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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

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A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.

Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.

When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.

The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).

Significant increase in gaming time across all EU5 territories

Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”

Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.

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iQOO S8UL

iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments

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iQOO S8UL, the MOBA Legends 5v5 team of S8UL Esports, emerged victorious at the Rai Star x Gyan Gaming Cup, one of India’s largest MOBA tournaments, with a nail-biting 4-3 win in the grand final held in Kolkata on February 18. The championship secured the team INR 12.5 lakh in prize money and reinforced S8UL Esports’ dominance in the Indian competitive MOBA scene.

The month-long tournament featured 1,024 teams in open qualifiers, culminating in a top-16 main event. Led by in-game leader Mohammad Saad (Apex), alongside Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti), and Joseph Nehhunjang (Kakarot), iQOO S8UL displayed remarkable composure and strategic execution throughout.

The team’s path to victory included:

  • Quarterfinals: 2-0 win over Megatron Esports (Bo3)

  • Semifinals: 3-1 victory over PEAK (Bo5)

  • Group A Finals: 4-0 sweep of Elusivity Esports (Bo7)

  • Grand Final: 4-3 triumph against Godlike Esports (Bo7)

Animesh Agarwal, Co-founder of S8UL Esports, commented: “This win is a testament to our long-term vision and structured support system for elite players. The Indian MOBA ecosystem is growing rapidly, and victories like this validate our investment in building top-tier lineups and nurturing talent.”

IGL Mohammad Saad (Apex) added: “The grand final was one of the most intense series we’ve played. This title belongs to everyone who believed in us.”

The victory strengthens S8UL Esports’ reputation as a leading Indian esports organization, highlighting its commitment to developing elite talent and elevating India’s presence in both national and global esports arenas.

The post iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft returns with dual sponsorship for SiGMA Africa 2026

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PG Soft, a leading mobile games developer, returns to SiGMA Africa 2026, taking place from March 3–5 at The Grand Arena, GrandWest Casino and Entertainment World in Cape Town, South Africa, with two high-profile sponsorships.

Africa remains a rapidly growing and increasingly savvy iGaming market, forming a key part of PG Soft’s long-term expansion strategy.

The HD Screen at Entrance Sponsorship puts PG Soft’s logo on giant screens next to registration, accompanied by a looped promotional video showcasing its diverse game portfolio to every attendee.

Meanwhile, the Registration Counter Sponsorship gives the brand prominent exposure at the start of the SiGMA experience, featuring full branding and two dedicated screens for maximum visibility.

The dual sponsorship underscores PG Soft’s commitment to the African iGaming market and its ongoing strategic growth in the region.

A PG Soft spokesperson said: “Africa continues to be an exciting frontier for iGaming innovation and growth. By sponsoring SiGMA Africa once again, we’re reaffirming our dedication to this vibrant market and our belief in its potential. We look forward to connecting with industry leaders and partners at one of the continent’s premier gaming events.”

The post PG Soft returns with dual sponsorship for SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Rods at the ready for Belatra’s Ice Bass slot

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Belatra, the innovative online slots developer, is back with the highly anticipated sequel to its hit Blast the Bass, introducing Ice Bass.

The familiar fisherman returns, swapping summer gear for a heavy-duty parka and an ice drill, ready to fish beneath a frozen lake for a maximum win of 5,000x. Each spin is accompanied by an energetic soundtrack that intensifies as players progress through the game’s new levels.

Fish icons represent both standard payline elements and credit symbols, with multipliers ranging from 2x to 1000x. The Fisherman-Wild, appearing exclusively in Free Games, collects all visible values on the screen, with multiple Fishermen multiplying the haul.

Players can unlock boosters during the pre-game fishing phase—triggered by three or more Scatters in Free Games—that add Fishermen, extra spins, or guaranteed Fish symbols. The round continues until the dreaded Old Boot is hooked, with the Booster panel stacking rewards and multipliers as the feature progresses.

Hot Mode, activated by five Scatters in the base game, immediately awards active multipliers and additional games. Players can increase Scatter frequency with the Bet +25% option or jump straight into Free Games or Hot Mode using the Buy Bonus feature.

Misha Voinich, Head of Business Development at Belatra, commented: “Get your winter gear ready for our slick new Ice Bass, a worthy follow-up to the much-loved Blast the Bass. We wanted to create a game that packs the same punch as the original but in a thrilling winter setting—and the team has delivered a game that’s scorching hot even below zero!”

The post Rods at the ready for Belatra’s Ice Bass slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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