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Betfred launch Spotlight Sports Group in-play betting content
Betfred has launched Spotlight Sports Group in-play betting content across its website and mobile app. The in-play content brings customers live stats, suggestions and betting analysis, bringing customers the most up to date tipping suggestions throughout the match.
The product provides expert handwritten content for 90 leagues in over 60 languages. Driven by the AI service, Spotlight Sports Group in-play content uses a combination of editorial experts, historic match data and live on-field events to create compelling, contextually relevant bet stimulations that drive engagement and turnover across numerous betting markets.
To ensure Betfred had the product as early in the season as possible, Spotlight Sports Group designed, mapped and developed a front-end solution that integrated all Betfred’s markets, and odds. As a result of this development, the product now fits seamlessly on the Betfred sportsbook allowing customers to place bets directly from the bet stimulations.
Betfred’s partnership with Spotlight Sports Group continues to grow having rolled out content for horseracing, sport and football online whilst they continue to support retail endeavours across their high-street estate.
Discussing the launch of the new service Spotlight Sports Group Account Director, Darren Hale mentioned the advanced technology of the product and how it can help Betfred engage a new audience.
Hale said: ‘In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.
“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”
Digital Sportsbook Product Manager at Betfred, Stuart Grant echoed those sentiments and talked about how Betfred continues to offer the best customer experience with expert content.
“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”
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The companies point to growth in Africa, with East Africa cited as a standout market since the relationship began on January 7, 2021.
GoldenRace and Spinmatic say they have reached the five-year mark of their partnership with Playlogiq, dating the start of the relationship to January 7, 2021. The companies positioned the collaboration as focused on distributing GoldenRace Virtual Sports and Spinmatic casino content via Playlogiq’s platform.
In the announcement, the companies pointed to Africa as the main growth region for the partnership, with East Africa highlighted as a particularly strong market. They also said mobile and online channels have been central to traffic volumes and content performance.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa.” Martin Wachter, GoldenRace CEO and Founder.
Playlogiq CEO Baha Yahya said Spinmatic’s content has been a top performer on its network, adding: “Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board.”
The companies also said GoldenRace Virtual Sports remains part of Playlogiq’s ongoing offering, while Spinmatic’s slots have led results within the partnership. No financials, GGR figures, or operator-level performance data were disclosed.
The post GoldenRace and Spinmatic mark five years with aggregation partner Playlogiq appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal launches with NODWIN Clutch Series as the companies target better oversight and more interactive broadcasts across Tier 2 CS2 and beyond.
NODWIN Gaming has signed a strategic partnership with Prague-based esports technology company Runestone to add integrity monitoring and real-time data tools across NODWIN’s global tournament portfolio. The companies said the collaboration has launched with the NODWIN Clutch Series.
NODWIN and Runestone positioned the deal around tournament oversight and broadcast engagement, as organizers increasingly use data-driven tooling to support fair competition and build more interactive viewing experiences.
The partnership begins on a Tier 2 Counter-Strike 2 property. The latest edition ended with BIG winning NODWIN Clutch Series 5, beating ECSTATIC 2–1 in the grand final of the $50,000 online tournament.
Speaking on the partnership Teemu Koski, Chief Business Officer at NODWIN Gaming MENA and Global Head of Data Monetization, said, “We’re excited to partner with Runestone as we continue expanding our competitive gaming portfolio across high-growth regions and titles. Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise in real-time data and integrity infrastructure complements our experience in building scalable esports IPs and competitive ecosystems. Together, we’re able to strengthen tournament operations while unlocking richer engagement experiences for fans. Starting with the NODWIN Clutch Series for CS2, we see strong potential to expand this collaboration across new IPs, new regions, and new competitive formats.”
Michael Schwartz, Head of Partnerships at Runestone, added, “NODWIN Gaming has built one of the most dynamic esports ecosystems across emerging markets, and we’re thrilled to collaborate with a partner that shares our focus on building sustainable competitive ecosystems. By combining NODWIN’s experience in operating global esports IPs with Runestone’s integrity and engagement infrastructure, we can support tournaments with greater transparency, deeper fan interaction, and scalable operational tools. Supporting the NODWIN Clutch Series is an exciting starting point, and we’re looking forward to expanding into new titles, formats, and regions together.”
The post NODWIN Gaming partners Runestone on integrity and real-time data for esports events appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace, líder mundial en deportes virtuales y soluciones de apuestas, y Spinmatic, innovador desarrollador de juegos de casino de alta calidad, celebran cinco años de una exitosa asociación con Playlogiq, una de sus colaboraciones más duraderas.
Desde el 7 de enero de 2021, GoldenRace y Spinmatic han trabajado codo con codo con el equipo de Playlogiq para ofrecer experiencias de juego de primer nivel en todo el mundo. Han sido más de cinco años de objetivos compartidos, sinergia técnica y, lo más importante, resultados inmejorables.
Esta asociación ha sido un motor fundamental para el crecimiento en el continente africano. Al aprovechar la sólida plataforma de Playlogiq y el contenido líder en el sector de GoldenRace y Spinmatic, han logrado proporcionar a los operadores una ventaja competitiva que conecta con los jugadores locales.
Aunque el alcance del acuerdo es amplio, se ha obtenido un éxito excepcional en África Oriental, donde el interés por contenidos de apuestas de alta calidad y ritmo trepidante sigue disparándose. Al centrarnos en las ofertas online y móviles, las compañías han llegado al corazón del mercado africano moderno de las apuestas, donde la accesibilidad y el rendimiento son las claves para alcanzar altos volúmenes de tráfico.
“Nuestra colaboración con Playlogiq siempre ha sido algo más que una simple transacción comercial; se trata de una relación muy sólida y productiva entre dos empresas que comparten el afán por la excelencia. Al ofrecer nuestra gama completa de verticales, Playlogiq ha demostrado ser un socio fundamental en nuestra misión de dominar los mercados clave de África”.
Martin Wachter, director ejecutivo y fundador de GoldenRace.
Uno de los aspectos más destacados de esta colaboración es el compromiso de Playlogiq con la innovación: siempre se encuentran entre los primeros en integrar e implementar los últimos lanzamientos de GoldenRace y Spinmatic, lo que garantiza que sus operadores tengan acceso a una oferta variada y emocionante.
“Trabajar con GoldenRace y Spinmatic desde 2021 nos ha permitido ofrecer constantemente a nuestros operadores el contenido más atractivo del mercado. El tráfico que observamos, especialmente a través de los canales móviles y online, es una prueba de la calidad de los juegos. Hemos visto cómo Spinmatic se ha convertido, con diferencia, en nuestra línea de productos más exitosa, con la serie Sizzling Blaze generando una increíble participación en todos los ámbitos”.
Baha Yahya, director ejecutivo de Playlogiq.
La línea de productos Spinmatic se ha erigido como la campeona indiscutible de esta asociación. Es, con diferencia, la línea de productos más exitosa que se ofrece a Playlogiq.
Aunque los slots de Spinmatic lideran actualmente la oferta, los deportes virtuales de GoldenRace siguen siendo un pilar fundamental de la oferta de Playlogiq. Proporcionan una fuente de ingresos constante y fiable, y son especialmente apreciados por los entusiastas de las apuestas deportivas.
Lo que hace que esta colaboración sea realmente especial no es solo el GGR o las estadísticas de tráfico, sino la sólida relación entre las empresas, las cuales hablan el mismo idioma en lo que respecta a la calidad y a una visión común sobre el futuro del igaming.
The post Los cinco años de una asociación ganadora entre GoldenRace, Spinmatic y Playlogiq appeared first on Americas iGaming & Sports Betting News.
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