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Betfred launch Spotlight Sports Group in-play betting content

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Betfred has launched Spotlight Sports Group in-play betting content across its website and mobile app. The in-play content brings customers live stats, suggestions and betting analysis, bringing customers the most up to date tipping suggestions throughout the match.

The product provides expert handwritten content for 90 leagues in over 60 languages. Driven by the AI service, Spotlight Sports Group in-play content uses a combination of editorial experts, historic match data and live on-field events to create compelling, contextually relevant bet stimulations that drive engagement and turnover across numerous betting markets.

To ensure Betfred had the product as early in the season as possible, Spotlight Sports Group designed, mapped and developed a front-end solution that integrated all Betfred’s markets, and odds. As a result of this development, the product now fits seamlessly on the Betfred sportsbook allowing customers to place bets directly from the bet stimulations.

Betfred’s partnership with Spotlight Sports Group continues to grow having rolled out content for horseracing, sport and football online whilst they continue to support retail endeavours across their high-street estate.

Discussing the launch of the new service Spotlight Sports Group Account Director, Darren Hale mentioned the advanced technology of the product and how it can help Betfred engage a new audience.

Hale said: ‘In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.

“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”

Digital Sportsbook Product Manager at Betfred, Stuart Grant echoed those sentiments and talked about how Betfred continues to offer the best customer experience with expert content.

“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”

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GR8 Tech CEO Named CEO of the Year for Second Consecutive Year

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GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.

The award recognised Feshchenko’s leadership across three areas the panel identified as defining:

• Track record of turning technological strategy into scalable commercial outcomes;

• Focus on building an organization designed to last, not just perform;

• Consistent investment in people and culture as core business levers rather than afterthoughts.

What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.

Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.

“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.

The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.

The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Augmented Reality

XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web

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XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.

By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.

Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.

“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.

The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.

The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.

The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Craig Ballantyne

Highlight Games Partners with Bulletproof Games

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London-based video virtuals and instant win games specialist Highlight Games Limited has announced a new partnership with Bulletproof Games to develop a Serie-A themed slot product for the Italian Market.

Highlight Games will license content from its rich archive of Serie A footage to Bulletproof who will build the slot game. The product will be deployed in Italy by Yggdrasil Gaming.

Steven Holmes, CEO of Highlight Games, said: “I’m delighted to announce this exciting development in our roadmap, which allows us to extend the reach of our premium content beyond virtual sports. SOCCERBET is the number one performing virtual sports product in Italy, and we are confident that the popularity of featuring archive Serie A footage in games will translate equally well into slots and casino environments, as it has already proven to do in sportsbook.”

Craig Ball, Managing Director of Bulletproof Games, said: “This partnership allows us to combine Highlight Games’ rich archive of Serie A content with Bulletproof’s expertise in building engaging slot experiences. We are confident that together we will create a product that will strongly appeal to Italian slots players and look forward to going live later this year.”

The post Highlight Games Partners with Bulletproof Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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