Latest News

Betfred launch Spotlight Sports Group in-play betting content

Published

6 years ago

November 3, 2020

Reading Time: 2 minutes

Betfred has launched Spotlight Sports Group in-play betting content across its website and mobile app. The in-play content brings customers live stats, suggestions and betting analysis, bringing customers the most up to date tipping suggestions throughout the match.

The product provides expert handwritten content for 90 leagues in over 60 languages. Driven by the AI service, Spotlight Sports Group in-play content uses a combination of editorial experts, historic match data and live on-field events to create compelling, contextually relevant bet stimulations that drive engagement and turnover across numerous betting markets.

To ensure Betfred had the product as early in the season as possible, Spotlight Sports Group designed, mapped and developed a front-end solution that integrated all Betfred’s markets, and odds. As a result of this development, the product now fits seamlessly on the Betfred sportsbook allowing customers to place bets directly from the bet stimulations.

Betfred’s partnership with Spotlight Sports Group continues to grow having rolled out content for horseracing, sport and football online whilst they continue to support retail endeavours across their high-street estate.

Discussing the launch of the new service Spotlight Sports Group Account Director, Darren Hale mentioned the advanced technology of the product and how it can help Betfred engage a new audience.

Hale said: ‘In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.

“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”

Digital Sportsbook Product Manager at Betfred, Stuart Grant echoed those sentiments and talked about how Betfred continues to offer the best customer experience with expert content.

“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”

Belgium

EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal

Published

37 minutes ago

July 6, 2026

Wladimir P.

everymatrix-to-replace-betcenter-belgium-sportsbook-platform-in-omnichannel-deal

Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.

EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.

Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.

The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.

“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”

Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.

“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”

The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Blueprint Gaming

Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

Published

2 hours ago

July 6, 2026

Wladimir P.

blueprint-gaming-rolls-out-rapid-fire-jackpots-to-netbet-uk

The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.

Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots progressive jackpot content to the operator’s casino lobby.

The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots titles, including Fishin’ Frenzy Big Catch 3, The Goonies Quest for Treasure 2 and Fishin’ Frenzy Even Bigger Fish 2.

Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.

Rapid Fire Jackpots launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.

“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots is set to further boost that offering.

“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”

The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr

Published

3 hours ago

July 6, 2026

Wladimir P.

swintt-launches-elysium-studios-slots-on-kaizen-gaming’s-stoiximan.gr

15 titles are live in Greece, with more Elysium Studios releases scheduled to follow.

Swintt has rolled out a selection of Elysium Studios slot content on Stoiximan.gr, expanding its distribution in Greece through a partnership with Kaizen Gaming.

The supplier said 15 titles are already live on the Stoiximan platform. Games named in the announcement include I Hate Fairytales and Law of Gilgamesh, with additional Elysium Studios releases due to be added later.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “We’re delighted to see our games go live with another brand in the Kaizen Gaming portfolio, especially as this latest launch takes us to Greece, where Stoiximan.gr is widely recognised as a market leader.

“With its strong reputation and extensive player base, Stoiximan.gr is the perfect platform for us to introduce more Greek players to Elysium Studios content. With 15 titles already live and more to come, we’re confident our games will add real value to the operator’s casino offering and help drive strong engagement among its players.”

The post Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.