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Betfred launch Spotlight Sports Group in-play betting content

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Betfred has launched Spotlight Sports Group in-play betting content across its website and mobile app. The in-play content brings customers live stats, suggestions and betting analysis, bringing customers the most up to date tipping suggestions throughout the match.

The product provides expert handwritten content for 90 leagues in over 60 languages. Driven by the AI service, Spotlight Sports Group in-play content uses a combination of editorial experts, historic match data and live on-field events to create compelling, contextually relevant bet stimulations that drive engagement and turnover across numerous betting markets.

To ensure Betfred had the product as early in the season as possible, Spotlight Sports Group designed, mapped and developed a front-end solution that integrated all Betfred’s markets, and odds. As a result of this development, the product now fits seamlessly on the Betfred sportsbook allowing customers to place bets directly from the bet stimulations.

Betfred’s partnership with Spotlight Sports Group continues to grow having rolled out content for horseracing, sport and football online whilst they continue to support retail endeavours across their high-street estate.

Discussing the launch of the new service Spotlight Sports Group Account Director, Darren Hale mentioned the advanced technology of the product and how it can help Betfred engage a new audience.

Hale said: ‘In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.

“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”

Digital Sportsbook Product Manager at Betfred, Stuart Grant echoed those sentiments and talked about how Betfred continues to offer the best customer experience with expert content.

“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”

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Secure Some Sweet Treats With BGaming’s Sugar Merge Up™

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BGaming, the popular iGaming content provider, is serving up a sugary treat with the launch of Sugar Merge Up™, the latest addition to its #Entertainment slot portfolio.

Players are invited into a candy-coloured world guided by a playful jelly bear mascot. Set on a 6×6 cluster-pay grid, the game is packed with brightly coloured sweets and candy, offering a vibrant and fun-filled experience.

Returning from BGaming’s previous hit, Merge Up™, the cascade-style Merge Up™ mechanic allows winning symbols to merge and upgrade to the next highest-paying symbol, creating opportunities for even bigger wins on subsequent cascades.

Building on the gameplay of Merge Up™ 2, Sugar Merge Up™ introduces exciting new ways to form combos. The standout addition is the Bubblegum symbol, which explodes to destroy up to eight surrounding symbols, boosts multipliers in those cells, and then transforms into a Scatter.

Landing Scatters is key to triggering the Free Spins bonus, with up to 30 free spins available. Players can extend the feature by landing three or more Scatters during the bonus round.

For those eager to jump straight into the action, Sugar Merge Up™ offers six Buy Bonus options, including:

  • Chance ×2 – doubles the multiplier for ×1.2 the stake
  • Random Booster – applies random multipliers up to ×128 on each spin for ×10 the bet
  • Booster ×16 – ensures ×16 multipliers cover the grid on every spin for ×40 the stake
  • Free Spins Buy Bonus – prices range from ×100 to ×500, giving players flexible access to the bonus round

Julia Alekseeva, CPO at BGaming, commented:
“Sugar Merge Up™ takes everything players loved about Merge Up™ 2 and makes it even sweeter. The added bonus features boost engagement, while the multiple Booster and Buy Bonus options give players plenty of flexibility. The candy theme is always a hit, and combining it with the explosive Merge Up™ mechanic was a natural next step.”

The post Secure Some Sweet Treats With BGaming’s Sugar Merge Up™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FANS World Cup

Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup

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Kiron Interactive has unveiled FANS World Cup, a fast-paced football betting product designed to keep players engaged during the 2026 international tournament, particularly in between live matches when traffic typically dips.

Built on Kiron’s Goal Premier Engine, FANS World Cup integrates seamlessly into existing operator deployments with no additional cost or technical requirements.

The game features international teams competing in matches that resolve in just 60 to 90 seconds, giving players frequent opportunities to bet during breaks in the live schedule. By offering standalone mini-matches, the platform helps operators maintain player activity and reduce drop-off between fixtures.

Using familiar national teams ensures players stay connected to the real tournament, keeping the football context consistent rather than losing engagement between matches.

FANS World Cup covers all core betting markets, including full-time result, correct score, goalscorers, and card outcomes. Operators can also configure jackpot features and bonus multipliers to match their preferred risk profiles.

Steven Spartinos, Co-CEO of Kiron Interactive, commented:
“Tournament traffic comes in waves, and the challenge is keeping players engaged in between matches. FANS World Cup addresses that by offering short, exciting match cycles while staying connected to the teams fans are already following. It helps operators maintain steady engagement throughout the full tournament schedule.”

The post Kiron Interactive introduces FANS World Cup ahead of the 2026 FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DEGEN Studios

DEGEN Studios ignites a brutal blood feud with Vendetta Fury

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DEGEN Studios has launched Vendetta Fury, a high-volatility slot built around the relentless clash between two powerful forces: Vandal and Havoc.

Vandal embodies chaos and disruption, bending the rules of the grid and reshaping its structure. In contrast, Havoc represents controlled destruction, linking symbols through Wild Beams that build intensity before unleashing their full impact.

This ongoing feud fuels the entire gameplay experience, creating a world where revenge is never settled and every spin feels charged with tension. Wins can accumulate gradually before key features ignite, shifting the balance between the two rivals. Expanding Wilds and multiplier mechanics work together to rapidly transform the grid, turning calm moments into explosive payouts.

The action peaks in the Apocalypse bonus mode, where both Vandal and Havoc appear simultaneously. Their combined mechanics drive a shared global multiplier, dramatically increasing volatility and making outcomes far less predictable as their battle for dominance plays out across the reels.

Danny Gordon, Head of Studio at DEGEN Studios, said:
“A vendetta doesn’t fade — it builds until something finally breaks. That idea is at the core of Vendetta Fury. Vandal and Havoc are locked in an escalating conflict that shapes every part of the game, including its three evolving bonus modes, where control constantly shifts between the two sides.”

“In this world, there’s no forgiveness and no restraint — only rising tension and revenge paid in full.”

The post DEGEN Studios ignites a brutal blood feud with Vendetta Fury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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