAR 1 Betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa6 days agoQTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
-
BETANO7 days agoBets Under Scrutiny: Public Health, the Supreme Court, and Brazil’s Market
-
Brazil7 days agoInside EGR Power 50: Shaping the Future of iGaming in Marbella
-
Africa6 days agoGoldenRace brings In-Shop Mobile and virtual sports to iGaming Afrika Summit
-
Alex Malchenko Head of Sales at Evoplay6 days agoEvoplay expands Brazil presence through Oleybet partnership
-
Australia6 days agoIGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
-
Booming Games6 days agoBooming Games launches Mr. Oinkster’s Power Hit slot
-
Banco Central7 days agoBets bajo vigilancia: salud pública, el STF y el mercado en Brasil



