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World Series of Poker® Main Event ® to Return
The World Series of Poker (WSOP) announced plans to host 2020’s hybrid online and live version of the $10,000 No-Limit Hold-Em World Championship, known better to poker players and fans as the Main Event. The Main Event will begin for international players on Sunday, Nov. 29 and domestically on Sunday, Dec. 13.
Due to travel restrictions and out of an abundance of caution for player safety, this year’s format will be unique, where early round play will begin online with one entry on WSOP.com or GGPoker.com, before shifting to a live setting for final table action on two continents. Each “bracket” will pay out prize money to tournament entrants independently. The final table will be a world’s first, as an ultimate heads-up duel for the World Championship, where $1 million in prize money will be on the line courtesy of Caesars Entertainment, Inc. (NASDAQ: CZR) and GGPoker. The Main Event will be held consistent to the traditional “freeze-out” standards of the Main Event, offering only single entry, as well as the longest levels and deepest stacks ever offered on the online platform.
All in-person tournaments, domestic and international, will be subject to special COVID rules and procedures, the details of which will be published at a later date and will require players to undergo a required health screening prior to live participation. All participants must agree to abide by all applicable rules.
U.S. residents will be able to play the Main Event on the WSOP.com platform in either New Jersey or Nevada beginning on Sunday, Dec. 13. The $10,000 event is expected to take two full days to reach the final table, with play being suspended for an overnight break after approximately 12 hours of action. The tournament will be paused when play hits the final table, with the final nine players traveling to Las Vegas for the TV taping and culmination of the tournament to take place at the Rio All-Suite Hotel & Casino, subject to applicable regulatory approval.
Dates for Domestic Tournament:
Day 1 – Sunday, Dec. 13, 2020
Day 2 – Monday, Dec. 14, 2020, Play down to 9 players
Final Table – Rio All-Suite Hotel & Casino in Las Vegas, Monday, Dec. 28, Play continues to a winner; prize monies paid
International residents eligible to use GGPoker’s popular online poker platform will have three dates from which to choose their starting flight. Similar to the traditional offline events, players may only choose one date of play. Similar to the domestic flight, and subject to casino availability, play will be paused for the final nine contestants who will report to King’s Casino in Rozvadov, Czech Republic to play their final table in a live TV taping. Should travel restrictions or a casino shutdown prevent the live portion from moving forward in December, organizers reserve the right to continue the tournament play online or reschedule to a later date.
Dates for International Tournament:
Day 1A – Sunday, Nov. 29, 2020
Day1B – Saturday, Dec. 5, 2020
Day 1C – Sunday, Dec. 6, 2020
Day 2, Play down to 9 players, Monday, Dec. 7
Final Table – *King’s Casino, Tuesday, Dec.15, Play down to a winner
*Subject to local regulatory approval
Finally, the winner of the Domestic Tournament and the winner of the International Tournament will meet at the Rio All-Suite Hotel & Casino in Las Vegas, subject to applicable regulatory approval, for a televised showdown on Wednesday, Dec.30, 2020. In addition to any prize monies won by entrants in their respective tournament, WSOP and GGPoker have committed an additional sum of $1 million to the winner of the Heads-Up match along with the Main Event championship bracelet and the title of 2020 World Champion. *Note, should the international winner be under the age of 21 and thereby ineligible to play in the state of Nevada, organizers reserve the right to change the date and location of the Heads-Up match.
Heads-Up Championship of Domestic Winner vs International Winner:
Wednesday, Dec. 30
Rio All-Suite Hotel & Casino in Las Vegas*
A comprehensive list of satellite events allowing qualification for as little $1 will be available on both WSOP.com and GGPoker.com. There will also be weekly free-rolls offering $10,000 seat entry for multiple weeks leading up to the tournament.
To welcome visiting players, Caesars Entertainment will offer special Main Event room rates at several resorts in Nevada and New Jersey. Additionally, new options to deposit money into a WSOP.com account and cash out in person will be available for the first time at Silver Legacy Resort Casino in Reno, NV. For more information about special hotel rates, and cash at the cage locations, visit wsop.com/mainevent.
Note, players are allowed to create and/or fund their online poker accounts prior to arriving within the state borders of Nevada and New Jersey. However, they must be geolocated through a CPU of mobile device to be within the state borders to be able to commence any gaming activity. New players may require document verification and are highly encouraged to register early.
As has been the case each year since 2003, ESPN will air coverage of the 2020 WSOP Main Event featuring Lon McEachern and Norman Chad.
“There must be a World Champion in 2020,” said Ty Stewart, Executive Director of the World Series of Poker. “Poker’s history is too important. It’s a unique format for the Main Event, but this is a unique year. We want to keep players’ health and safety top of mind and still deliver a great televised showcase for the game we love.”
Added GGPoker Head of Poker Operations Steve Preiss, “We’re very happy to continue to deepen our relationship with WSOP. It was a huge summer of record-setting action on GGPoker and we’re excited to offer players access to the biggest tournament of all.”
To stay up to date on the latest WSOP news, visit: www.WSOP.com.
SOURCE Caesars Entertainment, Inc.
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CRM for online casinos
Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis
Incline Gaming Marketing is redefining how gambling brands scale and succeed worldwide. Founded by industry veteran Peter Laverick, the agency delivers end-to-end digital marketing services across user acquisition, CRM, and creative. In this interview, CCO Jo Dennis explains how Incline acts as an extension of operators’ in-house teams, helping them acquire players, boost retention, and compete globally.
Incline Gaming Marketing. Tells us what we need to know about the business.
Incline Gaming Marketing (Incline) is a full-service digital marketing partner dedicated exclusively to the regulated gambling industry. We’re not just a supplier of campaigns or assets, we run marketing operations end-to-end for our partners, functioning as an extension of their in-house team.
Our expertise spans user acquisition, CRM, and creative, delivered by specialists who’ve worked inside top operators and suppliers. With offices in San Francisco, Philadelphia, and London, we provide market-specific strategies and execution for brands in North America, Europe, Africa, Australia, and beyond.
Founded by industry veteran Peter Laverick in 2020, Incline is part of The Conexus Group alongside Pentasia (recruitment) and Partis (strategy and M&A). Our partners range from household-name operators to ambitious new entrants, all looking for a team that can step in, own the process, and deliver measurable results from day one.
Who are the main players running the business day to day?
Peter Laverick, our CEO and founder, has led marketing at some of the industry’s biggest names, including BetVictor, Aristocrat, and PlayStudios. Chief Commercial Officer Jo Dennis joined through our acquisition of Random Colour Animal in 2024 (RCA was originally founded in 2018) and brings more than 25 years in brand and marketing strategy.
Chief Marketing Officer Oren Langburt has over 15 years’ experience in real-money gaming, including leading marketing at FanDuel. VP Partner Success Haig Sakouyan is a 20+ year industry veteran, ensuring our partnerships deliver beyond marketing.
Talk us through Incline Gaming Marketing’s core service offering.
We operate in three connected disciplines that together form a complete managed marketing service:
- User Acquisition (UA): We plan, execute, and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.
- Customer Relationship Marketing (CRM): Our CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
- Creative: We produce more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creative is performance-driven and integrated into UA and CRM campaigns for maximum impact.
When combined, these services allow us to act as a partner’s complete marketing department – – strategy, execution, and optimisation under one roof.
Which markets are you focused on? Are you pushing into any new regions?
We built our reputation in North America, where we work with leading land-based and online operators across casino, sportsbook, lottery, social gaming, and daily fantasy sports. We now deliver integrated managed services in Canada, the UK, continental Europe, Africa, and Australia, tailoring each approach to local regulations, player behaviours, and market dynamics.
For many partners, this means we handle all marketing in new markets from day one – avoiding the time and cost of building a local team – and then continue as their long-term, embedded marketing function.
Why are your services particularly valuable to operators in the current industry climate?
Player acquisition costs are rising, retention is harder than ever, and regulatory pressure is mounting. Building and managing an in-house team with the full range of skills required – from media buying to lifecycle marketing to creative production – is expensive and slow.
Incline solves that. We provide an instant, proven marketing department with deep gambling expertise, multi-channel capabilities, and global reach. Our managed services model means we don’t just advise, we execute, optimise, and deliver results. Whether launching in a new jurisdiction or scaling in a mature one, we know the levers to pull for sustainable growth.
What can we expect from Incline in the second half of the year?
We’re deepening our presence in Europe, Africa, and Canada while cementing our leadership in North America. Several major launches and brand refresh projects are underway, alongside scaled acquisition and retention campaigns for our long-term partners.
Our focus remains the same — provide operators and suppliers with a high-performing, fully managed marketing function that delivers measurable results faster, and with more certainty, than building it in-house.
The post Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis appeared first on Gaming and Gambling Industry in the Americas.
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