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Betfred launch Spotlight Sports Group in-play betting content

Published

5 years ago

November 3, 2020

Reading Time: 2 minutes

Betfred has launched Spotlight Sports Group in-play betting content across its website and mobile app. The in-play content brings customers live stats, suggestions and betting analysis, bringing customers the most up to date tipping suggestions throughout the match.

The product provides expert handwritten content for 90 leagues in over 60 languages. Driven by the AI service, Spotlight Sports Group in-play content uses a combination of editorial experts, historic match data and live on-field events to create compelling, contextually relevant bet stimulations that drive engagement and turnover across numerous betting markets.

To ensure Betfred had the product as early in the season as possible, Spotlight Sports Group designed, mapped and developed a front-end solution that integrated all Betfred’s markets, and odds. As a result of this development, the product now fits seamlessly on the Betfred sportsbook allowing customers to place bets directly from the bet stimulations.

Betfred’s partnership with Spotlight Sports Group continues to grow having rolled out content for horseracing, sport and football online whilst they continue to support retail endeavours across their high-street estate.

Discussing the launch of the new service Spotlight Sports Group Account Director, Darren Hale mentioned the advanced technology of the product and how it can help Betfred engage a new audience.

Hale said: ‘In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.

“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”

Digital Sportsbook Product Manager at Betfred, Stuart Grant echoed those sentiments and talked about how Betfred continues to offer the best customer experience with expert content.

“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”

Conferences

R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

Published

2 hours ago

March 20, 2026

Wladimir P.

r.-franco-digital-to-showcase-premium-portfolio-at-gat-expo-cartagena-2026

At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.

In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

Published

2 hours ago

March 20, 2026

GamingAmericas.com

R. Franco Digital, the Spanish iGaming provider, has announced its participation at GAT Expo Cartagena in Colombia, continuing its strategic push across the most prominent regulated markets in Latin America.

The company will be at the Las Américas Convention Center from March 24 to 26 to present its comprehensive ecosystem of products and services, specifically engineered to meet the sophisticated demands of the LatAm gaming sector.

The centrepiece of the exhibit will be the IRIS platform, R. Franco Digital’s powerful, GLI-certified open architecture solution. Designed to provide a seamless experience across casino, sports betting, and retail, IRIS equips operators with the flexibility, security, and scalability needed to grow efficiently across multiple markets.

In addition to its technical infrastructure, R. Franco Digital will debut its latest high-performance gaming content, including recent releases such as Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom.

All titles feature the localised mechanics and themes that have become a hallmark of R. Franco Digital, ensuring relevance and engagement across LatAm markets.

Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential forum for us to connect with partners and demonstrate how our technology continues to evolve alongside the region’s regulatory landscape.

“We are excited to showcase the latest iterations of our IRIS platform and our continually expanding portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Americas iGaming & Sports Betting News.

DR Gaming Technology

DR Gaming Technology Appoints Stephane Henault as Director of Technical Services

Published

3 hours ago

March 20, 2026

Wladimir P.

dr-gaming-technology-appoints-stephane-henault-as-director-of-technical-services

DR Gaming Technology (DRGT) has appointed Stephane Henault – formerly of Light & Wonder, Scientific Games and Bally’s – as its new director of technical services.

The newly created role comes amid pending deals for DRG that will see it expand in Latin America and Africa.

“This is an important appointment for DRGT as we continue to scale our operations globally,” said company CEO Marco Herrera.

“Stephane brings a wealth of technical and operational experience, as well as a deep understanding of the evolving needs of casino operators. His expertise will be instrumental in further strengthening and streamlining the services we provide to our partners.”

“I see this opportunity as the perfect way for me to re-connect with operator partners directly, leveraging the experience gained over the last three decades working for both a start-up, and of late, a massive multinational, and to contribute in a very practical way to their day-to-day success,” said Henault.

“DRGT’s current growth trajectory presents an exciting challenge, particularly in ensuring that as the business expands, its technical service delivery remains efficient, scalable, and aligned with operator requirements.

“Being part of that journey and helping to build processes and structures that support it, is hugely motivating. Right now, I wake up every morning with a spring in my step – that’s special.”

The post DR Gaming Technology Appoints Stephane Henault as Director of Technical Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.