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Social Chain-owned GameByte launches first publisher-led e-commerce brand

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The move makes GameByte the only social publisher in the world to own every step of the consumer journey.

The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories

A proprietary e-commerce platform will provide media buyers with total transparency and insight

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84% of GameByte’s surveyed followers* said they want to buy with GameByte

Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.

On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.

Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.

GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.

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GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”

The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.

Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.

The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.

While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.

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GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.

Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”

The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.

*These figures are based on a survey of 1,569 gamers from the GameByte community.

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Fruity Wilds by Galaxsys Delivers Explosive Features and Big Win Potential

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Galaxsys announces the launch of Fruity Wilds, a 5-reel slot that brings a fresh twist to the beloved fruit-themed format.

With Fruity Wilds, Galaxsys adds another title to its growing collection of slot games, further strengthening its portfolio in the highly competitive slots vertical. From the first spin, Fruity Wilds delivers fast-paced gameplay designed to keep players entertained. Set on a 5-reel grid, the game sparks with color, energy, and action. From wild reels and cascading wins to increasing multipliers and free spins, every round feels fresh and full of possibilities.

What makes Fruity Wilds truly stand out is its explosive features and high win potential. Players can spin manually or with Auto Bet feature, while Turbo Mode adds an extra dose of speed and adrenaline. Bonus spins, customizable bonuses for operators, and jackpot multipliers up to x500 keep the excitement high and the rewards juicy.

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Hayk Sargsyan, Chief Executive Officer at Galaxsys, commented: “We wanted to create a game that’s both familiar and new — something that brings back the charm of classic fruit slots but improves the experience with modern features. From cascading wins and multipliers to free spins and big jackpots, Fruity Wilds was built to keep players entertained from start to finish. It’s fast, colorful, and rewarding, which is a great example of the player-focused innovation we’re continuing to bring to our slot portfolio.”

Fruity Wilds joins the fast-growing portfolio of Galaxsys’ slot games, further strengthening the studio’s reputation for delivering innovative, player-focused titles that combine classic themes with modern gameplay features.

The game is now live and available for Galaxsys’ global network of partners.

The post Fruity Wilds by Galaxsys Delivers Explosive Features and Big Win Potential appeared first on European Gaming Industry News.

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GR8 Tech Named “Most Loved Workspace” – and It’s All Because of the People

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GR8 Tech has been officially certified as a Most Loved Workplace by the Best Practice Institute (BPI). The recognition highlights the company’s deep-rooted commitment to fostering a culture of trust, growth, and inclusion across its global teams. Additionally, GR8 Tech was recognised in Newsweek’s Top 100 Global Most Loved Workplaces 2025 list.

The certification is awarded to organizations where employees feel respected, empowered, and connected to a shared sense of purpose.

“At GR8 Tech, we build work culture together, every day. Being named a Most Loved Workplace is a reflection of the trust and care we’ve created as a team,” said Tetiana Davydova, Chief Talent Officer at GR8 Tech. “It’s proof that when people feel seen, heard, and valued, they do incredible things.”

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What GR8 Culture Feels Like From the Inside

“Great international company with a transparent and professional culture. The work is both challenging and meaningful, with interesting products and real opportunities to grow. The team and the management are collaborative, approachable, and always ready to help. This is a place where you feel valued, empowered, and supported in your professional growth.” Mariam, Project Manager

“I’ve been with the company for only 1.5 months, but I can already say that I appreciate the team, my manager, and the trust with which I am treated in work processes. The training is excellent. There is also good communication within the company, everyone is in their place and understands their responsibilities.” Yaroslav, CRM Specialist

“Being with GR8 Tech since day one, I’ve seen firsthand how we don’t just work together—we grow together. From the very beginning, it’s been a place where everyone feels valued, empowered to share ideas, and genuinely cared for. A place where technology truly meets humanity.” Marina, Payments Support Operator

“To me, GR8 Tech is a place to grow, learn, and succeed—a place where your skills are valued and your potential is nurtured.” Dinara, Casino Content Manager

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A Global Team with a People-First Approach

With over 1,000 employees and headquarters in Limassol, Cyprus, GR8 Tech enables its team to work from multiple countries with a flexible hybrid remote model. As a leading player in the B2B iGaming and software industry, the company fosters a culture grounded in openness, direct communication, initiative, and a growth mindset, enabling employees to take bold steps, experiment, and thrive.

The people-first philosophy is reflected in many employee benefits, including professional development programs, mental health support, sports compensation, home office setup, language learning support, and family-focused perks like childcare budgets and flexible parental leave. Multiple internal social events, held throughout the year across different countries, help the team to stay connected, strengthen cross-functional relationships, and celebrate the diverse cultures that make up the GR8 Tech community.

Recognition That Reinforces Purpose

The Most Loved Workplace designation follows a series of recent accolades for GR8 Tech, including Best Workplace 2024 and Best Online Sports Betting Provider in CEE 2025, further validating its position as both an industry leader and an employer of choice.

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As GR8 Tech continues to grow its global presence and drive innovation in iGaming, the recognition affirms a central belief: building a great business starts with building a workplace people truly love.

 

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

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Cutting-edge iGaming experiences await as Wazdan reveals Q3 roadmap

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Wazdan, the leading gain-focused developer, is set to continue the impressive rollout of captivating slot content in 2025 following the unveiling of its Q3 roadmap.

Sustaining its commitment to iGaming craftsmanship and unparalleled player experiences, the third quarter of the year will see the industry treated to a quartet of eye-catching releases, with the supplier also sharing initial insights into what can be expected from Q4.

A double August offering commences with the hatching of Eggs of Fortune (August 7th). Leading with two Cash Out features, a Countdown Booster, and Collector symbols.

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With beloved player features including Chance Level™ and a double bonus game offering, Bells of Fortune™ then follows fittingly in late August (August 28th). September begins with the 15 Coins™ Grand Diamond Edition (September 5th), a dazzling addition to the iconic Coins™ collection, which continues to be an outright performer for Wazdan across its globally operating markets.

Retro gameplay then meets royalty in Hot Slot™: 777 Diamond Crown (September 26th), before Cash Grotto™ (October 2nd) provides an intriguing entry into Q4 as the slot studio introduces an entirely new title to its comprehensive game library.

Leading with immersive themes and top-performing mechanics, Wazdan’s confirmed Q3/4 rollout underscores its commitment to elevating the user experience and providing top-earning opportunities for its partners worldwide.

Radka Bacheva, Head of Sales at Wazdan, said: “We are incredibly proud of the momentum we have built this year, and our Q3 roadmap is a testament to the passion and precision that drives our game development.

“From innovative features to bold themes, we are continuing to push boundaries, and the back end of the year is set to raise the bar even further.”

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